bct11 ch 01
TRANSCRIPT
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Copyright 2012 Pearson Education Chapter 1 - 2
Chapter 1Chapter 1Achieving SuccessAchieving Success
Through EfectiveThrough EfectiveBusinessBusiness
CommunicationCommunication
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Copyright 2012 Pearson Education Chapter 1 - 3
Learning ObjectivesLearning Objectives Learn why communication matters Identify ski s today!s emp oyers e"pect Learn the audience-centered approach #ssess the communication process $e%iew communication techno ogy E"p ore ethica communication
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Understanding WhUnderstanding WhCommunication !attersCommunication !atters
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Copyright 2012 Pearson Education Chapter 1 - '
Career SuccessCareer Success
Leadership (anagement
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Copyright 2012 Pearson Education Chapter 1 - )
Communication and "ourCommunication and "our
CompanCompan C oser ties with the marketp ace Con%ersations* perceptions and trends Producti%ity and pro+ em so %ing ,inancia resu ts and returns
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Copyright 2012 Pearson Education Chapter 1 -
Communication and "ourCommunication and "our
CompanCompan .arning of potentia pro+ ems or issues /tronger +usiness decision making C ear* persuasi%e marketing messages Emp oyee engagement and satisfaction
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Efective CommunicationEfective Communication
Practica information ,actua information Concise* efficient information C ear e"pectations and responsi+i ities Persuasion and recommendations
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Communicating in Toda #sCommunicating in Toda #s
$%oba% Business$%oba% BusinessEnvironmentEnvironment
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$%oba%i(ation and )iversit$%oba%i(ation and )iversit
4pportunities and cha enges Products and markets 5usiness partnerships .orkers and e"ecuti%es
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Copyright 2012 Pearson Education Chapter 1 - 1&
Organi(ationa%Organi(ationa%Structures andStructures and
Leadership St %esLeadership St %es 8a structures , atter structures , e"i+ e structures Corporate cu tures
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What Emp%o ers E0pectWhat Emp%o ers E0pect
4rgani ing ideas and information E"pressing ideas and information Listening acti%e y to others Communicating with di%erse groups 9sing communication techno ogy
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Copyright 2012 Pearson Education Chapter 1 - 1
What Emp%o ers E0pectWhat Emp%o ers E0pect
.riting and speaking effecti%e y #pp ying +usiness eti7uette Communicating ethica y (anaging time and resources Life ong earning
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Copyright 2012 Pearson Education Chapter 1 - 1
Center on AudienceCenter on Audience
#udience focus 8he ;you< attitude Emotiona inte igence 5usiness eti7uette
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E0p%oring theE0p%oring theCommunication ,rocessCommunication ,rocess
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The CommunicationThe Communication
!ode%!ode%1= /ender has an idea
2= /ender encodes the idea
3= /ender produces the message
&= /ender transmits the message
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Copyright 2012 Pearson Education Chapter 1 - 22
The CommunicationThe Communication
!ode%!ode%'= #udience gets the message
)= #udience decodes the message
= #udience responds to the message
= #udience pro%ides feed+ack
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E0terna% BarriersE0terna% Barriers
>oise and distractions Competing messages ,i tering of messages Channe +reakdowns
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Audience !indsetAudience !indset
$ecei%ing ?ecoding $esponding
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Business CommunicationBusiness Communication
2323 8raditiona mode
5roadcasting and pu+ ishing /ocia mode
Interaction and con%ersation
@y+rid mode /ocia mode and traditiona mode
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Using Techno%og toUsing Techno%og to
*mprove Business*mprove BusinessCommunicationCommunication
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!aintain ,erspective!aintain ,erspective
8echno ogy 5usiness too s 5usiness %a ue
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,roductive Use o',roductive Use o'
Techno%ogTechno%og Po icies uide ines 8raining
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Committing to Ethica% andCommitting to Ethica% andLega% CommunicationLega% Communication
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Unethica%Unethica%
CommunicationCommunication Committing p agiarism 4mitting essentia information /e ecti%e mis7uoting (isrepresenting num+ers ?istorting %isua s Ignoring pri%acy or security
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Ethica% 4uestionsEthica% 4uestions
Ethica di emma /takeho ders: conf icting oya ties and
difficu t tradeoffs Ethica apse
5usiness pressures: i ega andunethica choices
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Copyright 2012 Pearson Education 3'Chapter 1
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