Start LEAN 1-2-3一步 兩功 三橋Kevin Huang

Managing DirectorYggdrasil Ltd.

Agenda 菜單• Why are you here?• 一步 One Step forward to found a Startup• 兩功 Two martial arts you must learn– 外功 : 一橫一豎，見招拆招– 内功 : 藏而不露，時日有功

• 三橋 Three types of business to start in HK with limited budget

Why are you here?

Start a company to…• Make A LOT of money ？• Change the world ？• Predict the Future ？• Change Your life ？Doubts and Questions like..– Think a lot and do little– Risk averse– Process is over-burned– From Sales to Marketing– From Trading to Product

Instagram vs. Kodak

2012• Sold to FB for 1B USD• 30M Customers• 13 Employees

2012.9• File bankruptcy • At its peak, employed

145,000 people

天時 Timing is EverythingWhat today’s technology will do to tomorrow’s jobs

•Technology: Mobile, Robot, Connected Data•Industry: Manufacture to service to information•Work is changing•Education has to Change!•More elderly than ever in history•Market is changing•Company will adapt, more startups

一步 兩功 三橋

一步 One Step Forward• 行出去 Step outside of the home / comfort zone• 走入去 Step inside• 信心之鯉魚跳龍門 Leap of faith• Not the first, not the only one– But, you have to take this step continuously

• 壞孩子，你看過來！• Uncertainty, fear and doubt• Obstacles, hardship, potential disaster• Test of stamina, agility and courage• 沒有未輸過的人，只有輸不起的人

一步 兩功 三橋

外功 Customer discovery

外功：見招拆招1. 接觸客戶，認識需求 State the business hypothesis 2. 尋問關鍵，了解痛點 Test the problem3. 嘗試招式，摸索答案 Test the solution

内功 Capability building

Team

Product / Service

Sales Channel

Business processUnique Preposition

Customer Insight

Revenue stream

RPG: 内外兼修

出城存分 -> 入城升級 -> 鏨將過關

一步 兩功 三橋

就在身邊的商機 Uncharted water

Edu

Inside and Outside of classroom;

online or offline

Paradigm shift: Smart learning;

continuous learning

Nearby

Community; Neighborhood;

Traditional business transformation

i-Make

Maker, designer, DIYer, Blogger,

inventor, story teller, Retailer, curator

Branding and focus

EDU: 超级课程表• 600 万大学生用户• 2000 所高校的课程信息• 红杉、策源和真格的千万人民币级投资

Nearby: Airbnb• to bring memorable local experiences to our truly global community.• 4M booking in 2013• 2013.12 Raise +200M USD investment (total 326M)

iMake: EtsyA marketplace for MakersFor Nov.2013:• $147.5 million of goods were sold; 28% higher• That represents 7,430,698 items sold for the month• 3,505,221 new items were listed in November• 1,381,666 new members joined the Etsy community

More than 3 ideasEDU NEARBY INDIVIDUAL

Resource

Network

Channel

Value preposition

Customer

Revenue model

A Startup is…

創新思維

可規模化

高增長潛力

a startup as an innovation-driven and scalable business pursuing global opportunities with high impact and growth

potential

唔好得個唸啦，行出第一步啦！

Act now: Start with MVP

Shanghai• Enterprise• R&D

Hong Kong• Consulting• VC Relation• Startup

New York• Research• New Media

Thank You!Email: hytasia@gmail.com

To learn more, visit http://www.yggdrasil.asia

2014 Focus

Consulting• Technology

Productization• Business model

transformation• Online/Offline

business integration• Startup and Social

enterprise planning

Training• Grow and Mentor CEO

(individual)• Training LEAN (Group)

• Customer Development

• Value (Capability/Asset) building

• Assemble a team

BACKUP

iMake– Here in HK

• A Blog to Magazine

• Tutor Go Online

颠覆性创新打开蓝海媒体 （大众传媒）

信息资讯 市场观念 产品是如何生产的？

商业是如何运作的？

报纸 有限的信息；局限的传播

地域的分割，本地市场主导

作坊，小工厂

个体户；商社；公司

收音机和电视

集中的声音；独一的屏幕

广告业的崛起；超级品牌

工厂，供应链管理

上市公司；跨国企业；产业化

社交媒体和移动设备

保持联系一网打尽：个人的；内容主导的；随时随地的；无处不在的

自有品牌，全球市场，精准营销

个性化；高品质；小批量； 3D printing

创新型公司Startups; 微企，中小企，合作社