be prepared… help may not always be readily available
DESCRIPTION
Be Prepared… Help may not always be readily available. Presented By: Marcus Coleman, U.S . Department of Homeland Security / FEMA Susan Dugan and Catherine Jamal Centers for Disease Control To access the audio portion of today’s event please dial 1-866-448-4318 Conference Code: 9022991098 - PowerPoint PPT PresentationTRANSCRIPT
®
Be Prepared… Help may not always be readily
availablePresented By:Marcus Coleman, U.S. Department of Homeland Security / FEMA
Susan Dugan and Catherine JamalCenters for Disease Control
To access the audio portion of today’s event please dial 1-866-448-4318 Conference Code: 9022991098
,
CDC Emergency Preparedness &
ResponseWeb & Social Media Tools
Susan Dugan, Health Communications SpecialistHealth Partners Outreach Team
Catherine Jamal, MS HCILead - Emergency Web & Social Media Team
Emergency Risk Communication Branch (ERCB)
U.S. Department of Human Resources
Centers for Disease Control and Prevention
Who We Are
Department of Health & Human Services (HHS) Centers for Disease Control and Prevention (CDC)
CDC’s Mission
To collaborate to create the expertise, information, and tools that people and communities need to protect their health –
through health promotion, prevention of disease, injury and disability, and preparedness for new health threats.
Emergency Risk Communication Branch
The Emergency Risk Communication Branch leads CDC’s emergency communication for all-hazards preparedness and response.
The Branch ensures timely, consistent, targeted, and actionable information reaches the public and stakeholders during emergencies.
CDC Emergency Preparedness and Response Web Site, Social Media, and New Media Tools
Notable Events Involving CDC Emergency Communication
Response
Hurricane RitaHurricane Rita
Hurricane KatrinaHurricane Katrina
Hurricane WilmaHurricane WilmaFlu vaccine shortage,October 2004Flu vaccine shortage,October 2004
Marburg virus outbreak,AngolaMarburg virus outbreak,Angola
South Asia TsunamiSouth Asia Tsunami
2003 2004 2005 2006
Hurricane IvanHurricane Ivan
Hurricane FrancesHurricane Frances
Hurricane JeanneHurricane Jeanne
Hurricane CharleyHurricane Charley
Avian flu, 2003 - ? Avian flu, 2003 - ?
Hurricane IsabelHurricane Isabel
Monkeypox outbreakin MidwestMonkeypox outbreakin Midwest
SARS, worldwideoutbreakSARS, worldwideoutbreak
Smallpox vaccinationcampaign, 2002-2003Smallpox vaccinationcampaign, 2002-2003
West Nile VirusWest Nile Virus E. Coli from spinachE. Coli from spinach
2007
E. Coli from Taco Bell lettuceE. Coli from Taco Bell lettuce
Polonium contaminationPolonium contamination
XDR tuberculosisXDR tuberculosis
Salmonella WandsworthSalmonella Wandsworth
2007 2008 2009 2010
Hurricane GustavHurricane Gustav
Hurricane IkeHurricane Ike
Salmonella in peanut products
Salmonella in peanut products
H1N1 FluH1N1 Flu
Haiti EarthquakeHaiti Earthquake
Gulf of Mexico Oil Spill
Gulf of Mexico Oil Spill
Users of CDC’s Emergency Website on a Normal Basis
Preparedness for All Hazards
Preparedness and Response for Specific Hazards
What CDC is Doing What You Can Do
Visit http://emergency.cdc.gov
Emergency.CDC.gov (3500+ pages)⁻ Bioterrorism⁻ Chemical Emergencies⁻ Radiation Emergencies⁻ Natural Disasters and Severe
Weather⁻ Mass Casualties⁻ Situational Awareness⁻ COCA⁻ Risk Communicator⁻ SNAPS⁻ Peramivir Application⁻ CDC Responder Resiliency
Network⁻ EARS⁻ SNS⁻ LRN⁻ CERC
H1N1 Flu (700+ pages)Avian FluPandemic Flu
CDC Emergency Preparedness & Response Website
CDC Emergency Preparedness & Response Website
Translated content (20+ languages)
Info for specific Target Audiences
What’s New on the site
Recent Outbreaks & Incidents
Social and New Media
Visit http://emergency.cdc.gov
CDC Emergency Preparedness & Response
Web Pages
CDC’s primary source of information and resources for preparing for and responding to public health emergencies.
All other messaging, channels, and tools refer back to the information on these web pages.
How can we best share this information with you in your communities?
Why Social Media?
Free Fast, Easy News & alerts Content, health messages Key target audiences & vulnerable
populations Stay up-to-date Save time, resources Join the discussion, Create community
CDC Emergency Tools & Resources
Twitter Facebook Blog YouTube Podcasts eCards Mobile
Email Updates Weekly Tips RSS PSAs, TV
Crawls, etc Content
Syndication Widgets Badges
(Buttons)
Website with cleared content in multiple languages for multiple audiences on a variety of topics
Join the Discussion, Participate in the Community
http://blogs.cdc.gov/publichealthmatters
1,281,557 [email protected]/CDCemergency
www.facebook.com/CDCemergency&www.facebook.com/CDCHealthPartnersOutreach
Facebook(1) CDC Health Partners
OutreachReceive CERC updates, guidance,
&situational awareness about preparing for and responding to public health emergencies.www.facebook.com/CDCHealthP
artnersOutreach
(2) CDC Emergency Preparedness & Response
For everyone: Consumers, Public Health, Emergency Responders/Planners, Healthcare
www.facebook.com/CDCemergency
Audio & Video: Podcasts ListenDownloadGet Transcript
Videos include…- “Quiet Killer (Carbon Monoxide)”- “Be Prepared for Hurricane Season “- “Flu & Holiday Travel”
Videos for all audiences- Clinicians (“Pediatric Emergency
Preparedness: State Level Planning”)- Emergency Responders (“Stress
Management for Emergency Responders”)- Kids…
And many more: http://www2c.cdc.gov/podcasts/
Audio & Video
eCards
See also http://www2c.cdc.gov/ecards/ for non-emergency topics
http://emergency.cdc.gov/socialmedia/
Mobile Website: Emergency topics
http://m.cdc.gov
Email Updates
On every page of http://emergency.cdc.gov
See also www.cdc.gov/email updates for non-emergency topics
Weekly TipsHURRICANEhttp://emergency.cdc.gov/disasters/hurricanes/
&
WINTER WEATHERhttp://emergency.cdc.gov/disasters/winter/
RSS
http://www2c.cdc.gov/podcasts/rss.asp
• RSS stands for Really Simple Syndication.
• Users sign up for a feed and read updates through an aggregator.
• CDC Emergency info offered for RSS includes
• What’s New on Emergency site• Recent Outbreaks and Incidents
PSAs, TV Crawls, Text Messages, and more
http://emergency.cdc.gov/disasters/hurricanes/psa.asp
• Hurricane Season (& any Natural Disaster)• Prepare• Stay Safe After• Food & Water• Prescription Drugs• Cleanup• Coping w Disasters• HHS collaboration• PSAs• Podcasts• TV Crawls• Text Messages• American Sign Lang.• Youtube Video• Script• With phone number & link to more info
Don’t use generators/grills in or next to home. Fumes can kill. More info from CDC 800-232-4636 or http://go.usa.gov/bfv
Online Widgets
Widgets are applications that anyone can display on their website or blog, and they are maintenance free. When CDC updates the content remotely, the changes are automatically displayed everywhere the widget appears. Widgets make it easy to always have updated, credible health and safety content from CDC.
Widgets are available throughout CDC’s website and they are easy to install. 1. Copy the embed code. 2. Insert code into your
webpage’s HTML code. 3. Watch the CDC widget
appear on your webpage.
Online Widgets
Widgets are applications that anyone can display on their website or blog, and they are maintenance free. When CDC updates the content remotely, the changes are automatically displayed everywhere the widget appears. Widgets make it easy to always have updated, credible health and safety content from CDC.
Widgets are available throughout CDC’s website and they are easy to install. 1. Copy the embed code. 2. Insert code into your
webpage’s HTML code. 3. Watch the CDC widget
appear on your webpage.
Online Widgets
Widgets are applications that anyone can display on their website or blog, and they are maintenance free. When CDC updates the content remotely, the changes are automatically displayed everywhere the widget appears. Widgets make it easy to always have updated, credible health and safety content from CDC.
Widgets are available throughout CDC’s website and they are easy to install. 1. Copy the embed code. 2. Insert code into your
webpage’s HTML code. 3. Watch the CDC widget
appear on your webpage.
Online Widgets
Widgets are applications that anyone can display on their website or blog, and they are maintenance free. When CDC updates the content remotely, the changes are automatically displayed everywhere the widget appears. Widgets make it easy to always have updated, credible health and safety content from CDC.
Widgets are available throughout CDC’s website and they are easy to install. 1. Copy the embed code. 2. Insert code into your
webpage’s HTML code. 3. Watch the CDC widget
appear on your webpage.
Online Widgets
Online Buttons(aka Badges)
Buttons are also commonly referred to as badges. They are graphic images that anyone can display on their website or blog, and they are maintenance free. When CDC updates the button remotely, the changes are automatically displayed everywhere the button appears. Buttons make it easy to an have eye catching link to updated, credible health and safety content.
Buttons are available throughout CDC’s website and they are easy to install. 1. Copy the embed code. 2. Insert code into your
webpage’s HTML code. 3. Watch the CDC button
appear on your webpage.
Online Buttons
Buttons are also commonly referred to as badges. They are graphic images that anyone can display on their website or blog, and they are maintenance free. When CDC updates the button remotely, the changes are automatically displayed everywhere the button appears. Buttons make it easy to an have eye catching link to updated, credible health and safety content.
Buttons are available throughout CDC’s website and they are easy to install. 1. Copy the embed code. 2. Insert code into your
webpage’s HTML code. 3. Watch the CDC button
appear on your webpage.
Online Buttons
Buttons are also commonly referred to as badges. They are graphic images that anyone can display on their website or blog, and they are maintenance free. When CDC updates the button remotely, the changes are automatically displayed everywhere the button appears. Buttons make it easy to an have eye catching link to updated, credible health and safety content.
Buttons are available throughout CDC’s website and they are easy to install. 1. Copy the embed code. 2. Insert code into your
webpage’s HTML code. 3. Watch the CDC button
appear on your webpage.
Online Buttons
Buttons are also commonly referred to as badges. They are graphic images that anyone can display on their website or blog, and they are maintenance free. When CDC updates the button remotely, the changes are automatically displayed everywhere the button appears. Buttons make it easy to an have eye catching link to updated, credible health and safety content.
Buttons are available throughout CDC’s website and they are easy to install. 1. Copy the embed code. 2. Insert code into your
webpage’s HTML code. 3. Watch the CDC button
appear on your webpage.
Online Buttons
Content Syndication
• Free service offered by CDC• Control which pages and content from CDC.gov to use on your site and where it appears. • Present CDC content in the look and feel of your Web site • Integrate CDC web content and science with localized content• Display CDC health messages directly to employees through your intranet• Maintain visitors on your site• Gain direct access to CDC Web content without having to monitor and copy updates• No effort from your development staff to keep the pages up to date
What Is Content Syndication???
How Does it Work?
CDC provides an application programming interface (API) that enables you to display CDC.gov content on your Web site by simply adding a JavaScript widget to your site that retrieves the CDC content.
CDC assigns a unique campaign ID to you that is used for tracking and metrics purposes. This unique ID allows CDC to measure not only the traffic generated on your site, but also all traffic from your site back to CDC.gov.
How Does it Work?Other websites can display CDC content in their own template. The content is automatically updated so that when CDC updates the content, the changes are automatically made on the external website.
Content Catalog
What if I Don’t See the Page I’m Looking For?
There are several ways you can locate syndicated pages on CDC Content Syndication site:
If you know the specific URL for a CDC Web page, simply copy and paste the CDC web page URL into the Web Page Syndication Lookup box and click Find URL.
If you’re interested in a particular topic (e.g. H1N1), select the topic from the Syndicated Topics box on the Content Syndication home page. Select the All Syndication Topics link if you don’t see your topic on the home page.
If you’re looking for additional search options, click the Advanced Lookup link in the Web Page Syndication Lookup box on the Content Syndication home page.
Requesting A Page to be Syndicated
You can request the CDC make a page available for syndication. Enter your contact information and the specific Web page URLs you are interested in.
Try it Today!
To learn more about how to syndicate CDC’s content onto your website or to find out
which pages are available for syndication, visit
http://tools.cdc.gov/register
Social & New Media Tools
Social Media for Emergency Preparednesshttp://emergency.cdc.gov/socialmedia/
Some specific topics: Hurricanes
http://emergency.cdc.gov/socialmedia/hurricanes.asp Zombies / General Emergency Preparedness
http://emergency.cdc.gov/socialmedia/zombies.asp Radiation (Japan Earthquake)
http://emergency.cdc.gov/socialmedia/japan.asp
See also www.cdc.gov/socialmedia for on-emergency topics
Special Alerting Tool forNational Safety Council
Emergency Alert Network Web page
U.S. Department of Human Resources
Centers for Disease Control and Prevention
Susan DuganHealth Partners Outreach Team
.
Thank You!
Emergency Web & Social Media Team
.
Emergency Risk Communication Branch
®
Questions?
Marcus Coleman, U.S. Department of Homeland Security / FEMA Susan Dugan and Catherine Jamal
Centers for Disease Control
,