by Pamela, Sid, Saori, Shecoya, Pam

● A campaign to support the documentary film Becoming More Visible

● To generate a healthy conversation about LGBTQ issues

● To spread awareness about the transgender and non-conforming

youth community

● Use the power of the selfie to bring light to important issues

● To create a place where you can safely say who you are in a photo

● To create a safe online community for transgender and non-

conforming youth

Strategies

● Posting content on social media platforms to maintain and increase

engagement

● Building a campaign brand (images, flyers, and targeted communication)

● Reaching out to communities, influencers, and the media

● Participating at events

● Engaging in conversation with fans/followers to build and maintain

relationships

● Involving the film subjects to build a strong online community

@BMVTheFilm#Whosyourselfie

∙ engage with followers of the film

@Whosyourselfie#Whosyourselfie

∙ post the selfies and news about the campaign

WhosyourselfiebecomingmorevisibleBecoming More Visible

∙ Launch #whosyourselfie campaign∙ Facebook Ad/Boost

Social Media Platforms

Launch the Campaign on Nov 1

#whosyourselfie Facebook and Instagram

Original Image Content: Logo, Instruction, Collage

Whosyourselfie Facebook

141

Becoming More Visible Facebook

400

0

363

136 165

@bmvthefilm Twitter

@whosyourselfie Instagram

75total

#whosyourselfie posts

#whosyourselfie posts

#whosyourselfie posts

Media Coverage

#whosyourselfie: Participants Feedback

“If any of them need someone to vent to without judgment, feel free to let them know Dani and I are always happy to lend a friendly ear. We've both endured homelessness, physical violence, bigotry, suicide attempts, and beat addictions we were using to numb ourselves in the early years. If we can make it, so can they.” Penelope Lapin

● Word of mouth

● Searching trans related topic

● Saw their friends’ posts

● Decided to participate because they thought it was a great idea

What we learned

● To create an impact on social issues, we have to have a

strong social media presence

● Content can make or break a campaign

● People will support social awareness campaigns

● The more you put in, the more you are going to get

Next Step

● Create budget for the campaign to reach expectations

● Create the voice of #whosyourselfie / determining language that

#whosyourselfie will be using

● Give people reasons to participate

● Stay engaged with supporters

● Create a solid foundation across various platforms

● Create more original contents

THANK YOU GUYS !!