become a rockstar

#ContentCura*on @GetCurata

Pawan Deshpande Curata, Inc. www.curata.com

5 Simple Steps to Becoming a Content Curation Rockstar



WHAT: Curation is everywhere


Why curation is relevant now?

Consumers have too much content


But marketers have too little.


What are your content marketing challenges?

2012 Curata, Inc. Annual Content Curation Adoption Survey


A Content Curator is someone who con*nually nds, groups, organizes and shares the best and most relevant content on a specic issue online.

- Rohit Bhargava, Ogilvy


Great content works

The more content you produce, the more likely you are to acquire a customer through content.


The Content Curation Process


WHY CURATE


Curation in Museums

You can create value simply by cura*ng.


2012 Curata, Inc. Annual Content Curation Adoption Survey


Curation Benefits

Revive dropping or stagnant site traffic Improve SEO performance Increase the quantity & quality of leads Reduce lead acquisition costs Enhance thought leadership positioning Lower content creation costs


The combination of curated and original content appears to appeal to readers, which I believe is the reason we increased traffic on the site 100% during the past year. Tim Moran, Editor In Chief, CMO.com, Adobe Systems


SEO takes time

We are very pleased to be listed organically on the first page of end user experience with our site. That was a key goal that has been sustained since earlier this year (so about 6 months after implementation). This was and remains a key metric for us and proves the value. Donna Parent, VP Marketing, Aternity

Updated content frequency

Inbound links Long tail keywords Categorization


If I look at all of our companys curated content for this quarter I had 470 views. To put it in perspective we launched an e-book recently and had 484 downloads and it was considered a wild success. If you were to pay for a program like this, with a media company managing the program for you, it would cost somewhere between $15 and $20k. - Chuck Eberl, EVP Marketing, Connance


We doubled our trac this quarter over last.

We have e-newsleIer open rates of 20-25% & more than doubled newsleIer subscrip*ons in only 4 months!

Ive tried to do this before, and the cost would have been astronomical even just the interface would be $5,000 - $10,000 it would probably require a full-*me sta member working on it we spend maybe 20 minutes to an hour a week working on it.


HOW TO CURATE


1. Iden*fy 2. Find 3. Organize 4. Share 5. Create

Steps to successful curation:


Identify


Find Sources

RSS Feeds News Sites Blogs Trade Pubs TwiIer Journals

Schedule a regular and consistent *me every day to review content.


Organize

Categorize Tag Group Index Archive Recommend

Think like a librarian when organizing content.

Use categories & tags in blog sodware

Make your CTA point to another piece of content

Create digests & roll-up summaries


Share

Website / Microsite Blog Mobile devices Email NewsleIer Embeddable Widgets Feeds Social Media

Share content everywhere your audience is.


Create add value

Annotate Analyze Recap or summary Ask ques*ons, polls Comment


Content Curation & Fair Use

Share only a por*on of the original content

Always aIribute sources Drive visitors to the original publica*on

Follow the Google Rule of Thumb

Create, curate, but never pirate content.


Think beyond your own brand

Include compe*tor content

Include content that may not agree with your posi*on

Need this to become a trusted and reliable authority

You may need to curate compe*tor content to become a thought leader.


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become a rockstar

Documents

getcurata seo

getcurata great content

getcurata curation benefits

relevant content

original content

content curation rockstar

content curation process

content curator