beautiful ivf website failures: how to ensure your medical practice website works!
DESCRIPTION
Targeted to IVF Practice who have beautiful websites but usually suffer from lack of understanding of what makes their website a successTRANSCRIPT
Websites: How not to be a failure
Plus91 Technologies Pvt. Ltd.Adding Value to Healthcare
So……
• How Many IVF Doctors in the Audience?
• How Many have a website for their practice?
• How Many are happy with their website?
Beautiful Failures
• Website looks awesome but…
…..
Key Factor 1: Goal
• Always set a Goal or Goals (no more then 3)
• A goal is not a target for site performance but:
– What do want it to showcase / convey
– Whom do you want it to convey to
– How should it benefit this “Whom”
– VS
Key Factor 2: Content
• Content is always king
• Your Goal drives your content
• Without Content you rather not have a website
• So YOU should spend your energy on content – Let the designer and others do their job
• Key Content for any website:
– Location / Contact / About Us / For you
Key Factor 3: Interaction
• Online is about NETworking
• Interaction on your website:
– Adding Fresh content and updates
– Engaging on Social Media and highlighting on your Website
– Proving ample opportunities to Connect (Forms / Surveys)
IVF Practices – You Need a Website Stat
• Understand that:– Yours is the most searched online – Class of Patients are Tech. savvy– Ability for people to travel for help is immense
– And Most Vital: Your Service requires compassion ,explanation and education to go Hand in Hand
Track and Change
• Track your Website Traffic:– Location– Landing Pages– Exit Pages– Pages with most time spent– Visitor Flow– Referring Party
• Use this Information to track your Goal• Tweak your Content & Site Design to Maximize
what’s working!
Get Unstuck Now! Highlights
• Your Specialization needs to be online and have a site
• Re-assess your Website Goals
• Get your content and content strategy in shape
• Allow patients to interact
• Track and Change with the Flow!
Thanks for Viewing this Presentation
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