beacon hill farmers' market presentation

Colin Kreik & Casey [email protected]

Public Neighborhood MeetingHill House Boston Community Center

Wednesday, April 16th

AGENDA:

-IntroductIon-sIte plannIng-operatIons and permIts-communIty benefIt-communIcatIons-conclusIon-questIons

INTRODUCTION:COlIN KREIK

CAsEy fOx

General Manager of Market, Planner and Public Relations

Resident of Beacon Hill for 3 years, Boston resident since 2008Boston Architectural College, Bachelor of Landscape Architecture

General Manager of Market, Financial Planner

Resident of Boston since 2012Cornell University, Bachelor of Science in Applied Economics and Management



mIssION sTATEmENT

Our goal is to create a vibrant community event in the heart of Beacon Hill’s commercial district, by supporting local businesses and providing healthy foods for our residents and visitors.

•Sustainable Agriculture•Enhancing the Local Business Zone of Charles Street•Providing Community Outreach through Creative Market Planning•Giving Urban Residents Access to Naturally Farmed Foods•Vocalizing on the idea of Health and Nutrition


•Site Context•Traffic Analysis•Detailed Site Plan Pedestrian Circulation ADA Compliance•Additional Renderings and Perspective Images

•Proposed Times and Dates of Operations•Permit Applications: Farmers’, Food Vendors, Live Music, and Street Occupancy•Hosting of Non-Profits, Entrepreneurs, and Startup Businesses•Market Currency

sITE plANNING:OvERvIEw Of mARKET sITE plANs

OvERvIEw Of OpERATIONs AND pERmITTING

sITE plANs

PROPOSED MARKET LOCATION

CHARLES ST.

BEACON ST.

WEST CEDAR ST.

CHESTNUT ST.

BRANCH ST.

SPRUCE ST.

WILLOW

ST.

LOUISBERG

SQUARE

CHESTNUT ST.

BYRON ST.

BEAVER PL.

LIME ST. RIVER ST.BR

IMM

ER S

T.

PICKNEY ST. PICKNEY ST.

REVERE ST.REVERE ST.

DAVI

D G.

MUG

AR W

AY

LEGEND:

ONE WAY STREET

TWO WAY STREET

CHARLES ST.

BEACON ST.

WEST CEDAR ST.

CHESTNUT ST.

BRANCH ST.

SPRUCE ST.

WILLOW

ST.

LOUISBERG

SQUARE

CHESTNUT ST.

BYRON ST.

BEAVER PL.

LIME ST. RIVER ST.BR

IMM

ER S

T.

PICKNEY ST. PICKNEY ST.

REVERE ST.REVERE ST.

DAVI

D G.

MUG

AR W

AY

LEGEND:

ONE WAY STREET

TWO WAY STREET

AFFECTED ROUTE

MARKET

OpERATIONs & pERmITs


pROpOsED TImEs AND DATEs Of OpERATION

Saturday’s, 8am/9am - 2pm

May/June through Early November

•Early, Calm Shopping Experience before Businesses Open•Capturing Second Wave of Brunch / Lunch Foot Traffic

•Three Season Rotation of Produce


pERmIT ApplICATIONsFarmers’ Market Permit

Food Vendors

Live Music

Street Occupancy

•Approved Farmers•Proper Packaging and Labeling

•Prepared Foods / Cooked to Order•Vendors Chosen Based on Experience Working with Farmers•Menu Items Prepared with Local, Fresh Ingredients

•Soft Jazz / Acoustics

•Closing Off Mount Vernon Street for duration of Farmers’ Market


hOsTING NON-fARmERs

We will reserve 2 to 3 tents for local non-profits, entrepreneurs, and start-up businesses interested in utilizing our market for their own purposes

•Recruit New Members•Opportunity for Surveying•Gain Recognition / Receive Donations•Sell Goods and Services•Brand New Business


mARKET CURRENCy

Markets across the board exchange customized chips if the farmers’ are only accepting cash. These chips can be used for future shopping, and are a mutual currency for all shoppers.

•Square Card Swipe•LevelUp with Potential Discounts and Promotions at Market for Frequent Users•Exploring the Potential of “Boston Bucks” / EBT with Boston Collaborative for Food and Fitness


•Beacon Hill - Missing Link for Existing Farmers’ Markets in Boston•Community Event•Bringing Shoppers to Local Businesses•Farm to Table Experience

•First Market Proposed to Occupy a Street in Boston•Precedent Overview: MarVista Farmers’ Market, Old South Pearl Street, Clement Street Farmers’ Market, Murray Hill Farmers’ Market, Concord Farmers’ Market•Adjacent Boston Landmarks•Small Business Development, Vibrant Street Life, Green Movement

COmmUNITy bENEfIT:NEIGhbORhOOD sCAlE

CITy sCAlE

NEIGhbORhOOD


bEACON hIll - ThE mIssING lINK

Beacon Hill does not current have a farmers’ market. The only existing farmers’ markets adjacent to neighborhood are in Copley Square and Government Center, operating at inconvenient times. These markets are about .5 - 1 mile from Beacon Hill.

•Copley Square Farmers’ Market Wednesday & Friday 11am - 6pm

•Government Center Farmers’ Market Monday & Wednesday 11am - 6pm


EvENT fOR OUR COmmUNITy

This market will further enhance the existing local shopping district of Beacon Hill, and will bring residents together weekly. It will be a close-knit neighborhood event in an urban setting.

•Exciting and Safe Atmosphere•Providing Goods and Services for the Culture of Beacon Hill•Integrating Established Businesses with Entrepreneurs and Non-Profit Groups

mARKET wIll bRING mORE bUsINEss

About 1/3 to half of market visitors will most likely pass through the market for the experience, or come to eat lunch. It is more likely this group will continue shopping along Charles Street.

•Foot Traffic Will Grow, Benefitting Neighborhood Economy•Event Will Draw Potential Beacon Hill Shoppers


fARm TO TAblE ExpERIENCE

Continuing on the philosophy of providing farm foods and produce to the inner-city of Boston.

•Urban Resident Access•Shoppers Will Learn from the Farmers’ and Vendors


fIRsT fARmERs’ mARKET OCCUpyING A sTREET

The City of Boston’s current farmers’ markets take place on private and public land, including plazas and parks. Our proposal is innovative, and harps on city growth.

•Successful in Many other Cities Across the Country•Cities Larger and Smaller than Boston are Doing This


pRECEDENT OvERvIEw

The following are a list of successful markets which we have either experienced ourselves or have researched. These Farmers’ Markets take place in the streets of urban environments.

•MarVista Farmers’ Market, Los Angeles, CA•Old South Pearl Street, Denver, CO•Clement Street Farmers’ Market, San Francisco, CA•Markets in New York City, NY•Concord Farmers’ Market, Concord, NH


mARvIsTA fARmERs’ mARKETVenice Boulevard and Grand View Boulevard Los Angeles, California

OlD sOUTh pEARl sTREET fARmERs’ mARKETSouth Pearl Street and Evans AvenueDenver, Colorado

mIssION COmmUNITy mARKETBartlette Street and 22nd StreetSan Francisco, California

“Kids can play, dance, and perform at MCM! We’ve offered Open Mic Nights for kids and hosted youth

performers from various local organizations”-missioncommunitymarket.org

mARKETs IN mANhATTAN Broadway and BleeckerNew York, New York

CONCORD fARmERs’ mARKETCapitol and Main StreetConcord, New Hampshire

ADjACENT TO bOsTON lANDmARKs

This site is within 100 yards to the Boston Common, blocks away from the Charles River Esplanade, and is right along the renowned Charles Street.

•300 Yards to Esplanade•100 Yards to Boston Common & Public Gardens•Along Charles Street



CITy GROwTh AND DEvElOpmENT

Our market contributes to the growth and development of many diverse sectors in a sustainable way.

•Small Business Development Our market is an Urban Downtown Shopping Center in the City of Boston

•Vibrant Street Life The street will be pedestrian-friendly safe environment

•Green Movement Provides sustainable foods in a downtown epicenter


•Community Groups•Businesses

•The Interest Received Thus Far

•City Department’s Aware of Our Project

•Screenshots•E-mail Address

COmmUNICATIONs:lOCAl NETwORKING

fEw fARmERs wE’vE TAlKED TO

GOvERNmENT

wEbsITE


lOCAl NETwORKING

•Beacon Hill Civic Association•Beacon Hill Business Association•Boston Collaborative for Food and Fitness•Boston Local Foods•Beacon Hill Framery “Big Box vs. Local”

•Savenor’s Market•Ace Hardware•Stephen Score Antiques•Liveable Streets•Crush Boutique•Beacon Hill Chocolates


fARmERs whO hAvE REAChED OUT TO Us

•Granite Ledge Coffee, Concord, NH•Georgia Peas, Pittsfield, VT•Narragansett Creamery, Narragansett, RI


GOvERNmENT

•Food Initiatives Department, Office of the Mayor•Massachusetts Department of Agricultural Resources

wEbsITE sCREENshOTsHome Page

wEbsITE sCREENshOTsHome Page, Directory

wEbsITE sCREENshOTsFarmers’ of the Week

wEbsITE sCREENshOTsContact Us

wEbsITE sCREENshOTsVendor Registration


CONClUsION:

This Community Farmers’ Market will benefit residents and local businesses in the Beacon Hill Neighborhood in a variety of ways.

Our innovative site planning will advance the City of Boston, and will not be a major hindrance on existing traffic patterns.


If you would like to contribute to our Permit Application, please find the sign-up sheet. Join us.

QUEsTIONs?

beacon hill farmers' market presentation

Documents

revere st

pickney st

beacon st

byron st

louisbergsquarechestnut

willow st

spruce st

branch st