ARTDIRECTIONIS AN ATTITUDE

TEASER PORTFOLIO

2019LARS

SCHULTEART DIRECTION, GRAPHIC DESIGN

& FINE ARTS

0163/2

328868 |

l

ars@

lars

schu

lte.

com

|

Bäc

kerw

eg 2

6, 60316 F

rank

furt

I am happy that my working life is as a journey. I constantly discover new roads and places. I meet people who accompany me for parts of the journey, who inspire me and from whom I get new perspective on things. With an open mind I am always ready to discover new territories, to cross the oceans and to enjoy each and every place. Sometimes with a healthy portion of silliness, another time with a disciplined will to reach my goal. True to myself and to my fellow travellers. From classic advertising to online, CRM/1-2-1 communication, corporate publishing and design. I’ve always believed in the „dos“, not the „dont’s“ as it is the „dos“ that bring us forward, help us overcome obstacles and lead us towards unimagined outcome. Enough talking. Have fun strolling through the places I’ve been to, Agencies I’ve joined along the way and all that resulted from this journey.

INTRODUCTION

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LETTER FROM A FRIEND

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I`M NOT YOUNG ENOUGH TO KNOW EVERYTHING!

PROFESSIONAL EXPERIENCE:

05.2011 – now Freelance, Graphic Design & Art Direction

07.2008-03.2011 Art Director – Leo Burnett, Frankfurt

04.2006-06.2008 Junior AD – Leo Burnett, Frankfurt

10.2005-03.2006 Internship – Die Etagen, Osnabrück

07.2001-06.2005 AKI – Academy of Design & Fine Arts,

Enschede/Netherlands

01.2001-06.2001 Internship – ConceptX, Rheine

10.1999-09.2000 Alternative civilian service, Malteser Hilfsdienst

1999 ABITUR Fürstenberg Gymnasium, Recke

(final scondary-school examination)

LANGUAGES: German (mother language), English (advanced), Dutch (beginner) SOFTWARE SKILLS: Photoshop, InDesign, Illustrator, Keynote (Basic knowledge in Flash, After Effects) HOBBIES/INTERESTS: Photo-graphy, Art & Cultures, traveling and city-trips, spending time in nature, vintage cars & good old Rock Music and many more things ...

THE STORY SO FAR

Lars Schulte – 16.10.1979 Haselünne | Bäckerweg 26, 60316 Frankfurt

0163/2328868 | lars@larsschulte.com | www.larsschulte.com

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A worldwide call for juniors: Create a billboard for the „Young Lion Package“. Crazy, ghoulish or charming. This one caught the attention of the jury and made its way to the shortlist.

LION THAT ROARED WELL.

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Ad CANNES

YOUNG LIONS

Shortlist

YOU ARE WHAT YOU READWith the relaunch of Infiniti`s ADEYAKA magazin, Infiniti finally breaks the chains of their own bonds. The new, fresh and unconventional appearance not only surprises clients, but Infinity themselves. For my personal sake I was happy to learn from Wolfgang Seidl (seidldesign.com) who had the creative lead on this project.

––– concept layouts only

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VIVA EL DDP!Dialog Marketing has passed the times of suppression. Over. Out. Done. Subversive mailings challenge agencys to join the „PRO-PA-GANDA“ movement and send in campaigns to the DDP-Awards 2009.

UNSERE REVOLUTION ISTKEINE BARRIKADE

UNSERE REVOLUTION IST E INE GEISTESHALTUNG

www.ddp-award.de.

GOLD WINNER

DDP

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(Due to legal restrictions I can only show the layouts and cinema commercial face to face.)(Due to legal restrictions I am not allowed to show the work.)

A MAYBE WAS NEVER A GOOD CREATIVEThere are not a lot campaigns that have been discussed in such a controversial way like the Marlboro „Don’t be a Maybe“ campaign. And I’m proud that I was part of an international team from the very beginning – from scratch. The main focus was set on OOH and on cinema but all in all it became a 360° campaign that that spread throughout the world.

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: 360°

This chart is meant to tell you a bit about my experiences in automotive. Mostly for JAGUAR and LAND ROVER.

Since we already worked together on almost any kinds of adverting – Image Campaigns, Social Media, Tactical Campaigns, Brochures, Direct Mailings, TVCs and a lot more, the Creative Director of Spark44 introduced me to the client as a„friend of the agency“. This is it what it should be. I also worked on other car brands like Mercedes, Nissan or Infiniti.

PUT THE PEDAL TO THE METAL

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, So

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ADVENTURER WELCOME

Finally a partnership that makes sense. Land Rover and the European Outdoor Filmfestival Tour. They share the same DNA of living the adventure life to its limit. Above and beyond.

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The partnership finds its home on their shared website adventurelife.de. A website costumized and designed only for the partnership. A C.I. defined in every detail. And of course mobil responsive.

ADVENTURER WELCOME

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POINT OF SENSATION.POS is not boring. It’s just a matter of attitude. A simple broschure presented in a high quality way can turn SALE into Sensation. Besides a clear design and a nice and strong finish this sales broschure also comes with an easy mechanism to modify its content determined by its needs.

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ART DIRECTION TALKING.ABOUT WORDS.

Strong and clear. The corporate Identity for my friend and colleague Nicola Wassner. Her professional skills of creative writing and creating concepts merge perfectly within the logo.

Two different fonts melt together her initials and create a recognisable icon with an unique character.

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A completely reworked appearance for the Frankfurt Fair. The Relaunch of the creative world magazine. Playful in its appeareance and strong in its consistency. The agencies name: Make someone happy. The result: How to.

THE WORLD IN YOUR HANDS

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WHAT WOULD YOUR WISH BE LIKE?An outstanding Headline-Campaign in a well known signpost look. Content: An idea that underlines the different styles of musik you hear on SWR1 as well as it refers to up-to-date topics. Always with a twinkle in the eye. Stopping power in the heart of the transmission area.

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ART YOUR ENGINESPoster Art for „Les Apaches de Francfort“. Fascinated by customized Cafe Racers, these Summer Season Opening Posters are as individual as each Custom Bike itself. Special printing techniques with a high quality finish take the Apaches everywhere you want to go.

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„You cannot not communicate“ – Paul Watzlawick. That also means that are thousand ways of how to communicate. ––– photography: Nepal 2014

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This path lead me to the territory of 1-2-1 and CRM comunitcation. Online and Offline. Loyalty Programs, Microsites, Apps, Direct Mailings and more.

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No matter if animation or TV commercial. From idea to storyboard, from moodfilm to shooting, I can take the creative lead or support your traveling team.

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From PPM to shooting to postproduction and all the steps in between. No matter if automotive, people, stills or product shots – I have been there and I’m looking forward to going back.

––– photo examples: Sven Jacobsen– Hamburg

––– photography: Nepal 2014

Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. Explore more on larsschulte.com and click „Untitled & Nameless.

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THANK YOU & BY THE WAY I DON’T DO POWER POINT

LARS SCHULTE

ART DIRECTION, GRAPHIC DESIGN

& FINE ARTS

larsschulte.com is also a proud member with wings. 0

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