be the owner
DESCRIPTION
In this slide, I am sharing four techniques of product managers or product owners.TRANSCRIPT
Be the Owner!
Daniel Teng, CSC&CST
13年6月30⽇日星期⽇日
Daniel Teng• Live in Shanghai
• Agile, Scrum, Technical, Community, Tennis
• www.danielteng.com
• www.agiletour.cn
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A Designer Community
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Online Community of Designers
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Online Community of Designers
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• Login / out• Follow / Unfollow• Share drawing files• Approve / Reject• Comment• Discussion• File upload, download, remove• Achievements• Log• ....
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Why?
Business Canvas As Why Tool
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Two Important Questions
Designer community
13年6月30⽇日星期⽇日
Two Important Questions
Designer community
Junior designers
Lead designers
Who has impacts on goal?
13年6月30⽇日星期⽇日
Two Important Questions
Designer community
Junior designers
Lead designers
Who has impacts on goal?Learn
Kick start
Review
Share
What are their problems?
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#1 - Problem Over Product• Understand why we are doing with IRACIS• Understand who they are• Understand what are their problems?
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Why?
Who?
How?
How?
Who?
How?
How?
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A “Successful” Product
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Definition of “Success”
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Definition of “Success”
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ScopeScheduleCostQualityHappinessRoadmap
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On Track Towards Success?
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Minimize this
Maximize this
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Parento Principle (80/20 Principle)
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Three Important Questions
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Designer community
Junior designers
Learn
Lead designers
Review
Share
Kick start
13年6月30⽇日星期⽇日
Three Important Questions
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Designer community
Junior designers
Learn
Lead designers
Review
Share
Who has bigger impact?
Kick start
13年6月30⽇日星期⽇日
Three Important Questions
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Designer community
Junior designers
Learn
Lead designers
Review
Share
Who has bigger impact?
Kick start
Which problem cause more trouble?
13年6月30⽇日星期⽇日
Three Important Questions
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Designer community
Junior designers
Learn
Lead designers
Review
Share
Who has bigger impact?
Kick start
Which problem cause more trouble?
Template
What can we do?
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#2 - Outcome over Output• Understand who has the biggest impact • Understand what are his main problems• Prioritize
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Why?
Who?
How?What?
...
How? ...
Who?
How?What?
...
How? ...
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A Platform19
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• Business Risk• Technical Risk• Social Risk
Risks
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Confirmation Bias
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“Cognitive scientists have studied our natural tendency to look only for corroboration; they call this vulnerability to corroboration error the confirmation bias认知科学家发现⼈人们天⽣生只是去寻找佐证；他们把这种弱势称之为确认偏⻅见
- Nassim Nicholas Taleb
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Bad Product Manager vs.
Good Product Manager
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Bad Product Manager vs.
Good Product Manager
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The idea is good. If I believe it strong enough, it becomes reality
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Bad Product Manager vs.
Good Product Manager
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The idea is good. If I believe it strong enough, it becomes reality
The idea is wrong and how can I validate my assumption?
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Set Future Metrics
• Subjective- Rate of satisfaction
• Objective- # of shops- Trend of sales- Trend of market share
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Set Future Metrics
• Subjective- Rate of satisfaction
• Objective- # of shops- Trend of sales- Trend of market share
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Remember IRACIS?
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Set Future Metrics
• Subjective- Rate of satisfaction
• Objective- # of shops- Trend of sales- Trend of market share
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Always, we need to know we are solving their problems
Remember IRACIS?
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Iterate to Learn
24“Grow”
Do
Plan
Review
Plan DoReview
Plan Do
SW SWGrows
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Iterate to Learn
24“Grow”
Do
Plan
Review
Plan DoReview
Plan Do
1 to 4weeks
SW SWGrows
13年6月30⽇日星期⽇日
Iterate to Learn
24“Grow”
Do
Plan
Review
Plan DoReview
Plan Do
SW SWGrows
13年6月30⽇日星期⽇日
Iterate to Learn
24“Grow”
Do
Plan
Review
Plan DoReview
Plan Do
feedback
SW SWGrows
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#3 - Time over Content• Set metrics to validate hypothesis• Iterate to Learn• Revise priority constantly
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Long Death March
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One Year Performance Optimization
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Avoid Telephone Game
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Innovation - abilities
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#4 Collaboration over Transportation
• Involve multiple dimensions perspectives early on• Avoid relay, Collaborate
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New Product Development Toolkit
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Impact Map
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Why
Persona
Empathy
Design Studio
...
How? ...
Who?
How?
What?
...
How? ...
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Impact Map
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Why
Persona
Empathy
Design Studio
...
How? ...
Who?
How?
What?
...
How? ...
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Impact Map
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Why
Persona
Empathy
Design Studio
...
How? ...
Who?
How?
What?
...
How? ...
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Impact Map
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Why
Persona
Empathy
Design Studio
...
How? ...
Who?
How?
What?
...
How? ...
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Impact Map
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Why
Persona
Empathy
Design Studio
...
How? ...
Who?
How?
What?
...
How? ...
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Impact Map
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Why
Persona
Empathy
Design Studio
...
How? ...
Who?
How?
What?
...
How? ...
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Impact Map
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Why
Persona
Empathy
Design Studio
...
How? ...
Who?
How?
What?
...
How? ...
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Impact Map
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Why
Persona
Empathy
Design Studio
...
How? ...
Who?
How?
What?
...
How? ...
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Impact Map
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Why
Persona
Empathy
Design Studio
...
How? ...
Who?
How?
What?
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How? ...
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Design Thinking
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the Lean Startup
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Agile Development Practices
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Take away• Product Owner Techniques- Problem over Product- Outcome over Output- Time over Content- Collaboration over Transportation
• New Product Management Toolkit- Impact Map- Design Thinking- The Lean Startup- Agile development practices
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13年6月30⽇日星期⽇日