Deploying Beaconsin a

Retail Environment

Tim WoolfordTrek Wireless

Monday Tuesday Wednesday Thursday Friday

Saturday Sunday

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Some Stats

• Trial ran for two weeks

• 37 sessions, average duration 20 minutes

• 27% new, 73% returning

What we Learnt

• Beacons work

• Download process is critical

• iOS and Android support essential

• Staff involvement

• Redemption process is complex

• Beacon only a part of engagement

Deployment considerations

• Advertising frequency v battery life

• Battery v usb beacons

• Range and location issues

• Beacon maintenance

Some ‘food for thought’

• Power – Battery v usb– mains power, build beacon into socket or plug?– power beacon from ethernet port?

• Network beacons together– wifi, ethernet or powerline ethernet?

• monitor failures• easy to update• secure

Tim Woolford

www.trekwireless.co.uk