becoming a cloud provider
DESCRIPTION
Learn how Opus Interactive successfully transformed itself from a traditional service provider to a cloud provider, creating new revenue streams from public and virtual private cloud offerings.Opus Interactive's cloud business has grown from just two percent of its revenue in 2006 to more than 85 percent today. The changeover to cloud operations has reduced IT sprawl by 70 percent and resulted in cost savings, increased reliability, and the ability to scale on demand - hallmarks of a well-run cloud and, more importantly, competitive advantages that are passed on to customers.Opus Interactive VP of Sales and Operations, Jeremy Sherwood, shares practical insight on what it takes to become a cloud provider - from challenges to overcome to key technologies that get you there faster.TRANSCRIPT
Becoming a Cloud Provider
Presented by: Jeremy SherwoodVP Sales and OperationsOpus Interactive
Speakers
Jeremy SherwoodOpus InteractiveVP of Sales and OperationsPresenter
Larissa FairScienceLogicSenior Online Marketing ManagerHost/Facilitator
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Who is OI
Why Cloud?
Technology
Public, Private, Hybrid
Results
Tips
Agenda
Who is Opus Interactive?
Opus Interactive is a Managed Service Provider.
Basic Hosting, VDS/VPS, Dedicated Servers, High Cap. Bandwidth, SAS, IAAS, DR/Backups, Colo, etc…
Modular Data Center Design with Modular Services
1998Acquired Microsoft® Gold Certified Partner specializing in Hosting Solutions, Advanced Infrastructure Solutions, Networking Infrastructure Solutions, Information Worker Solutions, Security Solutions and Unified Communications Solutions. Active member of the Service Provider License Agreement (SPLA) Program.
Service Provider Path to the Cloud
Finished the build of current Micro Data Center.
Partnered with Lefthand Networks and installed first Virtual SAN Cluster. First LeftHand
Networks Authorized Service Provider.
Testing and implementing vCloud as Certified Beta Service Provider for VMWare.
2005Became an EM7 Customer.
First VMware Service Provider Partner (VSPP) with VMWare.
Certified member of the Managed Services Accreditation Program (MSAP) through MSP Alliance.
First HP BladeSystem Solution Builder Partner, HP's Developer Solution Partner Program (DSPP), HP Blade Systems Solution Builder.
HP Certified Beta Server/Infrastructure Tester.
Rolled out VDS and VPS on Multiple Platforms.
2010Started New Data Center Build in PDX.
The Definition of Cloud from NIST
Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three service models, and four deployment models.
Definition taken verbatim from: http://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.doc
5 Essential Characteristics of Cloud
1. On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider.
2. Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs).
3. Resource pooling. The provider’s computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines.
4. Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time.
5. Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported providing transparency for both the provider and consumer of the utilized service.
US Public IT Cloud Services
Source: IDC
Global Cloud Services
Source: Gartner
The Cloud Computing Opportunity
1 2 3 4Growth Modular Cost | Profit
Growing without having to build more Data Center Room.
Build as you grow, not build and hope they come.
Adaptable to various requirements with little effort.
Keep point of entry for clients low while keeping profits high.
Flexible
What we are looking for…
What do we do as IT Professionals? Provide Service or Utilities?
How does knowing this change the way we do business?
How do we adapt to customers needs?
How do we invest in a technology that constantly changes and is outdated the moment you install it?
How do we manage the new cloud infrastructure which is a shared, dynamic, constantly changing infrastructure which needs to scale up and down, on-demand?
Big Box Store Idea: BULKStorage / Power / Upfront Cost / Out of date software / Not that modular
Used/ White box/ 100% Open SourceLack of parts / time to find replacement parts / Software?
If you build it they will come.. High Risk... Unemployment... Look at the .COM era
Technology
Cloud Technology Platform
Modular
Flexible
Adaptive
Cost-Effective
Virtual Private or Public Cloud
Two Headed Monster
Photo Credit: Sesame Street
The Problem and the Solution
Photo Credit: The Simpsons
• Reliability – Less maintenance, SLA credits virtually ZERO• New revenue stream – 85% of business is cloud services• Efficiency & Cost Savings – Reduce IT sprawl by 70%
The Results
• Cloud Platform – Virtual private, IaaS, Hybrid cloud offerings• Differentiation – Additional value-added IT services enabled
transparency, multitenancy, bandwidth billing, SLA accountability and auto-provisioning
The number one question prospective customers ask me is how are we different.
The Results
1. The Right Cloud Product Mix2. Technology Focus – Build on the Right Platform3. Technology Innovation4. Technology Partners5. Wrap Value-Add around a Holistic Solution6. People are Everything
Tips for Becoming a Cloud Provider
Questions
For more information, please contact…
ScienceLogicwww.sciencelogic.comTwitter: @sciencelogic
Email: [email protected]: 703.354.1010 or 800.SCI.LOGIC
Opus Interactivewww.opusinteractive.comTwitter: @opusinteractive
Email: [email protected]: 503.972.4014 or 866.678.7955