+bc reverse prototyping

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POLITECNICO DI MILANO - SCUOLA DEL DESIGN MASTER IN PRODUCT SERVICE SYSTEM DESIGN NETWORK & SERVICES ASSIGNMENT N. 2: REVERSE-CASE FICTION (FIRST STEP) PROF. EZIO MANZINI PROF.SA ANNA MERONI

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+BC Reverse Prototyping

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Page 1: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 2: +BC Reverse Prototyping

ENGAGING &CONNECTING PEOPLE

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 3: +BC Reverse Prototyping

COLLABORATIVESERVICE

ENGAGING &CONNECTING PEOPLE

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 4: +BC Reverse Prototyping

NO PROFIT

COLLABORATIVESERVICE

ENGAGING &CONNECTING PEOPLE

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 5: +BC Reverse Prototyping

ORIGINALITY OFORGANIZATION

NO PROFIT

COLLABORATIVESERVICE

ENGAGING &CONNECTING PEOPLE

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 6: +BC Reverse Prototyping

SUSTAINABILITY

ORIGINALITY OFORGANIZATION

NO PROFIT

COLLABORATIVESERVICE

ENGAGING &CONNECTING PEOPLE

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 7: +BC Reverse Prototyping

SUSTAINABILITY

ORIGINALITY OFORGANIZATION

NO PROFIT

COLLABORATIVESERVICE

ENGAGING &CONNECTING PEOPLE

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 8: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 9: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 10: +BC Reverse Prototyping

2.1 STORYCOLLECTION

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

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2.1STORYCOLLECTION

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 12: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

2.1 EMOTIONAL MAP

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POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

2.1 EMOTIONAL MAP

INTERACTION

Getting help, but also learning

Interact with friendly and nice people during hard works

Friendly, informal human interaction

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POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

2.1 EMOTIONAL MAP

TOUCHPOINTS

A service that can move aroundthe cityStudents, schools, universities

Something easy to find and reach

INTERACTION

Getting help, but also learning

Interact with friendly and nice people during hard works

Friendly, informal human interaction

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POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

2.1 EMOTIONAL MAP

TOUCHPOINTS

A service that can move aroundthe cityStudents, schools, universities

Something easy to find and reach

ECOSUSTAINABILITYDiffuse green cultureReducing our pollution impact

INTERACTION

Getting help, but also learning

Interact with friendly and nice people during hard works

Friendly, informal human interaction

Page 16: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

2.1 EMOTIONAL MAP

TOUCHPOINTS

A service that can move aroundthe cityStudents, schools, universities

Something easy to find and reach

ECOSUSTAINABILITYDiffuse green cultureReducing our pollution impact

INTERACTION

Getting help, but also learning

Interact with friendly and nice people during hard works

Friendly, informal human interaction INFORMATIONUnderstanding what the mechanic is doingDiffusing our values

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POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

2.1 EMOTIONAL MAP

COSTSHaving service for freeI can’t spend too muchNo profit serviceAsking institutions for founds

TOUCHPOINTS

A service that can move aroundthe cityStudents, schools, universities

Something easy to find and reach

ECOSUSTAINABILITYDiffuse green cultureReducing our pollution impact

INTERACTION

Getting help, but also learning

Interact with friendly and nice people during hard works

Friendly, informal human interaction INFORMATIONUnderstanding what the mechanic is doingDiffusing our values

Page 18: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

3.2STORYBOARD

1 2

3 4 5

The user get to the ciclomobile looking for help with �xing his bike

The user setup the bike and explain his problems to the team

The mechanic checks the bike and explain the solution to the user

The technician follows the user while he uses the ciclomobile’s tools to �x his bycicle

After learning how to take care of his vehicle and �xing it, the user ride away happy and satis�ed

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2.1 SYSTEM MAP

+BC Association

Mechanical piecesfurnisher

Cariplo Foundation

Ciclomobile Van

Users

University Campus

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

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4.1 EXPERIENCEPROTOTYPE

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

Page 21: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

4.1 EXPERIENCEPROTOTYPE

Page 22: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

4.1 EXPERIENCEPROTOTYPE

Page 23: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

4.1 EXPERIENCEPROTOTYPE

Page 24: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

4.1 EXPERIENCEPROTOTYPE

Page 25: +BC Reverse Prototyping

POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI

4.1 EXPERIENCEPROTOTYPE

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1. ANALYSINGThese tools help in collecting, recording and sharing contextual information, using different media such as videos, sound, images or text. They can be sup-plied to users or used in interaction with project participants to explore their perceptions and experiences.

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2. GENERATINGThese tools help in constructing a shared meaning out of collected experiences through direct or mediated conversations with project participants. They use different kinds of visualisations to suggest service ideas, aesthetics or stories.

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3. DEVELOPINGThese tools provide different kinds of formats with which to elaborate and develop service ideas into more detailed and visually rich stories and systems. They support designers to explore parts in relation to the entirety of the service while evaluating its feasibility.

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4. PROTOTYPINGThese tools provide modes to quickly test out new service ideas during workshops or in real settings with people. They allow people to experiment with new service models, reducing the risk of failure and enhancing the possibility of generating more meaningful and desirable futures.

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POLITECNICO DI MILANO - SCUOLA DEL DESIGNMASTER IN PRODUCT SERVICE SYSTEM DESIGNNETWORK & SERVICES

ASSIGNMENT N. 2:REVERSE-CASE FICTION (FIRST STEP)

PROF. EZIO MANZINIPROF.SA ANNA MERONI