bdx music slides - richy muirhead
TRANSCRIPT
BDX Music Marke.ng Meetup
Making The Most Out Of Social Media
Richy Muirhead (@richymuirhead @officialsama)
} Sco:sh Alterna<ve Music Awards } Began in 2009 from an MTV EMAs Trip to a super fun job!
} We love Bringing people together, to celebrate music.
SAMAs
} To create a na<onal social & media buzz around SAMAs + Sco:sh Music } Award emerging & cu:ng edge ar<sts within Scotland, and act as stepping stone
for next level in the fairest way possible. } Develop a brand which music fans trust } Reach over 20K votes in our 14 days vote campaign } Generate regional press and media ac<vity To gain new skills, meet new industry professionals, and further my employment
opportuni<es.
Aims & Objec.ves of campaign
Sco@sh Alterna.ve Music Awards 2012 Business Tweet & Winners
'A unique and interac6ve music award experience, exclusively recognising the alterna6ve music scene in Scotland.’ Best Rock/Alterna<ve – Forest Fires Best Electronic – Machines In Heaven Best Acous<c – Jack Rowberry Best Newcomer – Model Aeroplanes Best Live Act -‐ Mickey 9s Best Metal -‐ AKORD Best Hip Hop – Hector Bizerk
##1 – Audience Par.cipa.on
We want our audience to feel highly involved in our music award experience. Na<onal Open IP Vo<ng System = Happy Followers Ø They then share their story with friends online, by phone, or in the pub
Achieved Outcome =
Media Par.cipa.on The public vote carries more hype to na6onal media outlets
=
Digital Breakdown Content is key.
Source: Matrix Stats hVp://officialsama.co.uk -‐ temporarily down for new launch.
#2 Breaking News Passionately announcing news stories before anyone else. We like to break news. Example: Announcing Wickerman Fes<val Lineup Midnight + Tagging all acts
Why? Informa<ve content, fans feel “need to share” as exclusive Easy to do, two clicks on a webpage to share on twider and FB.
http://officialsama.co.uk
Mul.media Power – Youtube & #SAMAFEASTSESSIONS @officialsama on YouTube
The Mul<media allows us to: 1) Develop the brand when we are not on Award season (ie Summer) 2) Create New Content/Media 3) Promote new Sco:sh music
Live sessions with Fatherson, Tijuana Bibles, Vukovi, WeCameFromWolves, Redolent, The Wild Curve + more.
And finally…keep the conversa.on alive + have fun!
G L A S G O W 22.4.2015
Follow me @Richymuirhead @officialsama – thanks for your <me!
KEEP THE DATE FREE
@OFFICIALSAMA
#WEAREBACK