be a brand phenomenon through phenomenal branding · visualised actualised not born out of the...
TRANSCRIPT
![Page 1: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/1.jpg)
BE A BrAnd phEnomEnonthrough
phEnomEnAl BrAndIngby dr kkjohAn
volumE 2january 2017
![Page 2: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/2.jpg)
CopyrIght © 2017All rIghts rEsErvEd. thIs Book or Any portIon thErEof mAy not BE rEproduCEd or usEd In Any mAnnEr whAtsoEvEr wIthout thE ExprEss wrIttEn pErmIssIon of thE puBlIshEr ExCEpt for thE usE of BrIEf quotAtIons In A Book rEvIEw.
“BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng”
puBlIshEd By thE BrAndlAurEAtE sdn. Bhd.39B-41B, ss21/60, dAmAnsArA utAmA47400 pEtAlIng jAyA, sElAngor dArul EhsAnwww.thEBrAndlAurEAtE.Com
prIntEd By pErCEtAkAn skylInE sdn. Bhd.35 & 37, jAlAn 12/32B, tsI BusInEss IndustrIAl pArk, BAtu 6 1/2,off jAlAn kEpong, 52000 kuAlA lumpur, mAlAysIA
fIrst prIntIng, jAnuAry 2017
IsBn: 978-967-14695-1-4
![Page 3: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/3.jpg)
judgE mEBy
my BrAnddr kkjohAn
![Page 4: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/4.jpg)
forwArd
Is your BrAnd A phEnomEnon? doEs It CommAnd AttEntIon And In hIgh dEmAnd, so muCh so thAt EvEryonE Is tAlkIng ABout It And most ImportAnt of All, wAnts It? In thIs CompEtItIvE tImE, BrAnds nEEd to BE morE thAn just good or grEAt. thEy must BE phEnomEnAl If thEy wAnt to CApturE thE mArkEt And BE numEro uno.
AttAInIng thE dEsIrEd posItIon of BrAnd phEnomEnon mAy sEEm dIffICult But thEn AgAIn suCCEss doEs not ComE ovErnIght. grEAt thIngs do not ComE EAsy And EAsy thIngs do not BEComE grEAt. wE CAn All BE BrAnd phEnomEnon If wE work At It.
phEnomEnAl BrAndIng wIll mAkE you A BrAnd phEnomEnon. If your BrAndIng Is just mundAnE thEn your BrAnd wIll not BE ABlE to progrEss. It wIll stAy stAtus quo And stAtus quo Is A word thAt doEs not ExIst In BrAnd phEnomEnon.
phEnomEnAl BrAndIng ComEs whEn you know your BrAnd’s strEngth. how you CApItAlIzE on It to mAxImIzE Its output rEsts on your lEAdErshIp. lEAdErshIp Is ImportAnt And thE ovEr-ArChIng quAlIty In BrAnd phEnomEnon As Any suCCEssful BusInEss or BrAnd hAs A mAstErmInd thAt drIvEs thE BrAnd.
I hopE thIs sECond volumE of quotEs wIll hElp to InspIrE you In your mIssIon to CrEAtE thE most phEnomEnAl BrAndIng to BEComE A BrAnd phEnomEnon.
ACtIvAtE BrAnd ACtIvAtIon to rEACtIvAtE your BrAnd now!
dr. kkjohAnprEsIdEnt
![Page 5: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/5.jpg)
In BrAndIngno suCh thIng
AsCAn’t
onlyCAn you?
dr kkjohAn
![Page 6: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/6.jpg)
why BE phEnomEnAl?why not?
![Page 7: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/7.jpg)
A phEnomEnAl BrAndIs numEro uno
undIsputEdunpArAllElEd
unrIvAllEd.dr kkjohAn
![Page 8: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/8.jpg)
your BrAndIs thE BEst thIng
thAtEvEr hAppEnEd to you
trEAsurE It forEvEr.dr kkjohAn
![Page 9: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/9.jpg)
A phEnomEnAl BrAndIs
CrEAtIvEInnovAtIvE
posItIvEExplosIvE
AndExCEptIonAlly
produCtIvE.dr kkjohAn
![Page 10: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/10.jpg)
A phEnomEnAl BrAndjolts your ImAgInAtIon
stIrs your mIndCApturEs your hEArt
doEs your BrAnd hAvE It?dr kkjohAn
![Page 11: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/11.jpg)
sEt thE trEndCrEAtE thE Buzz
push Itto thE lImItto CrEAtE
A BrAnd phEnomEnon.dr kkjohAn
![Page 12: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/12.jpg)
A phEnomEnAl BrAnd IsConCEptuAlIsEd
vIsuAlIsEdACtuAlIsEd
notBorn out of thE BluE.
dr kkjohAn
![Page 13: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/13.jpg)
BEhIndEvEry
phEnomEnAl BrAndIs
A vIsIonArythE mAstEr BrAnd BuIldEr.
dr kkjohAn
![Page 14: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/14.jpg)
thE rIght phIlosophytoCrEAtEA phEnomEnAl BrAnd
![Page 15: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/15.jpg)
nEvEr BE AshAmEdto stArt smAllnEvEr BE AfrAId
to drEAm BIg
tAkE smAll stEpsto CrEAtE
BIg footprIntfor your BrAnd.
dr kkjohAn
![Page 16: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/16.jpg)
hAvE A posItIvE AttItudEfor your BrAnd
lEArn from thE pAstlIvE thE prEsEnt
look to thE futurE.dr kkjohAn
![Page 17: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/17.jpg)
BrAnds gEt stuCkBECAusE
thEy sEttlEfor just BEIng good
go BEyond goodBE grEAt
BE phEnomEnAl.dr kkjohAn
![Page 18: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/18.jpg)
In BrAndIngyou must hAvE
thE purposE to do ItthE pAtIEnCE for It
thE pAssIon In It.dr kkjohAn
![Page 19: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/19.jpg)
somE sAypowEr Is EvErythIng
But I sAyBrAnd Is EvErythIng
powEr your BrAndBECAusE
EvErythIng Is BrAnd.dr kkjohAn
![Page 20: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/20.jpg)
BrAndIngphEnomEnAl BrAndthAt’s thE ultImAtE
![Page 21: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/21.jpg)
It IsphEnomEnAl BrAndIngthAt mAkEs you good
It IsphEnomEnAl BrAnd
thAt mAkEs you grEAt
good And grEAtBrIngs out thE BEst In you
AndmAkEs you thE BEst.
dr kkjohAn
![Page 22: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/22.jpg)
thE sEEd of BrAndIngCAn BE found
In thE pArABlE ofsowIng And rEApIng
whAtEvEr you sowyou wIll rEAp
Is thE prInCIplEof BrAndIng.
dr kkjohAn
![Page 23: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/23.jpg)
BrAndIng Is
CrEAtIng And joInIngthE dot
It IsthE ConnECtIng dot
ConnECtIng your BrAndto mIllIons.
dr kkjohAn
![Page 24: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/24.jpg)
wE AlwAys sAysAvE thE BEst for lAst
ButIn BrAndIng
you must gIvE your BEstfrom
thE stArtor
you wIll BEComE lAst.dr kkjohAn
![Page 25: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/25.jpg)
don’t mAkEBrAndIng
An AftErthoughtIt should BE
thought ovErto gIvE your BrAndA sEnsE of purposE
AnddIrECtIonto AChIEvE
your dEstIny.dr kkjohAn
![Page 26: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/26.jpg)
If you wAntA BrAnd BrEAkthrough
you mustBE IntEntIonAl
ABout your BrAnd
IntEntIonIs
BEttErthAn
AttEntIon.dr kkjohAn
![Page 27: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/27.jpg)
onEphEnomEnAl BrAndIng
CAnChAngE
your BrAndforEvEr.
dr kkjohAn
![Page 28: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/28.jpg)
thE phIlosophyof
BrAndIngIs towIn
dr kkjohAn
wIsdomthE BrAnd strAtEgy
IntEgrItythE BrAnd CrEdIBIlIty
noBlE thE BrAnd quAlIty
![Page 29: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/29.jpg)
dr kkjohAn
rEAlIgnyour BrAndIng
toyour BrAnd purposE
foryour BrAnd suCCEss
AlwAys rEmEmBErwhy
you fIrst stArtEd?
![Page 30: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/30.jpg)
It Is not Enoughto know
AndundErstAnd
ABoutyour BrAnd
wIthout ApplyIngthE rIght strAtEgy
your BrAndCAn’t go fAr.
dr kkjohAn
![Page 31: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/31.jpg)
don’tBE prEdICtABlE
If you wAntto BE
A lEthAl BrAndAnd
A lEAdEr BrAnd
BE ExCEptIonAl.dr kkjohAn
![Page 32: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/32.jpg)
stAy outAnd
movE outof
your Comfort zonE
BEunComfortABly
ComfortABlEto BE
A thrIvIng BrAnd.dr kkjohAn
![Page 33: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/33.jpg)
InphEnomEnAl BrAndIng
spEEdIs
thE EssEnCE
If you don’tgEt It donE
you wIll BE donE.dr kkjohAn
![Page 34: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/34.jpg)
whAt good Is ItIf only
you knowABout your BrAnd
ButnoBody ElsE knows
to BEA phEnomEnAl BrAnd
EvEryonEshould know
ought to knowgot to know
ABout your BrAnd.dr kkjohAn
![Page 35: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/35.jpg)
thE powErof
phEnomEnAl BrAndIng
BrEAkIngnEw grounds
BrIngIngnEw IdEAsBuIldIng
nEw strAtEgIEsto
ACtIvAtE your BrAnd.dr kkjohAn
![Page 36: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/36.jpg)
phEnomEnAl BrAndIng BrEAks
unImAgInABlE ChAllEngE Into
AChIEvABlE goAlsto BrIng
unExpECtEd rEsults.dr kkjohAn
![Page 37: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/37.jpg)
BrAndIngIs
A vAluE InvEstmEntwhICh pAys offthrough tImE
AndInCrEAsEs In vAluE
ovEr tImE
BrAndIngnEvEr fAIls.
dr kkjohAn
![Page 38: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/38.jpg)
A phEnomEnAl BrAnd Is InnovAtIon drIvEn
![Page 39: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/39.jpg)
InnovAtIonIs
thE dnAof
BrAnd CrEAtIonfor
BrAnd suCCEss.dr kkjohAn
![Page 40: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/40.jpg)
don’t BEA dysfunCtIonAl oBsolEtE BrAnd
rEInvEntrEACtIvAtE
rEstorEyour BrAnd
torEmAIn
rElEvAnt.dr kkjohAn
![Page 41: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/41.jpg)
nEvErdrAg your fEEt
In BrAnd InnovAtIondIg your hEEls
In BrAnd ExplorAtIon
ExECutEyour BrAnd
oryour BrAnd
wIll BE ExECutEd.dr kkjohAn
![Page 42: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/42.jpg)
InnovAtEyour BrAnd
toInstIl
strongEr ConfIdEnCEInCrEAsE
hIghEr ExpECtAtIonsInspIrE
BEttEr AChIEvEmEnt.dr kkjohAn
![Page 43: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/43.jpg)
BrAnd InnovAtIonIs
thE gAmE ChAngErIn
BrAnd dIsruptIon.dr kkjohAn
![Page 44: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/44.jpg)
ChAngEIs
thE only ConstAntIn
BrAnd InnovAtIon
BE thE ChAngEto
mAkE thE ChAngEfor
your BrAnd suCCEss.dr kkjohAn
![Page 45: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/45.jpg)
A BEttEr BrAnd futurEIs
CrEAtEdthroughIngEnuItyCrEAtIvIty
AndsustAInABIlIty
ofthE BrAnd.
dr kkjohAn
![Page 46: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/46.jpg)
InnovAtIonCrEAtEs vAluEto thE BrAnd
AndIn turn
thE BrAndAdds vAluE
to thE ConsumEr.dr kkjohAn
![Page 47: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/47.jpg)
InnovAtEto mAkE
your BrAndA
phEnomEnAlmAstErpIECE.
dr kkjohAn
![Page 48: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/48.jpg)
thEmAstErmIndofphEnomEnAlBrAnd lEAdErshIp
![Page 49: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/49.jpg)
BEIngIn ChArgE
AndIn Control
of your BrAndwIll
dEtErmInEthE EffICIEnCy
AndthE EffECtIvEnEss
of your BrAnd.dr kkjohAn
![Page 50: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/50.jpg)
A phEnomEnAlBrAnd lEAdEr
Is AnECCEntrIC lEAdEr
whosEECCEntrICItyElECtrIfIEsthE world
wIthhIs unIquE
BrAnd CrEAtIon.dr kkjohAn
![Page 51: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/51.jpg)
BE ExCItEdBE EnErgIsEd
ovEr your BrAnd
hAvE A wInnIngBurnIng dEsIrEfor your BrAnd
to wIn.dr kkjohAn
![Page 52: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/52.jpg)
BE rAdICAlfor
your BrAnd
oBsEssAnd
possEssuntIlyou
pErsonIfy It.dr kkjohAn
![Page 53: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/53.jpg)
thErE Is no onEButyou
If you ArE notproud of your BrAnd
no onE ElsE wIll
tAkE prIdEIn your BrAnd.
dr kkjohAn
![Page 54: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/54.jpg)
no mAttEr whAtno mAttEr how
nEvEr lEt ExCusEsExECutE your BrAnd.
dr kkjohAn
![Page 55: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/55.jpg)
lovE your BrAndBE InspIrEd
Byyour BrAnd
stAnd upstAnd By
stAnd foryour BrAnd.
dr kkjohAn
![Page 56: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/56.jpg)
mAkIng sEnsEofphEnomEnAl BrAnd EssEnCE
![Page 57: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/57.jpg)
knowlEdgE ChAngEsundErstAndIng
word ChAngEspErCEptIon
BrAnd ChAngEslIfE.
dr kkjohAn
![Page 58: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/58.jpg)
A phEnomEnAl BrAndhAs no rIvAlhAs no EquAl
InCompArABlEInContEstABlE.
dr kkjohAn
![Page 59: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/59.jpg)
why ImItAtEwhEn you CAn
IntImIdAtE?
BEthE BrAnd ChAmpIon
wIthout fEAr.dr kkjohAn
![Page 60: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/60.jpg)
A BrAndthAt turns hEAds
AndwIns hEArts
Is A phEnomEnAl BrAnd
A BrAnd In CommAnd.dr kkjohAn
![Page 61: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/61.jpg)
BE so goodthAt you CAnnot fAIl
A BrAndso AppEAlIngthAt no onE
wIll sAy no to It
A BrAnd In dEmAnd.dr kkjohAn
![Page 62: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/62.jpg)
spottIng thE BlInd spot
A phEnomEnAl BrAndhAs thE ABIlIty
to sEEwhAt no onE ElsE
CAn sEE.dr kkjohAn
![Page 63: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/63.jpg)
CApturEthE spIrIt
of BrAnd ExCEllEnCEthrough
phEnomEnAl BrAndIng.dr kkjohAn
![Page 64: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/64.jpg)
whAtmAkEs thE dIffErEnCE
IswhEn you hAvEwhAt thEy hAvE
ButthEy don’t hAvEwhAt you hAvEIn your BrAnd.
dr kkjohAn
![Page 65: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/65.jpg)
thE BEsthAs no fEAr
ofCompEtItIon
sImply BECAusEIts unBEAtABlE
IsthE BEst
ofthE BEst
BEstBrAnddr kkjohAn
![Page 66: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/66.jpg)
phEnomEnAlBrAnd vAluEstoCrEAtE lAstIngBrAnd vAluE
![Page 67: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/67.jpg)
BrAnd vAluEsIs
thE CorEof thE BrAnd
BrAnd vAluEIs
thE prEmIumof thE BrAnd
BrAnd vAluEsInCrEAsEs
BrAnd vAluE.dr kkjohAn
![Page 68: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/68.jpg)
A phEnomEnAl BrAndConforms
tothE hIghEst stAndArds
AndthE BEst BrAnd prACtICEs
toInstIl IntEgrIty
forthE BrAnd.
dr kkjohAn
![Page 69: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/69.jpg)
nEvEr CompromIsEon
thE quAlItyAnd
stAndArdsof
your BrAnd
nEvEr dIsAppoIntyour
ConsumErsExpECtAtIon And trust
Inyour BrAnd.
dr kkjohAn
![Page 70: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/70.jpg)
you CAn Affordto
losE EvErythIngBut
you CAn’t Affordto
losE trust
onCEthE BrAnd
hAs lost Its trustthE BrAnd
Is lost forEvEr.dr kkjohAn
![Page 71: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/71.jpg)
A mAn CAn BEwIthout ConsCIEnCE
ButA BrAnd
must hAvE ConvICtIonto BE A grEAt BrAnd
Andto mAkE A BrAnd grEAt.
dr kkjohAn
![Page 72: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/72.jpg)
InCulCAtEA good BrAnd CulturE
CElEBrAtE Itto unIfy thE BrAnd.
dr kkjohAn
![Page 73: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/73.jpg)
don’t gAmBlE AwAyyour BrAnd
thE puntIng wIll notBrIng you luCk
It Is thE BrAndIngthAt wIll
your BrAndIs
your BEst BEt.dr kkjohAn
![Page 74: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/74.jpg)
onlyphEnomEnAl BrAnd
hAsthE potEntIAl
forExponEntIAl growth.
dr kkjohAn
![Page 75: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/75.jpg)
thE sECrEtto
BrAnd phEnomEnonIs
whEnyou do whAt thEy CAn’tyou do whAt thEy won’tyou do whAt thEy don’t
dr kkjohAn
![Page 76: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/76.jpg)
phEnomEnAlBrAnd AttrIButEsfor suCCEss
![Page 77: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/77.jpg)
whEn thErE Is no BrAnd vIsIonthErE wIll BE dIvIsIon
whEn thErE Is no BrAnd mIssIonthErE wIll BE ConfusIon
whEn thErE Is no BrAnd pAssIonthErE wIll BE dIstrACtIon
CommIssIon your BrAnd.dr kkjohAn
![Page 78: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/78.jpg)
thE BrAndBEComEs strongEr
whEnthE BrAndproduCEs
posItIvE rEsults.dr kkjohAn
![Page 79: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/79.jpg)
thE BEst formulAfor your BrAnd Is
dr kkjohAn
s - sEIzEt - thEo - opportunIty
If notyour BrAnd wIll
stop
sEIzE or BEsIEgEd.
![Page 80: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/80.jpg)
BEwho you ArE
to CrEAtEwhAt you ArE
don’t fAkE ItuntIl
you mAkE It
BE yoursElfthAt’s your
BrAnd IdEntIty.dr kkjohAn
![Page 81: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/81.jpg)
BrAndExudEs
grEAt ConfIdEnCEEnhAnCEs
strong BrAnd IdEntItylIvEs up
to thE BrAnd promIsE.dr kkjohAn
![Page 82: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/82.jpg)
thE most ImportAnt ContEntIn your BrAndIng
Is your BrAnd mEssAgEwhAt doEs your BrAnd sAy?
dr kkjohAn
![Page 83: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/83.jpg)
thE ExprEssIonof BrAndIngwIll CrEAtE
thE ImprEssIonfor thE BrAnd
fAIlIng toExprEss
AndImprEss
onlydEprEss
pEoplE’s ExpECtAtIon.dr kkjohAn
![Page 84: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/84.jpg)
mAkEyour
BrAnd CommunICAtIonlIkEABlElovABlElIvEABlE.
dr kkjohAn
![Page 85: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/85.jpg)
mAkEyour BrAnd story
InspIrIngto ConvEystrEngth
AnddynAmIsm
ofyour BrAnd
to BECompEllIng
AndInvItIng.
dr kkjohAn
![Page 86: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/86.jpg)
tImE And tIdEwAIt for no BrAnd
BuIld your BrAndnowor
your BrAndwIll BE swEpt AwAy
BythE tIdE of CompEtItIon.
dr kkjohAn
![Page 87: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/87.jpg)
phEnomEnAl BrAndIngArIsEswhEn
you do It out of lovEfor your BrAnd.
dr kkjohAn
![Page 88: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/88.jpg)
mAkE A mArkfor
your BrAndAnd
lEAvE A trAIlfor
othErs to follow.dr kkjohAn
![Page 89: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/89.jpg)
showthE world
your BrAnd lEAdErshIpAnd
thE worldwIll show you
your BrAnd suCCEss.dr kkjohAn
![Page 90: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/90.jpg)
thE psofphEnomEnAl BrAndIng
![Page 91: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/91.jpg)
thE ps In BrAndIng
pAssIonpErsEvErAnCE
posItIvItypErCEptIonpErsIstEnCE
pErformAnCEposItIonpromIsEpowEr.
dr kkjohAn
![Page 92: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/92.jpg)
pAssIondrIvEs
phEnomEnon BrAndsuCCEss
forwArd.dr kkjohAn
![Page 93: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/93.jpg)
turnyour drEAm
AnddEsIrE
IntorEAlIty
By followIngyour pAssIon
BE pAssIonAtEABout
your BrAnd.dr kkjohAn
![Page 94: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/94.jpg)
EAtslEEpAndlIvE
thE BrAnd
BE so ConsumEdwIth
your BrAndthAt
It dEfInEs you.dr kkjohAn
![Page 95: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/95.jpg)
BE ovEr thE moonwIth
your BrAndBECAusE
It wIll BrIng youthE grEAtEst plEAsurE
In lIfE.dr kkjohAn
![Page 96: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/96.jpg)
BrAndIngIs
your lIfE odyssEymorE thAn
justA dEstInAtIon
ButA journEy
to BuIld your lEgACyfor EtErnIty.
dr kkjohAn
![Page 97: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/97.jpg)
A suCCEsful BrAndIs
wEll rootEdwIth
pErsEvErAnCEAnd
pErsIstEnCE
movIng forwArddAy By dAy
toAChIEvE phEnomEnAl
BrAnd suCCEss.dr kkjohAn
![Page 98: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/98.jpg)
BE A BrAnd on fIrE
strongAggrEsIvEdynAmICspIrItEd
powErful
kEEp thE fIrE BurnIngfor your BrAnd.
dr kkjohAn
![Page 99: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/99.jpg)
hAvEAn IndomItABlE spIrIt
toBrEAk nEw rECords
In thE worldof BrAnds And BrAndIng.
dr kkjohAn
![Page 100: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/100.jpg)
pErCEptIon Is rEAlItyElEvAtE your BrAnd
ByrEposItIonIng your BrAnd
frompErCEptIon to rEAlIty
thAt Isyour BrAnd fInAlIty.
dr kkjohAn
![Page 101: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/101.jpg)
posItIvE pErCEptIonCrEAtEs
posItIvE rECEptIonthAt
gEnErAtEsposItIvE growthfor your BrAnd
nEgAtIvE pErCEptIonundErmInds
AndkIlls thE BrAnd
dr kkjohAn
![Page 102: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/102.jpg)
dr kkjohAn
whEn AdvErsIty strIkEs BE strong
AndkEEp BuIldIngyour BrAnd
so thAtyou wIll not
BE dIsAppoIntEd
nEvEr gIvE upon your BrAnd.
![Page 103: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/103.jpg)
don’t lEtyour BrAnd
CrACk undEr prEssurE
prEvEntIonIs BEttEr thAn
prECAutIon.dr kkjohAn
![Page 104: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/104.jpg)
your BrAnddEsErvEs thE BEst
whEnyou hAvE gIvEn
your BEstyou CAnnot
AndwIll not fAIl.
dr kkjohAn
![Page 105: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/105.jpg)
mAxImIsEyour BrAnd
formAxImum output
toprEvEnt It
from BEIng dormAnt.dr kkjohAn
![Page 106: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/106.jpg)
lIvE upto
your BrAnd promIsE
EmBrACE Ithonor ItfulfIll It.
dr kkjohAn
![Page 107: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/107.jpg)
EstABlIshyour BrAnd CrEdIBIlIty
to BuIldtrust And loyAlty.
dr kkjohAn
![Page 108: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/108.jpg)
know your BrAndtolovE your BrAndtomAkE your BrAndknown And lovEd
![Page 109: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/109.jpg)
EvEry momEntI lIvE for my BrAnd
AndI lIvE up to my BrAnd.
dr kkjohAn
![Page 110: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/110.jpg)
BE dEvotEdto
your BrAndgIvE
your BrAndthE prE-EmInEnCE
AndpromInEnCEAll thE tImE.
dr kkjohAn
![Page 111: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/111.jpg)
you ArE judgEdBy
how you lIvEyour BrAndmorE thAn
whAt you sAyABout
your BrAnd.dr kkjohAn
![Page 112: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/112.jpg)
put wIngsInto
your BrAndsoAr lIkE An EAglE
strongfEArlEss
powErful.dr kkjohAn
![Page 113: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/113.jpg)
tAkE full ownErshIpof
your BrAndAnd
hAvE full rEsponsIBIlItyfor
your BrAnd lEAdErshIp.dr kkjohAn
![Page 114: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/114.jpg)
you must hAvEA grIp
on your BrAndAnd
your BrAndmust hAvE
A holdon youto tAkE
BrAnd ownErshIp.dr kkjohAn
![Page 115: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/115.jpg)
BEA BrAnd phEnomEnon
to CrEAtEA BEttEr futurE
forthE world.
dr kkjohAn
![Page 116: BE A BrAnd phEnomEnon through phEnomEnAl BrAndIng · vIsuAlIsEd ACtuAlIsEd not Born out of thE BluE. dr kkjohAn. BEhInd EvEry phEnomEnAl BrAnd Is ... A vAluE InvEstmEnt whICh pAys](https://reader035.vdocuments.net/reader035/viewer/2022063015/5fd31a065d6a5c7c4b5aacd5/html5/thumbnails/116.jpg)
Tel: 03 77100 348/349 Fax: 03 77100 350 Email : [email protected] : The brandlaureate awards | Instagram : brandlaureate Blog : thebrandlaureate.net | www.thebrandlaureate.com