beer (and apis) will change the world
DESCRIPTION
My keynote from Gluecon 2012 on the parallels between the rise of craft beer and the rise of craft telcos.TRANSCRIPT
"It's like Silicon Valley right now, or
Florence during the Renaissance.”
Jim Koch, founder of Boston Beer Co., the largest craft brewer in the U.S.
#craftelcoThursday, May 24, 12
Then mobile. Then voice disappeared.
All communications literally took a back seat.
#craftelcoThursday, May 24, 12
Like the big brewers, the phone companies are pushing commoditized product.
#craftelcoThursday, May 24, 12
And, like the big brewers, telcos are starting to realize they need to move faster, be more “craft”-like.
#craftelcoThursday, May 24, 12
THE EQUIPMENT
Beer is made from 4 basic ingredients:barley, water, hops and yeast.
Most items can be purchased at your local homebrew store
THE INGREDIENTS
THE BASIC PROCESS
Fermenter, usually a food-grade plastic bucket with a tight-!tting lid (more experienced brewers may use a glass carboy)
Air lock and stopper to allow carbon dioxide to escape during fermentation while keeping air out
Thermometer Racking cane & tubing for transferring beer from one vessel to another Bottles, about 50 12-oz. bottles for each 5-gallon batch, new or reused Bottle !ller to transfer beer into bottles
Bottle capper, a device that clamps bottle caps on bottles Sanitizing agent & bottle-cleaning brush Kitchen supplies—a stove, large pot, cooking spoon, strainer, measuring cup, can opener, and a cup or bowl
HOW TOMAKE BEER
FERMENTER
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Beer is created when brewers yeast converts malt sugar intoalcohol and carbon dioxide
BREWERS YEAST MALT SUGAR
CO2
C2H5OH
ALCOHOL
CARBON DIOXIDE
S A N I T I Z I N G1.
M A S H I N G2.
The most important step. Nothing can spoil a batch of beer faster than stray bacteria.
Steep grains in hot (but not boiling) water to make wort, a sweet liquid that's basically unfermented beer.
Bring wort to a rolling boil and add hops—the "ower of the hop plant that gives the beer "avor—according to the recipe.
Chill wort and transfer to fermenter. Pitch yeast. Store beer away from sunlight and wait one to several weeks, depending on the recipe.
B O I L I N G3.
F E R M E N TAT I O N4.
You now have beer! But it's "at beer. In order to carbonate it, you must prime it with additional fermentable sugars and bottle it. Then wait at least two weeks.
B OT T L I N G 5.
D R I N K U P !6.
SOURCES: American Homebrewers Association, SoYouWanna.com,Popular Mechanics, Barley Bandits
#craftelcoThursday, May 24, 12
Active WDM
Central Offices
Serving Office
Regional Transport
1692 OPS
1692 MSE
1692 MSE
1692 OPS
GX 550 Multiservices
Switch
1696 MS
7342 OLT
7330 FTTN
Active DWDM
GR303 TR008 V5.2
7342 ONT Distribution
Cabinet
Splitters Up to 64
GPON ONTs per PON Line
GPON
Indoor Residential Gateway
VoIP Soft Phone
DHCP
Analog Phone
IPTV Set Top Box
Ethernet, HomePNA or MoCA
POTS
Access Point IP Services Router
Gateway TDM Switch
Sealed Expansion Module
MDU Remote Expansion
Module
DHCP
7342 ONT
Access Point IP Services Router
Metropolis® DMXtend Access Multiplexer
Access Point IP Services Router
Metropolis® DMXtend
Access Multiplexer
Metropolis® DMXpress Access Multiplexer
Actually, more like this.
#craftelcoThursday, May 24, 12
This is what the telco looks like tomorrow.(it’s not your Ma’s Bell)
AN OPEN PLATFORM FOR DYNAMIC SERVICE ENABLEMENT
#craftelcoThursday, May 24, 12
1. The data plan dies.
2. Emerging markets will rule.
3. One of our own ascends.
#craftelcoThursday, May 24, 12
Magic 8 Ballhttp://4.bp.blogspot.com/_Fhcu4rsfRe8/TB10kEkQxHI/AAAAAAAAAFo/MiHR0fo4I8Q/s1600/Magic8ball.jpg
Dogfish Head 120 Minutehttp://www.drinkingrealbeer.com/wp-content/uploads/2011/01/dfh-120.jpg
Coors Light Canhttp://images.productwiki.com/upload/images/coors_light.jpg
Beer Evolutionhttp://www.pauzadebere.info/wp-content/uploads/2008/08/beer-evolution.jpg
In God We Trusthttp://college.wfu.edu/religion/wp-content/uploads/in-god-we-trust-coin1.jpg
Craft Beer Sales Charthttp://definitionale.com/2012/01/05/guess-what-u-s-craft-beer-sales-are-up-again/
WSJ Articlehttp://blogs.wsj.com/deals/2011/03/28/behind-anheusers-goose-island-beer-acquisition/
Bell System Logohttp://www.nolette-blogs.com/wp-content/uploads/2011/03/1939-bell-logo.jpg
Telco Exechttp://www.kildare.ie/community/notices/images/worried-businessman-lg.jpg
Httphttp://commerce.idaho.gov/assets/content/images/internet-marketing-strategy-traffic1.jpg
Connected Carhttp://images.thecarconnection.com/med/the-lte-connected-car-concept_100232315_m.jpg
StarTachttp://www.retrobrick.com/startac.jpg
iPhonehttp://mos.futurenet.com/techradar/classifications/gadgets/phones/mobile-phones/iPhone/iphone4_2up_front_side-420-90.jpg
Budweiser Canhttp://www.gq.com/blogs/the-q/bodega-budweiser.jpg
Monkhttp://static.guim.co.uk/sys-images/Travel/Pix/pictures/2007/10/20/rochefort460.jpg
The Credits
Thursday, May 24, 12