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NATIONAL UNIVERSITY OF MODERN

LANGUAGES

Subject In charge : Miss Mugheera Maqbool

Business communication

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Group A

Tahmeena Batool

Anam Zafar

Nouman Riaz

Adnan Saddique

Saim Azad

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Long Report

MOBILINK

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• Mobilink is Pakistan’s leading provider of

voice and data services.

• Mobilink has already invested over US

$3.9 billion.

• As a responsible corporate citizen,

Mobilink offers a range of socially

inclusive products and services dedicated

to enhance access to information

• Mobilink offers exclusive & personalized

tariff plans.

Introduction:

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History of Mobilink:

• . It started operations in 1994 as the

first GSM cellular mobile service

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Mission Statement:

• “To be the unmatchable mobile

system of communications in

Pakistan this provides the best

value to its customers,

employees, business partners and

shareholders.”

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Vision Statement

• “To be the leading

Telecommunication Services

Provider in Pakistan by offering

innovative Communication

solutions that make each day better

for our customers while exceeding

Shareholder value & Employee

Expectations.”

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Values Of Mobilink:

• Be Passionate

• Be Professional

• Lead With Purpose

• Be true helper

• Be calm

• Face crucial situation with

patience

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Business Functions

• Enterprise Business:

• Enterprise Sales:

• International Business:

• Customer Services

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Departments

Anum Zafar

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Human Resources

•Organizational Development

Talent Management

•Recruitment, Reward and

Performance Management

• Administration

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Marketing:

• Marketing is responsible for

anticipating and satisfying

customer's mobile

telecommunication needs

• it also designs and implements

brand strategies and

communication plans.

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Sales & Distribution:

• SalesStructured with the aim of maximizing accessibility and providing purchasing convenience

Distribution• BlackBerry Inventory Management

• BlackBerry Aviation Tracking

• Postpaid Number Management

• Prepaid SIM Stock Management

• Sales Channels Commission Disbursement

• JAZZ Visibility at Retail Channel

• Sales Tracking Process

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Finance Department

• Accounting is responsible for book keeping,

accounting and financial record keeping

• Planning, Budgeting & Reporting is responsible for

the preparation of long term financial plans

• Supply Chain Management is responsible for

sourcing and qualification of items and vendors

along with negotiation

• Treasury arranges timely funding to meet the

growth and potential requirements of the company

and manages cash-flows in an efficient manner.

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• Information TechnologyThe key focus of the division is on technology

mapping towards standardization and the

alignment with industry best practices.

• Technical Department. They are responsible for planning,

deploying and managing the GSM Network

and working closely with other

departments, especially Commercial and IT

to launch.

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Operations DepartmentsTo resolve customers queries/requests and provide

optimal solution in minimum turnaround time,

keeping both company's and customer's interest

in focus. To inform and update customers about

upcoming promos.

Products and Services:• GPRS

• Mobil ink Must Services

• SMS

• Chat Services

• Dedication Services

• Mail services

• Info Services

• On Call Services

• Missed Call Alerts

• Mobicash

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Verbal Communication

(Adnan Saddique)The sharing

of information between individuals by using

speech.

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Presentation

type:

Mostly Guided

presentations are

used in Mobilink

where all

audience are

involved in a

particular topic

and give

suggestions

about that.

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Meeting type

Different types of meetings are conduct in Mobilink at different levels.

Their regular staff meetings are conducted between Head of

Departments after two to three weeks.

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Decision Making Styles

In Mobilink management mostly use consultative decision

approach in which all management get involved and give

suggestions then top level decide according to the

situation and suggestions given by other employees.

Head of departments are considered responsible for

every happening.

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Non-verbal Communication

An aspect of communication without the use

of spoken language.

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Logo

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FurnitureMobilink uses Japanes based style in furniture. Furniture is

aligned at centre and walls are spare there. Color of

furniture is usually red, silver and indigo.

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Dress Up

For Female.

All female employees shall observe the following dress code.

• Shalwar kameez

• Sari/Blouse

• Dress Pants/Blouseor shirt with jacket or Waist coat

• Skirts/Blouse or Shirt with jacket or waist coat(No minis/Long slits)

• Light Makeup

• Light Jewelry

• No low necks

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Dress Up

For Male

All male employees shall follow the following dress code.

• Dress shirt/pants/Tie with jacket or Coat or sweater

• Dress shoes and socks

• Well trimmed moustache, hair and beard /shaved face

• Hair length should not go below the shirt collar.

Employees who work on Saturdays, where they have

customer contact will wear Business casual.

• Dress shirt / pants

• Dress shirt / pants /coat

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Advertisement

Mobilink is currently using:

Information Advertising: To create brand awareness and

knowledge of its Mobilink World brand.

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Advertisement

Reminder Advertising: To stimulate the repeat purchase

of its Jazz and Indigo brands.

Mobilink is using television, print, and radio advertising

media to disseminate its message and to build a brand

preference but the most preferred is television

The advertising theme “Mobilink Har Dil Har Din”: It’s

simply a way to communicate”, is designed to

demonstrate the new service’s simplicity and

convenience.

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Raja Saim Azad

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Grapevine:

Grapevine is an informal communication

carried out between employees working in

an organization. Mobilink employees use

single-strand pattern and gossip pattern

grapevine between each other. They

generally talk about the new services and

policies announced verbally.

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Timings:

Their service provision timings based on two factors:

• Competitor’s strategy and timings regarding the

same service

• Geographical based i.e people in Lhore mostly

like to buy late night packages while in urban

areas they offer packages which are from

morning to upto 07:00 pm.

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C.V dropping method:

• Mobilink applicants may need to submit

resumes and cover letters to gain hiring

consideration. These two are submitted by the

methods entitle below.

• Apply through Mobilink website i.e.

www.mobilinkgsm.com

• Directly drop the CV in head offices of different

regions and cities.

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Interviews:

• Before interviewing the applicants, Mobilink

take written test of different level according to

the job. Once who cleared the preliminary test

will be called for interview. Different levels of

interviews are conducted according to the type

of job designation.

• These interviews may includes the following

questions.

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Why do you want to work for Mobilink?

What are your biggest strengths?

What are your career goals?

How long would you expect to work with

Mobilink if hired?

Why should Mobilink hire you?

Can you provide an example of a time when

you have helped others in the past?

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Nouman Riaz

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Strengths

Mobilink is pioneer in Mobile

commerce service

Joint venture with MCB to offer mobile

banking

company expert and dominates in

marketing and sales due to loyal

customers.

Strong marketing and advertising.

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Weaknesses

Network problem causes

criticism for Mobilink.

It offers high call prices to its

customers

Quality of service is not good

in remote areas

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Opportunities Existing opportunities in the domain

of wireless and 3G technology.

Mobilink can invest in bulging trends

of value addition

Educating people about usage of

services

Improve the quality of service in

remote areas

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Threats

Competition continuously booming

in telecommunication sector

Rapid rise in taxes on

telecommunication services

Inflation devalues the Pakistan

Currency

Security condition is the biggest

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Recommendations

• Mobilink should make sure

interactive sessions are more

available on website

• Mobilink should enhance their

customers loyalty by value addition

through 100% availability of

information

• Mobilink should build their goodwill

around customers by snuffing out

hidden chargesNUML

Cont.

•Mobilink should propose

different and innovative services

in order to compete.

•Continuous work on network

improvement.

•Charges must be reduced for

domination regarding cost

leadership NUML

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You are welcome to ask

questions

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