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Content is designed to be highly relevant and useful for trade visitors & press, helping them to set their show agenda and define their priorities, as well as giving them the “big picture” with market data and leaders’ strategies. Benefit from this unique communication platform to get YOUR message accross. Contact our editorial team for themes and interviews.

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SHOW NEWS: The top stories of the day of interest to trade visitors, including major announcements, debates and keynotes, visits by state officials, etc.

MARKET TRENDS: Important industry trends and interviews with leading analysts from organisations such as UNWTO, WTTC, IPK, PhocusWright, Deloitte, etc.

EXCLUSIVE INTERVIEWS: Given the calibre of many of those presenting conferences & keynotes, where possible we not only give a précis of their conference, but also field exclusive comments that are specifically destined to our readers.

ITB BERLIN CONVENTION: As trade visitors hop from one stand to another, they no doubt regret not being able to attend some of the top conferences. We give them an exclusive overview.

RESPONSIBLE TOURISM: CSR (Corporate Social Responsibility) and eco-tourism - initiatives to reduce our impact on the planet.

TRADE TALK: Tour Operators and Travel Agents explain their current key concerns, and discuss some of the most interesting offers they have seen at the show.

WHERE TO GO IN BERLIN: A definitive guide on where to go out in Berlin to make the international visitors feel much more “at home” in this exciting city.

REGIONAL SPOTLIGHTS: • PREVIEW EDITION [28th February 2017]: OCEANIA, EUROPE

SPOTLIGHT ON FRENCH POLYNESIA SPOTLIGHT GERMAN REGION: BAVARIA

• DAY 1 [8th March 2017]: OFFICIAL PARTNER COUNTRY BOTSWANA AFRICA, MIDDLE EAST, VANILLA ISLANDS SPOTLIGHT ON MAURITIUS SPOTLIGHT GERMAN REGION: BADEN-WUERTTEMBERG

• DAY 2 [9th March 2017]: ASIA / SILK ROAD SPOTLIGHTS ON MALDIVES, CHINA, INDIA AND THAILAND SPOTLIGHT GERMAN REGION: NORTH RHINE WESTPHALIA

• DAY 3 [10th March 2017]: AMERICAS & CARIBBEAN SPOTLIGHT ON BARBADOS SPOTLIGHT GERMAN CAPITAL REGION: BERLIN-BRANDENBURG

• REVIEW EDITION [21th March 2017]

YOUTH TRAVEL

ADVENTURE TOURISM

EDUCATION

TRAINING & EMPLOYMENT

HONEYMOONS

PREVIEW EDITIONREAL Information

- Concise and Exciting!

ITB BERLIN NEWS • Tuesday 1st March 2016

HOSPITALITY / RESTAURANTS / BARS CLUBS / EVENTS / SHOPPING / CULTURE

WHERE TO GO

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And nhow for something completely different…Berlin - seen by the GM of a hotel that is “in tune” with its environs

Dirk Dreyer recently took the job as new General Manager of Berlin’s striking nhow hotel. He has an atypical background, having worked primarily for music companies like Sony Music and EMI, and spent 20 years on the road as a DJ and music producer before getting into hospitality just a few years ago. So how does this qualify him for the job? The nhow is the hotel industry’s first truly “music themed” establishment. Given his eclectic background we asked Mr Dreyer for some different ideas for “where to go” in this great city.

Already this hotel is a terrific place to visit – even for people not staying overnight. It is inspired by Berlin’s amazing music scene. It is located between the offices of Universal Music and MTV and is not far from most of the big concert places like the Mercedes Benz arena. So this hotel fits very well in one of the most important economic and also emotional parts of the city. We have two professional recording studios in house, we have a big stage with a proper PA in the lobby where we host big events, so we are really an integral part of the Berlin music scene.

What interesting places can ITB attendees visit in the vicinity of the hotel?The hotel is located on the riverbank of the Spree, and there are two very famous landmarks right next door. One is the Oberbaumbrücke – connecting former East Berlin and West Berlin. Its history is very rich and it has become an important symbol of Berlin’s unity. The East Side Gallery also starts very near to the hotel. It’s still

the longest remaining section of the Berlin Wall. It’s one of the most visited sites in Berlin, but it’s also a very emotional place, because you can really sense how it might have felt in the divided city as it was.

My hidden gem, which can be seen from the nhow hotel, is the SpreePark – an amusement park from the GDR epoch, abandoned in the 90’s. It has featured in several movies. There are regular tours of the park, but otherwise, you can visit it by jumping over the fence!

Cool places to eat? The Sage Restaurant on the other bank of the river in Kreuzberg is a classic. It’s been there for six years, and I deejayed

at the Sage club that the owners ran before they opened the restaurant, so I can strongly recommend the place. They also have a small beach on the river where they host events. I can also recommend the Pantry on Friedrichstrasse. It’s a very small restaurant with excellent cuisine, and even if it has become very hip, the service is still very good, and you can meet a lot of locals there.

Dirk DreyerGeneral Manager nhow hotel, Berlin

THERE ARE REGULAR TOURS

OF THE PARK, BUT OTHERWISE, YOU CAN

VISIT IT BY JUMPING OVER THE FENCE!

35SPECIAL FEATURE

ITB BERLIN NEWS • Tuesday 1st March 2016

ADVENTURE TOURISM

Excitement and pure adrenaline rush will once again highlight the beautiful island of Bintan, in the Riau Archipelago Province when the challenging multi-sporting event of Bintan Triathlon 2016 takes place from 28th to 29th May 2016. Centered at the Nirwana Gardens Resorts, the event that combines exhilarating challenges, athleticism and camaraderie is expected to be bigger and better than ever, so be sure to expect fireworks, fun fringe activities and definitely a big party.Combining Swimming, running, and bicycling into one elaborate

competition, the event will not only challenge participants’ skills and endurance but will also take them to some of the most fascinating parts of the island.As a tropical island only 55 minutes by ferry from Singapore, Bintan Island provides the perfect backdrop for an ultimate triathlon experience combined with a holiday. So, whether it’s to compete in the race or simply just to enjoy the exciting atmosphere, this special sporting event is surely something you don’t want to miss.

From 19th to 21st April 2016, the spotlight will turn on the Mentawai Islands - an ideal Surfers’ Paradise in the West Sumatra Province. This is when the Pesona Mentawai Festival or “The Charm of Mentawai Festival 2016” will be held for the very first time, centered at the Mapaddegat Beach, North Sipora District, in the Mentawai Islands Regency.

Fully supported by the Ministry of Tourism, the festival will feature a range of cultural attractions, tourist activities, and traditional art performances from representatives of 10 districtsthat make up the Mentawai Islands Regency as well as from a number of local tourism stakeholders. The event will also involve other regencies and tourism businesses who will showcase spellbinding tourist attractions of the West Sumatra Province. The festival is also projected to be a regular event that will be held annually and be included in the

national tourism Calendar of Events.Mappadegat Beach was chosen as the centre for this year’s festival since it offers magnificent natural scenery and is regarded as one of the best beaches on Sipora Island and the Mentawai Islands on the whole. For the festival, the managements of accommodations, transportation and all necessary facilities are already busy making all the needed preparations.

This year at ITB Berlin, the Visit Wales is presenting its unprecedented campaign to promote Wales as the world’s capital of adventure tourism.

The promotion is at the initiative of Deputy Minister fo r Cu l tu re , Spor t and Tourism, Ken Skates, who has announced a series of themed years, beginning with the Year of Adventure in 2016. Following The Year of Adventure in 2016 will be The Year of Legends in 2017 and The Year of the Sea in 2018.

Mr Skates promised to personally embark on as many adventures as possible to promote Wales as the world’s home of adventure and has secured the backing of two prominent adventurers, Bear Grylls and Richard Parks, who have agreed to be Adventure Ambassadors for Wales in 2016.Fol lowing recent major investments, Wales now boasts iconic, reputation changing attractions such a s Z i p Wo r l d a n d t h e world’s largest underground t r a m p o l i n e . Wa l e s h a s world-class Mountain Biking

facilities at centres such as Coed y Brenin, Bike Park Wales and Antur Stiniog.The 870 miles of the Wales Coast Path is the longest continuous path along a nation’s coastline and will play a key role in the activities for 2016, it’s development has seen a growth in products associated with the coast path – costal restaurants, visitor and activity centres. There are adventures to be had at some the major events taking place in Wales, IronMan, Festival No.6 and the Green Man Festival. Bear Grylls, a worldwide icon for the great outdoors and the ultimate in adventure, said: “ I ’ve had amazing experiences in Wales with my Survival Academy; the beautiful, rugged and wild terrain of Wales lends itself so well to so many activities and adventures. I’m delighted to be an ambassador for next year – Wales is where the adventure starts in 2016.”

Indonesia Highlights Adventure with Bintan Triathlon

Surfing in West Sumatra

Adventure Action at ITB Berlin Wales 2016: Year of Adventure – an unprecedented campaign

Hall 26.a / Stands 122, 123

Hall 26.a / Stands 122, 123

Wildwater Rafting Coasteering

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ITB BERLIN NEWS • Tuesday 1st March 2016ITB BERLIN NEWS • Tuesday 1st March 2016 www.itb-berlin-news.com

Back at ITB Berlin with new ideas and offers, Park Hotel Group is pursuing its expansion plan in APAC. Expertise and passion for the craft of hospitality has defined the growth of the Park Hotel Group for more than fifty years. From a single hotel in Hong Kong in 1961, the group’s current portfolio includes twelve properties across five countries and eight cities. Managed under our luxury ‘Grand Park’ and upscale ‘Park Hotel’ brands, guests have access to over 3,600 rooms in APAC’s region’s key gateway cities.

ESSENTIAL NEWS FROM PARK HOTEL GROUP AT ITB BERLIN 2016

• Park Hotel Group secures Park Hotel Adelaide, its first hotel in Australia and outside Asia;

• Park Hotel Alexandra, the group’s fourth property in Singapore opened in 2015;

• Park Hotel Nusa Dua Bali is currently undergoing refurbishment, scheduled for completion this month;

• Park Hotel Farrer Park is scheduled to open in Q4 this year.

• Yet again, Park Hotel Group was named “Best Regional Hotel Chain”, its fourth consecutive win at the TTG Travel Awards.

EXTENDING THE BRAND FOOTPRINT TO AUSTRALIA

In a hotel management c o n t r a c t w i t h P i r i e Investments (AUS) Pty Ltd, the Park Hotel Group will manage Park Hotel Adelaide, its first hotel in Australia. The hotel is scheduled to open in the last quarter of 2018.

The signing ceremony, graced by the Hon Martin Hamilton-Smith, Minister for Investment and Trade, Minister for Defence Industr ies and Minister for Veterans’ Affairs, South Australia was held in Singapore in August 2015. It signifies the debut of the Park Hotel brand in the Oceania region as the Group continues

its aggressive expansion into key destinations across Asia Pacific.“Park Hotel Adelaide marks a significant milestone for Park Hotel Group. We have been looking to expand into Australia for a while and this collaboration presents an exciting opportunity for us to do just that,” said Mr. Allen Law, Chief Executive Officer of Park Hotel Group. “Adelaide has seen a massive expansion of convention facilities, the medical precinct and the Riverbank and Adelaide Oval development and represents tremendous g r o w t h o p p o r t u n i t y . Increased flight connectivity, strong event calendar and continued growth of the Chinese and Asian markets

would also drive record v i s i to rsh ip . We are extremely optimist ic about Adelaide’s tourism prospects.”

Commanding a prized location in the heart of Adelaide’s Central Business District, the 250-key new build Park Hotel Adelaide will be part of a mixed-use development that also features 280 private residences. “As we seek to extend our brand footprint in strategic destinations across Australia, we shall continue building upon

our service philosophy of genuine care and loving hospitality; and extend it to our guests in this part of the world.” Mr Law added.

FIRST BALINESE RESORT FOR PARK HOTEL GROUP SET TO OPEN THIS MONTH

Park Hotel Group is further strengthening its presence in Southeast

A s i a w i t h a n e w management contract i n I n d o n e s i a . T h e partnership with Twenty-O n e D e v e l o p m e n t , introduces the Group’s first resort in Indonesia - Park Hotel Nusa Dua Bali. Mr. Allen Law, Park Hotel Group’s CEO said, “This partnership is an important mi lestone for our brand and the Group as we expand our presence in Indonesia with our first resort in Bali, a strategic and well-renowned travel destination. With the Indonesian government’s

r e c e n t p r o - t o u r i s m initiatives, such as the visa-free access for major source countries, Park Hotel Nusa Dua Bali is well-poised to ride on an exciting wave of tourism growth.”

Nestled on 3.4 hectares of land, Park Hotel Nusa Dua Bali has 152 guestrooms and suites with room sizes ranging from 25sqm to 209sqm. The suites are perfect for family ge taways p rov id ing

the expansive space a family requires and the perfect private space that couples long for. The suites are complete with a generous living room, dining area, kitchen, pr ivate balcony and pantry. The resort also has 39 villas comprising of 35 one-bedroom and 4 two-bedroom units, each with a private swimming pool and a traditional Balinese pavilion set in a lush tropical garden.

The hotel is located on a hilltop in the popular precinct of Nusa Dua,

p r ov i d i n g s t u n n i n g v iews of Nusa Dua Beach and Benoa Bay, creat ing the perfect setting for relaxation. It is a 10-minute drive from Ngurah Rai International Airport and is within easy access to the beaches of Nusa Dua, Tanjung Benoa, Uluwatu and the entertainment areas of Jimbaran and Kuta.

PARK HOTEL ALEXANDRA NOW OPEN

A peaceful oasis on the fringe of Singapore’s CBD, Park Hotel Alexandra opened its doors to guests in 2015. In the midst of an urban district with easy access to both business and leisure destinations, Park Hotel Alexandra boasts 442 elegantly furnished guestrooms and suites overlooking the lush greenery of Singapore’s woodlands. Inspired by its garden

landscape surroundings, the hotel is tastefully des igned in natural woods, earthy shades and prints that embrace the botanical theme and provide a relaxed and tranquil atmosphere for guests throughout their stay.

As guests enter the hotel they are greeted by a large open-plan reception area, with high ceilings, grand mirrors and stylish lobby furniture to sit and take in the surroundings. There are s ix room t y p e s a v a i l a b l e t o

guests, Superior Room, Deluxe Room, Premier Room, Crys ta l C lub Room, Executive Suite and Park Suite all fitted with the latest modern conveniences, mini bar a n d c o m p l i m e n t a r y wireless access. The suite rooms showcase lavish touches including a grand living room, designer furniture and state-of-the-art sound systems.

The exclusive Crystal Club Lounge, located at the top level of the hotel, commands s tunning views of the city skyline and gives suite and club guests access to exclusive privileges such as personalised check-in and check-out services, buffet breakfast, all-day refreshments and complimentary business facilities.

Touching Lives and Inspiring Along The WayPark Hotel Group brings its unique touch to the Australian market – and adds new properties in SE Asia

AS WE SEEK TO EXTEND OUR BRAND

FOOTPRINT IN STRATEGIC DESTINATIONS ACROSS AUSTRALIA, WE SHALL CONTINUE BUILDING UPON OUR SERVICE PHILOSOPHY OF GENUINE CARE AND LOVING HOSPITALITY; AND EXTEND IT TO OUR GUESTS IN THIS PART OF THE WORLD

Nusa Dua Bali Villas PHAL Hotel Facade

UPSCALE OR LUXURY: IT’S FOR YOU TO DECIDE… Grand Park is a luxury hotel brand synonymous with premium accommodation, facilities, service and comfort designed for discerning b u s i n e s s a n d l e i s u r e travellers. The Grand Park brand can be found in our Singapore, China and Japan hotels.

Park Hotel is an upscale hotel brand symbolising utmost convenience, personalised services and high standards of amenities carefully crafted to please business and leisure travellers. The Park Hotel brand can be found in our Singapore, Indonesia, Hong Kong and Australia hotels.Continuing growth through acquis i t ions and hotel management se rv ices , the group seeks to extend i t s serv ice ph i losophy o f p r o v i d i n g “ L o v i n g Hospitality”. With service at the heart of hospitality, Park Hotels Group endeavours to create unique and memorable travel experiences, and to bring joy to its guests. This is also the brand promise, where every encounter is a “discovery of love”. The group’s motto says it all: “At Park Hotel Group, our success is not appraised by the number of hotels under our fold, but by the number of lives we touch and inspire along the way”.

Allen LawChief Executive Officer, Park Hotel Group

ADVERTORIAL

Park Hotel Adelaide, opening last quarter 2018

[28th February 2017]

8 NEWS

ITB BERLIN NEWS • Wednesday 5th March 2014 www.itb-berlin-news.com

According to new research by WealthInsight, China will carry on creating millionaires at a record rate. By 2017 the total n u m b e r o f C h i n e s e millionaires is forecast to grow by 34%, to reach over 2.2 million.

Over the last decade, China’s GDP has grown by more than 8% on average each year, successfully positioning itself as the world’s second largest economy. This economic growth has fuel led a boom in the number of millionaires.In the past five years, the number of millionaires in China rose by 90 percent to reach 1 .4 mi l l ion by the end of 2012. Multimillionaires, those with a net worth of US$30 million or more, grew 106 percent to 9,087 over the same period.Despite a global recession and regional economic v o l a t i l i t y , C h i n e s e millionaires held US$5.2 trillion, which represented 27% of the country’s wealth in 2012. This is expected to reach US$9.4 trillion in 2017.“As China’s economic rise has seen the country t r a n s f o r m e d , a n e w class of millionaires has

emerged. Huge wealth creation coupled with visible consumption as Chinese high net worth individuals want to show they are successful” , says Lorna Chellapermal, analyst at WealthInsight.687 multimillionaires live in Shenzhen, China’s most successful city in terms of GDP growth with a vibrant economy. This makes Shenzhen the third largest city for multimillionaires after Shanghai (1,028) and Beijing (1,387).

On the opening day of ITB, Garuda Indonesia has became the second airline in Southeast Asia to join Skyteam, after Vietnam Airlines. Garuda’s success is due to its “Quantum Leap” s t ra teg ic p lan covering the period 2011-2015 which has seen the carrier acquiring new aircraft, expanding its network, revamping its in-flight product with a new first and business class and offering additional airport services. In May, the Indonesian carrier will be launching flights to London Gatwick with three weekly frequencies in a Boeing 777-300ER. Garuda meanwhile will be beefing up its marketing activities in Europe this year, notably in the UK, where the airline recently announced it will be the official training kit partner of Liverpool Football Club from June 2014. “ L a s t y e a r w e f l e w

Liverpool FC to their tour destinations. We saw first-hand the following that this club has, not only in Indonesia but in Thailand and Australia too. We knew then that this football club would be the perfect partner for Garuda Indonesia as we grow our airline across the world” said Emirsyah Satar, President & CEO, Garuda Indonesia.“As a global player and the flag carrier of Indonesia,

Garuda Indones ia i s committed to bringing the beauty of Indonesia and its richness culture to the world. With co-branding partnership with LFC, we are confident Indonesia w i l l be inc reas ing ly recognized by the world, especially by Liverpool fans worldwide,” added Mr. Satar.

Luxury Destinations – Prepare to Greet More Chinese Visitors China’s wealthy continue to grow, according to latest research Garuda

Indonesia joins Skyteam

AS CHINA’S ECONOMIC RISE HAS SEEN THE COUNTRY TRANSFORMED, A NEW CLASS OF MILLIONAIRES HAS EMERGED

AS A GLOBAL PLAYER AND THE FLAG CARRIER OF INDONESIA, GARUDA INDONESIA IS COMMITTED TO BRINGING THE BEAUTY OF INDONESIA AND ITS RICHNESS CULTURE TO THE WORLD

Hall 26 AStand 117

Hall 26 CStand 338

15ITB BERLIN CONVENTION

ITB BERLIN NEWS • Wednesday 5th March 2014

Low Cost Carriers are continuing their massive European expansion, and at the ITB Convention today, the Airline CEO Panel will examine how their relationship with tour operators is changing, and how the touristic value-added-chain is being rethought and rearranged. Members will include Alex Cruz, CEO of Vueling, Dr. Dieter Nirschl, CEO of TUIfly GmbH, and Thomas Winkelmann, CEO of Germanwings. In this exclusive preview interview, we asked Vueling’s Alex Cruz how he sees relations developing between airlines and Tour Operators and Travel Agents…

Vueling is in a special situation. Firstly, for the past five years, 50% of our bookings have come through our website and 50% through indi rect c h a n n e l s a n d w e ’ v e considered all along that this was a perfect balance – always around 50/50 – give or take a couple of points. We believe that we must continue to develop direct channel; it is very important to engage with passengers who are more price sensitive seeking the cheapest travel solution and avoiding extra charges that would be bundled through indirect channel. Over the past two years we have been further developing our mobile platform for tablets and so on. But while we are continuing to develop a direct customer proposition, we are also

abso lu te ly conv inced that we must continue to develop our internal processes and software to improve the relationship with trade. It’s a very well-balanced strategy, which allows us to hedge against different trends and attitudes in different parts of Europe, and we will continue to maintain that balance as much as possible.

How has your business model changing since the IAG takeover last year and what are your plans for the future? Firstly we don’t feel we’re competing against Iberia or BA as their networks at large are compatible with ours. I am happy to tell you that all we have received from IAG since we became part of their family

in May / June last year has been support for the development of Vueling’s model. Cost containment con t inues to be the number one strategy at Vueling, as we believe that those with the lowest costs will always win and so far it has worked for us. Our main target is to be running with 100 aircraft by 2015. When IAG bought the company last year, we had 70 aircraft and in 2013 we are already up to 90, so we have a strong commitment to growth. Our major theme is our expansion in Rome, from which 9 aircraft will be flying to various destinations – primarily in Italy with domestic routes being added month by month from now until October. We are spending a lot of time with trade there to see

how their needs differ from those in Germany, France, Scandinavia and Spain.

How can the aviation and tour i sm sec tors work together better in order to create a win-win situation?A good example is that of Spain. Barcelona airport has been doing quite well, weathering Spain’s poor financial situation. A great part of this has been due to the fact that Vueling has been working very closely with the two

tourism entities locally in Barcelona: Tourism Barcelona and Tourism Catalonia. We have been working together with them on a number of promotions in specific markets, opening up new destinations which they believed would be particularly amenable to destination Barcelona. Thanks in part to this, we have not just maintained, but actually grown the number of tourists coming to Barcelona, boosting in particular the four and five star hotel market.

Alex Cruz CEO, Vueling

Low Cost Doesn’t Mean Low Service Airline CEO Panel: How LCCs are changing the leisure industry

DAY 2

LUXURY ACCOMMODATION AND TRAVEL (HOTELS, RESORTS, TRAINS, AIRLINES, ETC.)

CRUISES

GOLF TOURISM: DESTINATIONS & RESORTS

SHOPPING TOURISM

NATURE TOURISM & NATIONAL PARKS

WELLNESS

MEDICAL TOURISM

GASTRONOMY & WINE TOURISM

[9th March 2017]

TRANSPORT: (AIRLINES, AIRPORTS, CAR RENTAL, ETC.)

CITY BREAKS

TRAVEL TECHNOLOGIES (VIRTUAL REALITY, ROBOTS, BIG DATA...)

CYCLING TOURISM

DAY 1

30 SPECIAL FEATURE

ITB BERLIN NEWS • Wednesday 5th March 2014 www.itb-berlin-news.com

TRANSPORT

While Sixt rent-a-car, founded in Munich in 1912, is Europe’s oldest and most prestigious car rental company, it also aims to lead through innovation. We asked Regine Sixt what major new developments will be spearheading her company’s marketing push at ITB Berlin…

We are quickly expanding our presence all over the world, particularly in North America. We recently opened in Las Vegas and will open several stations

for example in Texas, New Jersey and in Florida during the next months. So our US-customers as well as travellers from Canada, Latin America or

the Caribbean can make use of our innovative services and our premium-fleet. Furthermore we look forward to seeing our customers and partners at ITB because we have some exciting news to tell them. We are working tirelessly on creating as comfortable and flexible a travel experience for our customers as possible. In doing so, we are focusing on the latest technologies and close and trusting partnerships with high-performing providers in the tourism industry. We are continuously expanding these collaborations, not least because of our global expansion strategy.

One area in which the sector is evolving rapidly is that of car sharing. How is this new trend affecting your global business… We are proud to announce that Sixt is definitely a pioneer and a playmaker in terms of car sharing. We are very much in tune with the times. Car sharing is becoming increasingly important, particularly for residents in large towns and cities who want to stay mobile at all times. This is reflected in user numbers: our premium car-sharing service DriveNow, which we offer together with our long-standing partner BMW, is growing more quickly than any other car sharing offer in Germany. This also shows the growing acceptance of this form of mobility. And this is why we will extend DriveNow to other countries.Car sharing is not just for private customers: our Sixt corporate car-sharing

service is tailored to the needs of companies. This means that Sixt is able to offer mobility solutions from just a few minutes to several years – from car sharing to leasing, from a single source. No other mobility service provider can offer this.

What key promotions or offers will you be promoting at ITB Berlin?We are looking forward to presenting our full product range to travel and tourism operators. We are particularly proud of our comprehensive tourism offers, as well as our innovative online and mobile services that enable us to keep our customers all over the world mobile. One example is Sixt unlimited, which integrates car rental and leasing solutions and works as a “rental car flat rate.” Costumers can use a car of a certain category in nine European countries, when they want and as long as they want. So Sixt unlimited can replace all other forms of mobility. Other innovative Services are our premium-carsharing DriveNow or our exclusive chauffeur service MyDriver, which pushes its expansion in Germany and other countries dynamically at the moment. We warmly invite all visitors to visit our stand and gain an insight into the variety of the Sixt world. It’s well worth your while!

What is your policy towards third-party online booking agents and what do you think will be the trend over the next year or so?Online booking agents are and will remain an important element of our global business activities. We have a tight network of

partners and are using this to strengthen the Sixt brand in terms of international benchmarks. However, we are aware that our customers are no longer solely comparing services based merely on price, but increasingly want quality for the best conditions and are therefore approaching providers directly – us, in other words. They value our comprehensive services and the contact they have with us when planning their travels.

Sixt Spotlights Innovative New Services at ITB Berlin Exclusive interview with Regine Sixt, Senior Executive VP, Sixt AG

Regine SixtSenior Executive VP, Sixt AG

SIXT IS ABLE TO OFFER MOBILITY SOLUTIONS FROM JUST A FEW MINUTES TO SEVERAL YEARS – FROM CAR SHARING TO LEASING, FROM A SINGLE SOURCE

Hall 9Stand 121

[8th March 2017]

GROUP TRAVEL • WEDDINGS • MICE

BUSINESS TRAVEL

FAMILY DESTINATIONS AND RESORTS & AMUSEMENT PARKS

CULTURAL TOURISM (CULTURAL CAPITALS, UNESCO HERITAGE, CULTURAL ROUTES)

22 SPECIAL FEATURE

ITB BERLIN NEWS • Friday 7th March 2014 www.itb-berlin-news.com

CULTURAL TOURISM

What does the walled coastal town of Al Zubarah in Qatar have in common with Japan’s Mt Fuji? The same thing that makes Germany’s monumental water displays of Wilhelmshöhe even more special: they are all recently inscribed UNESCO World Heritage Sites.

The World Her i tage programme, launched by UNESCO in 1972, identifies, lists and preserves many of the most highly valued sites of humanity’s shared natural and cultural heritage. Since that time 936 sites have been accredited and nearly half of these are located in Europe and North America. In Hall 12 at ITB Berlin, the German National Tourist Board (GNTB) says it will be putting Germany’s UNESCO World Heritage sites at the centre of its global marketing activities in 2014 under the banner ‘UNESCO World Heritage – Sustainable Cultural and Natural Tourism.’Germany has earned 38 heritage sites and this puts

it in joint fourth place with France in the list of countries with the most world heritage sites. Together, the two neighboring countries have an impressive 76 sites. The very diverse world heritage sites divide into the following different themes: historical old quarters, churches and abbeys, castles and palaces, works representing culture and spiritual heritage, parks, gardens and natural landscapes, industrial heritage and outstanding examples of architecture and design. You can see how diverse the range of heritage sites is by looking at a country like France, where the Pont du Gard (Roman Aqueduct) (1985) is listed alongside the

Papal Palace and Historic Centre of Avignon (1995) and the Banks of the Seine in Paris (1991).From our human history, to our spiritual history, to the early history of our cities, the World Heritage Sites protect all that reflects the uniqueness of man and Earth.

Their preservation, in turn, creates interest and drives tourism. Many national organisations - like the German National Tourist Board - find promotional opportunity in the UNESCO list. It’s like an international seal of approval. If it’s worth saving, then it must be worth coming to see.Yet no one person has ever visited all the UNESCO

sites; the leading candidate for this Guinness World Records Book honour has visited only 808 sites so far. As an example, Surtsey is one of the most difficult sites to visit. An Icelandic island created by a volcanic eruption in the 1960€s, the Icelandic government made the island off limits to humans so they could see how the island naturally develops. Sometimes researchers are allowed to set foot on the island with a rare permit but for the rest of us there are only tour boats which sail past the island.

UNESCO Protects Sites, Promotes Tourism While UNESCO preserves what matters most, their label also calls attention to the must-see attractions of the world

AT ITB BERLIN, GNTB ANNOUNCES IT WILL BE

PUTTING GERMANY’S UNESCO WORLD HERITAGE SITES AT THE CENTRE OF ITS GLOBAL MARKETING ACTIVITIES IN 2014

In France, national and regional organizations will use the anniversary of UNESCO World Heritage inscriptions to draw renewed attention to sites like Pont du Gard which celebrates its 30 year anniversary in 2015.

DAY 3[10th March 2017]

EVENTS THAT DRIVE TRAVEL & TOURISM (EXPOS, SPORTS ETC.)

GAY & LESBIAN TRAVEL (LGBT)

EDITORIAL OPPORTUNITIES FOR EXHIBITORSHow to be part of ITB Berlin News? Provide us with your input:• Coverage of your company’s main news,

events and press conferences • A strategic platform for your top officials and

management • Contributions and thought leadership

for our Special Features

Exhibition Grounds

Shuttle Busses

Fairground Shuttle

Catering Guide

Open Exits Evening Hours

Services

Exhibitors from A to Z

ITB QuickfinderIncluding all exhibitors!

SHUTTLE BUSSES & FAIRGROUND SHUTTLE / SHUTTLE LINIEN UND GELÄNDE-SHUTTLE CATERING GUIDE AND OPEN EXITS EVENING HOURS / GASTRO-FÜHRER UND NACHTAUSGÄNGEAIRPORT SHUTTLE: LINE M2Transfer Berlin-Tegel Airport / ICC Berlin, Entrance South and return (4-9 March, 2014), duration on average 20-30 minutesDepartureEntrance South 11:30 a.m. - 7:15 p.m. every 30 minuteslast shuttle bus on 10 March at 7:00 p.m

Transfer Flughafen Berlin-Tegel / ICC Berlin, Eingang Süd und zurück (4.-9. März 2014), Fahrzeit durchschnittlich 20-30 Minuten Abfahrt Abfahrt Eingang Süd 11.30 Uhr - 19.15 Uhr alle 30 MinutenLetzter Shuttlebus am 10. März um 19.00 UhrPARK AND RIDE BUS SHUTTLE: LINE M1Transfer Olympischer Platz - Entrance South andreturn (5-9 March, 2014) daily: 8:30 a.m. - 7:30 p.m.last shuttle bus on 9 March at 7:00 p.m.

Transfer Olympischer Platz - Eingang Süd und zurück(5.-9. März 2014) täglich: 8.30 Uhr - 19.30 Uhrletzter Shuttlebus am 9. März um 19.00 Uhr

ITB HOTEL BUS SHUTTLEThe ITB Hotel Bus Shuttle is your fast and direct connection to ITB Berlin. In the evening the busses will bring you back to your hotel or into the city. Further information is available in the partner hotels of the ITB Hotel Bus Shuttle. You will receive the timetable and the necessary shuttle ticket in your hotel.

Mit dem ITB Hotelbus-Shuttle kommen Sie schnell und direkt zur ITB Berlin. Nach dem Messebesuch bringen Sie die Shuttlebusse zurück zu Ihrem Hotel oder in die City. Weitere Informationen erhalten Sie in den Partnerhotels des ITB Hotelbus-Shuttles. Den Fahrplan und das erforderliche Shuttle-Ticket erhalten Sie in Ihrem Hotel.

CITY BUS SHUTTLEOur city bus shuttle takes you fast and comfortable to the ITB Berlin venue, Entrance South. Two lines are provided.Unser City-Shuttle bringt Sie rasch zum Messegelände, Eingang Süd. Es gibt zwei verschiedene Linien.

Line A1: Bus Stop Unter den Linden 26 / Friedrichstraße2: Bus Stop Leipziger PlatzLine B1: Bus Stop Wittenbergplatz2: Bus Stop Kranzlereck (Kurfürstendamm 18)3: Bus Stop Olivaer Platz (Kurfürstendamm 61)

4: Bus Stop Adenauerplatz5: Bus Stop Halensee (Kurfürstendamm 117)Morning / morgens:5-7.3. from 8:30 a.m. - 9:50 a.m., every 20 minutes8-9.3. from 8:30 a.m. - 10:00 a.m., every 30 minutes(Times of 1st bus stop / Abfahrtszeiten 1. Haltepunkt)Evening / abends:5-7.3. from 5:00 p.m. - 7:10 p.m., every 20 minutes8-9.3. from 5:00 p.m. - 7:00 p.m., every 30 minutes(Departure times Entrance South / Abfahrtszeiten Eingang Süd)Deviations can be possible due to traffic.Verkehrsbedingte Abweichungen sind möglich.

EXITS EVENING HOURS / NACHTAUSGÄNGE

CATERING GUIDE / GASTRO-FÜHRER

SERVICES / SERVICE EXHIBITORS FROM A TO Z / AUSTELLER VON A BIS Z

AirportsInformation: +49 30 60911150Hotline for both airports: Tegel and Schönefeld, www.berlin-airport.de

Assistance for People with Disabilities/Wheelchair servicesHall 4.2, Telephone: +49 30 3038-5837

Banks/Cash MachinesCash machines: ICC Berlin, Hall 14.1, Hall 19, Middle Foyer Hall 1.2b/2.2b,Cash Truck „ZasterLaster“, Entrance SouthReiseBank at the branch office “Zoological Garden” railway station,Telephone: +49 30 8817117

Business CenterMesse Berlin GmbH, E-mail: business-center@messe-berlin.de (photo copies, fax, telephone,e-mail, Internet, PC, scanner, printer, notebook connection, business cards, prepaid telephone cards, SIM-cards, USB flash drive, internat. power adapter)• Service Center, Entrance, Hall 7, 2nd floor, Telephone: +49 30 3038-4127, Fax: +49 30 3038-4136• Hall 2.2, Room Ulm, Telephone: +49 30 3038-81200, Fax: +49 30 3038-81201• Halls 20/21, Passageway, Telephone: +49 30 3038-4130, Fax: +49 30 3038-4138ICC Berlin, Entrance Hall, Telephone: +49 30 3038-4129, Fax: +49 30 3038-4137

Business PointNew „Business Point“ in hall 26.C/309 & hall 1.2/215 from 5.-7.3. Plan your meetings & business talks within this new environment incl. free WIFI & seating capacities.

Climate ProtectionClimate-conscious travel. ITB Berlin Cooperation Partner atmosfair gGmbH Hall 4.1b/247

Cloakrooms/Luggage Lock-upEntrance South, Hall 7.2, Hall 9, Entrance East (Hall 14.1), Entrance North (Hall 19), Hall 20/21,ICC Entrance Foyer

eTravel WorldMeetings, workshops and presentations about Social Media, Mobile Travel Services and BigData, Hall 6.1c

Exhibitor Service CounterService-Center, Entrance, Hall 7, 2nd floor,Telephone: +49 30 3038-4123, -4125, -4127, Fax: +49 30 3038-4135

Fire Department – Emergency CallTelephone: 112

First Aid – DRK (Red Cross) PhysicianEmergency callsTelephone +49 30 3038-2222Hall 3.2, Hall 4.2, Hall 9, Hall 26c, and passageways between Halls 12/13, 17/18, and 20/21Wheelchairs/Lost Children: Hall 4.2, Telephone: +49 30 3038-5837

Hotel Reservations/Travel Arrangements/ArrivalsHRS www.hrs.de/hotel/de/berlin, Telephone: +49 221 2077600, +49 1805 477000VisitBerlin www.visitberlin.de, Telephone: +49 30 250025

ITB Mobile GuideDownload at www.itb-berlin.com/mobilMM-City App Berlin: mmv.me/itbLost Children/Red CrossHall 4.2, Telephone: +49 30 3038-5837

Lost and FoundSecurity Office, passageway between Halls 16/17, Telephone: +49 30 3038-1785

Media CenterITB Berlin press team, editorial offices, PR Agencies (Halls 5.3 & 6.3)www.itb-berlin.com/press

PharmacyWitzleben Apotheke,Kaiserdamm 24/at the corner of Messedamm, 14055 BerlinTelephone: 0800 3011970, +49 30 93952030Delivery Service: Monday-Friday (8:00 a.m.-2:00 p.m.),last orders until 2:00 p.m. for delivery on same day

Photocopies/PrintingSee Business Center

PoliceEmergency call to police: Telephone: 110District Office 22, Charlottenburger Chaussee 75, 13597 BerlinTelephone: +49 30 4664-222701Police station in Hall 7, ground level, Telephone: +49 30 4664-200760,Fax: +49 30 4664-200799

Post OfficePostbank Finance CenterSoorstraße 61 – 62, 14050 BerlinMon – Fri: 9 a.m. – 6 p.m., Sat: 9 a.m. – 1 p.m.

Prayers Room/Room of SilenceFor all confessions and pastoral care: Hall 6.2, entrance SummerGarden, Telephone: +49 30 3038-5858, +49 163 6095100Muslim Prayer Room Hall 19, Foyer West

Public TransportBerliner Verkehrsbetriebe BVG, S-Bahnwww.bvg.de (English service)General Information, Telephone: +49 30 19449

Restaurants(Capital Catering GmbH)• Stand Service for exhibitors: Telephone +49 30 3038-2993• Banquets: Telephone +49 30 3038-3920• Restaurants on the fairground: Telephone +49 30 3038-3950• “Business Bistro”, Hall 15.2, Telephone: +49 30 3038-3950• Funkturm Restaurant, Telephone: +49 30 3038-2996• Restaurant Brandenburg, Hall 24, Telephone: +49 30 3038-1912• Palais am Funkturm, Hall 19, Telephone: +49 30 3038-3950• Restaurant “Casino”, Hall 7.3, Telephone: +49 30 3038-1927• Restaurant “Panorama”, Halls 5.3-6.3, Telephone: +49 30 3038-1981• Shipment (brochure material)INFOX Package StationNational and international shipment of brochure materials for visitors, credit or debit cards only, Foyer Hall 1.1/2.1

Taxi ranksICC Berlin – access ramp one level below the entrance area, Entrance South, Gate 9,Entrance East (Halls 14/15), Entrance North (Hall 19)

Taxi Reservations• Funk Taxi Berlin, Telephone: +49 30 261026• Taxi-Ruf City Funk, Telephone: +49 30 210202• Würfelfunk, Telephone: +49 30 210101

Ticket Sales/Ticket OfficeMB Capital Services GmbH, Thüringer Allee 12, 14052 BerlinTelephone: +49 30 3069-6969, Fax: +49 30 3069-6930

Tourist InformationBerlin Tourismus & Kongress GmbHAm Karlsbad 11, 10785 Berlin, Service-Hotline: +49 30 25002www.visitberlin.de

Trade Press StandExtensive selection of free international publications, foyer between Halls 6.2/5.2

Trains: Deutsche BahnInformation & Reservations, Telephone: +49 180 6 99 6633 (14ct/min),www.bahn.com

Visitors’ Meeting PointEntrance North (Lobby, Hall 19), Entrance South (Middle Foyer between Hall 1.2a and 2.2a)

ApothekeWitzleben Apotheke,Kaiserdamm 24/ Ecke Messedamm, 14055 BerlinTelefon: +49 30 9395 2035, 0800 3011970Messe-Lieferservice: Bestellannahme von Mo-Fr (8-14 Uhr)Lieferung Mo-Fr bis 18 Uhr

AuskunftInland: 11833, Ausland: 11834

Aussteller-Service-CounterService Center Halle 7, 2.OGTelefon: +49 30 3038-4123, -4125, -4127, Fax: +49 30 3038-4135

Banken/GeldautomatenGeldautomaten: ICC Berlin Eingangsfoyer, Halle 14.1, Halle 19, Mittelfoyer Halle 1.2b/2.2b,Cash truck „ZasterLaster“, Eingang Süd,ReiseBank: Geschäftsstelle Berlin Bahnhof Zoo, Telefon: +49 30 8817117

Behindertenhilfe/RollstuhlverleihHalle 4.2 Kopffoyer, Telefon: +49 30 3038-5837

Berliner Verkehrsbetriebe BVG, S-BahnTarif- und Fahrplanauskunft: +49 30 19449, www.bvg.de

Business CenterMesse Berlin GmbH, e-mail: business-center@messe-berlin.de (Fotokopien, Telefax, Telefon, Internet, PC-Nutzung, Scanner, Drucker, Notebook-Anschluss, Visitenkarten, Prepaid-Karten, SIM-Karten, USBSticks, internat. Stromadapter)• Service Center, Eingang Halle 7, 2. OG, Telefon: +49 30 3038-4128, Fax: +49 30 3038-4136• Halle 2.2, Raum Ulm, Telefon: +49 30 3038-81200, Fax: +49 30 3038-81201• Übergang Halle 20/21, Telefon: +49 30 3038-4130, Fax: +49 30 3038-4138• ICC Berlin Eingangsfoyer, Telefon: +49 30 3038-4129, Fax: +49 30 3038-4137

Business PointNeuer Businesspoint vom 5.-7.3. in Halle 26.C/309 & Halle 1.2/215für Ihre Termine & Messegeschäfte.Dieser bietet Ihnen Sitzmöglichkeiten & kostenfreien W-Lan-Zugang.

Deutsche BahnFahrplan-, Tarifauskunft, Buchung, ReservierungTelefon: 0180 6 99 66 33 (14 ct/min aus dem Festnetz), 0800 1 507090 (kostenlose Fahrplanansage). www.bahn.de

Erste Hilfe, DRK Stationen, ärztlicher Dienst Notruf DRK-Messegelände, Telefon: +49 30 3038-2222Halle 3.2, Halle 4.2, Halle 9, Halle 12/13 (Übergang),Kleiner Stern oben (Übergang Halle 17/18), Halle 20/21 (Übergang), Halle 26c, ICCRollstuhlschiebedienst/Kindersammelstelle, Halle 4.2 Kopffoyer Telefon: +49 30 3038-5837

eTravel WorldMeetings, Workshops und Präsentationenrund um Social Media, Mobile Travel Services und Big Data, Halle 6.1cFachpressestandUmfassendes Angebot an internationalen Zeitschriften, Foyer Hallen 6.2/5.2

Feuerwehr-Notruf direktTelefon: 112

FlughäfenInfo-Hotline 030 609 11150 für beide Flughäfen: Tegel und Schönefeld,www.berlin-airport.de

FotokopiermöglichkeitSiehe Business Center

FundbüroPförtnerloge/Übergang Halle 16/17, Telefon: +49 30 3038-1785,

Garderoben/GepäckaufbewahrungEingang Süd, Halle 7.2, Halle 9, Eingang Ost (Halle 14.1), Eingang Nord (Halle 19), Halle 20/21,ICC Berlin Eingangsfoyer

Gebetsräume/Raum der StilleKonfessionsunabhängig (auch Seelsorge):im Zugangsbereich der Halle 6.2, (Sommergarten), Telefon: +49 30 3038-5858,Mobil: +49 163 6095100Moslemischer Gebetsraum: an Halle 19, Foyer West

Hotelreservierung/Reisearrangement/IncomingHRS www.hrs.de/hotel/de/berlin, Telefon: +49 221 2077600VisitBerlin www.visitberlin.de, Telefon: +49 30250025

ITB Mobile GuideDownload unter www.itb-berlin.de/mobilMM-City App Berlin Download unter mmv.me/itb

Kartenvertrieb/Kassen/TicketsMB Capital Services GmbH, Thüringer Allee 12, 14052 BerlinTelefon: +49 30 30696969, Fax +49 30 30696930

KlimaschutzKlimabewusst reisen. ITB Berlin Kooperationspartner atmosfair gGmbH, Halle 4.1b/247

Kinder-Sammelstelle/DRKHalle 4.2 Kopffoyer, Telefon: +49 30 3038-5837

MedienzentrumPresseteam der ITB Berlin, Redaktionsbüros, PR-Agenturen (Hallen 5.3 & 6.3), www.itb-berlin.de/presse

PolizeiPolizei-Notruf direkt, Telefon: 110Abschnitt 22, Charlottenburger Chaussee 75, 13597 BerlinTelefon: +49 30 4664-222701Anzeigenaufnahme, Polizeiwache Service-Center Halle 7, 1. OGTelefon: +49 30 4664-200760, Fax: +49 30 4664-200799www.berlin.de/polizei

PostfilialePostbank Finanzcenter, Soorstraße 61 – 6214050 Berlin, Telefon +49 30 3039-6151Mo – Fr. 9–18 Uhr, Sa. 9–13 Uhr

Restaurants(Capital Catering GmbH)• Messestand-Service für Aussteller: Telefon +49 30 3038-2993• Banquets: Telefon +49 30 3038-3920• Restaurants auf dem Messegelände: Telefon +49 30 3038-3950Telefon: +49 30 3038-2901/-3929• “Business Bistro”, Halle 15.2, Telefon: +49 30 3038-3950• ”Funkturm Restaurant”, Telefon: +49 30 3038-2996• Restaurant Brandenburg, Halle 24, Telefon +49 30 3038-1912• Palais am Funkturm, Halle 19, Telefon: +49 30 3038-3950• Restaurant “Casino”, Halle 7.3, Telefon: +49 30 3038-1927• Restaurant “Panorama”, Halle 5.3/6.3, Telefon: +49 30 3038-1981

Taxi-AnfahrtstellenICC Berlin – Vorfahrtsebene, Eingang Süd, Tor 9, Eingang Ost (Halle 14/15),Eingang Nord (Halle 19)

Taxiruf-VorbestellungenFunk Taxi Berlin, Telefon: +49 30 261026Taxi-Ruf City Funk, Telefon: +49 30 210202Würfelfunk, Telefon: +49 30 210101

Treffpunkt für BesucherNord: Vorhalle 19, Süd: Übergang Halle 1.2a/2.2a

Touristen-InformationBerlin Tourismus & Kongress GmbH, Am Karlsbad 11, 10785 BerlinService-Hotline: +49 30 250025, www.visitberlin.de

Versand (Prospektmaterial)INFOX Paketstation, Nationaler und internationaler Versand vonProspektmaterialien für Besucher, nur EC oder Kreditkarte, Foyer 1.1/2.1

AAbama Golf & Spa Resort 4.2 101/205Abies Travel 4.2 118/201Acampora Travel & Hotels 1.2 204Acampora Travel & Hotels 25. 131Accor 9. 215Accor 21.B 208Adventure Indonesia 26.A 109/120/235Aitken Spence Travels (Pvt.) Ltd. 25. 131Aitken Spence Travels (Pvt.) Ltd. 5.2A 114Alila Hotels & Resorts 26.A 120/235/115AAll Asia Exclusive 26.B 228All Asia Exclusive 26.C 325Argentina 1 .1 203Argentina 3.1 107Arp Museum Bahnhof Rolandseck 8.2 103Arp Museum Bahnhof Rolandseck 10.2 101

BBarceló Hotels & Resorts 4.2 101Barceló Hotels & Resorts 3.1 112Berlin-Highlights 12. 101Berlin-Highlights 14.1 104Boomerang Reisen GmbH 20. 119Boomerang Reisen GmbH 5.2A 109Brazilian Tourist Board - Embratur 1.1 204Brazilian Tourist Board - Embratur 3.1 104Brazilian Tourist Board - Embratur 4.1 206Broich Premium Catering GmbH 8.2 103Broich Premium Catering GmbH 10.2 101Brot für die Welt - Tourism Watch 4.1 216/217BUGA 2015 Havelregion 11.2 101BUGA 2015 Havelregion 12. 101Caribbean Nexus Tours 3.1 112Caribbean Nexus Tours 1.1 102Carlson Rezidor Hotel Group 9. 310Carlson Rezidor Hotel Group 5.2B 205/205ACGH Earth 5.2B 206CGH Earth 4.1 213Chemnitzer Wirts 11.2 102Chemnitzer Wirtschaftsförderungs 10.2 101Choice Hotels Canada, Inc. 9. 321Choice Hotels Canada, Inc. 2.1 491Colombia, Proexport 1.1 114/115Crillon Tours - Titicaca Hydrofoils 1.1 209A/202Czech Airlines, SkyTeam 9. 102Czech Airlines, SkyTeam 7.2B 102Danubius Hotels Group 9. 222Danubius Hotels Group 2.2 209Darmstadt Marketing GmbH 7.2C 101Darmstadt Marketing GmbH 10.2 101Deltanet Travel 2.2 119/111DIAMIR Erlebnisreisen GmbH 21.A 104DIAMIR Erlebnisreisen GmbH 5.2A 118Dusit International 26.B 230Dusit International 9. 211Dusit Thani Maldives 5.2A 107Dusit Thani Maldives 26.B 230Etihad Airways 22.B 211Etihad Airways 10.1 117Eurotur 1.1 203/209AFairmont Grand Hotel Kyiv 9. 309Fairmont Grand Hotel Kyiv 2.1 107Fairmont Singapore 9. 309Fairmont Singapore 26.A 133Fairmont The Palm, Dubai 22.A 103Fairmont The Palm, Dubai 9. 309Florida Keys & Key West 2.1 315Florida Keys & Key West 3.1 108Generator Hostels 9. 301Generator Hostels 4.1 106Gran Hotel Bahía del Duque Resort 4.2 120/205Greater Fort Lauderdal 2.1 315Greater Fort Lauderdale Convention 3.1 108Gulliver Travel d.o.o 1.2 218Gulliver Travel d.o.o 25. 131

H&H Touristik GmbH 25. 101/178Hamburg Tourismus GmbH 6.2A 102/104Hans Brinker Budget Hotel B.V. 10.2 112Hans Brinker Budget Hotel B.V. 4.1 106Hilton Worldwide 20. 138Hilton Worldwide 22.A 101Hotel Metropol Moscow 2.1 109Hotel Metropol Moscow 9. 120InterContinental Hotels Group 23.A 112InterContinental Hotels Group 9. 319ITB Asia 9. 307ITB Asia 21.A 105ITB Asia 25. 106Kap Verde - Barracuda Tours 25. 142Kap Verde - Barracuda Tours 20. 126Karlsruher Messe- 6.2B 202Karlsruher Messe- 10.2 101Kassel Marketing GmbH 7.2C 101Kassel Marketing GmbH 10.2 101Klassik Stiftung Weimar 11.2 103Klassik Stiftung Weimar 10.2 101Kompas 17. 110Kompas 1.2 219AKunstsammlung Nordrhein 8.2 103Kunstsammlung Nordrhein 10.2 101Lima Tours 1.1 104/104A/209ALima Tours 25. 131Majesty Hotels & Resorts 3.2 201Majesty Hotels & Resorts 25. 119Malaysia Tourism Promotion Board 26.A 121Malaysia Tourism Promotion Board 10.2 108Malaysia Tourism Promotion Board 4.1 260Mali Travel Tours 21.A 103/122Marienbad Kur & Spa Hotels 9. 222Marienbad Kur & Spa Hotels 7.2B 102Meest-Tour JV 2.1 106/107Memnon Tours 25. 181Memnon Tours 23.A 112Mexikanisches Fremdenverkehrsbüro 1.1 102/102AMexikanisches Fremdenverkehrsbüro 4.1 227Mexikanisches Fremdenverkehrsbüro 3.1 108AMichael Müller Verlag GmbH 25. 143Michael Müller Verlag GmbH 6.1 118Miller Reisen GmbH 3.1 217/217B,C,DOrient Tours LLC 22.B 210Orient Tours LLC 22.A 104/103Parkroyal Hotels & Resorts 26.A 121/133Pestana Hotels & Resorts 2.2 208Pestana Hotels & Resorts 20. 107Philippines Tourism 26.A 136/138/101/134Puebla 1.1 102/117Radisson Royal Hotel Moscow 2.1 109/101Reederei Riedel GmbH 12. 101Reederei Riedel GmbH 14.1 104Rhön Marketing 7.2C 101Rhön Marketing 6.2B 303SC Karpaten Turism SRL 7.2B 101A-CSC Karpaten Turism SRL 25. 142Sedona Hotel Yangon / Mandalay 26.B 228Sedona Hotel Yangon / Mandalay 9. 212South American Tours de Colombia 1.1 212/114Stadtmarketing Halle (Saale) GmbH 11.2 101Stadtmarketing Halle (Saale) GmbH 10.2 101STAGE ENTERTAINMENT GMBH 6.2A 102/104STAGE ENTERTAINMENT GMBH 12. 101Stiftung Museum Kunstpalast 8.2 103Stiftung Museum Kunstpalast 10.2 101Stiftung Schloss Dyck 8.2 103 Stiftung Schloss Dyck 10.2 101

Swedish Lapland Tourism 18. 128A-E/108Swissôtel Le Concorde, Bangkok 26.B 221Swissôtel Le Concorde, Bangkok 9. 309Swissôtel Merchant Court 9. 309Swissôtel Merchant Court 26.A 133Swissôtel Nankai Osaka 26.A 129Swissôtel Nankai Osaka 9. 309

Swissôtel The Stamford 9. 309Swissôtel The Stamford 26.A 133TAP Portugal 2.2 208TAP Portugal 1.1 204The Chedi Andermatt 9. 206THE CHEDI Andermatt 17. 101The George 6.2A 102/104The George 9. 312Travco - Jordan 25. 131Travco - Jordan 23.B 202Travco Oman 25. 131Travco Oman 22.B 200überland Reisegesellschaft mbH 4.1 108/109

visitBerlin Berlin 12. 101

visitBerlin Berlin Tourismus 13. 110VisitBritain 18. 120/121/123Welcome Incoming Services S.L.U. 4.2 101/107Welterbe Grube Messel gGmbH 7.2C 101Welterbe Grube Messel gGmbH 4.1 203Wilderness Safaris 20. 133/134Zypern Fremdenverkehrszentrale 2.2 111/115@dmire 10.2 104/105007-Berlin 12. 1011001 Events 22.A 1031001 Reise GmbH / Habari Travel 20. 1202. DSP, s.r.o. 7.2B 1022-LAND-Reisen 8.2 1023 Stars Hotels 10.2 106/107365 days of Armenia 3.2 115365 Travel and Investment Co. Ltd. 26.C 3254 Level & work 9. 11042 GmbH 8.1 10342a ABAV - Expo International 1.1 20448 H. in Spanien S.L. 4.2 1014Health Travel 15.1 1014Travel Incoming Tour Operator 15.1 1015 vor Flug GmbH 25. 18050plus Hotels Deutschland 6.2B 20168 Grad Lofoten 18. 128A-E7 Degrees South 20. 1309/11 Memorial & Museum 2.1 405A Class Travel 26.C 325A Touch of Asia 26.B 225A&O Hotels and Hostels Holding AG 4.1 100A. E. C. Advertising 10.1 101A.T.R. Touristik 3.2 201AAA Travel 20. 134AAA-Tour 7.2A 302AAB - All About Belgium 10.2 104/105aachen tourist service e.v. 8.2 103Aachen, Kulturbetrieb der Stadt 10.2 101

AAE All Asia Exclusive 26.B 221Aarya Village Travel Pvt. Ltd. 5.2A 116AAT Kings 5.2A 119AB Chapri Retreats 5.2B 232Abacus African Vacation 21.A 116Abacus Tours 1.2 218Abad Hotels and Resorts 5.2B 232Abba Hotels 4.2 101ABBA The Museum/Pop Story AB 18. 128A-EAbbey Tours 18. 122Abbey Tours Scotland 18. 123ABC Travel 1.2 110Abeba Tours Ethiopia 21.A 124Abenteuer Afrika Safari 20. 114Abercrombie & Kent Destination 20. 137Aberdeenshire Council 18. 123ab-in-den-urlaub.de 8.1 112ab-in-den-urlaub-deals.de 8.1 112Abjar Hotels International LLC 22.A 103Abnaa Karbala 21.B 219Aboriginal Tourism BC 2.1 491Abu Dhabi National Hotels (ADNH) 22.B 210Abu Dhabi Tourism & Culture 22.B 210AC Hotels by Marriott 9. 302Acacia Adventure Holidays 20. 120Academia AIFP 4.2 201Academservice 2.1 108Accelya 6.1 124Accent Travel & Events 7.2B 101A-CAccon-Rvs GmbH 5.1 136Accor Asia Pacific 26.C 321Accor Hotels In Egypt 23.A 112Accor Hotels Malaysia 26.A 121Accor Indonesia 26.A 120/235Accor Middle East 22.A 103Ace Travels Maldives 5.2A 107ACHAT Hotels Deutschland 8.1 116acora Hotel und Wohnen 9. 110Açores 2.2 208Acoya Hotel Suites & Villas 3.1 126Across Africa Holidays 21.A 116Across Spain DMC & Leisure Travel 4.2 202Active & Adventure 4.1 251Active Bhutan Tours 5.2A 113Active Holidays 7.2B 101A-CActive India Holidays Pvt. Ltd. 5.2B 248Active Sales Support 10.2 104/105AD ticket GmbH 7.2C 101Adaaran Resorts 5.2A 107ADAC Hessen-Thüringen e.V. 25. 101 ADAC Postbus Der Bus Track 1-4

adagio 9. 215Adalya Ocean Deluxe 3.2 201Adalya Resort & Spa 3.2 201Adams Beach Hotel 2.2 111

EXHIBITORS / AUSSTELLER HALL / HALLE STAND EXHIBITORS / AUSSTELLER HALL / HALLE STAND EXHIBITORS / AUSSTELLER HALL / HALLE STAND EXHIBITORS / AUSSTELLER HALL / HALLE STAND

November 2016 - Non contractual document

Geographic Profile

From abroadGermany

61% 39%

ReadershipReach the buyers at ITB Berlin

PRINT VERSIONDay 1 edition benefits from an extra distribution at the opening ceremony (7th March 2017).

• Main entrances

• All main ITB Berlin information counters

• Buyers circle

• ITB Berlin convention area

• International press stand

• Media centre

• Top 50 partners’ & participants’ stands

• Over 100 leading Berlin hotels

ONLINE VERSION• The online version is available

for download on ITB Berlin & ITB Berlin News websites – including links to exclusive audio streams.

• Daily e-mailing of online version to pre-registered trade visitors.

QUANTITIESNUMBER OF ISSUES 1 preview issue (online version only) + 3 live show issues + 1 review issue (online version only)

PRINT RUN 45,000 copies (15,000 per edition)

ONLINE VERSION68,000 impacts13,600 contacts x 5 mailings

DistributionAvailable everywhere!ITB Berlin News is where trade and press are at ITB Berlin - available anywhere, anytime !

What the Industry

Says…

ITB BERLIN NEWS – Reach your key target groups at ITB Berlin

Dr. Christian Göke Messe Berlin CEO

ITB’s partnership with Cleverdis for the realisation

of an international daily at the show creates a formidable communication platform for exhibitors.

Eduardo Santander European Travel Commission Executive Director

ITB really deserves to have its own daily paper.

It is a very valuable tool for trade visitors, press, and consumers alike. We congratulate ITB Berlin for this project and we appreciate the opportunity to present ETC in ITB Berlin News.

Johanna Devine Technical Coordinator, UNWTO Silk Road Programme

This was a fantasticpromotion and really

helped with attracting attendees at our events.

Status

The share of employed trade visitors who have an influence on purchasing / procurement decisions is 87%.

AdvistoryFunction

20%

Co-Decisive 29%

Decisive38%

Recognised by trade visitors

as a powerful purchasing tool

Line of Business

2016 ITB Analysis Exhibitors Visitors Survey

2016 ITB Analysis Exhibitors Visitors Survey

2016 ITB Analysis Exhibitors Visitors Survey

ITB Berlin 2016

Tour operators 26%Travel agency 20%Hotel enterprise 9%Publishers / press 8%PR / consulting / advertising agency 8%Tourist association / institution 7%Business Travel 4%Research institute / establishment foreducation development 3%Travel Technology/ Information and reservation systems 5%Tourist organisation 4%Traffic carrier 4%Other 2%

November 2016 - Non contractual document

HIGHLIGHT POSITIONING ALL EDITIONS (PREVIEW AND REVIEW INCLUDED)

• Logo & stand N° on front cover 6,000 €

• 1/5 page banner on front cover 22,400 €

• 1 full page advertisement, first 12 pages 24,000 €

• Sponsoring of the Responsible Tourism Page 29,600 €

• Inside back cover 24,000 €

• Back cover 29,900 €

• Inside front cover, double page 49,900 €

• 4-page insert on special paper in centre of magazine 55,000 €

CUSTOM PRINT RUNS

Available within 72 hours, 2,000 copies, A4 format Get a custom print run of your editorial coverage in ITB Berlin News for distribution at your stand or mailing to contacts that could not come to ITB Berlin.

• 2 pages 1,700 e• 4 pages 2,400 e

ADVERTISING RATES* Advertising space is only available for exhibitors of ITB Berlin

ONLINE ADVERTISING at www.itb-berlin-news.com

Have your company’s message delivered every morning into the trade visitors’inbox! Banner advertising on ITB Berlin News website & on 5 e-mailing shots of online version:

ADVERTISING IN THE ITB QUICKFINDER ITB Quickfinder is included in ITB Berlin News magazine - All editions (except Review)

AdvertisingHighlight your company and products

company in the official ITB Berlin magazineITB BERLIN NEWS – Highlight your

TRADE TALK ITB BERLIN CONVENTION EXCLUSIVE INTERVIEW SPECIAL DOSSIER: MALDIVES

50 Years: Time to Celebrate! After 5 decades, ITB Berlin remains the pivotal industry event

REGIONAL SPOTLIGHT AFRICA / MIDDLE EAST

With 4.4% more people making international journeys in 2015 than in the previous year, travel and tourism continues on its unabated ascension of above-average growth. Indeed, 2015 marked the 6th consecutive year of above-average growth.

In many ways, industry professionals are celebrating another good year, despite the shadows of terrorism and disease that have been hanging over some regions. But this year in particular there are more reasons than ever to celebrate, as ITB Berlin blows out its 50 candles, and looks back at how and why the event has helped the global tourism industry to grow over the years. Much of that comes from standing up to adversity, much like the DMO of Nepal, back on its feet - at ITB after that country’s devastating earthquake in 2015.

Yes, ITB Berlin’s arms are open wide to the world again … accompanied by the warm smile of the Maldives, this year’s offi cial partner country. Don’t miss our extensive special Maldives feature from page 39.

Arab countries such as UAE, Egypt, Jordan, Morocco and Tunisia have taken prominent places at ITB Berlin this year, and in Hall 22a Emirates is certain to cause a stir with its new stand. With displays covering two halls, African countries at ITB Berlin underline how

important tourism is for the continent. Numerous countries are back at the show following an absence, i n c l u d i n g Z i m b a b w e , Cameroon, Burundi and Sierra Leone. Read today’s regional spotlight

- from page 63.

Abdulla Naseer Managing Director, Splendid Asia “Today every traveller seeks immediate response to their inquiries and expects the best of service.”Read page 17

Haris Mohamed Managing Director, Maldives Marketing and PR Corporation“Each resort in Maldives is developed and run on a separate island on its own, which guarantees the complete privacy for the guests.” Read page 43

Dr Oliver HeckmannGoogle VP“Consumers are doing research in the many connected moments on mobile and desktop throughout their day.”Read page 19

Dato’ Seri Mohamed Nazri Bin Abdul Aziz Minister for Tourism and Culture, Malaysia“The Homestay program underlines the importance of conservation and environmental management.”Read page 20

Moosa ZameerMaldives Minister for Tourism

Vanuatu

WEDNESDAY 9th MARCH

2016

DAY1

ITBQUICKFINDER

INSIDE

Al Majaz, Sharjah

Hall 9Stand 316

Hall 22 AStand 104

Hall 17Stand 109

2016 Preview edition Cover Front Cover

with 1/2 page advertising

1/2 pages advertisementExhibitors Grounds with logos

2 full pages (double page) advertisementExhibitors Listing with Highlights Companies

Sponsorship on the online version

ADVERTISEMENT All EDITIONS

Online Day 1 Day 2 Day 3 Online Preview (8th March) (9th March) (10th March) Review Print & Online Versions

• 1/8 page 3,800 e 900 e 800 e 800 e 500 e 900 e

• 1/4 page 6,200 e 1,400 e 1,300 e 1,300 e 900 e 1,400 e

• 1/3 page 8,700 e 2,000 e 1,800 e 1,800 e 1,200 e 2,000 e

• 1/2 page 12,100 e 2,800 e 2,500 e 2,500 e 1,700 e 2,800 e

• 1 full page 21,500 e 4,900 e 4,400 e 4,400 e 3,000 e 4,900 e

• 2 full pages 38,900 e 8,900 e 7,900 e 7,900 e 5,300 e 8,900 e

• Advertorials/ “Stand of the Day”: 1 full page report 4,900 e 4,400 e 4,400 e 3,000 e 4,900 e

* +15% for highlight placement / Right-hand page

PRESENCE ON WEBSITE* & 5 E-MAIL SHOTS

• Video on Flipbook 2,000 e

• Headband banner on the home page 2,100 e

• Medium rectangle (300 x 250 pix.) 1,900 e

• Rectangle on the 5 e-mailing shots (194 x 250 pix.) 990 e

• Sponsorship of the online version (all editions) 21,900 e

* for 6 months

• ITB QUICKFINDER back cover 20,400 e

• 1/2 page ad on front cover 12,200 e

• 1/8 page in the exhibitor listing 900 e

• Exhibitor listing: logo & highlight entry 350 e

ADVERTISING ON THE QUICKFINDER HALL PLAN

• Large logo & stand N° 3,000 e

• Standard size logo + stand N° only 699 e

• Standard size logo + stand N° + QR code 1,300 e

Petra Hedorfer CEO, German National Tourist Board

European Travel commissionMiguel Gallego Marketing, PR & Communication Manager

The ITB Berlin News is an important

source of information that provides a perfect overview of all the news and events for exhibitors and trade fair visitors alike.

I do believe that ITB Berlin News

has become an essential tool of the ITB experience. We congratulate you for this successful start

Why leading exhibitors use ITB Berlin News

November 2016 - Non contractual document

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Thanks to our international team of communication experts we cover your company’s stand, people,

products and key events… live from Berlin

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