bd myshopi - digital shopper marketing - digital first - october 2014 - brussels
DESCRIPTION
BD myShopi is the omni-channel activation platform in Belgium with the highest reach across offline and digital channels. It enables retailers, brands and other advertisers to reach consumers always and everywhere for their communication and activation campaigns, generating immediate traffic to physical and online shops. Every week over 4.3 million Belgian households receive the door to door leaflets in their physical mailbox. Advanced segmentation criteria enable to address specific consumer segments. BD myShopi provides applications for smartphone and tablet, downloaded over 500 thousand times in Belgium, and the website myShopi.com. BD myShopi’s omni-channel activation platform thus boasts a leaflet distribution and seal offering, creative solutions and a complete digital proposition.TRANSCRIPT
www.myShopi.bewww.myShopi.be myShopi.be
Toon CoppensStrategy mgrBD myShopi16-10-2014Digital First
www.myShopi.bewww.myShopi.be myShopi.be
Omni-channel activation platform
www.myShopi.bewww.myShopi.be myShopi.be
myShopi digital: feature overview
E-commerce promotions
Shop info & opening hours
Shopping list
Printable coupons
Online Cashback coupons
Cashback saving actions
Recipes
Digital loyalty cards
Digital Leaflets
500k APPs downloads
App rating
Happy consumers
1. Save
2. Facilitate
3. Inspire
myShopi user
Female 55%
Male 45%
*Reference Belgian population: Female – 51% / Male: - 49%
Gender
French 48%
Dutch 52%
*Reference Belgian population: Dutch – 60% / French - 40%
Language
*Reference Belgian population
Age
< 25 y
25 - 54 y
+ 55 y
6%
78%
15%
11%
53%
36%
25 - 34 y35 - 44 y45 - 54 y
32%28%
18%
400+ campaigns
Why cashbacks?
Cashbacks
Coverage
Agile
Versatile
Impact
Analytics
Targeting
Analytics: new insights
Brand loyalty (loading)~65% of
people that started saving
program also finished
it
New product launches
4 of 10 new product launches in Gondola magazine of July 2014 had a cashback action
in myShopi
Premium brand incentives
Buy and get a tangible or aspirational reward: contest,
digital content, goodie…
Linked CRM projects – Club Nestle
Reach - leads
VisibilityPromotions
Data
Promo targeting
Demographics & Lifestyle
Sentiment
Behavior & consumption
Context & location
Beacon marketing
Promo targeting (2)
Demographics & Lifestyle
Sentiment
Behavior
Context & location
Buying intent
Shopping list
Shopping intent based activation
Shopping intent based re-activation
+ myShopi as “display” media: DIGITAL
Leaflets
Splash pages
Shopping list sponsoring
+ myShopi as “display” media: OFFLINE
Printed media on 4 million
