bcf plan english.pptx
TRANSCRIPT
2016Berkeley China Forum
Zhimaqiao California Job Fair
目录 /CONTENTS
PART3Forum Structure
PART1Forum and Job Fair Overview
PART2Job Fair Segment and Sponsorship Plan
1
23
Guest Introductions
Forum Themes
Site Preparations
91011
Forum Schedule8
Sponsorship Deals12
456 Job Fair Content
Job Fair Site Layout7
Job Fair Funding
Job Fair Schedule
Forum and Job Fair Intro
Forum and Job Fair Plan
Co-Host Intro
Forum and Job Fair Overview
PARTONE
2016论坛简介 /A BRIEF INTRO
Berkeley China ForumIs a non-profit forum co-hosted by the Chinese People Union of UC Berkeley and Zhimaqiao. It is dedicated to create a platform for over 1000 Chinese students, scholars and motivated individuals to communicate, grasp economic principles, learn more about social science, and plan a better future for themselves. Business, academic, and political leaders will gather and constructively discuss issues that face the world today at the forum, keeping the forum’s "Economic Development” and “Technology to Innovate” themes in mind. Professors from UC Berkeley’s Center for Chinese Studies and Haas School of Business are amongst the esteemed guests. Leaders from all realms will offer their take on China’s economic environment, development of innovative economics and traditional economics, technology and its role in business growth and the start-up environment’s influence on entrepreneurs.
主办单位介绍 /Host Intro
Chinese People Unionfounded in 2006, CPU is the largest and most influential Chinese organization on campus. The purpose of the club is to spread Chinese culture and bring students together. On average, CPU hosts 4 to 6 large scale events and over 20 small scale events. CPU has over 7,000 followers on WeChat, and over 5,000 interactions on Facebook.
As the host of the Berkeley China Forum, CPU’s goal is to provide a platform for all scholars from the Bay Area and California to connect and learn about the Chinese economy, society, and technological developments.
往届活动回顾 /History of Events Held by CPU
主办单位介绍 /Host Intro
ZhimaqiaoIs the premier requiting platform for Chinese international students interested in returning to China. Having collaborated with thousands of world-class universities around the world, Zhimaqiao has hosted many forums and jobs fairs, including UCUI’s Job fair, China-US Student Career Forum, and International Companies’ Recruiting Month.
Zhimaqiao California Job FairAs the co-host of this event, Zhimaqiao creates an international recruiting service. Zhimaqiao is bridging the gap between Chinese international students and high-tier Chinese businesses. It can bring many high-quality job opportunities and help students successfully begin their professional career.
主办单位活动回顾(芝麻桥) /Event History of Zhimaqiao
2015/08
2015/09
2015/10 2015/10-11
2016/01
2016/03
2016/04UCUI Job Fair
芝麻桥战略助力引凤工程进入互联网 +新时代
Mid-Autumn Job FairEnd of Year Job Festival
New Year Recruiting Season
US-China Career Forum
World Business Recruiting Month Spring Recruiting+Summer Internship
协办方介绍 /Partner Intro
HOX (Eta Omega Chi)The first Chinese Entrepreneurship fraternity, founded in 2014. Dedicated to sharing information, innovation and application, developing leadership, and helping the Chinese community better develop professional and cultural talents.
College ShiftIs a non profit organization created by Berkeley scholars. It aims to assist students find their professional goal, recruit, innovate and connect with professionals through the Internet. College Shift has a Wechat platform and Himalaya platform.
论坛暨招聘会规划 /Event Scheme
Date: October 16, 2016
Location: Zellerbach Hall
Date: October 16, 2016
Main Segment:Guest Speech, Forum
Estimated attendance: 1500
Guests : renowned
guests, international students,
professionals
Date: October 16,2016
Main Segment: Job Fair
Estimated attendance: 500-700
Forum Information
Main Location Secondary Location
Forum
Introduction and Performances
Themed forum
Themed forum
Small Mixer
Rest
09:30-10:30
11:00-12:00
13:30-16:00
16:30-17:30
17:30-18:30
TIME&AGENDA
10:30-11:00 Starting Keynote
Social Dinner18:30-20:00
15th/议程
Forum:
TIME&AGENDA
Starting Keynote9:00-9:30
9:30-12:00 Themed Forum
论坛部分:
招聘会部分:14:00-18:00 Zhimaqiao Job Fair
Intermission
13:00-14:00
12:00-13:00
16th/议程
Ending Ceremony
Job Fair Segment Information and Sponsorship Plan
PARTTWO
ZhimaQiao Brand Interaction
Goal: Write down your recruiting wish and let others know your goals, release your stress and share your feelings!
You can win a prize!
1. Complete: Write your #recruitingwish on your wish card and hand it to the Zhima Bear.
2. Share: Add the official WeChat, take a picture with the Zhima Bear, and share it!
3. Raffle: The Zhima Bear will pick the winners. All participants will win a gift bag or small prize!
Recruiting Wish/Raffle
WECHAT 芝麻形状的心愿卡
招聘会场地布局 /Event Site Layout
招聘会地点: Exhibition hall规模: 500-700人企业: 50家
论坛 地点: Orchestra pit
规模: 1500人
PARTTHREE
Forum Structure
论坛主题 /Forum Topic
■ Keynote Speech■ US-China Discussion■ Small Mixer■ Social Dinner
Structure
Education and Employment
Economic Development
Technological Advances
Social Democracy
The rise of online recruitment and change in recruitment tactics
How China will deal with a shrinking market in the increasingly rational market
Analyzing Chinese and American societies in our increasingly similar economies
Current online environment and its affect on traditional businesses and entrepreneurs
01
02
03
04
嘉宾介绍 /Guest Introductions
Xiaoping XuFounding Partner and Executive Director of New Oriental and ZhenFundOne of the most famous and popular angel investors in China
Leo ChenFounder and CEO of JumeiForbes’“30 under 30” 。
Liewei Ma ‘1000 talents’expertCEO of Voice On TechArizona State and University of Washington Ph.d supervisor
Mei HeChairman of Board of Wailian Visa
Zhibo YuSenior Assistant to
President of Lenovo
拟邀嘉宾名单 /Potential Guests
Minhong YuFounder of New Oriental
Founder of AlibabaJack Ma
Sina.com Founder
Zhidong Wang
Famous Investor, former IDG Capital Partners
Feng Li
Zemin Hu
Baidu 91 Phone Assistant creater
Zhenning Yang
Physicist, Nobel Laureate
Shi Wang
Wanda Founder
拟邀嘉宾名单 /Potential Guests
Shiyi Pan
Real Estate Mogul, Chairman of Soho board
Ceo and founder of Tuncent
Huateng Ma
Chairman of Pusi Investments board
Sicong Wang
Creator of Smaritsan OS
Yonghao Luo
Qiangdong LiuCEO of Jingdong
Jun Lei
Founder of Xiaomi
Hongwei Zhou
Founder of 360
赞助方案 /Sponsorship Terms
Platinum Sponsor
• Limit: None
• Theme: shown during limited sponsorship presentation
• Sponsorship Fee $3,000
Gold Sponsor
• Limit: 10
• Theme: shown during all sponsorship presentation
• Sponsorship Fee$5,000
Diamond Sponsor
• Limit: 3
• Theme: All around presentation
• Sponsorship Fee $10,000
赞助方案 /Sponsorship Terms
Ø Presented as ‘xx sponsored’and with logo during the forum
Ø Logo will be presented in forum background board
Ø Logo will be presented in the forum pamphlet, schedule and other print advertising media
Ø 15 free Forum tickets
Platinum Sponsor Privileges
赞助方案 /Sponsorship Terms
23
Ø Presented as “xx sponsored”and with logo during the forum
Ø Business Leader invited as guest during the opening ceremony
Ø Logo will be presented in forum background board
Ø Logo will be presented in the forum pamphlet, schedule and other print advertising media
Ø Products with company logo will be placed in bags, all-around promotion during the forum, exclusive
interview with business managers
Ø 20 Free tickets to the forum
Ø 5 free tickets to the social dinner
Gold Sponsor Privileges
赞助方案 /Sponsorship Terms
Diamond Sponsor Privileges:Ø Premier sponsor and exclusive rights to the premier sponsor
Ø Presented as “xx sponsored”and with logo during the forum
Ø Business Leader invited as guest during the opening ceremony
Ø Logo will be presented in forum background board
Ø Logo will be presented in the forum pamphlet, schedule and other print advertising media
Ø Products with company logo will be placed in bags, all-around promotion during the forum,
exclusive interview with business leader
Ø Sponsorship announced by hosts
Ø 30 free forum tickets
Ø 10 free social dinner tickets
赞助方式 /Sponsorship Terms
■ Standard Sponsorship■ Material Sponsorship■ Trade
Introduction
Standard Sponsorship
Trade
Material Sponsorship
01
0302
Standard sponsorship – for fund oriented sponsors
Marketing through products–for product oriented sponsors
Service trade– for service oriented sponsors
赞助商参与方式 /Sponsor Participation
1.Standard Spot
2.Material Sponsorship
3. Resource Trade
门票定价 /Ticket Price
Early Bird—— $30Student—— $55
Forum and Social Dinner Ticket: Can attend all events
Early Bird —— $50
All Day Forum Tickets
Adult—— $100
Adult—— $120
Student—— $80
目标人群 /Target Audience
28
■ UC Berkeley College Students: UC Berkeley undergraduate or graduate students interested in networking and recruiting, and new ideas (main target)
■ Other College Students:Other undergraduate or graduate students. Interested in the above areas. (secondary target)
■ Professionals: Interested in professional development and networking with guests (tertiary target)
Networking in a professional setting
Guests sharing their thoughts
Guests answering questions
Job Fair
Introduction to innovative ideas
1
2
3
4
5
Target
Audience
线上论坛宣传平台 /Online Promotion
■ Promotional Video Advertisement
■ Guest Interview■ Job Fair Business
Introduction■ Yingke live feed of business
HR■ Official Media Interview■ Kol Wechat advertisment
Content
01WeChat Platform
02Faceboo
k
04
Live feed
05Official Media
Promotion
03Ema
il
线下推广渠道 /Offline Promotion
• Public Outreach: Outreach during reception, socials, and club events
• School Promotion: Advertising during school, through flyering, tabling, and other methods
• Partner School Collaboration: Partner with nearby schools, gift tickets to increase participation
• Partner Club Collaboration: Partner with on campus organizations, especially encourage participation from 20+ Chinese clubs
论坛宣传时间线( 7-10月) /Promotion Timeline(Jul-Oct)
Core team meeting
Finalize Supervising Organization
Start preparing for production
Start Interviews
Partner school negotiation
Negotiation with sponsors
production
Confirm guest
Online ticket saleTransport material
Finalize guestsIn person marketing
Final Sponsor negotiations
In person ticket sales
Finalize Ticket Sales
Rehearsal
Finalize Core Team
Start inviting guests
Start creating website
Partner club negotiations
Online Marketing
Creation of website
Confirm businessesFinalize website
Finalize transportation
Milestone
Event
Participationsmall
large
Relatively Weak
Importance
Relatively Strong
Phase
Preparation Planning
Marketing Finalize Last Phase Formal Accouncement
WEEK 1-2 WEEK 3-4 WEEK 5-6 WEEK 7-8 WEEK 9-10 WEEK 11-12 WEEK 13-14 WEEK 15-16
Finalize tech Finalize Guest AccommodationsConfirm host
Contact Us
Contact: Bob Xu
Phone : 5107018365
Email: [email protected]
2016Berkeley China Forum
Zhimaqiao California Job Fair