beautyfood with naturex
TRANSCRIPT
www.naturex.com
FRANCE – GLOBAL HEADQUARTERSPhone +33 (0)4 90 23 96 89E-mail: [email protected]
THE AMERICAS – US HEADQUARTERSPhone +1 201 440 5000E-mail: [email protected]
BEAUTYFOOD
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For thousands of years, Nature has been delighting our taste buds with a multitude of flavors, colors and shapes. Nature offers us its extraordinary treasures, from fruits to veggies, from sweets to medicinal herbs.
These traditional foods that strengthen well-being and lighten our spirits are primed to become tomorrow’s beauty secrets. Let Naturex help you share the pleasure and benefits of these soulful ingredients with your skin…
INDULGENCEWINTER
FALLFORTIFY
SUMMER
SPRINGDETOX
WHAT IS GOOD FOR YOU IS GOODFOR YOUR SKIN…
ENERGY BOOST
4pages beautyfood.indd 3-4 13/02/2017 11:15
For thousands of years, Nature has been delighting our taste buds with a multitude of flavors, colors and shapes. Nature offers us its extraordinary treasures, from fruits to veggies, from sweets to medicinal herbs.
These traditional foods that strengthen well-being and lighten our spirits are primed to become tomorrow’s beauty secrets. Let Naturex help you share the pleasure and benefits of these soulful ingredients with your skin…
INDULGENCEWINTER
FALLFORTIFY
SUMMER
SPRINGDETOX
WHAT IS GOOD FOR YOU IS GOODFOR YOUR SKIN…
ENERGY BOOST
4pages beautyfood.indd 3-4 13/02/2017 11:15
In a performance, speed and profit-driven world, pleasure has to be immediate and instantly perceptible. More importantly, pleasure captured in all its ephemeral forms has to be perfect and enviable, shared on social networks like Instagram or Facebook, the golden showcase of our delightful moments.
But, the ephemeral nature of pleasure is frightening and consumers need to be reassured by comforting foods, cocooning surroundings, happiness that comes from a period when time stood still: childhood, when performance wasn’t a demand.
Naturex proposes emblematic ingredients evoking both the instant pleasure of a delicacy and the reassuring benefits of reliable long-lasting care.
For skins needing comfort and care with a touch of fun.
Instant moisturizing, instant hydrating, and deepsoothing.
CONSUMER TARGET
BEAUTY BENEFITS
CONSUMER NEEDS PYRAMID
SELF ACHIEVEMENT
SOCIAL
SELF SOUL
SELF BODY
SAFETY
FUNCTIONAL
Mood: Instant Pleasure, Gourmand
Reassuring
Care: protection
Efficacy: moisturizing
WHAT IS INDULGENT FOR YOU IS INDULGENT FOR YOUR SKIN
INDULGENCE FORTIFYDETOX ENERGY BOOST
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GOURMAND & MOISTURIZING extracts to deliciously nourish, plump and smooth the skin…
INCI nameTheobroma cacao (cocoa) extract
INCI nameRheum Palmatum
Root Extract
Naturex extractRhubarb LG
OTHER GOURMAND INGREDIENTS TO DISCOVER…Bitter orange flower, Coconut, Licorice, Honeys, Sweet almond
COCOA RHUBARB
*Source: Mintel
Naturex extractsCocoa LG: >0.4% total polyphenols (0.1% theobromine)Cocoa PE: >36% total polyphenols (8% theobromine)
new moisturizing products with cocoa extract launched in 2016.*
increase in moisturizing products with rhubarb extract
launched between 2012 and 2016.*
+308%113
FORTIFYDETOX ENERGY BOOSTINDULGENCE
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www.naturex.com
FRANCE – GLOBAL HEADQUARTERSPhone +33 (0)4 90 23 96 89E-mail: [email protected]
THE AMERICAS – US HEADQUARTERSPhone +1 201 440 5000E-mail: [email protected]
BEAUTYFOOD
4pages beautyfood.indd 1-2 13/02/2017 11:15