bedsidetv - patient engagement solution based on iptv

BedsideTV

Investor Presentation04/15/09 v.9.4

TM

Copyright 2008 Calance Corporation | Private & Confidential

• BedsideTV Overview• Key Benefits• Market & Opportunity• Differentiators• System Components• Development Status• BedsideTV Costs• Screen Shots• Partners• Contact Information

Table of Contents


BedsideTV Overview

“ BedsideTV is a new comprehensive technology providing hospitals, clinicians, medical staff, patients and their friends and family with tools to educate, entertain, increase patient safety and regulatory compliance utilizing bedside televisions. BedsideTV enables hospitals to excel in patient safety, patient care, patient satisfaction and clinician productivity.”


BedsideTV Key Benefits

Significant increase in patient care Higher percentages in patient satisfaction Boost in clinician productivity

Ability to generate additional revenue streams Increased customer loyalty


Target Market & Market Opportunity

• 76,000,000 births in the United States from 1946 to 1964 known as the “aging” baby boomers

• 8 million beds in the United States of America alone• Target market of beds requiring more than just Cable TV is

currently 99% unoccupied• Average base TV system cost to customer is $3-$5 per day/per

bed• Assuming 80% occupancy (the average in LA area) the total

market is worth $11,680,000,000 annually • Some hospitals recover these costs directly from patients,

some indirect through room charges and some absorb it


Market Evaluation & Stage

• Most Patients TV’s are provided as Cable TV using devices rated as low emitting and using fixture and hand set controllers that conform to regulation and normal patient room functions

• BedsideTV offers additional functions to TV• Current top two competitors (with additional functions) have

spent the last ten years educating the market that the TV is a communication device not just an entertainment device

• 1% of the market is currently taken by “supplementary” service competitors


Market Evaluation & Stage

• Competition is 12-24 months away from crossing the “chasm” • Between 2009 and 2010 the market will be entering the early

majority phase of the adoption life cycle


Current Market Options

GetWell:)Network• First to market - founded in 1999• 8,400 beds installed• $1,000 capital outlay per bed (not including TV & cabling)• $3-$5 per bed per day fee on base system• Full time GWN account manager on site supporting system• Unknown yearly maintenance fee based on size of facility• 5-7 year contracts• Dell partnership for equipment and support• Observations

• Good interface, good marketing, good branding, clear messaging, large organization, high overhead, currently laying off employees, promoting integration services but none have been delivered.


Current Market Options cont….

Skylight Healthcare Systems - ACCESS™• Second to market - founded in 1999• 14,000 beds installed• $100,000 customization fee • All equipment provided with no capital outlay (not including TV &

cabling)• $3-$5 per bed per day fee on base system• No maintenance fees • 5-7 year contracts• Observations

• Poor interface, poor marketing, poor branding, lean organization promoting integration services that are all coming in the future.

• “Not considered a contender by the marketplace” - PPH hospital of the future


Current Market Options cont….

Non-Interactive Patent Care Market(Charges levied to patients)

• John Hopkins • $10.00 a day for combined TV and Phone access

• University of Rochester Medical Center • $7.00 a day for combined TV and Phone access

• Jefferson University • $4.00 for TV and $4 for Phone access

• Binghampton General (NY State) • $7.00 a day for TV access

Why BedsideTV ?TM


BedsideTV System Hardware

Core System• Premium digital television with integrated set top box• BedsideTV pillow speaker (compatible with all nurse call systems)

• One application server in the data center• Any internet accessible workstation

Hardware Options:• Wireless headphones• Gaming console• Apple iPod dock


BedsideTV Differentiators

• Low hardware and upfront capital expenditures• Proprietary IP over Coaxial - eliminating CAT5/6 wiring costs• Complete HIT integration with current and legacy hospital systems• System weighted 10% entertainment 90% information integration• Service orientated architecture allows hospital IT team to add

integration code• Installation time and impact upon hospital IT team is nominal• Additional revenue for hospitals via services offered to patients• Partnerships with technology trend setting leaders; Apple Computers,

Sony Electronics, Panasonic, etc..

and many more…..


BedsideTV Core Differentiators

CAT5/6Coaxial

Flexible wiring/networking options enables BedsideTV to utilize your current infrastructure.

1) 100% IP over coax DOCSISData Over Cable Service Interface Specification

2) 100% IP over CAT5/6

3) Combination of both


BedsideTV Core Differentiators

BedsideTV has the flexibility and power to integrate out

of the box to the majority of hospital information systems Information Integration to Hospital Information Systems

ADT, PAC, eRx, CPOE, LIS, Edu, Billing, Cardio, RIS, DSS,

MUSE, Scheduling, Nutrition, Customization, Other

BedsideTV offers state of the art in-room entertainment Entertainment

Movies, TV, Music, iPod, Games etc.


BedsideTV Integration Comparison

Top level examples:• Out of the box

language support• Fast efficient

integration


Entertainment Content

• Utilize existing hospital content: cable, satellite etc.• Ability to replace and or add new HD or SD content• Customizable channel line-up

– Local channels – Premium sports packages– Bi-lingual packages

• Movie packages– Near video on demand and video on demand

• Free-to-guest and or pay-per-view


Apple iPod/iPhone Integration

• BedsideTV is integrating with Apple iPod• Familiar technology from home into the hospital• Patient can view all their content (music, movies, tv shows etc.)

directly on the in-room television• No syncing• Connect via a bedside 30pin docking station/jack • Power through the docking station allows for 24/7 usage


Patient Education

• BedsideTV allocates appropriate categorized digital patient education content to the patient’s television obtaining this pertinent disease category through HIS

• BedsideTV has partnered with best in class educational content vendors providing a broad educational a la carte offerings

Disease, injury and surgical videos that describe each condition Counselling for smoking, drug awareness, and support groups Rehabilitation programs Exercise programs Nutrition programs Post-hospital guidance for recovery And many more categories……


BedsideTV Patient Portal

• BedsideTV enhances transitive care and/or transition management through the world wide web

• Parents and guardians of minors can monitor content and information displayed in the room via our portal

• BedsideTV’s web based patient portal enables uninterrupted communication with the patient after discharge

– Disease classification, Discharge medications– Continued care dialogue, Notifications– Support forums/chats, Care provider contacts

• BedsideTV can be integrated into the hospitals existing web site providing a transparent interface and brand

BedsideTV CostTM


BedsideTV Application Pricing Model

• Installation and Configuration Setup Charge• $100,000 - $150,000 industry standard fee

• Fee per bed per day• $3 - $5 industry standard base fee

• Increasing integration COMM points for increased revenue

• Integration with HIS applications = More COMM points • The base fee includes 1 COMM point (ADT - admission discharge

and transfers). • $0.25 per additional com point per bed/per day


BedsideTV Entertainment Pricing Model

• Many media variables ranging from limited content, supplementing existing content or extensive content offerings

• For modelling purposes we have gone with a modest offering: • 12 movies, 25% of which are replaced every month• Looping audio content • Enhancing existing content quality and content supplementation

• BedsideTV has partnered with a company that will handle the physical hardware installation on-site

• Partner installs, maintains and services five star hotels around the globe - Mandarin, MGM, etc..


BedsideTV - Screen Shots

List of languages shown on the welcome screen is configurable.

Only the installed language pack will be

enabled.



List of health videos comes from a master reference table (ICD9 codes mapped to the

health videos)



List of physicians and nurses will come from a reference table mapping list of physicians, nurses

to a unit (bed group).


Physicians can unlock specific screens in the

patient room for discussion


Physician can decide which results to share with

the patient


Specific results can be shared with the patient for

treatment discussion


BedsideTV - Screen Shots Survey Module


BedsideTV - Screen Shots Ad Insertion


BedsideTV - Screen Shots JCAHO/CMS


BedsideTV Partners

Many more…


BedsideTV Partners cont…

Many more…


Contact Information

Gaurav GargCTO, Calance Corp. (Products Division)

Cell: +1-(818) 620-0329Email: [email protected]