become the obvious hire all material contained within this powerpoint presentation and accompanying...

Become The Obvious Hire

All material contained within this PowerPoint Presentation and accompanying audio recording of the live presentation are protected by Copyright 2008 Dr. Ron Capps,

the School of Social Marketing and ObviousHire.com

As You Approach Graduation or Seeking Employment, Are you wondering…

• Where do I begin?• How do I get noticed and stand out?• Is it possible to compete with others for the job

I want?• How can someone like me use this stuff?• Can I justify what I do to others?• Can I have a potential impact on the way a

potential employer, college or graduate school views me?

• Why should I listen to Dr. Ron Capps about how to productively use Social Media?

Are You Unknown? Brand Yourself Now!• Elsom Eldridge, Jr (aka the Obvious

Expert's Expert) – • Certified Professional Consultant, and he is

a nationally recognized authority on the marketing and management of professional practices.

• Mr. Eldridge's background also includes three years as Coordinator of Arts and Humanities for the Montana Office of the States Superintendent (State Department of Educations)

• He has authored more than three dozen books, audio and video learning packages, research reports, booklets, and recently, he and his son, Mark, authored the best selling: How To Position Yourself As The Obvious Expert.

• He holds a Master's Degree (Ed.M.) in Education from the Harvard Graduate School of Education.

Importance of Critical Awareness and Creative Use of Social Media to Getting

Hired

• Do potential employers and Graduate Schools pay attention to social media sites when evaluating potential candidates?

• What are the potential negative outcomes?

• Is it possible to use social media platforms to brand yourself as the obvious hire?

Tim DeMello of Ziggs

When DeMello was asked if he does an Internet search for online profiles when he chooses whom to hire, he replies, "Of course. Everybody does."

DeMello estimates that about 20 percent of companies are secretly scanning online profiles before they interview applicants. What they often find is shocking — including profiles that detail drug use, orgies and illegal behavior

Tim DeMello observes...

"I think some of these sites out there are going to be the most expensive free Web sites to their careers that they've ever

seen"

Employers are looking. What about Colleges & Universities?

Increasingly, college recruiters and employers review the Internet, primarily applicants’ social networking sites and blogs, as part of a background check on prospective students and employees. An Internet search or search of social networking sites enables access to potentially damaging online postings that may jeopardize your entry into colleges, internships, and professional positions. Those who present themselves as partiers, substance users, sexually promiscuous, anti-authority or volatile can be flagged and denied entrance to colleges and places of employment.

http://www.theantidrug.com/E-Monitoring/social-networking-sites.asp

Meet Intern Kevin Colvin

Kevin’s email letting supervisor’s know he would not be able to be at work.

What Kevin’s Colleagues Shared With His Supervisor the Day After Kevin Failed to Come to Work

Email Response to Kevin from Paul…His Supervisor

Potential Negative Consequences

• According to CareerBuilder;

• Of those hiring managers who have screened job candidates via social networking profiles, one-third (34 percent) reported they found content that caused them to dismiss the candidate from consideration. Top areas for concern among these hiring managers included:

• 41% - candidate posted information about them drinking or using drugs• 40% - candidate posted provocative or inappropriate photographs or information• 29% - candidate had poor communication skills• 28% - candidate bad-mouthed their previous company or fellow employee• 27% - candidate lied about qualifications• 22% - candidate used discriminatory remarks related to race, gender, religion, etc.• 22% - candidate’s screen name was unprofessional• 21% - candidate was linked to criminal behavior• 19% - candidate shared confidential information from previous employers

Having Seen the Negative Potentials, Are There Any Positives to Using Social

Media?According to the CareerBuilder.com Research: Social networking profiles gave some job seekers an edge over the competition.Twenty-four percent of hiring managers who researched job candidates via social networking sites said they found content that helped to solidify their decision to hire the candidate.

Top factors that influenced their hiring decision included:

* 48% - candidate’s background supported their qualifications for the job

* 43% - candidate had great communication skills

* 40% - candidate was a good fit for the company’s culture

* 36% - candidate’s site conveyed a professional image

* 31% - candidate had great references posted about them by others

* 30% - candidate showed a wide range of interests

* 29% - candidate received awards and accolades

* 24% - candidate’s profile was creative

So what’s the best course of action? Use your online profile to your advantage!

According to “Who's Watching” -

Treat it like a free place to promote yourself personally and professionally while staying connected with both nearby and far-flung friends, relatives, colleagues, and acquaintances. When applying to schools or conducting a job search, this is particularly true.

http://www.whoswatchingcharlottesville.org/social.html

How to Turn the Social Media to Your Advantage

* If you mentioned on your resume that you volunteer in your community, can speak another language, or travel for work or pleasure—then “round out” your claim by backing it up online.

* Share photos of your recent trip, or of you doing community service work.

* Similarly, if you have expertise in a certain subject area, create an online “portfolio” of sorts: post links to items you’ve written or developed or artwork you’ve created. This way, if they search for you online and find you—and again, statistics show that increasingly that’s exactly what’s happening—what they discover will actually bolster your application!

http://www.whoswatchingcharlottesville.org/social.html

According to the CareerBuilder.com Survey...

"Hiring managers are using the Internet to get a more well-rounded view of job candidates in terms of their skills, accomplishments and overall fit within the company," said Rosemary Haefner, Vice President of Human Resources at CareerBuilder.com. "As a result, more job seekers are taking action to make their social networking profiles employer-friendly. Sixteen percent of workers who have social networking pages said they modified the content on their profile to convey a more professional image to potential employers."

Haefner recommends the following tips to keep your online persona in

a favorable light: 1) Clean up digital dirt. Make sure to remove pictures, content and links that can send the wrong message to a potential employer before you start your job search.

2) Update your profile regularly. Make sure to include specific accomplishments, inside and outside of work.

3) Monitor comments. Since you can’t control what other people say on your site, you may want to use the "block comments" feature.

4) Join groups selectively. While joining a group with a fun or silly name may seem harmless, "Party Monsters R Us" may not give the best impression to a hiring manager. Also be selective about who you accept as "friends."

5) Go private. Consider setting your profile to "private," so only designated friends can view it.

A Key Thing to Remember...

“It’s not who you know. It’s who knows you.”

- Jeffrey Gitomer

What Have We Learned?

Potential employers and Graduate Schools are paying attention to social media sites when evaluating potential candidates?

There are potential negative outcomes if you use social sites incorrectly

It is possible to use social media platforms to brand yourself as the obvious candidate

What I Want You to Do Before the End of Today Is...

Register at ObviousHire.com and download this Presentation with additional tips on the following slides and a special guide

that shows you how you can begin the process with a “Shockingly Simple 'Economy of Action'.”

What is Social Media and How Can it Benefit Me?

• Social Media is a Fancy Term for Something that We’ve Done Since the Beginning of Time.



• Current Technology gives you the tools that you need to connect, succeed and prosper!




• Social Media Platforms are the fields that you have been given to sew the seeds for a crop of potential abundance.




• Social Media Platforms are the fields that you have been given to sew the seeds for a crop of potential abundance.

• Humans aren’t Elephants and you don’t have to wait 22 months for your results…IF you DO IT NOW! Results can be virtually instantaneous!

What Are the Social Media Platforms You’re Talking About?


• Blogs – Both Stand Alone Blogs and those attached to Social Network Sites and traditional web sites



• Micro-Blogs – Twitter, Rejaw, Plurk, Pownce, Jaiku and Tumblr




• Social Bookmarking Sites – Delicious, Digg, StumbleUpon, Diggo




• Social Bookmarking Sites – Delicious, Digg, StumbleUpon, Diggo

• Social Networking Sites – MySpace, Bebo, Facebook, Friendster, Orkut, etc


• Authority Platforms – Squidoo, HubPages, Gemzies, NetVibes



• Video Sharing Sites – YouTube, Google Video, Photobucket, Veoh




• Audio and Video Broadcasts – Podcasts, BlogTalkRadio, Ustream, Moglius





• Teleseminars and Webinars - SlideShare






• Entertainment & Photo Sharing – Flickr, Fotolog, Slide, Pandora, iLike, NetFlix






• Entertainment & Photo Sharing – Flickr, Fotolog, Slide, Pandora, iLike, NetFlix

• Media Releases, Media Rooms and PR

I Don’t Have the Time to Tend All of These Social Media Fields!


• Why they call it Farming



• The Role of Farming in the creation, nurturing and growth of your online and offline businesses.

“You have to sew the seeds to have the Harvest!”

- Me



• The Role of Farming in the creation, nurturing and growth of your online and offline businesses.

• I’ll show you tools that run better than a “Deere” and eliminate the need for a Mule and a Plow

The John Deer AlternativesPing.FM

Shareaholic

PixelPipe.com

Social Aggregators

Other Social Aggregators

• SecondBrain• Iminta• YoSooy.com• Lifestream.fm• Profilactic.com• SuprGlu.com• MyBlogLog

• The Traditional Family Farm has given way to the Corporate Farm, however, there are still some very profitable niche farms and groups of farmers that have bonded together in collectives and co-operatives and are thriving!

• Learn to become part of the “Spider” Buffet• Without the Farms and our ability to grow crops, we

will cease to exist!

Everything in life goes through a process.

If you have a baby in 3 months instead of 9 months, it is a problem and not a blessing

Don’t Take Your Possibilities to Heaven!

Elsom Eldridge, Jr. Discusses His Web 2.0 “Obvious Expert”

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