beauty and personal care market in russia 2015-2019
TRANSCRIPT
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Beauty and Personal Care Market in Russia 2015-2019
The report discusses the following in-depth:
• Market Size and Forecast
• Market Segmentation
• Buying Criteria
• Vendor Landscape
• Business Segmentation
• Geographical Segmentation
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Market in Russia 2015-2019,please mail us at
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Key Trends
Technavio’s Senior Analyst says, “One of the factors contributing to the growth of the market in Russia is the increase in the population of women aged 25 and above, who form more than one-third of the total population. Women in this category account for high consumption of anti-aging creams, moisturizers, and anti-hair loss products.”
• The beauty and personal care market in Russia offers a wide range of products and is comprised of skin care products, color cosmetics, deodorants, bath and shower products, hair care products, oral care products, male toiletries, and sun care products. Beauty and personal care products can be categorized into synthetic and natural or organic.
• Technavio's analysts forecast the beauty and personal care market in Russia to grow at a CAGR of 7.62% during the period 2014-2019.
• Understanding the key drivers influencing the market
• Understanding the challenges faced by the market
• Activities of various stakeholders involved
• Key focus areas for the vendors
• Major trends that will shape the future of this market
• Vendor landscape and trajectory of the market
• Conclusion
Scope of The Report
A detailed analysis of each market driver, challenge
and trend isavailable in our report:
Beauty and Personal Care Market in Russia 2015-2019
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Vendors
To understand the vendor landscape and
for a full list of vendors view our report:
Beauty and Personal Care Market in Russia 2015-2019
Avon
Kalina (Unilever)
L'Oreal
Avon Products was established in 1886 and is headquartered in New York, US. It is one of the world's largest direct-selling enterprises with more than six million independent sales representatives. It develops, manufactures, and markets beauty and non-beauty-related products.
Unilever was founded in 1885. It is an Anglo-Dutch multinational FMCG company that is co-headquartered in London, UK, and Rotterdam, Netherlands. It is one of the world's largest consumer goods companies, offering more than 400 brands.
L'Oreal is one of the world's largest cosmetic companies. The company was founded in 1909 and is headquartered in Clichy, France. It offers cosmetic and beauty products worldwide.
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Market Landscape
• Russia is the fourth largest market for beauty and personal care products in Europe.
• Even though the country's economy is growing at a slow pace, its beauty and personal care market recorded considerable growth in 2014 compared to other economies in Europe.
• While the sales of beauty and personal care products dropped by 0.8% for Europe, Russia registered a two-digit growth rate in 2013.
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Key Buying CriteriaGuest Bloggers
• Authenticity • Delivery • Price• Service
Support
Parameters Details
Packaging The packaging and labeling of the product should be attractive and should keep the product safe.
Cost-effectiveness Products should be available at reasonable prices.
Performance The consumer should be satisfied after using the product.
Variety Different variants and brands of beauty and personal care products should be easily available in the market.
• Growth Forecasts?
• Market Analysis?
• Revenue Forecasts?
• Regional and Country level Analysis?
• Competitive Structure?
• Emerging Trends?
• Vendor Landscape?
• Other?
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Beauty and Personal Care Market in Russia 2015-2019
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