bby-alerts! semifinal round

Greater Than Innovation

BBYInnovation Grapevine – Round

6

BBY – Alerts !!a key ingredient for exceptional customer care

Presented By :

Akshank Shah

What’s the idea ?

- To further enhance technical capability

and provide benefits to their loyal customers

- Provide the seamless shopping experience

- Setting a new trend

- Luring new customers

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Outbound Implementation :1

. In-Store subscription counter. Flash-link for online subscription. Offering reward points

. Redirect links

. Walk-in

Free-shippingGift-wrappingSend e-card

. Timely alert

. Relevant suggestions

2 3 4

. Kind gentleman

. Easy task‘gifting and redemption’


Inbound Implementation :

Register

Subscribe RMS

Reward Feeds

Date Watch Jobs

Process reminders on weekly

basis - meets

Criteria

Email Service Provider

Alerts (Mails)

Batch job executes nightly and weekly

Alerts (Mails, Personalized

Newsletters)

User logs in to bestbuy.com

User logs in to m.bestbuy.com

SMS Alerts Mobile Service Provider

Create an account for new user

BBY Alerts !!

App Alerts


Feature Related Content :BestBuy – Find the Perfect Gift( helps you find gift for every occasion)

Option- to schedule delivery- personal message- price range

- Make entries directly onto the calendar - Can review upcoming events- Feature currently being implemented over FB


“Smartmodes will make shopping more fun and enjoyable”“More data means more decisions about the best way to interact with consumers.”

“Accenture found that point-of-need engagement can

not only increase revenues, but also improve

loyalty, foot traffic .”

Why – TAG

now ? “To keep their attention long enough to

influence their purchases.”

To truly engage and convert the “now

consumer” — a highly mobile.

Capturing, Engaging and Serving the Now ConsumerSu

rvey

s

“ Setting market trend.Empowering consumer’s ‘purchase flexibility’”


• In India, same operation is being implemented by that exclusively provides their clients like Pantaloons, Lifestyle, Croma, FutureBazaar, etc. a chance to explore the same marketing experience for their customers.

• Since their launch in 2011, they have seen a steep rise in their customer registrations & this retail loyalties to this gifting program.

• Experiencing 20-25 registrations and between 5 to 6 gifts daily.

• Badhai.in has become the 1st Social Gifting service in India.

Statistics Study


ImplementationInbound

• Leverage existing systems and capabilities – Integration( TIBCO ), EC Database jobs– Email functionality, Feeds– Reusing Accenture mobile retail assets ( myWallet )

• Implementation timelines: 2 – 3 months

Outbound

• Testing using few dummy customers– URL setup, Smoke-testing, end-to-end testing– Email deliveries, mobile SMS alerts, in-App alerts– Merge the functionality in higher environments

• Implementation timelines: 1 – 2 months

bby-alerts! semifinal round

Documents