beauty&go · 2016-01-07 · beauty&go bringinghealth&to&the&whole&world!!...
TRANSCRIPT
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Beauty & GO Bringing Health to the Whole World!
Esteffany Marte Israel Ballonet Ryan Rodriguez San7ago Lapaix
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Agenda
Current Challenge
Industry Analysis
Alterna7ves Assessment
Implementa7on Plan
Financial Projec7ons
Risks & Risks Mi7ga7on
Q&A Session
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Current Challenge
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Consumer Profile Sex Female
Male Ag
e 25 – 50 Years So
cial
Mid-‐Upper Class High Educa7on
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• What not to do?
• What to do?
• How do I want to feel?
• How does it make me feel?
Modern Trendy Cosmopolitan
Young
Free Special Modern Trendy
Be on cheap stores Use Preserva7ves Use concentrates
Keep trendy flavors Fashion Events Fashion Stores
Admired Influencers
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Industry Analysis
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Market Analysis
• Europe – Aging Popula7on
• Asia
– EU Products Quality Percep7on • USA
– Health & Beauty Awareness • LATAM
– Emerging Market
By 2020, Nutri-‐cosme;cs Industry is targe;ng $7.4 Billions ($1.6B will be Beauty Drinks)
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Compe>>on Analysis
Indirect Compe88on Luxury Skin Care Products • Cosme7cs, Body Care, Specialty Lo7ons (An7-‐Wrinkle, Lo7ons, Beauty Bars, etc) • Brands – Lancome, Estee Lauder, Clinique, etc)
Nutri8onal Supplements • Skin Nutri7on, Health Suplements (E-‐Vitamin, Selenium, An7oxidants, etc) • Brands – GNC, Nutrilite, etc.
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E-‐Commerce
• High Gowth Opportuni7es
• Recurrent Purchase Opportuni7es • Amazon Dash • Alibaba Express • Product Subscrip7on
• Global Reach – No Territorial Boundaries
• Low Opera7onal Costs
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Alterna>ves Assessment
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Product: Evalua>ng our technology
Shelf LifeConsumer Perception
Color Apperance
HPPAsepticLight PasteurizationPure Pulse
Is this an opportunity to improve our cost?
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Pricing
Alterna8ves Target
Costumer Profitability Industry Compe77on
Low
Medium
High
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Channel
Alterna8ves Profitability Know how Trends Related to Product
Food Stores
H&B Retailers
Interna7onal
Online
Premium Food Stores
Spa, Gym, Hotels
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Distribu>on
Alterna8ves Profitability Implementa7on Feasibility Power Reach
Own distribu7on
Look for local distribu7on Partnership
JV with a industry similar company
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Possible Improvement in Cost
Ø Adap7ng Formula to target markets by the fruit content the consumer requests and avoid exceeding.
Ø Efficiency on Supply Chain Ø Reaching economy of scale
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Package
Consumer Perception
Protection of Product Appearance
Keep CurrentMake Transparent Bottle
Recommenda7on: Keep current package in order to enhance appearance, protect product of sun light and avoid display of darkened colors of product.
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Distribu>on
Alterna8ves Profitability Implementa7on Feasibility Power Reach
Own distribu7on
Look for local distribu7on Partnership
JV with a industry similar company
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Implementa>on Plan
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Objec7ves
Loca7o
ns
Luxury M
odern Pampe
ring Create
Brand Experience for our consumers -‐ Cocktails -‐ Hand Spa -‐ Face Spa
Amsterdam London Hong Kong Paris Tokio
-‐ Develop Brand Awareness -‐ Control experience with the Brand -‐ Try new products
Beauty & Go Lounge
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Highest growth segment
Values Convenience
Increasing concern
Line for men
Focus on trendy-‐urban
Men
Leverage on Gyms and
Fitness centers
Use Silver and Golden package
Promote content of
natural Protein
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Increasing of elder popula7on in Europe
Free cash to spend
Focused on well-‐being
Has palpable concern on health
Line For Mature Women
Focus on Well Being and then beauty
Leverage on specialized magazines
Use respected celebri7es
Target women of 60+
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High Profitability
Complements Current Product Line
Responds to fast-‐pace modern life
Beauty Shots
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Implementa>on Timeline 2016 2017 2018 2019 2020
Off line Expansion
Central Europe
Asia
Usa
La7n America
Online Market
UK
Netherlands
China
Usa
PR
Adver7sing
Public Events
Distribu8on
Prepare Distributor Agreement
Look for local distributors
Look for Online Logis7cs Partner
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Financial Projec>ons
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2016 Budget (in euros)
Market studies 100,000
Management Staff 300,000
Online plajorm 150,000
Flagship stores 300,000
PR 450,000
Events 900,000
2,200,000
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Financial Projec>ons
(in 000's euros) 2016 2017 2018 2019 2020
EBITDA Plan 611 2,806 5,627 8,397 10,554
EBITDA New Plan 663 3,167 9,151 12,122 14,856 Change 52 361 3,524 3,725 4,302 Investment -‐2200 Incremental 52 361 3,524 3,725 4,302 NPV $3,431.77
Cost of capital: 18%
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Risks & Risk Mi>ga>on
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Commercial
• Nega7ve respond from retailers • Cannibaliza7on of online vs offline products
Product
• Flood of market by compe7tors • Quality Scandal • Adverse regula7ons
Marke7ng
• Nega7ve ac7ons by sponsor celebrity/influencer • Price rejec7on by consumer • Poor brand handling by Asian partners
Risk Analysis • Leverage on 3 partners networking • Price and Distribu7on Strategy
• Patent • Make Crisis Management Manual • Follow Industry trends and par7cipate on
commisees, regula7on panels and others
• Create Public Rela7on and Brand Manual • Make focus groups and purchase inten7on
analysis • Create Brand Manual