The Institute of iBusiness (IIB)&

Computer Pride Ltd

Certified Members

The Talent Gap

Source: State of Digital Marketing Talent 2014 Report Online Marketing Institute

Digital Marketing

Building eCommerce

WebsitesSearch Engine Optimization

Search Engine Advertising

Web Analytics

Email Marketing

Mobile Marketing

Social Media

Video Marketing

Affiliate Marketing

Podcast Advertising

Blog Advertising

Lead Generation

Certified Internet Marketing Practitioner (CIMP)

Digital Marketing

Career Path1. CIMP (Certified Internet

Marketing Practitioner)2. CDM (Certified Digital Marketer)

Programme Structure

Core Concepts

Key Methodologies

Tools Application

Real–Life Case Studies

Best Practices

CIMP SAMPLE SLIDESModule 4 – SEO (180 slides)

CIMP Preview http://www.youtube.com/watch?v=2Gfjr83P45U&feature=youtu.be

Industry ValidationIIB CyberMarketing Advisory Board

EC-Council

Stephen Murphy

Katrina KlierRajnish Narayanan

Steve Robinson

Ryan CoreyGlobal Managing Director,Digital Marketing & Communications

Accenture Vice President,Marketing & Sales

TrainACE

CIMP Master TrainerEC-Council

Digital Marketing StrategistWSI Canada

Founder/ Marketing Automation & Digital ConsultantBamboo Interactive

Digital-First Marketing Consultant/Founder

Brilliant Metrics

The Paradigm Shift to Digital Marketing

Digital Marketing – the best way of attracting, acquiring and retaining leads

* Kenyans have been recognized as the highest Internet user in Africa

Source: The CMO Survey Org, Feb 2014

Traditional Advertising vs Digital Marketing Spend

Source: Marketingcharts.com

Marketing Spending Plans for 2014

Job Demand - Malaysia

Job Demand - Singapore

Job Demand - Philippines

Job Demand - UK

Job Demand - Middle East

Job Demand - Mexico

Job Demand – USA (Linkedin)

THANK YOU!! ANY QUESTIONS??

Murtaza Esmailjeeemurtaza@computer-pride.co.ke