Candice Wolf, Assistant Director Campus Activities

Lindsey Williams, Greek Life Graduate Assistant

Northwest Missouri State University

SORORITY RECRUITMENT ON YOUR SMALL CAMPUS

Data to collectChapter or council rep?Use RFM?http://textthemob.com/print/3298http://textthemob.com/print/3299

Greek Life at Northwest~7,000 Students

15% Greek Population

5 NPC Chapters

Fully Structured RecruitmentWhy it works for us…

LET’S TALK MARKETING!

www.goodmarketingideas.com

What the experts say…Define your market.Learn about your market.Know the benefits of your product to your

market.Advertise to your market.Teach your market about your product.Capture your customers and keep them

coming back.

WHAT CHARACTERISTICS DEFINE YOUR “MARKET”?i.e. What do your “clients” have in common?

HOW TO “LEARN ABOUT YOUR MARKET”

KNOW THE BENEFITS OF MEMBERSHIP

How do you market recruitment?

ADVERTISING TO YOUR MARKET

Tips for good marketingMeet people where they are

FacebookTwitterSidewalk chalk

Be NORMAL!Go old-fashioned

Teach people about your productBe personalTell them the benefits of going through

recruitmentKnow your product—“Show me the

money!”New member education detailsDuesNew member retention ratesGPA information

Be realistic

HOW TO KEEP THEM COMING BACK

PICKING YOUR STYLE OF RECRUITMENT

What’s your style?Continuous Recruitment

Minimally Structured Recruitment

Partially Structured Recruitment

Fully Structured Recruitment

University mandates

Minimally Structured Recruitment Schedule

Week 1

Partially Structured Recruitment Schedule

Fully Structured Recruitment Schedule

Getting InvolvedChapters

What role do they play?

Recruitment counselorsKeep them updated

Sorority lingo, does it make sense?

Bid

PNM

Party

Bid List

Dirty Rush

Intentional Single Preference

Local

Total

Do your PNMs understand recruitment

Mutual selection

Benefits of maximizing their options

How and when should this be communicated?

BUDGETS

Things to considerRecruitment should not be a money-makerConsider a “zero-based” budget to

determine your recruitment feeWhat is your fee providing to PNMs?Use your budget to set sign-up goals

WHAT SHOULD YOU BE SPENDING MONEY ON?(And what not to spend money on)

RECRUITMENT COUNSELORS

SelectionWho will act as your Counselors

Application or Appointed

Interviews

Point Systems

What’s the right number for you?How many chapters do you have?

How many girls do you have going through recruitment?

Location

Recruitment Counselor TrainingDisaffiliation

Prepare for common questions: Which sororities are the most popular? Is there a lot of competition among sororities? Will I have to do embarrassing things to join a sorority? Are you really close to every member in your chapter? Why should I pay money just to make friends?

Know schedule inside and out

Situations

MOCK INTERVIEW

GET THEM SIGNED UP!

Don’t wait for them to come to you

Summer registrationMove-inOrientationGet information for those interested

AdmissionsOrientation staff

Don’t forget upperclassmen!

Online recruitment tools to help you succeed

Two primary companies: Innova’s “Comput-a-Rush” and Interactive Collegiate Solutions “Recruiter”

Cost varies by number of registrantsICS-Innova-$ per person, up to $750

Both provide detailed reports to help your council, chapter, advisors and NPC understand and evaluate your recruitment

INTRODUCTION TO RECRUITMENT

Do

Express the purpose and importance of maximizing options

Talk to them about appropriate conversation topics

Explain that recruitment is a mutual selection process

Try to explain individual chapter ranking process

Tell them “everyone goes out—just be yourself!”

Say it’s okay to “drop out” if they don’t get the invitation they wanted

Explaining recruitment to PNMs

Don’t

THEY’VE SIGNED UP—NOW KEEP THEM EXCITED!

RECRUITMENT SCHEDULE

Selection of DaysStructure

Number chapters

Do dates work for audience?HolidaysHome games

Things to considerWeather

Importance of a Plan B

School ConflictsPrioritiesMake clear from start

Length “Parties”Activities

Event Planning 101Budget

Campus Calendar

Book your roomsExtra timeRoom for Recruitment Counselors

ASSESSING YOUR RECRUITMENT

AssessmentWho to assess?What to assess?What do you do with the results?