BEEHIVEENTREPRENEURSHIPFOR ALL MOOCA University of Cebu Case Study

PresentationOutlineWhat is BEEHIVE MOOC?

Challenges

Dissemination Strategies

Recognition of the MOOC Passers

Providing Support for BEEHIVE MOOC Learners

UC BEEHIVE MOOC Results

Beyond BEEHIVE MOOC

What is BEEHIVE MOOC?A massive open online course on Entrepreneurship offered by BEEHIVE project to PC HEIs'students, graduates and staff. Goal: to build consciousness in academic settings of the student start-up initiatives’game changing role in view of graduate employability, youth unemployment combat andeconomic growth as well as to promote and inspire students’ personal renewal throughentrepreneurial skills and knowledge improvement A successful MOOC learner receives a Statement of Accomplishment with 3 ECTS. Implementation Period: April 30 - June 8, 2018

ChallengesHow to get at least 400 UC students to enroll in the MOOC as required by

BEEHIVE Project?

How to keep the students coming back to the BEEHIVE MOOC week after

week?

How to reach 20% successful MOOC passers as required by BEEHIVE

Project?

1.

2.

3.

Dissemination Strategies

Recognition of the MOOC Passers

Providing Support for BEEHIVE MOOCLearners

Dissemination StrategiesGet the buy-in & support from the right people1.

University President/Chancellor

Vice-Chancellors

Directors

College Deans

Entrepreneurship professors

Dissemination Strategies2. Conduct massive offline promotion of the BEEHIVE MOOC

BEEHIVE Campus Caravan, 743 total students attended

Student Congress, 3500 total students attended

Classroom Campaigns, 340 total students attended

Dissemination Strategies3. Utilize the university digital marketing channels to achieve a

wide reach of target learners.

Content Planning for Social Media (Facebook Pages & Groups,Twitter)

Newsletters

Providing Support for BEEHIVE MOOCLearners

UC BEEHIVE MOOC Laboratories1.

3 computer laboratories with dedicated internet connection

can accommodate 45 students per laboratory

opens 7:30 AM to 9:30 PM, Monday - Saturday

Providing Support for BEEHIVE MOOCLearners

2. Weekly updates of the BEEHIVE MOOC statistics - number of

registered learners vs. number of active registered learners

3. Weekly monitoring of the BEEHIVE MOOC learners by college

deans and entrepreneurship professors

4. Technical support by Gabbee

Recognition of the MOOC PassersInstitutional Mandate to credit the BEEHIVE MOOC certificate

earned by the student either as course/subject or midterm credit.

Identify subjects/courses for credit.

Design a rubric for Business Concept - from qualitative to quantitative grade.

Recognition of the MOOC Passers

Recognition of the MOOC PassersBusiness Concept Evaluation Rubric

UC BEEHIVE MOOC Results

1,413UC STUDENTS ENROLLED INMOOC

45%SUCCESSFUL BEEHIVEMOOC PASSERS

Beyond BEEHIVE MOOC

Train the entrepreneurship professors to use the BEEHIVE MOOC

Embed the BEEHIVE MOOC in entrepreneurship subjects

Thank you for your time.

This project has been funded with support from the European Commission. This communication reflects the views only of the author, and the Commission cannot be heldresponsible for any use which may be made of the information contained therein.

Sheryl Satorre-EstellaUniversity of Cebusheryl.satorre@uc.edu.ph