be dazzle do qualtive
TRANSCRIPT
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BE DAZZLE DO QUALITATIVE RESEARCH
By: Michael McAfee Nakia Jones
Kyle Spencer Marrio WilliamsMark Hughes
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Agenda About Be Dazzle Do Hypothesis Background Info on Surveys Demographics Comparisons How Do People Look at Hair Art Does Hair Art Show Empowerment Findings Recommendation Questions
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About Be Dazzle Do Mission Statement :Our mission is to change how girls
embrace being a D.I.V.A. while discovering and developing character traits that build self-worth and self-esteem
started out as a whimsical hair art and design service providing 'crazy hair that's fun to wear."
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Hypothesis 40% of people will say empowerment for
tween girls ages of 7-12 years old is very important?
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Nullhypothesis 20% of people will say empowerment for
tween girls ages of 7-12 years old is not very important?
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Background Info
Collection Process •Collected 515
•People of various backgrounds
Types of Question
s
•11 questions•Multiple-choice category questions•Dual choice category questions•Symmetric synthetic scale questions•Non symmetric synthetic scale questions
Types of survey
administered
•Mixed Mode•Online Surveys•Self Administered Surveys
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Survey Questions 1. Gender? 2. Race? 3. Age? 4. Region? 5. Do you th ink that hai r can be empowering? 6. Do you th ink that tweens should be empowered 7. Would you purchase hai r are that is empowering for you Tween? 8. I s be ing creative for tweens empowering? 9. What co lor means empowerment to you? 10. How important is tween empowerment to you? 11. Do you th ink that hai r eff ect way tween feel about them sel f?
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Sample Non-Probability Sampling
Convenience Sampling
Judgment Sampling
Quota Sampling
Referral Sampling
Invitation Online Sampling
*We used multiple techniques to choose our sample
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Demographics
Diversity
Broad
Assortment
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Race
White26%
Hispanic or Latino16%
Black or African
American42%
Native American or American In-
dian4%
Asian or Pacific Islander
10%Other2%
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Gender
Male38%
Female62%
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Region
25%
13%
20%
38%
5%
West Midwest Northeast South Other
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Age
15-24 24-44 45-64 65 and up0
50
100
150
200
250
300
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Empowerment
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EmpowermentHow important is tween empowerment
to you?
5 - Very Important43 - Neutral21 - Not Important
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Empowerment
•Mode – 4 Important•Average – 4 ImportantHow important
is tween empowerment
to you?•Mode – 3 Neutral•Average – 4 ImportantIs being
creative for tweens
empowering?
•Mode - RainbowWhat color means
empowerment to you?
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Hair Art
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HairDo you
think that
hair
can
be empowering?
• Mode – 3 Neutral
• Average – 3 Neutral
Does
hair
affec
t sel
f este
em?
• Mode – 3 Neutral
• Average – 4 Important
Would you
purchase hair art?
• Mode – 3 Neutral
• Average- 3 Neutral
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Errors Nonresponse
Item Omission Refusal
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ResponseNon Response
Partial Response
Full Response
54 = 9.7% 5 = 00.097%
456 = 88.5%
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Findings People across demographics boundries
value empowerment of young girls People did not make the connection
between hair and empowerment Minorities believed hair was most related
to self esteem however they were less likely to want to purchase hair art
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Description Type of Scale Central Tendency Variability
Categorical Mode Frequency: 79% rated a 3-5 on the importance Empowerment
Gender Female 32% Male 68% Female
Metric Scale Avg. Standard Deviation . 6.62
Age 24-44 Yrs Range 15-73
Type of Scale Central Tendency Variability
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Generalization 40% of people will say empowerment for
tween girls ages of 7-12 years old is very important. Actullay through research 45% of the people said it was very important
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Differences About 79% of people fell between the
range of 3 to 5 in believing empowerment was important for tweens. Majority of the people who thought empowerment was less important were in the 15-24 age range.
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Realtionship Empowerment for tween is very
important but in order for tween to reach their full empowerment potential they would have to be creative
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Cross Tabulation Analysis
0%20%
40%60%
80%
North
South
West
Midwest
Not Important
Very Important
How important is tween empowerment to you?
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Recommendation Empowerment has to go along with the
hair piece in order for it to be successful however, many did not make the connection between the two
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Questions