bbm sylabus.pdf

ST PHILOMENAS COLLEGE (AUTONOMOUS) MYSORE, SEMESTER SCHEME SYLLABUS FOR BBM COURSE Page 1

ST. PHILOMENAS COLLEGE (AUTONOMOUS), MYSORE 570015 A COLLEGE WITH POTENTIAL FOR EXCELLENCE (UGC)

SYLLABUS SUBJECT: BACHELOR OF BUSINESS MANAGEMENT (BBM)

DURATION OF THE COURSE THREE YEARS SIX SEMESTERS FROM THE ACADEMIC YEAR 2013 ONWARDS

BBM SEMESTER - I PAPER I

TITLE: INDIAN BUSINESS ENVIRONMENT Class Duration: 14 Weeks with 6 Hours a week = 84 Hrs

MARKS THEORY 80 + INTERNAL ASSESSMENT -20 = 100

Unit I 16 Hrs Objectives of business, business as an organ of society, the internal and external environment of business, business, society and government-interface. Unit II 11 Hrs External factors Social, cultural, political, and economic factors influencing business in India . Unit III 11 Hrs Technological factors influencing business. Impact of technology on business and society. Unit IV 21 Hrs Forms of Business Organisations Sole Proprietorship, Partnership, joint-stock company. Private and public, government companies, cooperatives, public sector companies, corporatization of departmental undertakings Unit V 12 Hrs Business Ethics and Corporate Social Responsibility. Society and Government interface Unit VI 13 hrs Industrial Policy a brief view of industrial policies since Independence, Industrial Policy of 1991 and recent development.

References :

1. Essential of Business environment Bisht and Sharma

2. Business Environment Francis Cherunilam

3. Business policy Bomel


BBM SEMESTER-I PAPER II

TITLE: PRINCIPLES OF ECONOMICS Class Duration : 14 Weeks with 5 Hours a week = 84 Hrs


Unit I Introduction Nature and scope of economics definitions Problems of choice Micro & Macro Economics - its importance. 10 Hrs

Unit II Theory of Demand & supply. 16 Hrs

Demand: Definition demand schedule demand curve individual and market demand law of demand extension and contraction increase and decrease in demand factors influencing demand exception to the law of demand. Elasticity of demand types and methods. Supply: Definition supply schedule supply curve law of supply extension and contraction factors influencing supply elasticity of supply. Unit III Utility Maximisation 16 Hrs Cardinal analysis concept of utility - Law of diminishing marginal utility consumers equilibrium- law of equi-marginal utility - consumer surplus and its application; Ordinal analysis indifference curves meaning schedule map - properties, marginal rate of substitution price line Income and price effects revealed preferences theorem. Unit IV 20 hrs Product and Factor Pricing a. Pure competition and perfect competition features price and output determination

role of time element monopoly features price and output determination discriminating monopoly monopolistic competition product differentiation Oligopoly features kinked demand curve collusive and non collusive oligopoly cartles and price leadership.

b. Marginal productivity theory of distribution modern theory of distribution. Unit V 14 Hrs Theory of employment and output Classical- Keynesian and Neo-Keynesian models- Aggregate demand-consumption and investment function. Unit VI 8 Hrs Business Cycle Business cycles Phases of business cycle monetary and fiscal policy meaning objectives instruments limitations.


References :

1. Economics P A Samuelson

2. Fundamentals of Economics Sankaran

3. Principals of Economics Ahuja

4. Micro Economics Robert Pyndick

5. Managerial Economics Dominic Salvatore


BBM SEMESTER-I PAPER - III

TITLE: FINANCIAL ACCOUNTING I Class Duration : 14 Weeks with 6 Hours a week = 84 Hrs MARKS THEORY 80 + INTERNAL ASSESSMENT -20 = 100

Unit I 12 Hrs Meaning Need for book keeping and Accounting the Accounting Concepts and Conventions The accounting process- Subsidiary books and ledgers. Types of Accounting errors- rectification of errors- preparation of Trial Balance. Unit II 14 Hrs Journal entries and ledgers subsidiary books, 3 column cash book, rectification of errors preparation of trial balances. Unit III 14 hrs Depreciation Accounting- Meaning, Causes and methods of depreciation- Straight line, Reducing Balance and Annuity method only. Unit IV 14 Hrs Preparation of Final Accounts of Sole Trading Concern Unit V 15 Hrs Consignment- Difference between sale and consignment Proforma Invoice- Account Sales- Problems on consignment transactions- cost price and invoice price , Normal and Abnormal loss. Unit VI 15 Hrs Bills of Exchange Meaning characteristics kinds- noting, protest Discounting, Endorsement, Dishonor- rebate and renewal of bill, problems on trade bills only

References : 1. Advanced Accountancy R L Gupta

2. Advanced Accountancy S. N. Maheshwari

3. Advanced Accountancy M. C. Shukla

4. Advanced Accountancy B. S. Raman

5. Advanced Accountancy Jain and Narang


BBM SEMESTER II TITLE: MANAGERIAL ECONOMICS

Class Duration: 14 Weeks with 5 Hours a week = 84 Hrs MARKS THEORY 80 + INTERNAL ASSESSMENT -20 = 100

Unit- I:

Introduction to Managerial Economics 10hrs Meaning and definition-Managerial Economics and Economic Theory -Nature and Scope of Managerial Economics-importance of Managerial Economics. Unit- II:

Demand Forecasting: 16 hrs Demand forecasting- Meaning, Objectives methods-Survey method and statistical methods-Semi-average-moving average-Least squares method. Unit- III

Linear Programming: 16 hrs Meaning-Applications of Linear Programming-Basic Concepts- Cost minimization and profit maximization-Graphic method- procedure used in formulating and solving linear programming problem. Unit-IV:

Pricing Policy: 24 hrs Meaning and methods: Cost plus or mark up pricing-Rate of return pricing-Marginal cost pricing going rate pricing-Customary prices-pricing over the life cycle of a product- pricing a new product-. Skimming and penetration price policy-Multiple product pricing-Transfer pricing( illustration with problems). Unit- V:

Profit Management and capital budgeting: 18hrs

a. Profit : Meaning of Profit-Accounting profit and Economic profit-Break- Even Analysis- Problems-Break-Even quantity, Break-Even sales Safety margin.

b. Capital Budgeting : Need for capital budgeting capital budgeting technique returns of investment pay-back period rate of return measuring project profitability cost of capital risk adjustment capital rationing.

Reference:

1. Todoaro M.P. (1991) Economic development in the third world, Orient Longman, united Kingdom.

2. Benjamin Higgins, (1968) Economic Development, W.W. Norton and Company Inc. New York.


3. Taneja M.L. and R.M. Myer (1995) Economics of Development and Planning. Shoban Lal Nagin Chand and Co. Delhi.

4. Mishra S.K. and V.K. Puri (2005) Economic Development and Planning, Himalaya Publishing House, Mumbai

5. Thirlwall A.P. (2003) Growth and Development- with special reference to developing economics, Palgrave Macmillan, New York


BBM SEMESTER-II PAPER - II

TITLE: BUSINESS MATHEMATICS-II Class Duration: 14 Weeks with 6 Hours a week = 84 Hrs


Unit I Functions Definition of Constant, Parameter, variable and function Types of functions Solution of functions Business Applications. -Logrithms & Laws of Indices 18 Hrs Unit II Arithmetic Progression, Geometric progression and Harmonic progression. Permutations and Combinations. 18 Hrs Unit III Basic calculus and applications Limit and Continuity Concept of slope and rate of change Concept of derivative Rules of differentiation Application of the derivative Concept of Maxima and Minima with managerial applications. 17 Hrs Unit IV Matrix definition and notation special matrices Matrix representation of Data Operations on Matrices Determination of a square matrix Inverse of a Matrix, Applications of matrices in managerial problems. 17 Hrs Unit V Determinants Value of a determinant Solving simultaneous equations by using determinants. 14 Hrs

References : 1. Mathematics for management Raghavachari M 2. Mathematics with applications to Business and Social Sciences Gulati B. R. 3. Applied Mathematics for Business Economics and Social Sciences Hughes A J 4. Mathematical Analysis : Business and Economic Application Weber J E


BBM SEMESTER-II PAPER III

TITLE : FINANCIAL ACCOUNTING II Class Duration : 14 Weeks with 6 Hours a week = 84 Hrs


Unit I: 14 Hrs Hire Purchase and Installment Meaning Differences between Hire Purchase and Installment, Problems on Hire Purchase and Installment. Unit II: 12 Hrs Accounts on Non Trading Concerns- Difference between Receipts & Payments A/C and Income & Expenditure A/C, Problems on preparation of income & expenditure account & balance sheet from receipts & payments account.

Unit III: 14 Hrs Branch accounts- Dependent branches- Debtors system only at cost & invoice price.

Unit IV: 15 Hrs Partnership accounts- Admission, Retirement & death of a partner- Treatment of goodwill, Sacrificing ratio, new profit sharing ratio - Accounting treatment on admission, retirement & death.

Unit V: 15 Hrs Retirement and death gain ratio treatment of good will. Accounting treatment on retirement and death.

Unit VI 14 Hrs Dissolution of Partnership firm- Preparation of accounts- Including Garner Vs Murray only.

References

1. Advanced Accountancy R L Gupta 2. Advanced Accountancy S. N. Maheshwari 3. Advanced Accountancy M. C. Shukla 4. Advanced Accountancy B. S. Raman 5. Advanced Accountancy Jain and Narang


BBM SEMESTER - III PAPER - I

TITLE: COST ACCOUNTING Class Duration : 14 Weeks with 6 Hours a week = 84 Hrs


Unit I: 24 Hrs

Cost Accounting: Definition & meaning of cost, costing & cost accounting, Objectives, Advantages & limitations of cost accounting. Installations of cost accounting- Steps & difficulties in installation of cost accounting. Difference between Cost accounting & Financial accounting. Elements of cost- Preparation of cost sheet & estimated cost sheet.

Unit :II 12 Hrs

Materials control: Meaning & techniques- Functions of Purchase & Stores departments- Centralized & Decentralized systems. Stores record- Bin card & stores ledger. Inventory control- Periodical & perpetual inventory- Just-in-time inventory, ABC analysis, EOQ- Meaning & problems on stock level calculation. Pricing of issues. Problems on LIFO & FIFO methods Unit III 10 Hrs Employee related Cost Labour Time Keeping and Time Booking Methods of Remunerating Labour Time Rate Piece Rate Treatment of idle time and overtime methods of incentive plans Halsey and Rowan only.

Unit IV

Overheads Meaning Classification Allocation Apportionment and Absorption of Overheads Problems on Primary and Secondary Distribution problems and Machine Hour Rate. 14 Hrs Unit V Methods of Costing Process Costing (excluding inter process profit and valuation of work in progress based on equivalent production) (b) Contract Costing and (c) Service Costing Transport Companies only. 24 Hrs

References :

1. Cost Accountancy Agarwal 2. Cost Accountancy S. N. Maheshwari 3. Cost Accountancy - Nigam and Sharma 4. Accounting Principles Anthony and Reece 5. Cost and Management Accounting Duncan Williamson


BBM SEMESTER - III PAPER - II

TITLE : PRINCIPLES AND PRACTICES MANAGEMENT Class Duration : 14 Weeks with 6 Hours a week = 84 Hrs


Unit I 18 Hrs Management : Nature, scope Definition and Evolution of Management thought Taylors Scientific Management Fayols Theory Elton Mayo and Hawthorne experiments Peter F. Drucker - Management is profession-Functions of Management. Unit II 19 Hrs Planning Concept and Significance Planning Process types of plans Different approaches to planning strategies, objectives and policies Decision Making, Forecasting. Unit III 18 Hrs Organisation : Types of organization structures product, functional, matrix, project and team. Merits and demerits. Unit IV 16 Hrs Authority and Responsibility Delegation and Decentralization, Departmentalization span of Control Chain of Command line staff relationships, coordination Unit V 13 Hrs Managerial Control Need for control-steps in control-features of effective control system controlling tools and techniques budgeting, MIS, brief idea of Modern Management Techniques MBO, MBE, TQM & JIT

References

1. Essentials of Management Koon t & O Donnel 2. Principles of Management Sherlekar and Sherlekar 3. Management James A F stoner, R. Edward Freeman & Daniel R. Gilbert Jr. 4. Management Tasks and Responsibilities Peter F Drucker 5. Professional Management Theo Haimann


BBM SEMESTER-III PAPER - III

TITLE: FINANCIAL ACCOUNTING - III Class Duration: 14 Weeks with 6 Hours a week = 84 Hrs


Unit I: 15 Hrs Royalty accounts: Meaning, concepts-Minimum rent-Short workings-Sublease-Problems on Royalty accounts excluding sublease.

Unit II: 12 Hrs Company: Meaning, essential features-Provisions of Companies Act regarding maintenance of accounts u/s 209- Preparation of final accounts of Joint stock companies (Trading & manufacturing) as per Companies Act

Unit III: 14 Hrs

Concepts of distributable profits, P&L appropriation accounts..

Unit IV: 18 Hrs

Issue of Shares and Debentures At Par, Premium and Discount. Forfeiture and re-issue of forfeited shares. Redemption of Preference Shares and Debentures. Rights issue, bonus shares, stock options

Unit V: 12 Hrs

Liquidation of companies- Preparation of Liquidators final statement of accounts.

Unit VI 13 Hrs

Joint venture meaning, distinction between joint venture and consignment methods of maintaining accounts.

a. Separate set of accounts ( joint bank system) and

b. Maintenance of accounts in the books of each venture.

References : 1. Advanced Accountancy R L Gupta 2. Advanced Accountancy S. N. Maheshwari 3. Advanced Accountancy Dr. M. A. Arulanandar & K. S. Raman 4. Advanced Accountancy B. S. Raman 5. Advanced Accountancy M C Shukla


BBM SEMESTER- IV PAPER - I

TITLE : MANAGEMENT ACCOUNTING Class Duration : 14 Weeks with 5 Hours a week = 70 Hrs


Unit I 16 Hrs Management Accounting - Nature, Scope, Definition and Objectives of Management Accounting Differences between Management Accounting and Financial Accounting Differences between Cost Accounting and Management Accounting Limitations of Management Accounting.

Unit II 16 Hrs

Marginal costing Basic concepts, definition, assumptions Distinction between Marginal Costing and Absorption Costing Contribution, P/V Ratio, B.E.P., Margin of safety. Graphical analysis. Unit III 14 Hrs Relevant costs Differential costs Incremental cost and opportunity cost. Simple problems on relevant costs in decision making. Unit IV 12 Hrs Budget and Budgetary Control Definition, objectives, basic concepts, key factors, types of budgets functional and behavioral, Zero Based Budgeting (Theory only.) Problems on flexible budget, production and sales budget. Unit V 12 Hrs Standard Costing Definition differences between standard costing and budgetary control advantages Variance Analysis Simple problems on variance analysis.

References :

1. Management Accountancy Sharma and Gupta 2. Management Accountancy S. N. Maheshwari 3. Management Accountancy Khan and Jain 4. Management Accountancy Ravi M Kishore 5. Accounting Principles Anthony and Reece 6. Cost and Management Accounting Duncan Williamson


BBM SEMESTER-IV PAPER II

TITLE : MARKETING MANAGEMENT Class Duration : 14 Weeks with 4 Hours a week = 56 Hrs

MARKS THEORY 80 + INTERNAL ASSESSMENT -20 = 100 Unit 1 14 Hrs Marketing : meaning, definition, marketing process, marketing management orientations concepts. Preparing a marketing plan and program. The companys micro environment, macro environment. Unit II 10 Hrs Company Wide strategic planning : Marketing strategy and marketing mix developing and managing the mix.

Unit III 10 Hrs

Market Segmentation: Meaning & definition of market segmentation, Need for market segmentation, Levels of market segmentation, Requirements for effective segmentation. Bases for market segmentation,.

Unit IV 12 Hrs Pricing Policies & strategies, Channels of Distribution and promotion mix Unit V 10 Hrs

New Product Development & Product Life Cycle.

References : 1. Fundamentals of Marketing William J Stanton 2. Principles of Marketing Philip Kotler and Gary Armstrong 3. Basic Marketing Management Varenker 4. Marketing Management Ramaswamy and Nama Kumari 5. Marketing Management Rajan Saxena


BBM SEMESTER-IV PAPER - III

TITLE: FINANCIAL MANAGEMENT Class Duration: 14 Weeks with 5 Hours a week = 70 Hrs


Unit I 12 Hrs Financial Management nature, scope and definition. The goal of the firm; financial objectives of a firm. Treasury and Controllership functions of a Financial Manager. Unit II 16 Hrs Time value of money simple interest, compound interest, continuous compounding, concept of present value annuity, amortization of loan, calculation of E.M.I. Unit III 15 Hrs Tools of financial analysis Financial statements competitive financial statements, common size Balance Sheets Trend analysis Ratio analysis liquidity, profitability, activity and capital structure ratios. Interfirm and Intrafirm comparison. Sustainable growth model with comparative statements . Unit IV 14 Hrs Sources of finance Long term equity, preference, debt, term loan and leases. Determinants of sources of long term capital. Short term source of finance : trade credit, cash credit, commercial papers, bills of exchange. RBI guidelines relating to bank finance for working capital. Unit V 13 Hrs Business Risk and Financial Risk. Computation of operating, financial and combined leverage. EBIT EPS Analysis, cash flow ability to service debt.

References : 1. Fundamentals of Financial Management James C Van Home and Wachowiz 2. Financial Management Khan & Jain 3. Financial Management L. M. Pandey 4. Financial Management Maheshwari


BBM SEMESTER-IV PAPER - IV

TITLE: HUMAN RESOURCE MANAGEMENT Class Duration: 14 Weeks with 4 Hours a week = 56 Hrs


Unit I 10 Hrs

HRM - Meaning and Scope - Comparison of personnel management, HRM and HRD-Role of HR managers-objectives and policies of HRM.

Unit II 12 Hrs HRP: -objectives-importance and process of HRP. Job analysis, job description-job specification

Unit III 12 Hrs Recruitment and Selection-Sources of Recruitment-methods of selection, types of selection test -process of interview and types.

Unit IV 10 Hrs Training and Development importance, types, methods. Training evaluation.

Unit V 12 Hrs Performance Appraisal - Methods of appraisal-Compensation Management-objectives-Incentives. Introduction to HRA.

. References : 1. Human Resource Management K S Ashwathappa 2. Human Resource Management T. V. Rao 3. Human Resource Management V. S. P. Rao 4. Human Resource Management Subba Rao


BBM SEMESTER V

PAPER- I

TITLE: SMALL BUSINESS MANAGEMENT & ENTREPRENEURSHIP Class Duration: 14 Weeks with 5 Hours a week = 70 Hrs

MARKS THEORY 80 + INTERNAL ASSESSMENT -20 = 100 Unit I 14 Hrs Small Business Definition Characteristics, small, ancillary, tiny sector, village industries role of small scale business in Indias economic development Unit II 14 Hrs Management problems of Small Scale Industry Production Finance Personnel Marketing. A study of sickness in small scale sectors. Unit III 14 Hrs Role of Central & State Governments in promoting Small Scale Industry Financial and Fiscal Incentives. Institutional framework for Small Scale Industry SIDBI NISIET SISI DICs NSIC SSICs and commercial banks. Government policy towards small scale sector in the context of economic liberalization. Unit IV 14 Hrs Entrepreneurship, - Meaning, importance, nature, factors influencing entrepreneurship. Entrepreneur characteristics, types, functions, difference between entrepreneur and intrapreneur, manager v/s entrepreneur. Unit V 14 Hrs Evolution of entrepreneurship in India, a study of business houses Tatas, Birlas, Thapars, Singhanias, etc. The new generation entrepreneurs Ambanis, Azim Premji, Narayan Murthy, Shiv Nadar , Sudha Murthy, Shanaz Hussain and Kiran Mazumdhar. Women entrepreneurs in India.

References : 1. Small Business Management & Entrepreneurship : Renu Arora 2. Small Business Management & Entrepreneurship : Vasant Desai 3. Small Business Management & Entrepreneurship : C B Gupta & K. L. Srinivasan 4. Entrepreneurship & Small Business : S. P. Singh 5. Business Maharajas : Gita Piramal


BBM ECONOMICS. SEMESTER-V PAPER II


INDIAN ECONOMIC DEVELOPMENT

Unit I 20 hrs Salient features of Indian Economy Sectoral developments agriculture, industry and service sectors since the New Economic Policy of 1991. Sectoral and regional imbalances. Unit II 12 hrs National Income: definition and concepts. Measurement of National Income difficulties in national income measurement. Trends in GDP growth, inequalities in income and wealth, alleviation of poverty. Parallel economy magnitude and consequences. Unit III 16 hrs Monetary and Fiscal Policies in India : a. Role of RBI - monetary stabilization monetary policy instruments. b. Money and Capital Market development in India- role of Commercial Banks in economic development - foreign institution investors private sector banks. Unit IV 10hrs Fiscal Policy : Meaning objectives instruments trends in public revenue and public expenditure problem of fiscal deficit. Unit V 12 hrs Foreign Trade: Composition, trends in Indias Foreign Trade - balance of payment- foreign exchange- capital account convertibility.

References : 1. Indian Economy Agarwal A. N. 2. Indian Economy Alok Gosh 3. Indian Economy Tandon 4. Indian Economy Rudder Dutt


BBM SEMESTER-V

PAPER - III TITLE: BUSINESS STATISTICS


Unit I 16 Hrs Measures of central Tendancy. AM-Median, Mode Business application of standard deviation and CV. Frequency Distribution (including relative frequency. Cumulative frequency) Unit II 16 Hrs Correlation and Regression (linear and bi-variate correlation only.) Karl Pearsons and Charles Spearmans method Regression co-efficients and linear equations. Unit III 11 Hrs Time series analysis and forecasting techniques, Inatrapolation and Extrpolation Bionomial method and Newtons method Unit IV 15 Hrs Probability and An Event Experiment Sample space Types of probability Probabilities under conditions of statistical independence and statistical dependence. Unit V 12 Hrs Probability Distributions Binomial, Poisson and Normal Distribution. The central limit theorem.

References : 1. Business statistics Vishwanathan 2. Business statistics S. P. Gupta 3. Statistics for Management Levin & Rubin 4. Statistics Spiegel 5. Statistic for Management Shenoy and Shrivatsava


BBM SEMESTER-V PAPER - IV

TITLE : COMMERCIAL LAW Class Duration : 14 Weeks with 5 Hours a week = 70 Hrs


Unit I 20 Hrs Concept of Law General Principles of law of contract essentials of valid contract classification of contract offer, acceptance and consideration essentials and exceptions Unit II 15 Hrs

Capacity of parties Minor only, free consent coercion, undue influence, misrepresentation, fraud, mistake, -legality of the object and consideration Unit III 12 Hrs Contingent Contracts Quasi Contracts, Discharge of a Contract Remedies for a breach of contract. Unit IV 13 Hrs Contract of Indemnity and guarantee Bailment and pledge, contract of agency. Unit V 10 Hrs

Negotiable Instruments Act Cheques, Promissory Notes, Bill of Exchange definition and meaning, feature, differences dishonor of a cheque reasons and consequences. References :

1. Mercantile Law Avtarsingh 2. Mercantile Law M. C. Kuchal 3. Commercial Law Sen and Mithra 4. Commercial Law N. D. Kapoor 5. Commercial Law S. P. Iyangar 6. Business Law R. S. N. Pillai & Bagavathi 7. Business Law P. C. Tulsian


BBM SEMESTER-V ELECTIVE - I

FINANCIAL MANAGEMENT- I Class Duration: 14 Weeks with 5 Hours a week = 70 Hrs


FM I (Advanced Company Accounts)

Unit I 7 Hrs Mergers & acquisition Meaning Motives for Mergers and Takeovers Categories of Mergers Steps in Merger Transaction Methods of payment Company Law Provisions as to Mergers and Reconstructions. SEBI Regulations regarding takeover. Unit II 22 Hrs Acquisition of business of non-corporate entities computation of pre-incorporation and post incorporation profits. Unit III 15 Hrs

Accounting for Amalgamation of Companies (AS 14) including Absorption and External Reconstruction. Unit IV 16 Hrs

Alteration of Share Capital Share v/s Stock Consolidation v/s Splitting up Forfeiture v/s Surrender (as per company law provisions) Internal Reconstruction. Unit V Holding company accounts preparation of consolidated balance sheet. 10 Hrs

References : 1. Advanced Accounting S. N. Maheshwari 2. Advanced Accounting R. L. Gupta 3. Advanced Accounting Shukla and Grewal 4. Advanced Accounting Shukla and Gupta


BBM SEMESTER-V MARKETING MANAGEMENT- I (MARKETING MIX) Class Duration: 14 Weeks with 5 Hours a week = 70 Hrs

MARKS THEORY 80 + INTERNAL ASSESSMENT -20 = 100 Unit I 15 Hrs

Products Meaning, characteristics, classification, product mix strategy, new product development & product life cycle strategies. Branding strategy- brand equity, brand positioning, types of brand, brand development, other product related strategy packages, label, guarantee. Unit II 15 Hrs

Pricing Introduction, pricing objectives, estimation of cost, analysis of competitors price, cost & offers, pricing methods, pricing strategy, factors affecting pricing decisions.

Unit III 15 Hrs

Marketing Channels nature and importance number of channel levels. Channel design decisions, channel management decisions, retailing and wholesaling, marketing logistics major logistics, functions. Unit IV 12 Hrs

Consumer behavior Introduction, Understanding Consumer behavior, Consumer decision behavior, Consumer buying decision process, Consumer buying behavior theories Unit V 13 Hrs

Social responsibility of marketing, marketing ethics consumerism environmentalism, societal marketing.

References 1. Marketing Management Neelamegashyama 2. Marketing Management Philip Kotler 3. Fundamentals of Management William J Stanton 4. Marketing Management Philip Kotler and Keller. 5. Marketing Management Pankaj madan, Amit Mittal, Hemaraj Verma


BBM SEMESTER-V HUMAN RESOURCE MANAGEMENT -1

(ORGANISATION BEHAVIOUR) Class Duration: 14 Weeks with 5 Hours a week = 70 Hrs


Unit I 12 Hrs

OB Definition and meaning- Foundations of OB importance of OB- OB model- Contribution of behavioural science to management Approaches of OB.

Unit II 16 Hrs

Individual Behaviour Individual differences- personal factors Environmental factors-personality, theories determinants of personality.

Unit III 14 Hrs

Perception-Definition and meaning-perceptual process, factors affecting perception Learning -principles -process-Theories of learning-Reinforcement of learning-Role of punishment.

Unit IV 14 Hrs

Motivation -Theories -Maslow's theory MC Gregor's-X and Y theory- Herzberg theory-Employee morale-Leadership-importance-styles-Trait theory - Behavioural theory-Managerial grid.

Unit V 14 Hrs

Conflict-Functional and Dysfunctional conflict-Levels of Conflict-Negotiation and Conflict resolution-Strategies for resolving conflict.

1. Organisational Behaviour K.S.Ashwathappa 2. Organisational Behaviour-Robbins 3. Organisational Behaviour-Kieth Davis


BBM SEMESTER- V ELECTIVE - II

FINANCIAL MANAGEMENT (FINANCIAL DECISIONS) Class Duration : 14 Weeks with 5 Hours a week = 70 Hrs


Unit I 10 Hrs Cost of Capital Meaning computation of cost of various sources of capital, computation of weighted average cost of capital. Unit II 10 Hrs Capital Structure Definition Risk Return trade off, traditional view Net income approach net operating income approach Measurement of approach. Unit III I5 Hrs Planning the Capital Structure : ROI and ROE Analysis Capital structure policies and measurement of practices. Unit IV 20 Hrs Capital Budgeting Techniques traditional techniques and modern techniques of cash flows for pay back period, net present value, internal rate of return and profitability index. Unit V 15 Hrs Dividend Policy Traditional position Walters model Gordons model MM position. Legal aspects of dividend declaration and bonus share.

References : 1. Financial Management Khan & Jain 2. Financial Management L. M Pandey 3. Financial Management Maheshwari 4. Financial Management James C VAnhorne 5. Financial Management Prasanna Chandra


BBM SEMESTER-V MARKETING MANAGEMENT- II (MARKETING RESEARCH)

Class Duration : 14 Weeks with 5 Hours a week = 70 Hrs MARKS THEORY 80 + INTERNAL ASSESSMENT -20 = 100

Unit I Marketing research definition, nature, scope, objectives & significance. Steps and Research process, developing the research plan. Marketing information system. 16 Hrs Unit II Research approaches research design sources of data primary and secondary data, sampling design size and its determinants. 14 Hrs Unit III Measurement and scaling in market research. Types of measurement scale, questionnaire, question schedule, designing questionnaire. 14 Hrs Unit IV Data processing and tabulation setting and testing of hypothesis computation of data report writing. 12 Hrs Unit V Market Research Difference between Marketing Research and Market Research. Marketing Research Agencies. Application of Marketing Research. 14 Hrs

References : 1. Marketing Research Theory and Practices Green and Tull 2. Marketing Research G. C Ben 3. Marketing Research : Luck and Wales. 4. Basic Marketing Vernker


BBM SEMESTER-V HUMAN RESOURCE MANAGEMENT - II (HUMAN RESOURCE DEVELOPMENT)


Unit I 9 Hrs HRD Features, objectives and benefits of HRD Unit II 18 Hrs

Learning Learning process reinforcement of learning, role of punishment behavior modification, mechanism and its application in organizations management development programme Unit III 13 Hrs Career Planning & Development- Features, importance, stages, difference between career planning and HR planning process . Career development- Individual career development, Organizational career development Effective career planning. Succession planninig. Difference between career planning & succession planning Unit IV 17 Hrs

Organization Change & Development- Organizational development interventions- techniques

Unit V 13 Hrs

Team Development- Features of team, team Vs group, team building- effective teams.

References : 1. Industrial Psychology PK Ghosh and MB Ghorpade 2. Human Behaviour at work Davis K 3. Industrial Productivity and Motivation N. C. Gangoli 4. Industrial Psychology N. R. Chatterji 5. Human Problems in Indian Industries K. G. Desai 6. Organizational Theory and Behaviour V. S. P. Rao and P. S. Narayana 7. Human Resource Management V. S. P Rao


BBM SEMESTER-VI PAPER - I

TITLE : FINANCIAL SERVICES Class Duration : 14 Weeks with 5 Hours a week = 70 Hrs


Unit I 14 Hrs Nature of financial services, types of financial services; stock brokerage, merchant banking, portfolio management services, credit rating & consumer finance. Unit II 14 Hrs Mutual Funds, types of mutual funds open and close ended etc, operations of mutual funds, asset management companies, SEBI regulations. Unit III 14 Hrs Stock Exchanges in India, BSE, NSE & OTCEI, trends in stock exchanges; Electronic trading, depository services, SEBI regulations. Unit IV 14 Hrs Stock brokerage firms in India, SEBI guidelines, investors protection. Merchant Banking Services offered by commercial banks and private sector firms. Unit V 14 Hrs Consumer finance; Hire Purchase and Installment, Credit Cards etc, credit rating in India CRISIL, CARE, ICRA.

References :

1. Financial Services M. Y. Khan 2. Financial Services and System Guruswamy 3. Financial Markets and Services Gordon and Natarajan 4. Financial Institution and Markets L. M. Bhole


BBM SEMESTER - VI

PAPER - II TITLE : INTERNATIONAL BUSINESS


Unit I International Business Environment International Business Orientation Ethnocentric, Polycentric, Region Centric and Geocentric. Globalisation and Liberalisation. Liberalisation in India the New Economic Policy of 1991. 14 Hrs

Unit II Regional Trading Blocs- EU, ASEAN, OPEC, OECD, SAARC and NAFTA. Reasons for forming Regional Trade Blocs impact of regional trading blocs on globalizations. 14 Hrs

Unit III WTO : Origin, membership, structure and its role. Dispute settlement machinery, TRIPS and TRIMS, GATTS. 14 Hrs Unit IV Multinational Corporations : meaning, mode of operations Foreign Collaborations Joint Ventures, Franchising and Strategic Alliances. International Channels or Distribution Overseas Production Free Trade Area. 14 Hrs Unit V Foreign Direct Investment in India, trends, government policy towards FDI. 14 Hrs References : 1. International Marketing : C. A. Francis 2. Business Environment : C. A. Francis 3. International Business : Dr. P Subba Rao 4. International Business : Francis Cherunilum 5. International Business: Bhalla 6. International Trade policies and perspectives in developing economy: M.J.Mathew


BBM SEMESTER-VI PAPER- III

TITLE: COMPANY LAW Class Duration: 14 Weeks with 5 Hours a week = 70 Hrs

MARKS THEORY 80 + INTERNAL ASSESSMENT -20 = 100 Unit I 16 Hrs

Company Definition types of companies private and public company government company foreign company holding and subsidiary companies. Characteristics the concept of lifting of corporate veil. Unit II 16 Hrs Incorporation of a Company Memorandum of Association, Articles of Association meaning importance form and contents distinctions. Prospectus and state in lieu of prospectus meaning definition contents statutory requirements in relation to a prospectus. Unit III 14 Hrs Share and Share Capital : kinds of shares public issue of shares allotment of shares definition of a member member v/s shareholder, rights and liabilities of a member. Unit IV 14 Hrs Company management Directors, company secretary qualification appointment rights, duties and liabilities. Company meetings kinds of meetings. Requisites of a valid meeting resolutions, minutes Annual Gen. Body Meeting, Extra-ordinary Gen. Body Meeting and Statutory Meetings. Unit V 10 Hrs Auditing and Accounts : Requirements as to preparation of final accounts, filing returns, appointment of auditors, duties & responsibilities, remuneration, professional ethics of auditors.

References : 1. Company Law M. C. Kuchal 2. Company Law N. D. Kapoor 3. Company Law Avtar Singh


BBM SEMESTER-VI PAPER -IV

TITLE: DECISION MODELS Class Duration: 14 Weeks with 5 Hours a week = 70 Hrs


Unit I 16 Hrs Linear Programming Models two variables graphical solution business application- simplex method. Unit II 20 Hrs Network Analysis PERT & CPM (Program Evaluation Review Technique & Critical Path Method) Gantt Charts. Unit I1I 4 Hrs Quality Controls Control charts six sigma concept control limits R. Charts and P Charts. Unit IV 10 Hrs Decision Theory decision under certainty, uncertainty and risk minimax and maxmini criteria Hurwicz criteria Laplace criteria expected opportunity loss criteria. Unit V 10 Hrs Decision tree analysis Bayes approach. Case Study

Reference : 1. Quantitative techniques in management ND Vohra 2. Operation Research V K Kapoor 3. Operation Research S D Sharma


BBM SEMESTR-VI

ELECTIVE - III FINANCIAL MANAGEMENT - III (WORKING CAPITAL MANAGEMENT)


Unit I 12 Hrs Working Capital Concepts, definition, types. Determinants of Working Capital, Working Capital requirements. Unit II 16 Hrs Management of Inventory Objectives, Inventory Control Techniques : ABC Analysis, FSN Analysis, VED Analysis. Just in time Inventory. EOQ, re-order point, ageing of inventories, buffer stock, optimum investment in Inventory. Unit III 14 Hrs Management of Receivables : features of credit policy, credit variables credit terms, credit standards, credit collection policy. Factoring of Receivables, ageing schedule, credit evaluation, optimizing credit policy. Unit IV 14 Hrs Management of Cash : functions of cash management cash planning and budgeting, managing cash flows, deciding optimum level of each, overview of cash management models Boumal, Miller & Orr model. Unit V 14 Hrs Management of Marketable Securities. Preparation of fund flow statement and Cash Flow Statement (AS 3)

References :

1. Financial Management Khan & Jain 2. Financial Management I. M. Pandey 3. Financial Management Maheshwari 4. Financial Management James C Vanhorne 5. Financial Management Prasanna Chandra


BBM SEMESTER-VI

MARKETING MANAGEMENT III (ADVERTISING) Class Duration : 14 Weeks with 5 Hours a week = 70 Hrs


Unit I:- 12 Hrs Meaning, definition, objectives, importance, role of advertising in the marketing mix, advertising mix factors, marketing communication process, determinants of promotion mix.

Unit II:- Evolution of advertising, classification of advertisements, socio-economic effects of advertising, criticisms, legal & ethical aspects of advertising in India. 16 Hrs Unit II:- Advertising Agencies : role of agencies functions, organization structure. Characteristic of good agency. Compensation to agencies. Advertising budget determinants. 15 Hrs Unit II:- Advertising Campaign Planning : Advertising copy design and compensations strategy, copy visualization layout message strategy, message execution. Classification of advertisement copies, essentials of a good copy. 13 Hrs Unit II:- Advertising Media Types of media, their relative merits & de-merits, determinants of media selection, media planning, scheduling. 14 Hrs

References : 1. Advertising Management : Mahendra Mohan 2. Advertising Management Rathor 3. Advertisement Management Chunawalia 4. Advertising Management Write & Zieglar 5. Advertising and Promotion : Belch


BBM SEMESTER-VI HUMAN RESOURCE MANAGEMENT III (LABOUR WELFARE)


Unit I 14 Hrs

Labour welfare work-concept-need-importance-approaches of labour welfare-scope of labour welfare.

Unit II 14 Hrs

Labour welfare agencies-Trade union, state, central Government and voluntary agencies-Duties and responsibilities of labour welfare officer.

Unit III 14 Hrs

Workers education and Training-objectives of workers education-Three levels of workers education-special category programmes - workers education in India.

Unit IV 14 Hrs

Statutory and non-statutory provisions of labour welfare-workmen's compensation Act-ESI Act 1948, Employees Provident Fund Act 1952 and Maternity Benefit Act 1961.

Unit V 14 Hrs

Employees Health and Safety-Employment of women and young person-Safety of young person-The Factories Act 1948

References :

1. Human Resource Management-V.S.P. Rao 2. Labour Economics and Social Welfare- B.P Thyagi


VI SEMESTER BBM HUMAN RESOURCE MANAGEMENT-IV

TITLE: INDUSTRIAL RELATIONS Class Duration: 14 Weeks with 5 Hours a week = 70 Hours

MARKS THEORY 80 + INTERNAL ASSESSMENT 20 = 100

Unit I 12 Hrs

IR-meaning and significance-objectives-factors influencing IR-new IR scenario-Impact of globalization on IR.

Unit II 16 Hrs

Trade Union Act 1926-Recognition -Structure-T.U. Growth and development in India-problems of Trade Union.

Unit III 14 Hrs

Employee Discipline-meaning-objectives-forms and types of discipline-Indiscipline-causes of indiscipline and misconduct-procedure for disciplinary Action-penalties and punishment-Discharge of an employee-code of discipline in Indian Industry.

Unit IV 14 Hrs

Industrial Dispute-meaning-causes-forms of ID-Consequences of ID-Strike-forms of strike-Industrial Dispute Act 1947-Settlement machinery of ID-Arbitration, Conciliation and Adjudication.

Unit V 14 Hrs

Collective Bargaining-concept - features-objectives - types-process of Collective Bargaining-conditions essential for effective bargaining-negotiation. Employee grievance, meaning and procedure.

References :

1. Industrial relations-T.V.Rao 2. Human Resource Management Text and Cases-V.S.P.Rao 3. Dynamics of IR-Mamoria, Mamoria and Gaonkar


BBM SEMESTER-VI ELECTIVE - IV

FINANCIAL MANAGEMENT IV (TAXATION) Class Duration : 14 Weeks with 5 Hours a week = 70 Hrs


Unit I- Indian Income Tax Act 1961 Basic concepts Income, person, Assessee, Previous Year, Assessment Year. Residential Status of Individuals, Firms and Company. Scope of Total Income. 14 Hrs Unit II- Outlines of various heads of income. Computation of Income from House property 14 Hrs Unit III- Computation of capital gains 14 Hrs Unit IV- Set off and carry forward of losses. Deemed incomes. 14 Hrs Unit V- Deductions from total income of business. 14 Hrs References : 1. Income Tax Act : Taxman Publication 2. Income Tax : Ravi Kishore


BBM SEMESTER-VI

MARKETING MANAGEMENT IV (SALES MANAGEMENT ) Class Duration : 14 Weeks with 5 Hours a week = 70 Hrs MARKS THEORY 80 + INTERNAL ASSESSMENT -20 = 100

Unit I 14 Hrs

Sales Management Definition Meaning- Importance and functions of sales management. Sales Planning Sales Management Planning Process. Sales Forecasting Importance and steps in Forecasting.

Unit II 14 Hrs

Personal Selling Important aspects of personal selling Process significance and limitation.

Unit III 14 Hrs

Sales Budgeting Types of Budget Sales Budget procedure. Types of Salesman. Role and Responsibility of Sales Manager.

Unit IV 14 Hrs

Customer Relationship Management. Meaning Customer value and satisfaction - Changing nature of customer relationships. Creating customer loyalty and retention building customer equity.

Unit V 14 Hrs

Direct Marketing- Meaning, importance, forms of direct marketing telephone, mail, catalogue, television. Marketing ethical issues in direct marketing.

References : 1. Management of sales force William J Stanton 2. Marketing and Sales Management Acharya and Govekar 3. Sales Management Chunavalia 4. Principles of Marketing Philip Kotler Gary Armstrong 5. Professional Sales Management Anderson 6. Sales Management by Gill and Cundiff.

PAPER - VI

PROJECT WORK for 50 marks

bbm sylabus.pdf

Documents