become the #1 local agent on trulia
DESCRIPTION
Find the recorded webinar at http://learn.marketleader.com/display/learning/Become+the+Number+One+Local+Agent+on+Trulia Special guest A.J. Ackerman is a Trulia success who has transformed his small income into six figures! He'll share strategies to increase your Trulia ranking and turn consumers into clients.TRANSCRIPT
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Market Leader Power Hour
Host: Kris OlsenSr. Trainer, Market Leader
How to Become the Number One Local Agent on Trulia
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• Specific steps you can take to increase your ranking on Trulia • Keys to attracting today’s buyers and sellers • Secrets to turning Trulia into your lead-generating machine
Today You’ll Learn
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www.marketleader.com
• Want how-to’s? Watch the webinar: Free Trulia Tools to Attract More Clients• Go to learn.marketleader.com
Today is a strategy webinar
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TODAY’S FEATURED GUEST
A.J. AckermanCentury 21 Sunbelt Realty
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• Cold calls• Mailings • Get involved in your community• Work your sphere
First: Build your farm
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• Leverage different websites– Personal website– Market Leader website– Blog website
• Educate online buyers and sellers– eBooks – ActiveRain blog– Write news articles
• Get on Trulia
• Go social
Second: Get online
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Use your website as your online hub
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BECOME THE #1 LOCAL AGENT ON TRULIA
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Trulia ranks agents according to what’s important to buyers and sellers• Profile: What’s your expertise?• Recommendations: What do others say about you?• Activity: How many listings have you sold?
– How many listings do you have now?• Q&A: How well do you answer questions?• Local expert: How informed you are on local properties?
Trulia’s point system
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• 30 minutes per day• Do at least three activities per day• Post recommendations, blog, answer questions
How to rank high on Trulia
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• Complete your profile• Post your recommendations• Add your active and sold listings• Answer questions• Blog about your area• Comment on other agent’s blog posts• Try Trulia Pro, Local Ads and Seller Ads
How to rank high on Trulia
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COMPLETE YOUR PROFILE
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• 100% complete profile will give you 20% more views
Receive more leads
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• It’s like online dating– Help people understand who you are– Make it appealing so people want to meet you– What do you do that consumers can relate to?
• What message do you want to send to buyers and sellers?
Make yourself attractive to buyers and sellers
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• Experience and skills– Tell people what you’re good at– Be truthful– Be real– Include your websites and social networking sites
• Make yourself easily found
– Use keywords buyers/sellers look for
Make yourself easily found
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POST RECOMMENDATIONS
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• Get 2.5X more leads with your profile at 100%
Post your recommendations on Trulia
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• Friends• Family• Clients• Past colleagues
Request recommendations!
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• Provide outstanding service• Stay in touch with your past clients• Practice a script
How to build recommendations
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• Are you happy with the service and working with me? • Could you do me a favor? Could you write a recommendation for me?
How to ask for recommendations
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• It keeps you front of mind • You’re sharing an experience
Share your recommendations on Facebook
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ADD YOUR ACTIVE LISTINGS
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Demonstrate you’re an active listing agent
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ADD YOUR SOLD LISTINGS
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Demonstrate you’ve successfully sold homes
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ANSWER QUESTIONS
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• Answer as many as you can• Research the questions• Post your answer
– Answer the question!– Be real– Focus on quality information
Answer buyer and seller questions
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BLOG
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• Post information helpful to your audience
• Build your reputation as a local expert
Share your expertise
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• Buyer interests• Seller questions• Topics specific to your area and market• Community events• Tips for specific interests
Pick helpful topics
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• Suggestions for first time home buyers• How to choose a local realtor• First step to buying a home• Looking for a home• Pricing• Mortgages• How much home can you afford?
First time home buyers
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• Homes in a certain area• Steps to purchasing investment properties• Short sale vs foreclosures• New construction vs. old homes• Buying with cash vs. financing
Buyers
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• Local resources for buyers moving to the area• Local reputable companies• Qualified licensed, insured service professionals
People moving to the area
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• Steps to sell your house quickly• Best ways to sell a home• What are the real estate agent's duties?• How do I choose the right real estate agent?• What to expect during the listing appointment• What to expect after your home is shown
New sellers: The big picture
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• Terms of your listing agreement• Setting the right price• Marketing of the home• Staging your home to sell• Showing the home• Negotiating the sale & different offers• Preparing for a home inspection & appraisal• Preparing for closing
Sellers: Explaining the process
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• Chinese drywall• Water assessments• Flood hazard disclosure and map• Oil spill
Local topics
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• Charity events• Holiday events• Carnivals• Art shows• Movies• Taste of events• Events special to your area
Community events
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• Community sites in your area• City website• Parks and recreation• Events calendar
Do your research
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Link back to your website
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COMMENT ON OTHER AGENTS’ POSTS
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• Give and receive referrals through Trulia
This is a referral business!
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PAID OPTIONS ON TRULIA
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• Be featured as the agent to contact on your listings• Receive leads from more areas
Trulia Pro
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• Reach local buyers and sellers• Receive quality leads• Build your brand online
Local Ads
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• Reach local sellers• Win listings• Build your brand
Seller Ads
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www.marketleader.com
• Complete your profile• Post your recommendations• Add your active and sold listings• Answer questions• Blog about your area• Comment on other agent’s blog posts• Try Trulia Pro, Local Ads and Seller Ads
How to rank high on Trulia
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RESPOND TO LEADS ON TRULIA
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• Respond within 5 minutes• Download the Trulia agent app• Lead didn’t respond? Try again. • Put them on a campaign
“All leads are good leads. It’s what you do with them that matters.”
Respond to leads on Trulia
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• Answer their questions• Ask if they’re working with an agent• Put the lead on listing alerts• Give them your contact information
Be helpful on the phone
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• Set up Trulia so your leads go directly into your Market Leader system• Manually add the leads who contact you directly
Put your leads into your Market Leader system
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• Set them on the Market Insider eNewsletter• Put them on listing alerts• Start them on a campaign
Send value via email
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TIPS FOR SUCCESS
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• Commit to consistency• Provide outstanding customer service – online and in person• Be positive• Focus on one tool at a time
Tips to succeed on Trulia
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Today You Learned• Specific steps you can take to increase your ranking on Trulia • Keys to attracting today’s buyers and sellers • Secrets to turning Trulia into your lead-generating machine
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• Complete your profile• Add all your recommendations• Manage your active and sold listings• Answer questions• Blog• Watch today’s recording
www.marketleader.com/best-practices
Next Steps: Become the Number One Local Agent
Please fill out the post class survey!
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• View Trulia online support • Email Trulia support: [email protected]
Get support in your success
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JOIN US NEXT WEEK!Generate and Convert more leads with Jerimiah Taylor Proven ways to generating seller leads Essential keys to convert leads into listings
Jerimiah TaylorSan Diego, CA and
Tucson, AZ
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THANK YOU!!It’s been wonderful working with you!!
Let’s connect: www.linkedin.com/in/krisKolsen
Host: Kris OlsenSr. Trainer, Market Leader
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Want More?• Class Notes: Fill out post-class survey• Customer Support: 1-877-450-0088• Visit Learn.MarketLeader.com:
– Power Hour Recordings & Handouts– Short Tutorials
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Market Leader Power Hour
How to Become the Number One Local Agent on Trulia