bdc412/ 3013 กลุ่ม u-turn ซองเดอร์ (พรีเซ้น)

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Post on 15-Apr-2017

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1

Xongdur (-) ..2543

Brand History

1.4CARE

2.Montevergine

3.Cathedral Cove Naturals

4.Mummum Baby Food

5.Nature Food100%

2013 213,183.68 9,281 2013 7,189 2012 5,000

Gobal 4.0 4.0 16 10 Better Business 2 , , 1 5 -

Brand Purpose () Brand Plan

Vision() (Organic) (Whole Grains)

Mission ()

Brand Positioning 100%

Archetyp

Brand Key Essence

Brand Promise Tagline Brand Personality

Visual Identity X

Verbal Identity 100%

Brand Experience

Brand Experience

7 15

Word of mouth XongdurYoutubePantipProduct ExperienceProduct Grainy

Marketing Strategies 1 2 3

Media Spin

Internal Branding . . 100

CRM Facebook Line

CSR 129 1 . . Universal design

Website & Social Network Website www.xongdur.com Facebook , Line , twitter Xongdur

Trade Show 5 2559Thailand Industry baby&kids fair 8 Organic&Natural Expo 2016

Alliance (.)

U-TURN 1. 1560317586 30 2. 1560313981 26 3. 1560305516 18 4. 1560321174 32