b.com 07-11, lecture 1 introduction of marketing
DESCRIPTION
Subject: Marketing Teacher: Hafiz Ahsan Class: Bcom 5th (2007-2011) Uploaded by: Saad Ahmad (BC07002)TRANSCRIPT
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PRINCIPLES OF MARKETING
INTRODUCTION OF MARKETING
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Introduction….
They are the bestI always eat thereI only travel with that bus serviceI buy my garments from thereI will prefer to go that University
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Promotion
Public Relation
Advertising
sales
services
Coupons
E-commerce
Shopping
Direct mail
Packaging
Bill BoardResearch
Sponsorship
Catalogues
Delivery
RetailingPricing
Intro….
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What is Marketing
Process of creating consumer value in the form of goods and services that can approved consumer life
Identifying and satisfying customer needs.
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How customers are created?Identify customer’s needDesign the product or service to satisfy the needCommunicate the product information to customerMake the product available
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What is Marketing?Availability of
• Right Product• Right Place• Right time
Make sure customer Is aware of product
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Marketing (Philip Kotler)
Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and values with others.
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Marketing (Stanton)
Marketing is a total system of business activities designed to plane price promote and distribute want satisfying products to target markets to achieve organizational objectives.
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Marketing (AMA)(American Marketing Association)
Marketing is a performance of business activities that direct the flow of goods and services to the customers and the users.
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Goals of Marketing
Attract new customer by offering by promising superior value
keep and grow current customers by delivering satisfaction.
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Simple Marketing System
CustomerProducer
product\Service
Communication
Price
Feed Back
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THINK
Learning to make what u can sell or selling what u can make
Delivery of customer satisfaction at profit