beco social reader

B E C O Product Presenta1on

www.carloselopez.com

Keep up to date with what’s happening in the world. It’s easy. It’s fun. It’s social.

Carlose Lopez

•  Working with clients defining, planning and execu?ng marke?ng & digital strategies

•  Vast experience in marke?ng, digital transforma?on & change management

Carlose Lopez www.carloselopez.com

PRISA Group

•  World’s leading Spanish and Portuguese language business group in the fields of educa?on, informa?on and entertainment

•  22 countries, reaches 50M+ users •  250+ web sites, visited by 36M+ UMV


PRISA Group: Strategic Objec1ves

Media companies have great challenges to face, they have to embrace digital change in order to compete. •  Audience growth and user engagement •  Digital revenue growth •  Digital mul?-‐device content


PRISA Group: Press Business Unit

•  Vast source of well segmented and defined content

•  Strong market presence in Spain, Portugal and LATAM


B E C O Social Reader Keep up to date with what’s happening in the world.

It’s easy. It’s fun. It’s social.


B E C O Social Reader

•  B E C O is a personalised news service that sits on Facebook and delivers the latest informa?on on reader interests from PRISA and partner sites

•  B E C O learns from user engagement, what s/he clicks on, comments, shares, topics s/he likes and sources s/he values


B E C O How it works


B E C O Product Features

•  Read stories will be instantly shared with friends •  Search box (channels, topics, sources) •  Homepage is updated based on reader ac?vity and what's happening in the world

•  User’s seZngs page •  Available on Facebook, iPhone, iPad, Android, Windows phone and email


B E C O Product Wireframes


B E C O Social reader

•  B E C O allows PRISA and its partners to share its content on Facebook; reach and engage with a larger socially powered audience

•  B E C O increases traffic to PRISA and partners, having a direct impact in adver1sing space revenue

•  B E C O is accessible on mul1ple devices


B E C O Business Model

•  B E C O uses space within the app to adver?se, it doesn’t violate Facebook’s policy

•  B E C O aggregates digital content to Facebook

•  B E C O helps readers to converse, to create content, increases loyalty

•  B E C O allows to grow the fan base


B E C O Business Model

•  B E C O = larger audience •  B E C O = more traffic •  B E C O = more brand engagement / loyalty •  B E C O = more aggregated content •  B E C O = more User Generated Content (UGC) •  B E C O = more adver?sers •  B E C O = more sponsors •  B E C O = more audience insight / real ?me data


B E C O Business Opportunity

•  Facebook is where the audience is



•  Growing smartphone penetra?on



•  News consump?on has a poten?al growth



•  Non-‐computer sources of traffic



•  News are being accessed using mobile devices



•  Social media is used as a source for news


Ideas about strategy, digital, marke?ng, branding, communica?on and e-‐commerce


beco social reader

Technology