The Beauty Drink

Everyday refreshing low calorie beauty hydration

Strengthen hair and nailsEmbellish skinLose weight Improve vitality

$ 2 to 3 euros

+

LICENSED BRAND EXTENSION

Category extension

Distributor

Brand owner

Product developer

Manufacturer

Target audience: women ages 25-45

What are the consumers needs and how will this product fulfill them?

Is the partnership between Sanofi (a health brand) and Coke a good decision? What

are the brand associations for each?

What do you think about the Beautific Oenobiol packaging? Do you think the Coke and Sanofi brand names should appear on

the label? Would it help or hurt the product?

Do you think Beautific will succeed in France?