STUDY ON ORGANIZATIONAL CULTURE IN RELATION TO HUMAN

RESOURCE MANAGEMENT PRACTICES IN HOTEL INDUSTRY IN

BANGALORE

Submitted in partial fulfillment of the requirements for the award of the

Degree of Bachelor of Business Management

Of Christ University

By

Mohan Kumar

(Reg. No. 0911245)

Under the guidance of

Prof. Balu L

Department of Management Studies

CHRIST UNIVERSITY

BANGALORE

2012

CERTIFICATE (Company-Optional)

CERTIFICATE

This is to certify that Mohan Kumar, (Reg. No. 0911245) is a bonafide student of

Bachelor of Business Management of Christ University, Bangalore and he has prepared

and submitted the project report, titled “Organizational Culture in relation to Human

resource management practices in hotel industry” in partial fulfillment of the

requirements for the award of the Degree of Bachelor of Business Management of Christ

University, Bangalore, for the academic year 2011-2012.

Place: Bangalore Dr. Jain Matthew

Date: 11-02-2012 HOD

Dept. of Management Studies

CERTIFICATE

This is to certify that the project report, titled “Organizational Culture in relation to

Human resource management practices in hotel industry” submitted to Christ University,

in partial fulfillment of the requirements for the award of the Degree of Bachelor of

Business Management, is a record of original research work done by Mohan Kumar,

during the period 2011 – 2012 of his study in the Department of Management Studies at

Christ University, Bangalore, under my supervision and guidance and the project report

has not formed the basis for the award of any Degree/ Diploma/ Associate ship/

Fellowship or other similar title of recognition to any candidate of any University.

Date: 11 - 02 - 2012 Prof. Balu L

DECLARATION

I, Mohan Kumar, hereby declare that the project report, titled “Organizational Culture in

relation to Human resource management practices in hotel industry” submitted to Christ

University, in partial fulfilment of the requirements for the award of the Degree of

Bachelor of Business Management is a record of original and independent research work

done by me during 2011 – 2012 under the supervision and guidance of Prof. Balu L,

Department of Management Studies and it has not formed the basis for the award of any

Degree/ Diploma/ Associate ship/ Fellowship or other similar title of recognition to any

candidate of any University.

Date: 11 - 02- 2012 Mohan Kumar

ACKNOWLEDGEMENT

Mohan Kumar

TABLE OF CONTENTS

INTRODUCTION.....................................................................................................1

1.1 INTRODUCTION TO HOSPITALITY INDUSTRY.....................................9

1.1.1 HOTEL INDUSTRY IN INDIA....................................................................11

1.1.2 NUMBER OF HOTELS IN INDIA...........................................................14

1.1.3 TYPES OF HOTELS IN INDIA................................................................15

1.1.4 ADMINISTRATION OF HOTELS IN INDIA..........................................16

1.2 ORGANISATIONAL CULTURE...............................................................19

1.3 HUMAN RESOURCE MANAGEMENT....................................................21

1.3.1 HUMAN RESOURCE MANAGEMENT PRACTICES IN INDIA.........24

1.4. NEED FOR THE STUDY...........................................................................25

1.5REVIEW OF LITERATURE.............................................................................28

1.5.1 STUDIES ON HUMAN RESOURCE MANAGEMENT PRACTICES. .29

2. INTRODUCTION TO INDUSTRY........................................................................31

RESEARCH DESIGN

3.1 INTRODUCTION........................................................................................35

3.2 STATEMENT OF THE PROBLEM............................................................35

3.3 OPERATIONAL DEFINITIONS................................................................35

3.3.1 HOTEL INDUSTRY..................................................................................35

3.3.2 ORGANIZATIONAL CULTURE.............................................................36

3.3.3 HUMAN RESOURCE MANAGEMENT PRACTICES............................36

3.4 OBJECTIVES OF STUDY..........................................................................36

3.5 VARIABLES...............................................................................................37

3.5.1. DEPENDENT VARIABLE.......................................................................37

3.5.2. INDEPENDENT VARIABLES................................................................37

3.5.3 BIOGRAPHICAL VARIABLES...............................................................37

3.6. HYPOTHESES.............................................................................................38

3.7. SAMPLING PROCEDURE........................................................................40

3.7.1 SAMPLE SIZE...........................................................................................40

3.7.2 SAMPLING TECHNIQUE........................................................................40

3.8. DATA COLLECTION TOOLS..................................................................41

3.8.1 ORGANISATIONAL CULTURE SURVEY.............................................41

3.8.2 HUMAN RESOURCE MANAGEMENT SCALE....................................43

3.9. STATISTICAL TECHNIQUE....................................................................45

3.10 SUMMARY...............................................................................................45

ANALYSIS AND RESULTS.................................................................................46

4.1 SECTION I: DEMOGRAPHICS...................................................................47

4.2 SECTION II: MEANS: OCP AND OCD VARIABLES..............................61

4.3 SECTION III: CORRELATIONS................................................................64

4.4 SECTION IV: ONE WAY ANOVA............................................................74

4.5 SECTION V: REGRESSION TEST..........................................................145

4.6 SECTION VI: RANK ORDERS................................................................147

FINDINGS AND CONCLUSIONS......................................................................152

5.1 MAJOR FINDINGS OF THE STUDY......................................................164

5.2 SUGGESTIONS/RECOMMENDATIONS...............................................172

5.3 CONCLUSIONS........................................................................................175

REFERENCES......................................................................................................177

APPENDICES.......................................................................................................183

PORFORMA.........................................................................................................184

LIST OF TABLES

Sl. No. PARTICULARS Pg. No.

LIST OF GRAPHS

Sl. No. PARTICULARS Pg. No.

CHRIST UNIVERSITY, Bangalore

Department of Management Studies

BBM/BBA PROGRAMS

GUIDELINES & Schedule FOR BBM/BBA PROGRAMS FINAL PROJECT

WORK (2011-12)

Guidelines for final project.

1. The purpose of writing of project is to communicate the findings of the project

study undertaken on a particular topic by a student in business organization in a

systematic way, in partial fulfillment of BBM/BBA programs. It is a time-bound

and independent study guided by a faculty member.

2. Students are advised to carry out their projects work in the areas can a select

topic in the functional areas of finance, Marketing and HRM.

3. Choose any medium or large-scale organization for your project data collection.(

may or may not be internship companies).

4. Once the guide is allotted you are required to meet the guide as per the schedule.

5. The project report must be selective and intensive study on a particular topic,

presented in a simple and systematic manner.

6. Project writing should exhibit originality. Copying of others work is strictly

prohibited.

7. But one can refer previous good project reports to gain an insight or to

understand which are current and needs immediate attention of researchers.

8. Report must be printed in standard A4 size paper with a font size of 14 for

headings and 12 for the contents, written with double line spacing.

9. The project report must contain between 100-120 pages, typed on one side of

the page (no back to back printing) in “Times New Roman” format).

10.The contents page must show the page numbers against the topics / chapters.

These must be serially numbered starting from Introduction (i.e., from

Chapter 1).

11.The concerned faculty guide must duly approve topic of the project before one

starts working on it.

12.There shall be two certificates from university (As per standard format). One by

Head of the Department, on Uiversity letterhead and another one by faculty

guide.

13.The students must submit to the faculty guide on or before the prescribed date,

Two copies project reports (one for university and the other for student) and the

other copy (original) must be collected and kept by the student with

himself/herself after getting signed from HOD and faculty guide. Both copies

must be submitted together. Both copies of Project report should be submitted

in the hard bound form only.The original certificates issued by Company (If

the project is done in a company), HOD, and Faculty Guide have to be

included only in Original project report meant for the student after taking

photocopy for the other project meant for University.

14.The following shall be order of certificates to be included and declarations

to be made in the project.

Cover page,[As per format enclosed],

Certificate[by Company],

Certificate[by HOD, in standard format],

Certificate[by faculty guide,in standard format],

Declaration[signed by student,in std. format],

Acknowledgement [by student],and

Table of Contents .

Table of graphs and diagrams.

(These must not contain page numbers)

15.The table of contents must cover the following items.

Chapter1.Introduction and Literature Review

Chapter 2. Industry and Company Profile

Chapter 3.Research Design

Chapter 4.Data Analysis and Interpretation.

Chapter 5. Findings and Conclusion. (Including Recommendations)

Annextures. [No chapterization].

Bibliography [No chapterization]

Your findings, recommendations / suggestions should be in the form of points

each within the range of 8-12 points followed with conclusion.

Chapter 1:A)

Introduction to the topic:

The Introduction chapter should broadly cover the following topics

a) Introduction to the functional area i.e., Finance/Marketing/Human

Resources and the relationship between of one functional area to other

functional areas of management.

b) Importance of the topic from macro and micro perspective and title

chosen for study.

c) Study of the organization with reference to the topic. (if Necessary)

B) Literature review

The literature review is a body of text that aims to review the critical points of current

knowledge on a particular topic. Literature reviews are secondary sources, and as such,

do not report any new or original experimental work. Literature review seeks to describe,

summarize, evaluate, clarify and/or integrate the content of primary reports". Students

are required to review at least 10 latest articles from refereed journals on their

topics for the research work and wrie the gist of these articles in 100 words about

each article in their own words .

Chapter 2:

Industry Profile:

The Industry and Company Profile chapter should broadly cover the following topics

a. Introduction to Industry/area of business

b. Total size/annual turn over of the industry

c. Key players in the industry & their market share. [Amount of turn

over].Annual Industry Growth Rate, Government policies/regulations

influencing the industry(with reference to foreign competition or

FDI limit).Company profile:A brief history of the company/business

group.

a. Year of establishment. initial investment, founders profile, place(s) of business ,

nature of initial business(es) of the group , & past business performance

b. Present position of the company/business group in terms of total investment,

type/nature of businesses, total turnover, total number of employees, product

profile, competitor profile, rate of growth of investment, sales, profits, clients or

customers, present product/segment wise market share of the company, subsidiary

companies [if any] under the same management, collaboration/joint ventures [if

any],performance of it’s stocks for the past few years, export earnings[if

exporting], and certifications/achievements/awards won[if any] and SWOT

analysis.Chapter 3:Research Design . A). The research design chapter must contain the

information under the following headings;Title/Statement of the problem

1. Objectives of the study

2. Scope of the study

3. Hypothesis (If there is)

4. Population and sampling techniques

5. Data collection methods

6. statistical tools for analysis

7. Limitations of the study

Final BBM/BBA Project Schedule 2011 – 12

Sl. No Dates

1 14.06.2011 Discussion / General Guidelines

2 18.06.2011 Identify Topics (3) Proposal to be submitted

3 21.06.2011 Proposal – Discussion with guide

4 25.06.2011 Proposal – Discussion with guide

5 28.06.2011 The Topic Finalisation

6 02.07.2011 Introduction & Literature Review -3 Articles to be reviewd

and the gist to be submitted

7 05.07.2011 Introduction & Literature Review 3 Articles to be reviewd

and the gist to be submitted

8 09.07.2011 Introduction & Literature Review 3 Articles to be reviewd

and the gist to be submitted

9 12.07.2011 Industry Profile to be submitted

10 16.07.2011 Company Profile to be submitted

11 19.07.2011 Research Design to be submitted

12 23.07.2011 First Draft of Questionnaire to be submitted

13 26.07.2011 Finalisation of Questionnaire

14 30.07.2011

to27-8-2012

Data Collection & Reporting to guide

15 30.08.2011 Data Analysis & Reporting to guide

16 03.09.2011 Data Analysis & Reporting to guide

17 6&10.09.2011 Interpretation of the analysed data

18 13.09.2011 Summary of Findings to be submitted

19 17.09.2011 Suggestions & Conclusion to be submitted

20 08.11.2011 Rough Draft Submission

21 29.11.2011 Approval of Rough Draft

22 11.2.2012 Final Hard Bound Report to be submitted