So Your Agency Wants to

Be Product Developers

Appoint a MentorA senior role, experienced in product development, established to help the team stay on track and address any questions or issues around process and planning.

Organize Your Teams

Management Team

Interface Team

Integration Team

System Team

The Management Team Creative Lead

● Creative Approval● Creative Effort Estimation● Responsible for Product Design, UX and

Content Team● Client facing

Technology Lead● Technology Approval● Technology Effort Estimation● Responsible for Product Development and QA● Client facing

Product Manager● Product Delivery● Product Scope / Planning● Product Schedule● Sprint Planning● Task Assignment and Management● Team Velocity Estimation● Gives Direction to Client Services● Client facing

Client Support● Client Point of Contact● Client Engagement● Client Approval Support

The Interface TeamUX Lead

● Layout, functionality wireframes● Site map, User flow creation● Behavioral/functional specification● System scaling recommendation

Interface Development Lead● Interface Architecture● Prototype development● Production development● Gives direction to Interface development Support● Interface task creation

Design Lead● Layout Design● Prototype Design● Production Design● Site Asset Cutting● Site Asset Inventory● Asset Compression

QA Lead● QA point of contact● Manages QA support Staff

Content Lead● Manages content creation, AV / Writing● Manage delivered asset inventory

The Integration TeamIntegration Development

● Interface and system development, as needed● Data integration vetting and planning● Behavioral/functional specification documentation

Integration Development Support● Support Integration Development, as needed

The System Team System Development

● Github Management● Deployment Management● System Architecture

System Development Support● Support System Development

Working MethodologyIterative Progress, with clearly defined milestones.

The team is Empowered and Responsible for working towards pre-determined milestones for iterative product delivery.

The Iterative Process

Sketch

Prototype

Design

Test

The Importance of ColocationCore team members should be seated next to or near each other, to improve communication and collaborative problem solving. This builds cross-disciplinary understanding, often eliminating problems before they happen.

Recommended Project ToolsDocument Management / Approval Management

Planning / Task Management

Application Management

Plan Out Your Milestones

What A Milestone Plan Should Look Like

[Feb 15] : Planning[Mar 15] : Framework Review[Apr 15] : Module Template Review[May 15] : MVP System Review[Jun 15] : Beta Launch[Jul 15] : Enhancements

Plan Out Your Budget

A Formula for Smart Budget PlanningA = Allocation of resource [e.g. 1.0, 0.5]B = Resource’s Rate [e.g. 180.00, 120.00]C = Number of Days in Project

Project Estimate = Sum of All Resources ( A * ( B * C ) )

Thanks.Hit me up with any questions @eddiestover