beauty with impact - nexeo solutions€¢ today’s consumers seek more from their beauty care and...

Beauty with Impact

Today’s Consumers and Personal Care

• Today’s consumers seek more from their beauty care and personal care products

than ever before

• Beyond performance, consumers want products that cater to their specific needs

• Consumers seek products that deliver a delightful experience with every use

2

Baby Boomers

1946-1964

Generation X

The Sandwich Generation

1965-1980

Generation Y

The Millennials

1981-2000

Engaging the Consumers of Tomorrow

• Millennials will soon

be the most powerful

consumers on the planet

• They will shape consumer

markets and the companies

in this space

– Digital networks as a

means to share experiences

with brands – good or bad

• Millennials seek companies

who fit with their values like

sustainability

3

Millennials by the Numbers

4

2014: The oldest of the Millennial Generation

will wield more spending power than any

generation before them (Forbes)

2015: Their annual

spending is expected to be

$2.45 trillion (Oracle)

2018: They will eclipse Boomers in spending

power at $3.39 trillion (Oracle)

2025: They will account for

75% of the global workplace (US Bureau of Labor Statistics and Professional

Women’s Foundation)

2030: The projected 1.66 billion Millennials

will account for roughly 20 percent of the

8.3 billion global population (populationinstitute.org, World Economic Forum)

Timeline Adapted from Lexant – The Millennials Project Presentation, 2014

What Drives the Millennial

Generation?

5

6

Source: Lexant – The Millennials Project

LOVE • Meaningful Relationships

• Giving to Others

7


DO • Accomplishment

• Involvement

8

LIVE • Enjoyment

• Independence

• Discovery


Urbanization: Millennials flocking to cities

9

• Millennials are

opting to live in

dense, diverse cities

where social

interaction is just

outside their front

doors

• They currently live

in urban areas at a

higher rate than any

other generation

Millennial Enablers

10

Time

Health

Money

Technology


Empowering Sensory Escape

The Sensory Escape Texture Kit is a demonstration of the

trend-driven solutions and global perspective Dow Corning

uses to help our customers meet the trends around the world.

The kit features:

• Dow Corning silicone technologies that can help to create unique

product experiences that surprise and delight consumers

Technologies Include:

• Gum Fluid Blends

• Elastomers

• Emulsifiers

11

12

Gum Fluid Blend Mapping

Lubricious and long-

lasting velvety feel

Light, non-greasy,

non-tacky, velvety feel

Mo

re S

ub

sta

nti

ve

Wa

sh

Re

sis

tan

ce

Ea

sie

r S

pre

ad

ing

Fas

ter

Ab

so

rpti

on

Bett

er

Co

mp

ati

bilit

y

Easy to use

Gum Content

High

Medium

Low

Carrier

Si Molecular Weight & End Blocker

High Methyl

High Hydroxy

Medium Methyl

Dow Corning® HMW 2220

Non-Ionic Emulsion

XIAMETER® PMX-1502 Fluid

Dow Corning® BY 25-320 XIAMETER® PMX-1501

Fluid


XIAMETER® PMX-1503

Fluid

XIAMETER® PMX-1413

Fluid XIAMETER® PMX-1556

Fluid

Dow Corning® 7-3100 Gum

Blend HIP Emulsion

XIAMETER® PMX-9027 (w/ elastomer)

Dow Corning®CE 0101

Wipes Lotion

Volatile Anhydrous Non-Volatile Anhydrous Water Based

13

Water/Oil Compatibility

Dry Powder

Silky Smooth

Dow Corning® 9506 Powder

Dow Corning® 9701 Cosmetic Powder

Dow Corning® EP-9215 and Dow Corning® EP-9289 LL

Cosmetic Powders

Dow Corning® PF-9510 Elastomer

Suspension

Dow Corning® 7-3101 Elastomer

Blend HIP Emulsion

Dow Corning® 7-3118 EBAP

HIP Emulsion

Dow Corning® PF-2520 Elastomer Emulsion

Dow Corning® EL-7040 Hydro Elastomer Blend

Dow Corning® 9040, 9041 and 9045 Silicone Elastomer Blends

Dow Corning® EL-8040 ID, EL-8050 ID, EL-8051 IN and EL-8052 IH

Dow Corning® 9046 Silicone Elastomer Blend

Dow Corning® 9546 and FB-9586 Silicone Elastomer Blends

Hydrophobic Hydrophilic

Dow Corning® EP-9801 Hydro Cosmetic Powder

Dow Corning® 9509 Silicone Elastomer

Suspension

Dow Corning® EL-9140 DM and EL-9240 Silicone Elastomer

Blends

Ae

sth

eti

cs

/ S

kin

Fe

el

Elastomer Mapping: Skin Feel Versus

Water/Oil Compatibility

14

Oil flexibility

Dow Corning® ES-5226 DM Formulation Aid

Light/Thin Low-Viscosity

Emulsion

Milky Lotion

Rich/Thick High-Viscosity

Emulsion

Cream/Gel

Silicones Organics Silicones + Organics

Dow Corning® ES-5612 Formulation Aid

Dow Corning® BY 11-030 / BY 25-337

Dow Corning® 5200 Formulation Aid

Dow Corning® ES-5227 DM Formulation Aid

Dow Corning® 5225C Formulation Aid

Dow Corning® FZ-2233


Te

xtu

re

Mapping of Emulsifiers: Formulation Texture and Oil Type

Emulsifiers

Dow Corning® ES-5300 Formulation Aid & ES-5600 Silicone Glycerol Emulsifier

Sensory Escape Targeted for Millennials

15

Kit Product Overview Formulation Product

Sensory Escape Pink-A-Chew

Dow Corning® HMW 2220 Non-Ionic Emulsion

Dow Corning® 5225C Formulation Aid


XIAMETER® PMX-0245 Cyclopentasiloxane

Sensory Escape Clear Plasticine

XIAMETER® PMX-200 Silicone Fluid 1.5CS

Dow Corning® 2501 Cosmetic Wax



Dow Corning® PF-9510 Elastomer Suspension

Dow Corning® HMW 2220 Non-Ionic Emulsion

Sensory Escape So Bouncy!

XIAMETER® OFX-5329 Fluid

Dow Corning® EL-7040 Hydro Elastomer Blend

Sensory Escape Bee Sweet Dow Corning® 9045 Silicone Elastomer Blend

Sensory Escape Intense Moisture Drop

Dow Corning® 2501 Cosmetic Wax

XIAMETER® OFX-5329 Fluid

Dow Corning® EP-9801 Hydro Cosmetic Powder

Dow Corning® FZ-3196

XIAMETER® PMX-200 Silicone Fluid 2CS

16


17

Attributes

• Increased substantivity

• Smooth after feel

• Elastic chewing gum texture

• Rich nourishing emolliency

Products

• Dow Corning® HMW 2220 Non-Ionic

Emulsion – Imparts a rich and smooth feel

• Dow Corning® 5225C Formulation Aid –

W/Si emulsifer

• XIAMETER® PMX-1501 Fluid – Imparts

soft velvety skin feel

• XIAMETER® PMX-0245 Cyclopentasiloxane


18

Ingredient Wt.% Trade Name/Supplier

Phase A

1. Cyclopentasiloxane (and)

PEG/PPG-18/18

Dimethicone

10 Dow Corning® 5225C Formulation Aid

2. Cyclopentasiloxane 8.6 XIAMETER® PMX-0245

Cyclopentasiloxane


Dimethiconol 10 XIAMETER® PMX-1501 Fluid

4. Divinyldimethicone /

Dimethicone Copolymer

(and) C12-13 Pareth-3


5 Dow Corning® HMW 2220 Non-Ionic

Emulsion

Phase B

5. Sodium Chloride 2

6. Deionized Water 64

7. Red 40 q.s. FD&C Red 40 W 093 / Sensient

Cosmetic Technologies

8. Fruity Delight M_53995 q.s. Fruity Delight M_53995 /

V.Mane Fils S.A.

Procedure

1. Mix Phase A ingredients together.

2. Mix Phase B ingredients together.

3. Add Phase B mixture slowly (drop by drop) to Phase A mixture

with continuous agitation.

4. May require homogenization using a high shear mixer to improve

stability and increase viscosity.

Variations

XIAMETER® PMX-1501 Fluid can be replaced with either:

• XIAMETER® PMX-1503 Fluid

• XIAMETER® PMX-1502 Fluid

Dow Corning® 5225C Formulation Aid can be replaced

with Dow Corning® ES-5226 DM Formulation Aid

Stability

Stable for at least three months at room temperature.

External Reference Material

Variations on Formulation: Dow Corning® 5225C Formulation Aid for use with

XIAMETER® PMX-1501 Fluid and XIAMETER® PMX-1502 Fluid. To replace

XIAMETER® PMX-1501 Fluid with XIAMETER® PMX-1503 Fluid, Dow Corning®

ES-5226 DM Formulation Aid must be used as the emulsifier. Additionally

XIAMETER® PMX-200 Silicone Fluid 1.5CS can be used in place of the

XIAMETER® PMX-0245 Fluid. Stability testing on variations showed formulation

stable through five freeze-thaw cycles as well as bench top stability.


Attributes

• Iridescent, translucent appearance

• Cushions when touched

• Melts onto skin

• Can be molded with hands

• Soft elastomeric gel

Products

• XIAMETER® PMX-200 Silicone Fluid 1.5CS

• Dow Corning® 2501 Cosmetic Wax – Has

moisturizing properties and decreases the

tacky feel

• Dow Corning® 9011 Silicone Elastomer Blend


• Dow Corning® PF-9510 Elastomer Suspension –

Imparts a non-greasy, non-tacky, smooth

powdery feel

• Dow Corning® HMW 2220 Non-Ionic Emulsion –

Imparts a smooth and rich feel

19


20


Phase A


PEG-12 Dimethicone

Crosspolymer

8 Dow Corning® 9011 Silicone

Elastomer Blend

2. Dimethicone 9.3 XIAMETER® PMX-200 Silicone Fluid

1.5CS


Dimethicone Crosspolymer

(and) Dimethicone/Vinyl

Dimethicone Crosspolymer

(and) Dimethiconol

2 Dow Corning® 9546 Silicone Elastomer

Blend

4. Fragrance 0.5 Cotton / Majestic Mountain Sage

Phase B

5. Deionized Water 31.9

6. Propylene Glycol 37

7. Sodium Chloride 1

8. Bis-PEG-18 Methyl Ether

Dimethyl Silane 2 Dow Corning® 2501 Cosmetic Wax

9. Divinyldimethicone /

Dimethicone Copolymer



4 Dow Corning® HMW 2220 Non-Ionic

Emulsion

10. DMDM Hydantoin 0.1

11. Dimethicone / Vinyl

Dimethicone

Crosspolymer (and) C12-

14 Pareth-12

4 Dow Corning® PF-9510 Elastomer

Suspension

Procedure

1. In the main mixing vessel, mix Phase A ingredients together.

2. Mix Phase B ingredients in another container, dissolve them

completely while stirring and gently heat to 40°C.

3. Mix Phase B ingredients under sufficient agitation to obtain

a homogeneous mixture.

4. Add Phase B mixture to Phase A mixture very slowly with

turbulent mixing at approximately 1,300 rpm.

5. As the water phase addition proceeds, the batch will become

very viscous. Adjustment of the agitator position may be

necessary to mix the material rapidly near the surface where

the water phase addition takes place. Scraping action, together

with turbulent mixing,is recommended for large batches.

6. Continue mixing for 10-30 minutes at the same speed.

7. De-air the material using a centrifuge, if necessary.

Variations

Alternative Dow Corning products have not been tested as

of this printing.

Stability

Stable for at least three months at room temperature and 40°C.

Passes five freeze-thaw cycles.


No external references identified as of this printing.


21

Attributes

• Jelly-like texture

• Easy to spread and apply

• Smooth feel

• Fresh effect

• Low gloss

• Water-rich (59% water)

• Cold process

Products

• XIAMETER® OFX-5329 Fluid –

Silicone polyether emulsifier

choice for O/W emulsions.

• Dow Corning® EL-7040 Hydro

Elastomer Blend – Lends a

distinctive fresh, silky powdery feel

Note: This unique rheology was achieved with a

combination of Acrylates (Aculyn), Dow Corning® EL-

7040 Hydro Elastomer Blend and XIAMETER® OFX-

5329 Fluid


22


Phase A

1. Caprylyl Methicone (and)

PEG-12 Dimethicone/ PPG-

20 Crosspolymer

15 Dow Corning® EL-7040 Hydro Elastomer

Blend

2. PEG-12 Dimethicone 4 XIAMETER® OFX-5329 Fluid

3. Pentaerythrityl

Tetraethylhexanoate 3

Hatcol 5140 / Hatco Div. Chemtura

Corp

4. Ethylhexyl

Methoxycinnamate 5

Phase B

5. Glycerin 5


7. Acrylates/Beheneth-25

Methacrylate Copolymer 3 Novethix L-10 Polymer / Lubrizol

8. Phenoxyethanol (and)

Ethylhexylglycerin 0.9 Euxyl PE 9010 / Schulke & Mayr

Phase C

9. Iron Oxides Yellow 1 AS 5131 Alkyl Silane Treated Yellow Iron

Oxide / Color Techniques, Inc.

10. Iron Oxide Black 0.1 AS 5146 Alkyl Silane Treated Black Iron


11. Iron Oxides Red 0.4 AS 5123 Alkyl Silane Treated Red Iron


12. Titanium Dioxide 6 AS 5812 Alkyl Silane Treated Titanium

Dioxide / Color Techniques, Inc.

Phase D

13.Sodium Hydroxide (20%

solution in distilled water) 0.25

Procedure

1. Mix Phase A ingredients together.


3. Add Phase B mixture to Phase A mixture while mixing.

4. Add Phase C ingredients to AB mixture while mixing.

5. Add Phase D ingredients to ABC mixture while mixing.

Variations

Alternative Dow Corning products have not been tested

as of this printing.

Stability

Stable for at least three months at room temperature

and 40°C.



23

Sensory Escape Bee Sweet

Attributes

• Honey-like texture

• Matte effect

• Quick absorption

• Non-greasy, silky feel

• Thixotropic gel

• Clear moisturizing gel

• Reduced tackiness

Products


(can be substituted with 9040, EL-9140, EL-

9240)

Sensory Escape Bee Sweet

24


Phase A

1. Sodium

Acrylate/Acryloyldimethyl

Taurate Copolymer (and)

Isohexadecane (and)

Polysorbate 80

2 Simulgel EG / Seppic S.A.


Dimethicone Crosspolymer 35

Dow Corning® 9045 Silicone

Elastomer Blend

Phase B


4. Propylene Glycol 37.03 Propylene Glycol / The Dow Chemical

Company

Phase C

5. Mica (and) Iron Oxides

(and) Titanium Dioxides

0.02 Cloisonné® Golden Bronze 240X / BASF

6. Phenoxyethanol (and)

Ethylhexylglycerin 0.9 Euxyl PE 9010 / Schulke & Mayr

7. Fragrance q.s. Brown Sugar & Spice Fragrance /

Majestic Mountain Sage

Procedure

1. Mix Phase A ingredients together at more than 1,000 rpm.


3. Add Phase B mixture to Phase A mixture while mixing at 400 rpm.

4. Add Phase C ingredients in order while mixing at 400 rpm.

Variations

Dow Corning® 9045 Silicone Elastomer Blend can be

replaced with either:


• Dow Corning® EL-9140 DM Silicone Elastomer Blend

• Dow Corning® EL-9240 Silicone Elastomer Blend

Stability

Stable for at least four months at room temperature.

Viscosity: 75,000 cSt (10 rpm – spindle 7).


No external reference identified as of this printing.

Sensory Escape Intense

Moisture Drop Attributes

• Easy to spread

• Moisturization

• Non-tacky, non-greasy, light feel

• Non-shiny

Products

• Dow Corning® 2501 Cosmetic Wax –

Moisturization and non-tacky feel

• XIAMETER® OFX-5329 Fluid – Used for

formulation stabilization

• Dow Corning® EP-9801 Hydro Cosmetic

Powder – Light feel and shine reduction

• Dow Corning® FZ-3196 – Brings unique

light and silky smooth feel, excellent

spreadability

• XIAMETER® PMX-200 Silicone Fluid

2CS – Improved spreading and non-

greasy feel

25

Sensory Escape Intense Moisture Drop

26


Phase A

1. Deionized Water 62

2. Xanthan Gum 0.6

3. Dimethicone/Vinyl Dimethicone

Crosspolymer (and) Silica (and) Butylene

Glycol

7 Dow Corning® EP-9801 Hydro

Cosmetic Powder

4. Disodium EDTA 0.05

5. Glycerin 6

6. Propylene Glycol 2

7. Bis-PEG-18 Methyl Ether

Dimethyl Silane 2

Dow Corning® 2501

Cosmetic Wax

Phase B

8. Pentaerythrityl Tetraethylhexanoate 3 Hatcol 5140 / Hatco Div. Chemtura

Corp

9. Dimethicone 7 XIAMETER® PMX-200 SIL Fluid 2CS

10. Caprylyl Methicone 2 Dow Corning® FZ-3196

11. PEG-12 Dimethicone 3 XIAMETER® OFX-5329 Fluid

Phase C

12. Tocopherol Acetate 0.5

13. Phenoxyethanol (and) Ethylhexylglycerin 0.6 Euxyl PE 9010 / Schulke & Mayr

14. Fragrance 0.25 Cucumber & Aloe Fragrance / Majestic

Mountain Sage

Procedure

1. Disperse ingredient 2 into ingredient 1

and mix until homogeneous.

2. Add ingredients 3, 4, 5, 6 and 7, mixing

well after each addition.

3. Heat to 45°C and remove beaker from heat.


5. Add Phase B mixture to Phase A mixture

while mixing.

6. Add Phase C ingredients in order listed to AB

mixture and mix until homogeneous.

Variations

Alternative Dow Corning® products have not been

tested as of this printing.

Stability

Stable for at least three months at room temperature

and 40°C.



Texture Summary

27

Name Texture Type Other Attributes

Pink-A-Chew Elastic-like chewing gum Rich nourishing emolliency,

smooth after feel, substantivity

Clear Plasticine Smooth, light, cushioned gel

Iridescent, translucent

appearance; melts onto skin;

can be molded with hands

So Bouncy! Jelly, smooth, fresh effect Easy to spread, low gloss, water

rich, BB cream formulation

Bee Sweet Honey-like, silky Matte effect, quick absorption,

moisturizing gel

Intense Moisture Serum Light, silky, non-tacky,

non-greasy

Water-rich, matte effect, good

spreadability, moisturizing

The information provided in this presentation does not constitute a contractual commitment by Dow Corning. While Dow Corning

does its best to assure that information contained in this presentation is accurate and fully up-to-date, Dow Corning does not

guarantee or warranty the accuracy or completeness of information provided in this presentation. Dow Corning reserves the right

to make improvements, corrections and/or changes to this presentation in the future.

Additional Resources

Elastomer Guide

27-1413-01

28

Emulsifier Guide

27-1369C-01

Gum Blends Guide

95-1165A-01

The information provided in this presentation does not constitute a contractual commitment by Dow Corning. While Dow Corning

does its best to assure that information contained in this presentation is accurate and fully up-to-date, Dow Corning does not

guarantee or warranty the accuracy or completeness of information provided in this presentation. Dow Corning reserves the right

to make improvements, corrections and/or changes to this presentation in the future.

29

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