beacons: to push is to pester. curiosity connects
TRANSCRIPT
To push is to pester. Curiosity connects.
Curiosity sparks interest. Interest leads to intent. Intent opens conversation, then convenience
becomes far more important than price.
The Physical Web enables truly meaningful engagement in the customer’s journey.
Awareness The market is full of tools to help spread the word about your brand. From the traditional broadcast, print, and outdoor campaigns, to PR and online marketing.Awareness
Traditional Marketing
Brand / Product / Service
Interest There are also great tools available to deliver customized messages for those people who have shown an interest in your brand.
Context / Relevance
Awareness Interest
Digital Marketing
Brand / Product / Service
M O M E N T U M
Intent Although there are some resources to engage with internet customers, there are none as effective as good, old-fashioned conversation when a customer is in your location and ready to engage.
Awareness Interest
Location-Based Marketing
Brand / Product / Service
Intent
Context / Relevance
Dialogue
Location
M O M E N T U M
SelectionAwareness Interest Intent
Context / Relevance
Dialogue
Micro-Moment Marketing The golden moment when interest becomes intent… when a commodity sparks conversation… when convenience becomes far more important than price.
• You have someone’s attention. • You know they’re interested. • You know who they are. • You know where they are. • You are in control of that next
message they see.M O M E N T U M
Location
Micro-Moment Marketing
Brand / Product / Service
Micro-Moment Marketing The golden moment when interest becomes intent… when a commodity sparks conversation… when convenience becomes far more important than price.
• You have someone’s attention. • You know they’re interested. • You know who they are. • You know where they are. • You are in control of that next
message they see.
Micro-Moment Marketing
Micro-Moment Marketing The Physical Web
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Micro-Moment Marketing
Micro-Moment Marketing The Physical Web
by BKON®
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Micro-Moment Marketing
Micro-Moment Marketing The Physical Web
by BKON®
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• Embraces trend toward frictionless, direct-access transactions.
• Less expensive to deploy and administer than other proximity marketing solutions.
• No need for trained installers.
• Easy app integration.
• Expands audience for content to everyone.
• Content easily shared with other apps and independently managed.
©2016 BKON Connect, Inc.
We build great beacon hardware and provide the world’s only intelligence engine for the Physical Web to help you scale quickly,
securely, and with enterprise-ready compliance.
www.BKON.com