Be a creative home for civic action

@jonathanmoscone

@ybca

Hi. I’m Jon.

YERBA BUENA CENTER FOR THE

ARTS

Our strategic platforms

AdvocacyCitymaking

Incubation Inquiry ConveningsCivic

CoalitionsArt

We believe that culture precedes change.

“Political change is the last manifestation of cultural shifts that have already occurred.”

- Jeff Chang

Our mission: Generate culture that moves people.

To do this, we must engage in civic life.

What San Franciscansthink art & creativity can do…

83% agree

“Creativity is important to imagining the future.”

Source: YBCA Audience Segmentation Study

79% agree

“It will take all kinds of creative thinkers to shape the future of San Francisco.”

Source: YBCA Audience Segmentation Study

68% agree

“Art & creativity can inspire people to improve society and the world.”

Source: YBCA Audience Segmentation Study

92% agree

“Art and creativity will play an increasingly critical role in making our communities better.”

Source: YBCA Audience Segmentation Study

How we engage

AdvocacyYouth Citymaking

2017-18 Highlights

People’sGarden

Healthy Corner StoreInitiative

Field Work

Polling place

Proposition S

• Radically partner.• Aim to sustain.• Listen.

Rules of Engagement

A parting thought.

• There must be a deep desire to do this work.

• There must be an institutional commitment.

• It’s a long game.

This stuff is hard.

If we try, we can reimagine the role that art and creativity plays in our world.

Thank you.

@jonathanmoscone

@ybca