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A ro u n d N a s h id i s c o v e r i n g

N o r w a y

B e a u t y n e w sA d v i c e

f o r i c y b e a u t y

B e a u t y T i p s t a k i n g c a re o f c o l o u re d

h a i r

B e a u t y S e c re t p e r f u m e s t h a t s a y

s o m e t h i n g a b o u t y o u

THE #NASHILOVERS, THE BEATING HEART

OF THE NASHI ARGAN COMMUNITY

Welcoming, sharing and communicating these are the three key ingredients of the #NashiLovers

community, a privileged meeting place which focuses on the experience.2/

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Passionate, lively, intelligent and always looking for new ways to take care of themselves: this is the iden-tikit of women who bring the #NashiLovers com-munity to life everyday!

Since its creation in 2013, the Facebook page "Nashi Argan" has set itself as a privileged place for Nashi Argan and its loyal fans to get together and communicate. So much so that this led to the creation of a hashtag that could identify and unite them all: that is how the #NashiLovers were born.

Valuable and unique brand ambassadors, #NashiLovers interact daily on the page, talking about their experiences

and spreading their beauty desires. A relationship charac-terised by simplicity and transparency, thanks to which #NashiLovers share their daily routine with products and, at the same time, offer suggestions on how best to use them.

But that is not all.The community is also the ideal place to listen to the beauty needs of the #NashiLovers who also be-come inspiring muses, becoming rightfully part of the crea-tive process that precedes the development of new products on demand, which fit perfectly into everyone's routine, since they are modelled on actual and shared desires and needs.

Tell us about yourself and how you discovered Nashi Argan.I fell in Love with Nashi Argan at first sight a few years ago, by chance, when I saw an advertising insert that spoke about how the company started and its products, and as a result of my curiosity and attraction for anything that is "natural" and alternative! There still were no Stores so I tried to find a hairdresser that used Nashi products and I succeeded!

What does it mean to you to be a #NashiLover?To be a NashiLover means having the privilege of feeling part of a team that works constantly and with passion for the health of our hair, especially for mine, which is thin and quickly goes flat. I finally found the right combinations to make the "beauty ritual" an all-round pleasant pampering session... for my hair, but not only!

Is there a particular product that you would recommend to #NashiLovers to brave the harsh winter months?Just suggesting one product with all the Nashi products on offer is rather limiting!However, if I really need to select one, I would say that Oil is innovative and irreplaceable.Lip Care is definitely a must-have and Shower Oil is a sensual and unbeatable pamper!

If you had to choose one word to describe your experience with Nashi Argan products, what would it be?Just one word? Marvellous!

#ARGAN EXPERIENCESTHE BEAUTY STORIES OF THE #NASHILOVERS

Tell us about your ARGAN EXPERIENCE!Write to us on Facebook/NashiArgan

SUSANNA BATTAGLINI IS CURIOUS AND ALWAYS LOOKING FOR NICHE PRODUCTS IN THE COSMETICS INDUSTRY. SHE CAME ACROSS THE NASHI WORLD BY CHANCE AND NOW SHE CANNOT LIVE WITHOUT IT! SHE HAS FOUND THE RIGHT COMBINATION FOR LOOKING AFTER HER HAIR AND AN ALL-ROUND PAMPER.

Share your beauty secrets NashiArgan

NASHI ARGAN STARS FOR ONE NIGHT

What does it mean to be a Nashilover? It is being part of a team that works constantly and passionately for the health of my hair.

#GiveNashiIn December, you have given a warm welcome and constant support #GiveNashi!

Have you already had the opportunity to try out LOVE Hair Mist?

Let us know how much you loved it with a comment on Facebook!

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Norway an arctic adventure chasing the Northern Lights

Are you a lover of Nordic landscapes? Do you find the call of the snow irresistible and would you also brave the coldest

temperatures just to enjoy a cruise through the ice? Stunning Tromsø could be the right destination for you!

A bustling and active centre that is only a short distance from unspoilt nature, Tromsø contains the best that a true adventure holiday can of-fer!Here you will find an

aquarium and several museums, as well as the most northerly botanical garden in the world.It is located 350 kilometres north of the Arctic Circle and is the largest city in northern Nor-way, famous for being the ideal destination to observe the majestic phenomenon of the aurora borealis.

Are you all set for your winter break in Nor-way?We have 3 unmissa-ble gems for you!Norway is known for its incredible fjords, mountains and nature.Tromsø is actually the starting point of one of the most spectacular cruises to discover these almost surreal land-scapes.Between walls of ice and vast snowy ex-panses, on board the boat you can admire the typical arctic fauna and how the sunset creates a breathtaking show: the light creates silvery reflections that you can not help yourself but capture with your smartphone!

But the emotions do not stop at sunset, on the contrary: the city of Tromsø is the ideal desti-nation for Northern Lights hunters!So let's hop aboard a sled pulled by huskies far from the city lights, to enjoy a phenomenon that is truly one of kind: the aurora borealis occurs only in the earth's polar regions and only in particular at-mospheric conditions. Do not miss this amaz-ing show!Fly to Tromsø between November and April and your chances to enjoy them

increase dramatically! The icing on the cake?Stay over-night in one of the typical lavvu (one of the traditional Norwegian shepherds' tents) in its most modern (and warm) version with a glass dome, so as not to miss even one minute of the spectacular

polar night.

If the idea of facing temperatures that plummet as low as -15°C is not for you, Tromsø offers unmissable views even in the summer season: from May to July you can enjoy the midnight sun, a masterpiece of Mother Nature that blends sunset and sunrise in a show of lights and colours that offer unforgettable nights.

Fjord cruise

from Tromsø sails one of the most

breathtaking cruises to discover these landscapes with an almost

surreal flavour.

Northern Lights

Aboard a sled pulled by huskies far from

the city lights, to enjoy a phenomenon

that is truly one of a kind.

Midnight sun

from May to July you can admire a masterpiece

of Mother Nature which merges sunset

and sunrise in a show of lights and colours.

Tromsø encapsulates

the best that a genuine adventure holiday

can offer!

WHERE TO FIND NASHI ARGAN

Have you run out of your favourite products during your adventure in Norway?

Do not worry: you can find Nashi Argan products in the following salons:Harmoni Frisør, in Fredrikstad.Youngs Frisører in Oslo.

Hildes Salong in Porsgrunn.

#HYDRATION, SOFTNESS AND SILKINESS

The limited edition Pack with Oil and Lip Balm will be available from January 10th: find it in the Nashi Argan Stores in Milan, Rome Frattina, Rome Eur, Florence, Turin, Parma, Bergamo, in

the Nashi Salons and at all the hairdressing salons authorised as Nashi Official Stores while stocks last!

Beauty news 6// Are you already worried about your hair, which will lose the set with the first gust of icy wind?Unfortunately, that is not the only tough condition that you will have to face...In actual fact our hair undergoes stress from warm and dry environments and strong winds, which cause dehydration and make the scalp dry and hypersensitive. As the temperatures drop, the sebaceous glands actually reduce the production of sebum by about 10%, until they stop completely when the thermometer falls to minus 10.If you thought that you could solve this by covering yourself with woolly hats and scarves, then you should know that this can actually cause annoying irritations and stress your hair even more. Have you already thought about cancelling all your engagements? Do not despair:Nashi Argan has thought about Nashilovers, even below zero!Here are some ideas to better face the coldest months.

One good practice is to apply Oil on your hair, which acts as a protective shield against the weather and limits the damage caused by hair straighteners and dryers. It is great on wet hair because it helps you achieve a perfect set, but also on dry hair to revive the shine and give it a full-bodied appearance; this oil will become a precious ally for your evenings out.Do not forget that your lips also need extra attention: to avoid chapped lips and dryness typical of this time of year, remember to always carry Lip Balm with you. This invaluable balm nourishes and moisturises your lips, giving immediate and lasting relief.You can apply it whenever you feel the need during the day: its gentle ingredients make it genuine a must-have for this season, a product for every Nashilover's handbag!Now you're ready for your evening, thanks to Nashi Argan!

The essentials

"THE ESSENTIALS" ALLIES FOR THE COLDEST

MONTHS!To keep your skin hydrated even during the

coldest months , you cannot be without your Nashi Argan allies: from Dry Hand Balm, for sensitive hands, to Daily Body Cream

for a gentle pampering after a shower, in addition to the unmissable Radiant Anti-age,

the face cream for deep moisturising.

In winter, we know, the temptation to spend evenings by the fireplace with a steaming cup of tea is hard to resist. But that time when your best friend

convinces you to spend an evening together or that Saturday when you really have to attend a close friend's birthday, you have to get ready and drag yourself from under the covers.

icy beautyfor

Radiant Anti-age An effective and versa-tile face cream, it gives

uniformity, hydration and a natural brightening effect to

any type of skin. €38,00

Daily Body Cream A moisturising cream for the whole body, hydration you need every day! €18,00

Dry Hand BalmA delicate hand cream: able to take care of all skin types, even the most delicate ones. € 7,50

The number one tip?

Always use professional hair colour products!

•A professional colour, applied by trained hairdressers, is always a guarantee of a shiny result, which does not compromise the health of your hair. If you always want the best for your hair choose Nashi Color, come and discover it in the Nashi Salons and in the salons that are part of the ini-tiative! Do you want to know which is the salon nearest to you? Ask us on Face-

book/Nashi Argan!

Coloured hair 5 ways

to really take care of it

A recent study estimates that in Italy, 7 out of 10 women, aged 15 to 75, colour

their hair. A habit, a necessity, or a desire for change? There are various reasons,

but there is no doubt that being able to change the colour of your hair has an ir-

resistible attraction!It is a well-known fact, however, that treated hair needs more

care to stay on top, especially when the elements such as sun and water can alter

its appearance. With a few simple tricks, however, your coloured hair will remain

bright and vibrant for longer, maintaining a full and pigmented tone.

Follow these 5 tips:

The best allies for your treated hair at a special price!

•

From February there will be no more space for dull and dehydrated hair!Every Nashi Argan addict's favourite promotion is back: Shampoo and Conditioner, in their 500 ml size with dispenser, combine forces in a combo kit with an unmissable price! Hurry up to take advantage of the promotion in your Nashi Argan Store, Nashi Salon, Nashi Official Store or trusted retailer, at the special price of

€ 52.00 instead of € 65.00!

-20%

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Do not stress your hair too much with

straightenersIf you cannot give up your straighten-ers, hair curlers and styling tools and appliances that use heat, this is one of the most important tips to follow: al-ways try to set your tool on the lowest temperature, this will avoid damaging the fibre and keep the colour longer. Not only that: in summer and when it is warm enough, let your hair dry

naturally in the air without using the hair dryer.

Take a shower using lukewarm

waterExcessively hot water

is the enemy of colour. Rinsing your hair with

very hot water will make the colour fade faster. Try to use lukewarm

water and use only the amount of water needed to rinse the shampoo and conditioner to help your colour

last longer.

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Avoid too frequent washing

The first thing that makes the colour fade is washing your hair: so if you want to make it

last longer, try to leaveat least

48 hours between one wash and the next.

Choose your shampoo well

Whether you have opted for a total colour or just some highlights,

you must choose the right shampoo to keep the colour shiny and bright.

Choose a gentle product without parabens and sulphates such as Nashi Argan Shampoo, which will give you an ultra shiny effect,

to enhance the shades of your colour and make it shine.

Hydrate, hydrate, hydrate

When hair is healthy and the hair fibre is smooth, hair looks more beautiful and bright.

So, try never to skip the conditioner step every time you wash your hair:

Nashi Argan Conditioner will guarantee you not only hydrated and protected hair,

but an incomparable detangling action, to take care in the most pleasant way

of even very long and frizzy hair.

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It was loveat first sight....

1.EVERYBODY LIKES IT: this shampoo is really versatile and suitable to every type of hair, even the most unruly and in need of attention. Whether you have curly, straight, natural or coloured hair, this shampoo respects your hair without weighing it down, giving body and volume.

2. SOFTER AND MORE HYDRATED: after washing, you will immediately feel a sensation of softness to the touch. Your hair will be visibly healthy and hydrated, in top shape! In addition, this product nourishes without weighing, letting you achieve the desired styling without any difficulty! You will find it hard to stop playing with your hair!

3. BYE-BYE FRIZZY EFFECT! No more wild and unruly hair! Looking for a product to finally tame your rebellious hair? This shampoo respects the nature of the hair because it has the ability to wash while maintaining the amount of water naturally contained in the hair. Maintaining the right balance of the hydrolipidic film avoids the hair's subsequent need for water, due to the annoying frizz and its unruliness.

4. NO MORE HAIR WASHING SCHEDULES! Are you tired of having to coordinate your evenings according on when you wash your hair?Here is the solution! This shampoo is suitable for frequent use, but at the same time cleanses deeply, ensuring long-lasting clean and fragrant hair. Plus, it is a must-have for all seasons and all ages! And if you live with other Nashi addicted, you also have the 500ml size option available: to make the whole family happy!

5. NOURISHED AND LIGHT! If you want a shampoo that is effective but not too aggressive, perfect to avoid weighing down the lengths, then you have found the right one for you! It is also designed to prevent and counteract frizz!

6. IRRESISTIBLY FRAGRANT! And how is it possible to forget the unmistakable Nashi Argan fragrance! This shampoo gives your hair a trail of scent that will make you feel unique!

Nashi Argan Shampoo was the first love for many #NashiLovers ... do you remember all its secrets?

What are the features that make this product so special?Let's find out together!

REFRESH SILVER EXTRA WHITE

SHAMPOO€ 21,00 250ml

The shampoo designed for your grey, white or blonde

hair, great if you want to eliminate the yellow tones.

This treatment highlights the brightness of fair hair: natural,

coloured or with highlights.

FILLER THERAPY RESTORATIVE

SHAMPOO€ 21,00 250ml

Choose it if you have dull, dry and damaged hair and want

an invigorating treatment. This shampoo extends the

effect of the Nashi Filler Ther-apy service performed in the salon right into your home.

MASS SOLUTION THICKENING SHAMPOO € 26,50 250ml

A shampoo for stronger

and thicker hair from the root. It limits the natural

seasonal fall and improves the anchoring of fine hair,

which easily breaks.

ARMONIA SHAMPOO€ 21,00 250ml

The ideal shampoo if you want to rebalance and purify your sensitive

skin, maintaining the lightness of the lengths.It provides instant health

and freshness.

CAPIXYL SHAMPOO€ 17,50 200ml

An energising and stimu-lating shampoo for weak hair growth, subject to

seasonal fall.It cleanses, purifies and prepares the skin with an ad hoc pre-

vention treatment.

If your hair has specific needs, Nashi provides the perfect ally for all NashiLovers. Choose what is best for you:

SPECIFIC NEEDS

Nashi Argan Shampoo was the first love

for many #NashiLovers ...

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Producing a per fume is comparable to creating a work of ar t: l ike a painting or a new melody, i t is the result of the union of dif ferent and special essences. I t is impor tant to know how to recognise and classify the components of each fragrance, to ful ly appreciate the the complexity and the long design process that leads into the launch of a bott le on the market.

How a fragrance is made The scents perceived at the moment the perfume is sprayed are divided into: top/head notes, immediately recognisable by our sense of smell but destined to fade quickly, these are the first to conquer the hearts of consumers.The middle/heart notes are the soul of the perfume, which remain in the air from 6 to 8 hours after being sprayed, and finally the base/tail notes which are the strongest and persistent scents, aimed to make each fragrance stand out.

How to keep a perfumeWe all know that our perfume does not last long enough, but we must also know the best areas to spray to ensure it lasts even longer: it is a good idea to identify those points where the blood flows close to the surface, spraying at about 10cm from the skin: behind the ears, on the wrists or behind the neck ...Once opened, a perfume can be kept for years maintaining its characteristic essence: simply follow some simple tricks.For example, keep it in a closed, dark place (its box is great!), at a temperature of about 20 degrees so that the air does not come into contact with the perfume and oxidise the contents. It is true that looks also count, but beware: if the liquid has changed colour, it is not a given that it has lost its scent, since the raw materials tend to mature and change consistency over time.

But how do you choose the right perfume for you? There are fresher and lighter notes, suitable in summer, and other more consistent, typical of the winter months. If you are looking for a real passpartout, choose Essenza, the first eau de parfum by Nashi Argan: a sensual and elegant perfume, with which to show off the typical notes of the brand.

Want to diffuse Argan's notes even at home? Come and discover these fragrances in the seven Nashi Argan Stores in Milan,Rome Frattina, Rome Eur, Florence, Turin, Parma, Bergamo, in the Nashi Salon of Milan City Life and Porta Genova and in the authorised Salons that have chosen to join the initiative!

PERFUMES AND ESSENCES

T E L L P ERSONAL S TOR I ES

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WITH THE STORE IN STORE, NASHI ARGAN IS CLOSER THAN EVER TO YOU!HAVE YOU EVER WANTED TO HAVE THE FULL RANGE OF NASHI ARGAN PRODUCTS CLOSER TO YOUR HOME, SO YOU DO NOT MISS OUT ON ANYTHING NEW? TODAY, MORE THAN EVER, YOUR DREAMS COME TRUE: THE STORE IN STORE HAVE ARRIVED!

ENTER, BROWSE AMONG THE SHELVES, TEST THE PRODUCTS

AND ASK FOR ADVICE: IN THE STORE IN STORE

"FREEDOM" IS THE KEYWORD!

Which woman does not like to browse, smell, test and find out about her favourite products? Nashi Argan has always been committed to reciprocating the constant

affection shown by Nashi Lovers by creating places where every woman can feel at home and enjoy a genuine beauty experience!This is what led to the creation of the Nashi Argan Store in Store, real corners inside the best hairdressing salons selected through-out Italy, where you can take advantage of the advice of an expert and in the meantime enjoy a shopping experience focused on your needs.Why choose Store in Store? We give you 3 excellent reasons.

ALL YOUR FAVOURITE PRODUCTS IN A SINGLE STORE Hair, Body, Face, Home and also something for him, in every Store in Store you will always find the entire Nashi Argan range, to give to someone or to give to yourself a special pampering an-ytime you want! Are you looking for your favourite Nashi sham-poo, a gift for him or a little something for a special friend? In this corner you will find the products of all Nashi lines, to meet all your needs!

A UNIQUE SHOPPING EXPERIENCEEnter, browse among the shelves, test the products and ask for advice: in the Store in Store "freedom" is the keyword!In a serene and welcoming atmosphere, you will feel free to experiment with new ideas for your beauty routine!

TAILORED ADVICEIf by chance you have any doubts on what really works for you, ask the experts for advice who you will always find ready to help and let yourself be guided in the choice of your beauty allies, which will become irreplaceable!

Have the Store in Store already won you over? Then, what are you waiting for? You can find them in Pavia, Lipari (ME), Augusta (SR), S. Agata Battiati (CT), Bologna, Pisa, Cusano Milanino (MI), Caronno Varesino (MI), Alessandria, Verona, Mazara del Vallo (TR), Lecce, Catania, Rende (CS), Acireale (CT), and Cremona.

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