bea 2014 chunking data panel part 1
DESCRIPTION
Darrell W. Gunter, CEO of Gunter Media Group, Inc. leads a panel of industry experts on the subject of "Chunking" book content to extend your content's value. The panel was represented Robert Kasher of First Source, Mike Shannon of Packback books and Laura Dawson of Bowker.TRANSCRIPT
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04/13/2023 GMG Company Confidential
Chunking Your Book: Making the Most Out of Your Content
Darrell W. GunterPresident & CEOGunter Media Group, Inc.May 28, 2014
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04/13/2023 GMG Company Confidential 2
Our Panel For Today
• Robert Kasher - VP Bus Dev & Cust Rel – Pub
– TOOLS• Mike Shannon – CEO
– APPLICATIONS• Laura Dawson - Product Manager,
– IDENTIFIERS
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04/13/2023 GMG Company Confidential 3
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04/13/2023 GMG Company Confidential 4
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04/13/2023 GMG Company Confidential 5
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04/13/2023 GMG Company Confidential 6
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04/13/2023 GMG Company Confidential 7
THANK YOU!
Darrell W. Gunter [email protected]
+!.973.454.3475
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Chunking
Or Disaggregating Content
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Chunking
• City in China?• New Way of Serving Content?• Future of Our Industry?
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Chunking
• As access to information grows richer. The need to find what we want grows harder.
• It is partially about accessibility. It is partially about discoverability. It is partially about usability.
• We are all blind now – trying to see the world outside ourselves. Trying to find the information we need.
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Chunking
• There are solutions:– Slice Books– Amnet– Ictet
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Chunking
• Each has its advantages and drawbacks:– Slice books has the support of Ingram one of the
biggest service providers in this industry.– Amnet has a great practical solution that will work
with any device in any situation. Even media.– Ictet gives you great control. A software solution.
But not a service.
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Chunking
• But to make this all work:– You need identifiers– You need Metadata– You need to re-think your content– Every piece is discrete– Every piece needs to be accessible– We are all blind unless we can see what is out
there.
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Chunking Content
From One Book To Many
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What Is Chunking?
Travel Book: Europe
Italy
Rome
Palermo
France Nice
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How Low Can You Go?
Book
Chapter
Example Problem Chart
Chapter
Illustration
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When Do You Stop?Military History BookMilitary History Book
ChapterChapter
Description of BattleDescription of Battle
Capsule Bio of GeneralCapsule Bio of GeneralDescription of General’s Shrewish
Aristocratic WifeDescription of General’s Shrewish
Aristocratic Wife
Mention of G.S.A.W.’s Best Friend Mathilde
Mention of G.S.A.W.’s Best Friend Mathilde
Lengthy Digression on Mathilde’s Fashion Sense and Literary Salon
Lengthy Digression on Mathilde’s Fashion Sense and Literary Salon
Mention of Viscomte Bruno Heffendorf, interloper and troublemaker
Mention of Viscomte Bruno Heffendorf, interloper and troublemaker
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Traditional Print-Centric Approach Content Structure Design
Three LinkedElements
Content Structure DesignContent-Centric Approach
Content and Structure are
Linked
Design is Separate
Chunking separates content from design
Adapted from work by David Young and Phil Madans, Hachette Books, and Brian O’Leary, Magellan Media Partners
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Content Structure Design
Using style sheets, any number of
designs can be applied to the
content.
Structural components of the work are
identified
and connected to the content
Disengaging design increases flexibility
Adapted from work by David Young and Phil Madans, Hachette Books, and Brian O’Leary, Magellan Media Partners
Print Book
Large print
eBook
Chapter
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Types of Tags
Format
Content
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Who Tags What When
Authors Editors Production/Design
Marketing Subrights
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How to Tag
Carefully
Consensually
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Many
Few or none
Frequency of or potential for reuse
Travel and tourism
CookbooksSTM
Author or annotated editions
Travelogues
Tests
Fictional seriesHistorical fiction (opportunity to capture people, places, events)
Novels
“Chunks”
Low High
Religion (esp Bibles)
Business Education
Reference
Scholarly monographs
How: Estimating chunking’s potential benefits
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Many
Few or none
Frequency of or potential for reuse
Travel and tourism
CookbooksSTM
Author or annotated editions
Travelogues
Tests
Fictional seriesHistorical fiction (opportunity to capture people, places, events)
Novels
“Chunks”
Low High
Religion (esp Bibles)
Business Education
Reference
Scholarly monographs
How: Estimating chunking’s potential benefits
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Many
Few or none
Frequency of or potential for reuse
Travel and tourism
CookbooksSTM
Author or annotated editions
Travelogues
Tests
Fictional seriesHistorical fiction (opportunity to capture people, places, events)
Novels
“Chunks”
Low High
Religion (esp Bibles)
Business Education
Reference
Scholarly monographs
How: Estimating chunking’s potential benefits
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Identification