be viral - marketing
Post on 18-Oct-2014
1.170 views
DESCRIPTION
Make your product viral, don't just add it at the end. Put social, sharing, people at the heart of your products. Mainly visual, but some good homework at the end.TRANSCRIPT
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Viral:
Do or do
not, there is
no try
Mick Liubinskas
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We’ve Built 100 Web Businesses in 10 countries
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Viral 1: Pray
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Viral 2: Tell a Friend
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Viral 3:
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Viral 4: Forced
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Viral 5: Incen7ves
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Go on! Aim
higher, BE
VIRAL
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Be Viral 1: Group Buying
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Be Viral 2: Premium content for
more people
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Be Viral 3: Friends ARE the game.
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Now Get to work. Yes, it’s hard, hard work.
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TEST TEST TEST TEST TEST NEXT
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Opportunity Clear
Solu7on Known
Built It Sell It
Customer Discovery
Customer Valida7on
Customer Crea7on
Company Crea7on
Old School Development
Customer Development
Source: Steve Blank and Eric Ries
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Be Viral! 1. Where does ‘others’ make
you better for me? 2. How can ‘others’ be a part
of the normal process? 3. Make rewards the price
for ‘others’.
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As Yogurt says: “With Viral:
Do or do not, there is no try.”
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Photo References: hXp://www.flickr.com/photos/jon_ovington/4315834126/ hXp://www.flickr.com/photos/seeminglee/3929959851/ hXp://www.flickr.com/photos/brokendrumphotography/2426059986/hXp://www.flickr.com/photos/marfis75/3272079115/ hXp://www.flickr.com/photos/cloudzilla/2245756477/ hXp://www.flickr.com/photos/sis/67045218/ hXp://www.flickr.com/photos/treenaks/3304518306/ hXp://www.flickr.com/photos/jessicafm/1078527665/ hXp://www.flickr.com/photos/goodrob13/2621763452/
Mick Liubinskas Mick Liubinskas
Mick Liubinskas [email protected]
02 8005 6944 @liubinskas on twitter
Workshops: Building Your Web Business
pollenizer.com/workshops