How the National Association of Broadcasters (NAB) uses data to power the NAB Show.

#EventData

Thank YOU.#EventData

$335M in association revenue

analyzed to date

68M+ data points

21awesome clients

3

Joe ColangeloCEO & Co-Founder

Eric MisicVice President of BD

Nick ColangeloSenior Data Shaper

Carolyn MaguireMarketing Specialist

Winnie LiuData Analyst

Marissa MaybeeDirector, Insights &

Analytics

4

Chris BrownEVP, Convention & Business OperationsNational Association of Broadcasters@CBrownNAB

Joseph Colangelo@JoeColangeloCEO and Co-FounderBear Analytics

Michelle KellySVP, Content Development & MarketingNational Association of Broadcasters

Moderated by:

#EventData

The NAB Show

#EventData

#EventData

Exhibition Growth 2010-2015

+53%Square Footage

+45%Exhibition Revenues

+28%Exhibiting

Companies

2.3 to 1Ratio of growing

exhibitors to shrinking

66%Revenue generated from loyal exhibitors

35%Growth of first-time

exhibitors from ’09-’15

#EventData Analysis powered by:

Mapping Our Customers

Attendee Acquisition

#EventData

#EventData

Registrant Growth

27%International registrants

from 50+ countries

49%Average number of registrants who are

first-timers

57%Increase in marketing

runway ’09-’15

+14%NAB Show Registrants

2010 2015Over 100kregistrants!

Attracting Attendees Earlier

Analysis powered by:

0%

20%

40%

60%

80%

100%

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Perc

ent V

erifi

ed

Weeks Out

2012 2013 2014 2015

40Days Out in

2010

63Days Out in

2015

#EventData

Visuals powered by:

A Truly Global Event#EventData

Attendee Personas Powered by behaviors

601kReg Records

#EventData

The Engaged Core

The New Entrant

The High Hurdler

o Most familiar & loyal to NAB Showo Represent ¾ of all reg revenueso Highest concentration of US ind.

o High recency score & first-timerso More likely to travel farther and

thus register earlier

o Persona is ripe for strategic re-engagement – lower cost

o Lower recency score and behaviors indicate they may change roles

Intelligence into Practice#EventData

Subject Line:Rochelle, don’t let another year go by! Registration is now OPEN.

The Value of Intelligence

#EventData

Strategy

Teams

Industry

Where Do I Start?

#EventData

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