be sociable
DESCRIPTION
PPT from Square Meal's Venues & Events 2012.TRANSCRIPT
Be Sociable
Ed ButcherHead of OnlineSquare Meal
(@skinnypunter)
#ve12
We’ll cover…
A little bit more than Facebook & Twitter
How to use different social media platforms to locate, engage and keep your audience
#ve12
Why should you care?
• Social media provides an easy way… – to provide content in multiple formats on multiple platforms – for your target audience to consume content at their own pace, in the
way that best suits them– to influence them through peer pressure and advocacy
• Usually free, at worst low cost
• Easily measured
• Easy to use (!?)
www.conversationprism.comwww.briansolis.com
@briansolis
#ve12www.pinterest.com
#ve12
#1: Find your audience
• The easy bit: – Current fans & followers– Existing database
• The harder bit – finding new people– Finding influencers & advocates– Social advertising using LinkedIn & Facebook
#ve12www.wefollow.com
#ve12www.klout.com
#ve12www.facebook.com/advertisingwww.linkedin.com/advertising
#ve12
#2: Engage with your audience• Build “buzz” before & between events
– Use your existing networks– Create a LinkedIn group– Or build using a platform like Eventbrite
• Make it easy for (potential) attendees to contribute to the buzz, by providing ways for them to share event details
• Gamify your event – allow the social network to comment so they can shape the event.
• Reward participation: it’s easy to incentivise via a Facebook & Twitter competitions
#ve12www.eventbrite.co.uk
• Create an event website
• Integrate with Facebook & Twitter
• Sell tickets
• Track & measure progress
#ve12
Get your hashtag sorted#dontuseareallylongonewhichisdifficulttoreadandremember
#0rb3crypt1c#shortandsweet
#ve12
Twittering
Don’t Tweet too often
Retweet your followers
Engage publicly
Be personal
Be witty
Be brave
#ve12www.northsocial.com
#ve12
Share with your audience
• Share your content
• Previous event content can be published:– Video to YouTube, Vimeo– Presentations to a blog, Slideshare– Pictures to Flickr, Tumblr – Tweet wall
#ve12
#ve12
During the event…
• Get location check-ins– Facebook check-in– Twitter– Foursquare
• Tweet updates, reminders, buzz
• Over multiple days – Email updates– Facebook, LinkedIn
#ve12
#3: Retain your audience
• Post-event, you don’t want to lose your audience – it’s going to make next year much harder!
• Encourage them to keep communicating– Virtually – through the networks you have created– IRL – consider Meetups
• Share again– Target the non-attendees
#ve12www.meetup.com
#ve12
#4: Monitor & Analyse
• At some point, someone will want to know what’s worked
• Social media allows you to monitor buzz and measure the “sentiment” of mentions– www.Radian6.com– www.sentimentmetrics.com
#ve12www.hashtracking.com
www.topsy.com
#ve12
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