© Strictly Social 2011© Strictly Social 2011

Digital PAMale Individual

Eco Expert (Sustainability)

Position online as an Eco Opinion Leader Manage Blog, Twitter & Linked In profiles

Double site trafficConnect with Eco communities & influencers

Reduce Blog bounce rate by 30%

Strictly Service:Customer:Industry:

Brief:

© Strictly Social 2011

I want to change the world. I have amazing ideas,

fantastic content, lots of great images but no idea how to get these things out to the public…

Client statement:

© Strictly Social 2011

Our customer is far brighter than us but simply didn’t know how to use social media tools to get the right messages in front of the right people at the right time.

They had used social media, but never really got off the starter blocks. It became a chore, time consuming and confusing.

So what did we do? …

© Strictly Social 2011

Set up a Twitter account, researched relevant people, found industry specialists and engaged in conversation

Built a Facebook page to showcase ideas. Monitored and managed this space

Repackaged Blog content optimised for web, reposted, found relevant comments and embellished as the client

Dug up all promo videos, conferences, talks and created a branded YouTube page

Put together a LinkedIn group, where industry professionals could debate, discuss and share clever things

© Strictly Social 2011

• Web traffic doubled• Readers now spend an extra 2 minutes on the site• People are interacting and engaging with content daily• Our client is now considered an opinion leader in the Eco arena (Quoted,

asked to speak & published externally)

Results Within 3 Months