beach n boat media guide

FISHING TOURNAMENT

JERSEY SHORE

FISHING TOURNAMENT

JERSEY SHORE

OFFICIAL MEDIA GUIDE

JERSEY SHORE BEACH N BOAT FISHING TOURNAMENTApril 1, 2013 – November 30, 2013

OFFICIAL MEDIA GUIDE 3

Join the newest, hottest and largest fishing tournament in New Jersey.

Throw one cast or fish everyday of the season from the beach, boat, jetty or kayak# and win over $30,000 in cash and prizes.

Fish weigh-in’s located at many convenient locations.

For online registration and a complete listing of rules and information visit us online at www.BeachNBoat.com or register at your favorite participating tackle shop.

Entry Fee: $20Winnings: (combined 1st & 2nd place)

$4,500 Striper$3,000 For each of

the following: - Fluke - Bluefish - Black Drum - Weakfish - Kingfish - Black Sea Bass - Tautog (Blackfish)

weight-in: $1,000

weigh-in $1,000

*See rules for boundaries #Fish must be caught on rod & reel in Marine waters

In Support of the Fisheries Conservation Trust a non-profit, 501(c)(3) organization dedicated to recreational fisheries resources

FISHING TOURNAMENT

JERSEY SHORE

FISHING TOURNAMENT

JERSEY SHORE Dear Beach N Boat Supporter:

Have you been trolling for new business? Are you ready to catch some keepers? Is it time for a new lure? If so, then it’s time to get on board the most exciting new event on the East Coast -- the Jersey Shore Beach N Boat Fishing Tournament.

This unique event, scheduled to launch in April 2013, provides an opportunity for you to showcase your products and services to tens of thousands of anglers all over New Jersey and beyond. Join us for this exciting new venture and reel in the rewards as we grow.

The Jersey Shore Beach N Boat Fishing Tournament offers you the opportunity to catch a potential, documented market of more than 654,000 people that fished over 8 million days in New Jersey. And, you will help support the Fisheries Conservation Trust, a non-profit, 501(c)(3) organization that supports recreational fisheries resources.

This first-class, annual, inshore, multi-species fishing tournament offers enjoyment, excitement and fun competition for everyone in the family. We want to find out who will catch the largest fish along the New Jersey shoreline from Raritan Bay to Delaware Bay!

Spend some time with the information in this media kit and I’m sure that you will find the sponsorship package or advertising opportunity that is perfect for you. If you don’t, we are happy to customize a package that meets your needs and expectations. The possibilities are endless.

Fish On!

Captain Mike YoungTournament Director

Supported in part by a grant from the New Jersey Dept. of State, Division of Travel and Tourism

4 JERSEY SHORE BEACH N BOAT FISHING TOURNAMENT OFFICIAL MEDIA GUIDE 5

The Jersey Shore Beach N Boat Fishing Tournament is a season-long, inshore, multi-species fishing tournament that challenges anglers of all skill levels to compete for cash and prizes. It will run annually from April 1 through November 30 and is open to anglers of all ages. The mission is to see who catches the largest fish in New Jersey within each eligible species category.

The entry is extremely inexpensive encouraging everyone from the once-a-year fisherman or woman to the hardcore sportsman to participate. Anglers can enter online, from their mobile device, at tackle shops, marinas and other businesses throughout the state. Catches must be weighed at official weigh stations located along the New Jersey shore.

The Tournament is open and accessible to everyone. Participants may fish from the beach, a kayak, canoe, private boat, party or charter boat, in bays, or the ocean. Prizes will be awarded for the largest catches for each recognized species for the span of the tournament and for special segments during the main tournament. Eligible species include bluefish, black drum, black sea bass, blackfish (tautog), weakfish, kingfish, fluke and striped bass.

The minimum acceptable weights for entering a fish are set high to limit the number of fish kept and killed for the purpose of weighing them in. All eligible species are plentiful and at no risk.

The Jersey Shore Beach N Boat Fishing Tournament will donate a portion of the proceeds to the Fisheries Conservation Trust (FCT), a non-profit, 501(c)(3) organization created to help identify and explore issues of concern to the conservation, development, and wise utilization of coastal recreational fisheries resources. The FCT, upon advice and consent of the New Jersey Division of Fish and Wildlife, will direct all monies received from the Jersey Shore Beach N Boat Fishing Tournament to critical fisheries-related science and research within the state of New Jersey.

The Jersey Shore Beach N Boat Fishing Tournament is supported in part by a grant from the New Jersey Department of State, Division of Travel and Tourism. The NJDTT as the principle marketing and promotions agency of the State of New Jersey, is charged with fostering economic growth by increasing tourism expenditures and visitation, encouraging long-term viability of New Jersey’s precious natural resources, arts and cultural institutions, and vast recreational and leisure opportunities.

THE JERSEY SHORE BEACH N BOAT FISHING TOURNAMENT

MEET OUR EXPERIENCED TEAMCaptain Mike YoungTournament DirectorOffice (609) 423-4002Fax (609) 939-0339105 Osborn Avenue

[email protected]

Captain Mike Young is a successful entrepreneur and avid inshore and offshore fisherman. His business, Activit!es, Event Specialists, is a leader in the design, management and production of special events for a wide range of business, entertainment, sports and government functions. He is personally responsible for the overall performance of the business and its strategic direction.Mike’s passion is fishing, something he does when he “can”. He served as Tournament Director for Beach Haven Marlin & Tuna Club’s White Marlin Invitational where his efforts resulted in a 30% increase in participation and a 200% increase in net profit. Young’s passion for fishing, combined with his lust for life and history in the hospitality and marketing businesses, uniquely positions him as the perfect Director to navigate the Jersey Shore Beach N Boat Fishing Tournament to a successful destination for all involved.Captain Mike’s complete bio and credentials are available upon request.

Mike Cerelli Assistant Director Office (609) 423-4002Fax (609) 939-0339105 Osborn Avenue

[email protected] Cerelli is a successful businessman and an avid outdoorsman. Mike has been involved with the event marketing industry for over 20 years. Whether fishing on the beach or directing a staged production, Mike’s drive makes things happen.BIG Events, LLC, Cerelli’s event company is aptly named as everything he does is BIG, and successful. His most recent venture, Cerelli Enterprises, Inc., provides creative, aggressive and effective sales, marketing and promotional techniques for diverse group of clients. Mike enjoys being on the “front lines” and getting the job done, hands-on. This makes him the ideal first mate for the Jersey Shore Beach N Boat Fishing Tournament. Mike C’s complete bio and credentials are available upon request.

Advisory Board Gary Caputi, Outdoor Communicator, iFish Marketing & PhotographyRobert Donat, Vice President Sales Awlgrip/InterluxJim Donofrio, Executive Director, Recreational Fishing AllianceTom Dugan, President, Saftey Bus Walter Johnson III, Chairman, Johnson + Towers, Inc.Walter Johnson III, Vice President,, Atlantic City COnvention & Visitors AuthorityMargaret O’Brien, Owner, Jingles Bait and TacklePhotography by: Gary Caputi, iFish Marketing & Photography, Michael Young, Director


America’s anglers are in many ways the nation’s most powerful force for the environment. Nearly 40 million anglers invest hundreds of millions of dollars every year in fisheries conservation and management, substantially more than any other group. Much of this comes from the approximately $600 million in 2006 fishing license sales, a primary funding source for most state fish and wildlife agencies. Special federal excise taxes and import duties on fishing gear, pleasure boats and boat fuel added up to another $600 million in 2006. That money is apportioned to the states and is likewise critical in supporting state fisheries programs and access areas for recreational boaters.

All told, that’s $1.2 billion anglers directly invest every year to preserve, protect and enhance not just their sport but also the environment that makes such sport fishing possible. Across much of the country, angler dollars are the primary source for improving fish habitat, public access and environmental education.

According to the U.S. Fish and Wildlife Service’s 2006 National Survey of Fishing, Hunting and Wildlife-Associated Recreation, the following occurred in New Jersey alone:

FACTS & FIGURES

Trip Related

Other

Equipment

61%

5%

34%

FISHING EXPENDITURES IN NEW JERSEY(Total: $864 million)

Average related expenditures per trip for survey respondents.

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$10

$20

$30

$40

$50

$60

$70

$80Category Average Fuel for transportation to launch site .. $24 Restaurant meals/drinks .................... $36 Boat Fuel: Gasoline and Diesel ............ $71 Groceries .......................................... $21 Boat accessories ............................... $35 Overnight Lodging ............................. $10 Fishing supplies ................................ $37 Shopping/Souvenirs ........................... $9 Launch fees ...................................... $9 Entertainment .................................... $5 Temporary docking ............................. $10 Other ............................................... $6


The goal of this tournament is to generate enthusiasm, excitement and increased participation among anglers while showcasing the state’s incredibly diverse saltwater fisheries for the benefit of business, tourism and New Jersey shore communities. There is already a buzz surrounding the event and it will continue to grow as marketing plans unfold and promotion and advertising spreads the news.

The campaign will target residents, guests and potential visitors to the New Jersey Shore. It will showcase fishing as a wholesome family activity. It’s not just fathers and sons that fish, more mothers and daughters enjoy the sport today than ever before! Marketing efforts will target the general public throughout the New Jersey-Tri-State region simply because over 70% of visitors to the Jersey Shore take advantage of its fishing opportunities in one form or another.

The Jersey Shore Beach N Boat Fishing Tournament will be promoted using a diverse mix of print and digital media.

WEBSITE Designed to drive traffic and frequent visits, the interactive www.beachnboat.com will include online registration and list locations and facilities where the public can register and weigh-in potential winning catches. In addition, it will provide tournament rules and regulations, a leaderboard with daily standings, articles written by prominent outdoor writers on fishing techniques and locations, webcams, tides, weather, photo gallery/photo sales, saltwater fishing reports, local resource directory, maps, e-store, sponsors, search engine, calendar of events, news, social media links, dramatic welcome video presentation, prizes and awards, blogs and advertisers. As you can see, there are plenty of reasons to visit www.BeachNBoat.com.

SEARCH ENGINE OPTIMIZATION Anyone can have a pretty website and we understand the importance of being found. Through effective search engine optimization, we consider how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by our

increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

OFFICIAL TOURNAMENT PRINTED GUIDE Keepsake magazine-quality publication to include rules, how-to-articles, calendar of events, prizes and awards, regulations, local resource directory, maps, sponsors, advertisers, tips and welcome letters from prominent supporting affiliates of the tournament. (20,000 guides)

COMPREHENSIVE MARKETING STRATEGY

RACK PROMOTIONAL AND SIGN UP BROCHURES Tri-fold brochures will be placed at Tackle Shops, CVB’s, Marinas, Restaurants and hotels throughout New Jersey that will include all the necessary tournament information and registration form.

POSTERS Colorful, eye-catching, printed posters will be displayed at tackle shops, marinas, restaurants, boat ramps and other businesses around the State.

PAID PRINT & ELECTRONIC ADVERTISING Jersey Shore Beach N Boat Fishing Tournament will be promoted through paid advertising in fishing related publications and websites as well as high traffic New Jersey tourism websites and publications to enhance consumer awareness.

BROADCAST MEDIA Radio advertisements will be utilized to promote the tournament to the target audience. Audio and video clips will highlight the tournament facts, fishing action and our sponsors. In addition, video clips of large catches and other significant events will be posted on YouTube and other web sources.

PUBLIC/PRESS RELATIONS Formal press releases will be created and sent to major press outlets to include the official launch of the tournament and other newsworthy activities.

TRADE SHOWS AND EVENTS Tournament staff will attend a minimum of 12 fishing, boat and outdoor sports shows and events in New Jersey, New York, Pennsylvania and Delaware. Tables or booths may be secured at some. Specials including merchandise will be offered as incentives to sign up immediately.

SOCIAL MEDIA We will employ a robust social media campaign to drive traffic to the tournament website and create a

and Google with plenty of sponsor plugs.

EMAIL CAMPAIGN Promotional Email blasts to targeted lists will be sent on a regular basis. Email updates with standings, accomplishments and other general status information will also be used.

SNAIL MAIL Postcards will be sent to anglers, tackle shops, marinas, restaurants, hotels and other business throughout New Jersey.

GRASSROOTSA grassroots campaign will spread the word about the tournament through door-to-door efforts in conjunction with area businesses. Nothing replaces the face-to-face, handshake introduction to any event. Our staff will make personal visits to businesses along the Jersey shoreline.


ANTICIPATED RESULTSProvided are some figures and charts that show what the Jersey Shore Beach N Boat Fishing Tournament anticipates as minimum impressions generated by visitors at tackle shops, restaurants, marinas and through its website. Aggressive social media, trade show, broadcast media and other promotional activities are being implemented and the statistics will be provided under separate cover.

20,000 tournament publications will be viewed at least 3 times each

Total 60,000 impressions

5,000 Tri-fold brochures will be viewed at least 2 times each

Total 10,000 impressions

200 Posters with QR code @ 200 locations with approximately 30 visitors per day @ 200 days

Total 1,200,000 impressions

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Evaluation The Jersey Shore Beach N Boat Fishing Tournament will consistently monitor its advertising campaign and make adjustments along the way to reach our anticipated goals. At the end of tournament we will conduct an extensive evaluation to determine actual impressions and provide a report to our sponsors and advertisers upon request.

The Jersey Shore Beach N Boat Fishing Tournament registration website will feature behind the scenes, on-demand software tools that enable us to communicate and aggregate data efficiently.

The products incorporated in our reporting are supported by an advanced marketing engine, real-time reporting, account administration tools and robust contact management software which will provide real-time analysis through a variety of tools that will measure the event’s success.

Custom reports will be available including, but not limited to, invitee charts, participants lists, email forwarding, registration by day, week, month, etc. Our registered software will allow us to customize unlimited reports tailored to fit our needs and the needs of our sponsors such as demographic filtering by contact data, date, time, location and other criteria.

Web site will be viewed by 1,200,000 visitors at least 3 times during the course of tournament

Total 3,600,000 impressions

Total Anticipated Impressions – 4,870,000

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TOURNAMENT SPONSORSHIP INFO

TITLE SPONSOR - rate to be determined by package

The most prestigious, highest pro!le level of sponsorship for the Jersey Shore Beach N Boat Fishing Tournament. The title sponsor will bene!t from everything included in our Grand Champion sponsor package plus the opportunity to have exclusive naming rights prominently featured in conjunction with the event.

GRAND CHAMPION SPONSOR - $30,000

materials including posters, brochures, Tee-shirts and more.

N Boat Fishing Tournament Tee-Shirts

The success of the Jersey Shore Beach N Boat Fishing Tournament relies on the support of sponsors interested in a wise investment to help boost overall fishing participation while gaining exposure to the tournament’s huge market. Sponsorships include some or all of the elements listed in the Comprehensive Marketing Strategy.

We understand that every sponsor has their own individual needs. All sponsorships can be customized to provide the maximum benefit and return-on-investment for individual sponsors. Exclusive rights to specific product categories will be provided to upper level sponsors.

BEACH SPONSOR - $15,000 Premium pages display ad on website with web link on all pages

form, weigh-in slips, etc.


BAY SPONSOR - $5,000 Support page display ad on website with web link


BIG FISH SPONSOR - $2,500 Text Box ad on website with web link


BAIT AND TACKLE SHOPS AND PARTY BOATSThe tournament’s of!cial registration and weigh-in bait and tackle shops will enjoy the following bene!ts:

Bold listing in tournament publicationBold listing on tournament web site with web link Exclusive discounts on display advertisements in the Official Tournament Guide

and on the Tournament’s website Event posters to display in store250 Event registration brochures 250 Official Tournament Guides Potential to host an official tournament promotional event at your location 2 Beach N Boat Tee-shirts Automatic entry to compete for $1,000 for weighing in the biggest fish of the

Jersey Shore Beach N Boat Fishing Tournament.


Specs Imaging: A Portable Document Format (PDF) is preferred. Convert all color artworks to CMYK color mode format. Convert all Black and White artworks to GRAYSCALE color format.

Circulation The Jersey Shore Beach N Boat Fishing Tournament guide is available at selected shore locations throughout the state from Raritan Bay to Delaware Bay. Our zones of distribution combine for a circulation of 20,000 free copies.

For more information & specifications Please call or email the Jersey Shore Beach N Boat Tournament Directors.

PRINT ADVERTISING RATES Annual Souvenir Publication

1/9 ..............................$250.001/6 ..............................$400.001/4 ..............................$500.001/3 ..............................$650.001/2 ..............................$800.00Full ..............................$1,500.00Inside Front Cover ......$2,500.00Inside Back Cover ......$2,000.00Back Cover .................$2,500.00

ADVERTISING

The New Jersey shore is considered one of the top markets in the country supported by local visitors and destination travelers. Ranked the #3 marine market in the country, it is easy to see why so much attention from major advertisers is focused on reaching these consumers. (New Jersey Fish & Wildlife Digest)

The Jersey Shore Beach N Boat Tournament GuideThis keepsake magazine-quality publication will include rules, how-to-articles, calendar of events, prizes and awards, regulations, local resource directory, maps, sponsors, advertisers, tips, and letters from supporting af!liates of the tournament. Over 20,000 free copies will be distributed at tackle shops, marinas and other businesses.

With the style of the publication, we anticipate that 95% of our readers will have a high reading frequency, (multiple times, all season, all year), 87% of our readers will retain the publication all year and 92% will read all or most of the editorial, rules and helpful content.

ONLINE ADVERTISING

WEBSITE ADVERTISING RATESPREMIUM PAGES - $250/Month Home Page/Premium Pages

SUPPORT PAGES - $190/Month All pages other than Home Page

BOLD BUSINESS LISTING - $200/Season General listing pages

www.BeachNBoat.com is offering businesses an affordable opportunity to advertise on our website. Our webmaster can help you generate a banner campaign that reaches anglers in New Jersey and around the world

ADVERTISING INFORMATIONNo need to worry if you don’t have an ad. The Jersey Shore Beach N Boat Fishing Tournament maintains a staff of professional designers ready to make your advertising needs a reality. Please contact us to learn more about how we can assist you with the design of your online or print ad.

The Jersey Shore Beach N Boat Fishing Tournament accepts most forms of payments including major credit cards and checks. Make money order, cashier’s check or personal check payable to Jersey Shore Beach N Boat and submit to JSBnB,105 Osborn Avenue, Beach Haven, NJ 08008.

JERSEY SHORE BEACH N BOAT FISHING TOURNAMENT

SPECIESEligible species include bluefish, black drum, black sea bass, blackfish (tautog), weakfish, kingfish, fluke and striped bass.

Enjoy fishing freedom anywhere along the New Jersey shore in marine waters from Raritan Bay to Delaware Bay. Visit one of our official tackle shops in most towns along the coast

River, Manasquan, Seaside,

Atlantic City and Cape May.

*See tournament rules forexact boundaries.

Qualifying fish can be caught after and must be weighed on an official scale before

The mission of NJBNBFT is to raise money for the Fisheries Conservation Trust that will be designated to specific projects that help in research and programs intended to help sustain fisheries and ensure that the recreational angler can continue a lifelong American tradition.

Supported in part by a grant from the New Jersey Dept. of State, Division of Travel and Tourism

FISHING TOURNAMENT

JERSEY SHORE

FISHING TOURNAMENT

JERSEY SHORE

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