becoming a change leader
Post on 21-Oct-2014
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Project Managers (PMs) are on the front lines of organization change. Yet the statistics on change are dismal. McKinsey Quarterly reported that only 38% of leaders believed their recent transformation effort was better than somewhat successful. And the project success rates (coming in on time, within budget, and to scope) are lower than anyone would like. Clearly, there's room for improvement. In this engaging, participatory session, participants learned about what it takes to become successful change leaders. Specifically, we discussed: • The one method that makes a change initiative 10 times more likely to succeed. • The six ways of creating change in organizations. • How PMs can use the six way to help create change. • How PMs can choose the best fit for their project. This session was presented at the PMI Mass Bay Professional Development Day on May 5, 2012. More: http://partneringresources.com/building-networks-to-support-change-leadership/TRANSCRIPT
PMI Mass Bay
Professional Development Day
May 5, 2012
Maya Townsend, Founder
Partnering Resources
Becoming a Change Leader (Yes, You!)What You Need to Lead Your Organization to Achieve its Change Goals
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Learning Objectives
• The one method that makes a change initiative 10 times more likely to succeed.
• The six ways of creating change in organizations.• How PMs can use the six way to help create
change. • How PMs can choose the best fit for their
projects.
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Maya Townsend
• Founder & lead consultant, Partnering Resources► We help organizations solve complex collaboration problems
• Former instructor in Boston University Corporate Education
Center’s PM Certificate Program ► Now: Leadership, strategy, collaboration, alignment and change
• Published author► CIO.Com, Chief Learning Officer, Mass High Tech, Talent
Management, and other magazines and journals
► Serves on the Editorial Review Board for OD Practitioner, the
premier organization development practitioner journal in the
United States
• Likes chocolate a lot
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Pace of Change is Increasing
81% of managers say the pace of change has
increased compared to the pace 5 years ago
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PMI Says: “PMs Make Change Happen”
Project managers are change agents
• They make project goals their own
• They inspire a sense of shared purpose within the project team
• They enjoy the organized adrenaline of new challenges
• They enjoy the responsibility of driving business results
Definition: PMI
But how?
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And Along With Change Comes…
More complexity
More uncertainty
More volatility
50% 55% 60% 65% 70%
60%
65%
69%
Data: IBM (2010) “Capitalizing on Complexity.”
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Moving Beyond…
Image: Unknown.
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Experiences with Change Leadership• Think of a change leader
you admire• Turn to the person sitting
next to you• Identify: What does the
change leader do (behaviors) that help people change?
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Using 4+ techniques leads to
10 times greater likelihood of successGrenny, Maxfield, & Shimberg, MIT Sloan Management Review, Fall 2008
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Ways to Create Change
Individual Social StructuralIndividual:
Increase staff
motivation and
ability to change
Social: Create
social networks and
relationships that
value and reward
change
Structural: Ensure
that the environment
supports change
Model adapted from Grenny, Maxfield, & Shimberg, MIT Sloan Management Review, Fall 2008.
ABILITY
MOTIVATION
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INFLUENCING CHANGE AT THE INDIVIDUAL LEVEL
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I-M: Link to Mission & Values
Model adapted from Grenny, Maxfield, & Shimberg, MIT Sloan Management Review, Fall 2008.
Link to Mission and
Values
For Individual Motivation
Help people link change to the mission and values
Techniques:Public testimonialsStorytellingFuture mapping
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I-A: Overinvest in Skill Building
For Individual Ability
Help people build skill over timeOverinvest in Skill-Building
Model adapted from Grenny, Maxfield, & Shimberg, MIT Sloan Management Review, Fall 2008.
Techniques:Periodic trainingImmediate feedback WebinarsSimulations
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INFLUENCING CHANGE AT THE SOCIAL LEVEL
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So-M: Use Peer Pressure
For Social Motivation
Create social momentum Use Peer Pressure
Model adapted from Grenny, Maxfield, & Shimberg, MIT Sloan Management Review, Fall 2008.
Techniques:Engage informal leadersTrain all informal leaders to model the new behaviorsInvolve the “squeaky wheels” earlyReinforce leadership commitment to change
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So-A: Create Social Support
For Social Ability
Make sure support is there when people need it
Create Social Support
Model adapted from Grenny, Maxfield, & Shimberg, MIT Sloan Management Review, Fall 2008.
Techniques:On-the-job coachingCreate special reinforcement for tough challengesCreate easy ways for people to get help
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Stronger Networks & Project Success
• 93% of successful change initiatives were led by people with very strong / strong personal networks
while• Only 27% of less successful change initiatives were led by people with
very strong / strong networks
Very Strong36%
Strong57%
Successful Projects
Strong27%
Less Successful Projects
Data: NEHRA / Partnering Resources study (2009).
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INFLUENCING CHANGE AT THE STRUCTURAL LEVEL
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St-M: Align Reward Systems
For Structural Motivation
Help match motivation to the message
Align Reward Systems
Model adapted from Grenny, Maxfield, & Shimberg, MIT Sloan Management Review, Fall 2008.
Techniques:Link formal rewards systems to the changeMake clear the consequences of not changingFind informal ways to recognize changeHold people accountable
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St-A: Change the Environment
For Structural Ability
Make the environment match the message
Change the Environment
Model adapted from Grenny, Maxfield, & Shimberg, MIT Sloan Management Review, Fall 2008.
Techniques:Change the workplace to remove obstaclesProvide software or other enabling toolsShare information and measures
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PUTTING IT ALL TOGETHER
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Putting It All Together
• Which techniques are you
most likely to use to
influence change at work?
• Which techniques might
you add to your toolkit?
• How does all this relate to
your current projects?
• What are your next steps?
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Where To Go From Here• Ackerman Anderson, L., Anderson, D., & Marquardt, M. (2003). Development, Transition, or
Transformation? OD Practitioner. • Bridges, W. (2003). Managing Transitions (2nd Ed.). Cambridge, MA: Perseus Books.• Gartner, “Planning and Managing Change in the IT Organization: Case Profile Study.” For
Gartner clients only.Grenny, J., Maxfield, D., & Shimberg, A. (2008). How to Have Influence. MIT Sloan Management Review. Ibarra, H. & Hunter, M. (2007). How Leaders Create and Use Networks. Harvard Business Review.
• Kotter, J. (2007). Leading Change: Why Transformation Efforts Fail. Harvard Business Review. Spreier, S. W. Fontaine, M. H. & Malloy, R. L. (2006). Leadership Run Amok. Harvard Business Review.
• Townsend, M. (2007). Becoming a Change Leader. CIO.Com. Available at http://bit.ly/HIWqh. Townsend, M. (2009). Leveraging Human Networks to Accelerate Learning and Change. Chief Learning Officer. Available at http://bit.ly/L4NRS.
• Townsend, M. (2011). People Problems? Keep Your Human Network Up and Running! Available on http://www.cio.com .
• Vinitsky, M. H. & King, A. S. (2006). Change from the Employees’ Perspective: The Neglected Viewpoint. OD Practitioner.
• Warrick, D. D. (2009). Developing Organization Change Champions. OD Practitioner.
Becoming a Change Leader (Yes, You!)What You Need to Lead Your Organization to Achieve its Change Goals
What questions do you have?