beer and beverage wholesaler - may & june newsletter · 2015-08-12 · narragansett beer is new...

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Sweetwater Brewing will be sold by the Coors-Boston-Diageo Sales Division Bringing our Heady Brews to Pittsburgh! June 1, 2015 Sweetwater Brewing is a Top 20 US Craft Brewery while only being sold in limited States in the US. They entered Ohio in early 2014 and had a very successful first year You can learn more about Sweetwater Brewing at their website www.sweetwaterbrew.com http://sweetwaterbrew.com We anticipate having the brand Launch on June 1 st with an heavy On-Premise emphasis. Core brands include: 420 Extra Pale Ale, Blue, IPA, and Take 2 Pils Sweetwater Brewing will be sold by the Coors-Boston-Diageo Sales Division Brand Priorities More information will be forthcoming as we get closer to the roll-out dates. We are looking forward to selling these great brands and we appreciate your support . New brands which will be coming to Fuhrer Wholesale in the next few months 4/30/15 Volume 3 May & June Newsletter Inside this issue: AB Division Packages 3 CDB Division Packages 10 YIS Division Packages 11 Brewery News 18 Holiday Schedule 27 Special points of interest: New Brands Coming 12packs Coming Holiday Schedule Frank B. Fuhrer Wholesale Company

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Page 1: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Sweetwater Brewing will be sold by the

Coors-Boston-Diageo Sales Division Bringing our Heady Brews to Pittsburgh! June 1, 2015

Sweetwater Brewing is a Top 20 US Craft Brewery while only being sold in limited

States in the US.

They entered Ohio in early 2014 and had a very successful first year

You can learn more about Sweetwater Brewing at their website www.sweetwaterbrew.com http://sweetwaterbrew.com

We anticipate having the brand Launch on June 1st with an heavy On-Premise emphasis.

Core brands include: 420 Extra Pale Ale, Blue, IPA, and Take 2 Pils

Sweetwater Brewing will be sold by the Coors-Boston-Diageo Sales Division Brand Priorities

More information will be forthcoming as we get closer to the roll-out dates. We

are looking forward to selling these great brands and we appreciate your support.

New brands which will be coming to Fuhrer Wholesale in the

next few months

4/30/15

Volume 3

May & June Newsletter

Inside this issue:

AB Division Packages 3

CDB Division Packages 10

YIS Division Packages 11

Brewery News 18

Holiday Schedule 27

Special points of

interest:

New Brands Coming

12packs Coming

Holiday Schedule

Frank B. Fuhrer Wholesale Company

Page 2: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 2 May & June Newsletter

Narragansett will be sold by the Eagle Sales Division

Narragansett Brewing Company-founded in Cranston, Rhode Island

Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

through the 1970’s and the official beer of the Red Sox for over 30 years

It’s now the 45th largest brewing company in America and the fastest growing in the Northeast. The flagship lager

was winner of the Bronze Medal at the 2008 World Beer Cup and First Place at the Great International Beer

Festival in 2010

You can learn more about Narragansett Beer at their website http://www.narragansettbeer.com

Narragansett is looking at a Mid May Launch date

Narragansett Lager is the flagship brand and the core package is the 16oz can. They will have some limited season

activity as well

Narragansett will be sold by the Eagle Sales Division

Flagships

More information will be forthcoming as we get closer to the roll-out dates. We are

looking forward to selling these great brands and we appreciate you support.

Page 3: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Volume 3

New Belgium Brewing will be sold by the Eagle Sales Division

Page 3

New Belgium Adding PA in 2015 New Belgium Brewing made their official announcement that Fuhrer

Wholesale will be their wholesaler for Pittsburgh and Southwestern PA.

We are extremely excited about the opportunity to represent New Belgium in our territory. New Belgium is the #3

Volume Craft Brewer in the US behind Sam Adams and Sierra Nevada. New Belgium’s top Brands are Fat Tire and

Ranger IPA.

New Belgium is located in Fort Collins CO. They are also finishing up construction of a new brewery in Asheville, NC.

Fort Collins has been home for New Belgium since their beginning in 1991. In 2012 they turned 21 and

announced that it was time to grow up a little bit and spread our wings.

They've chosen their second home to be Asheville, NC. They are thrilled about their decision and although

they’re not opening until 2015, the plans for their East Coast Brewery are well into the works. This will give

them the ability to share their love with all of you Southern and East coast beer aficionados. The Bluegrass

State...the Aloha State...Brooklyn...Steel City…Bean Town...the City of Brotherly Love...the Green Mountain

State - looking forward to seeing and serving ya’ soon.

The latest and greatest info on New Belgium Asheville is just around the corner!

Rankings New Belgium Brewing is the third-largest brewer of craft beer in the nation and

the eighth-largest brewery in the United States.

The targeted roll-out date is August 31st. More info to follow as it becomes available.

Page 4: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 4 May & June Newsletter

New Themed Promotional Packaging

Anheuser-Busch Division Everyday Packages

―Natty Gear‖ promotional packaging will be

available May 4 through August 3rd. For a lim-

ited time, all Natural Light 24pk and 30pk 12oz

can packages will feature unique promotional

graphics. All promo packs will feature laser

code printing on the inside panel containing a

code. Consumers can enter these codes on the

Natural Light website for a chance to win great

prizes. Winning codes will instantly give the

Beginning May 4, Budweiser will introduce an

exciting new package design that celebrates

America and the brand’s new partnership with

the United States National Park Foundation.

All Budweiser 12oz, 16oz, and 25oz can pack-

ages, as well as the 16oz aluminum bottle pack-

ages will feature the Budweiser Summer Na-

tional Parks Packaging.

The next round of consumer-generated photog-

raphy graphics will be available on Rolling Rock

12 pack bottles and 30 pack cans. Photos sub-

mitted for the ―How we Roll‖ campaign will be

featured from June 15 through July 31st.

Page 5: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Volume 3

New Package introductions

Page 5

Anheuser-Busch Division Everyday Packages

Just in time for your Cinco de Mayo

celebrations and the summer season, Corona

Light ½ barrel draft.

The second in the Goose Imperial series, The

Ogden, was named after Chicago’s first Mayor,

William B. Ogden. This dry-hopped Belgian

Tripel is deep amber orange in color with notes

of clove in the aroma. It has a strong hop char-

acter and sweetness from the Belgian yeast as

the beer warms. Now available in 1/6 barrel

Now available,, Pacifico Clara 12 pack – 12oz. bottles.

Pacifico is made with filtered water, malted barley, hops,

corn and yeast. Its clean and hearty flavor makes Pacifico

an exceptionally drinkable lager that’s compatible with all

types of food, especially seafood.

3.4% alcohol by weight, 4.4% alcohol by volume, 0

grams of fat, 145 calories per 12-oz. bottle.

Page 6: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 6 May & June Newsletter

New Package introductions

Anheuser-Busch Division Everyday Packages

Now available Goose Island IPA 12 pack-12oz.

Bottles

BREWER'S NOTES Our India Pale Ale recalls a time when ales shipped from England to

India were highly hopped to preserve their distinct taste during the

long journey. The result is a hop lover’s dream with a fruity aroma, set

off by a dry malt middle, and long hop finish

Rhode Island based Narragansett Brewery

products will now be available through Fuhrer

Eagle Sales and Service. Beginning May 11th we

will distribute Narragansett Lager 16oz cans,

12oz cans in 30pks and 2/12 packs as well as ½

barrels. Made on Honor. Sold on Merit. Since

1890.

Elysian Brewing was founded in 1995 in Seattle,

Washington, as a brew pub. The Elysian Brewing

products will now be available from Fuhrer Eagle

Sales and Service in May. Brands available include

Space Dust IPA, Day Glow IPA, Loser, and The

Immortal IPA.

Now available from Fuhrer Eagles Sales and

Service: Stack Beyond Gravity Malt Liquors.

High Gravity, Fruit Punch, Grape and Water-

melon. Available in 24oz Cans, 9.9% ABV.

Page 7: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Volume 3 Page 7

Anheuser-Busch Division Everyday Packages

Rodenbach Grand Cru now available in 24/11.2oz NR 6/4 packs.

Coming in May, the refreshing taste of Bud

Light Lime will now be available in 30pk cans.

Bud Light Lime, introduced in 2008, is a lime

flavored premium light lager. The refreshing

twist of Bud Light Lime comes from the

combination of the superior drinkability of

Bud Light paired with 100 percent natural

lime flavor.

New Package introductions

Moosehead Light Lime brings you the crisp,

clean taste of Moose Light – with a twist! A

twist of natural, fresh lime flavour in every

cool, refreshing sip. Available in 12oz Bottles.

Bright and tart with hints of Ripe

Berries and Oak. Aged 18 months in

Oak to create Distinctive Deep and

Hearty wine like flavors with a

Refreshing Effervescence and tart

finish @ 6% ABV.

Page 8: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 8 May & June Newsletter

Coming this Summer

Anheuser-Busch Division Seasonal Offerings

Coming this Summer: Radeberger Pilsner 11.2oz NR 4/6. Call us obsessive

if you must, but we’ve spent the past 140 years focused on one thing alone –

combining soft, pure water, the choicest hops, and pale malted barley to

create the finest German Pilsner the world has ever known. No expense was

too great, no hurdle too high in pursuit of ―Pilsner Perfection‖. Take our

water – even the fabled waters of Bohemia, previously used to brew Pilsner,

were insufficient to satisfy our more exacting standards. After transporting

2,500 liters over the Ore Mountains to our hometown of Radeberg, the water

was unceremoniously dumped into our flower beds once it dawned upon us

that spring water from our nearby serene forests afforded us the precise

smoothness to thrill refined palates. Others have come and gone – adding this

and that to their brews in pursuit of fickle fashion. We, however, see

compromise as the enemy and stick to what we’ve always done best. Given how

long we’ve been around, we trust you’ll agree we must be doing something

right. No wonder we are the oldest German Pilsner still delighting the

world’s most discerning taste buds today.

Tastes best ice-cooled and

straight from the bottle

Page 9: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Volume 3 Page 9

Light, Balanced & Easy Going Our brewers wanted to make a beer that went down easy after a day out on the water. Big Wave Golden Ale is just the ticket. Big Wave is a lighter bodied golden ale with a tropical hop aroma and flavor – a smooth, easy drinking refreshing ale. The use of caramel malt contributes to the golden hue of this beer and our special blend of hops provides bright quenching finish.

Set Sail for Adventure Take a sip of this copper-colored India Pale Ale and you’ll taste bold, citrusy hops with a touch of tropical mango and passion fruit, balanced by the rich caramel malts. Castaway IPA has a clean, crisp finish that’s as refreshing as the wind in your face when you set sale for adventure.

Anheuser-Busch Division Seasonal Offerings

Anheuser-Busch In Bev (BUD ) is one of the largest brewers in the world with a lineup of more than 200 beer

brands. The company’s three global brands are Budweiser, Corona, and Stella Artois. Its international brands

include Becks, Leffe, and Hoegaarden. Enjoy their beers this summer and drink responsibly.

Bringing People Together Since 1366 We are ABInBev

Page 10: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 10 May & June Newsletter

Coors Light Summer Cooler Bags are set to deliver mid May

Samuel Adams Hop Tour IPA Variety Mix 6

A Tour of 3 of Our Favorite IPAs…Now with Rebel and

Rebel Rider!

NEW for 2015:

• Lighter, brighter on shelf

• Visual emphasis on hops

• Clear “IPA Variety Pack” callout

Coors/Diaego/Boston Division Seasonal Offerings

Coors Light Beer's unique frost-brewing

process locks in a taste as cold as the

Rockies. Coors Light has been a favorite in

delivering the ultimate in cold refreshment

ever since it launched in 1978. When the

mountains turn blue it's as cold as the

12oz cans available ONLY in the UFO Explorer

Mix

UFO White

UFO Big Squeeze

UFO Raz

UFO Hefeweizen

www.ufobeer.com

Page 11: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Volume 3 Page 11

Yuengling /Import/Specialty Division Everyday Packages

Electric Peel Grapefruit IPA (Magic Hat Brewing)

Grapefruit IPA -An electric shock. A sweet scent in the air. A tantalizing

tingle. Fresh directions are explored and big ideas are formed. Revealed is

a creation peeled from formulas of hops and tang-touched fruit. Electric

Peel arrives as a new way to IPA. Strip away the notions, find another

motion and plug in to reveal the power of the peel. An electric IPA that

sends shocks of citrus hop flavors through a medium malt body amplified

by grapefruit peel, leaving behind a bittersweet finish.

Draft Available May 1st 1/2BBL, 1/6BBL. Package June 15th 6-pack,

12-pack

In Market Date: 7/1/2015

Available: 12pk, 24pk (loose)

Selection:

•Electric Peel

•Lucky Kat*

•Encore*

•hIPA*

*Variety Pack Only

PACKAGING DESIGN FOR PLACEMENT ONLY – FINAL DESIGNS TO FOLLOW

A NEW BEER WITH A FAMILIAR CHIMP. Down to Earth is

the natural evolution (pun intended) of Bitter American, our original

session ale. We thought it would be fitting to bring our space chimp

home and let him chill. Whether you have a long mission behind you

or a full afternoon ahead, this session IPA will help keep things real.

More relaxed than an IPA, but with all the hop aroma and flavor,

Down to Earth is our tribute to unsung heroes and unplanned

adventures.

Down to Earth is available year-round in six-pack cans and on

draft and pairs nicely with a variety of things, including lunch.

Page 12: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 12 May & June Newsletter

New Package introductions

Yuengling /Import/Specialty Division Everyday Packages

2-12’s AVAILABLE MAY 2015!

Now available 2X IPA

12 pack-12oz. Bottles

An India Pale Ale kicked up a notch to

form a true Double IPA: feverishly hoppy

with a malty backbone and higher-than-

standard alcohol content.

Page 13: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Volume 3

New Package introductions

Page 13

Yuengling /Import/Specialty Division Everyday Packages

Anchor Steam® Beer owes its deep amber color,

thick, creamy head, and rich, distinctive flavor to a

historic brewing process like none other.

Will be available soon in 12 pack

12oz Bottles

Anchor IPA™ is made with 2-row barley malt and

fresh whole-cone hops, its bright amber color,

distinctively complex aroma, spiky bitterness,

malty depth, and clean finish unite to create a

uniquely flavorful, memorable, and timeless craft

IPA.

Will be available soon in 12 pack

12oz Bottles

2/12 pack Bottles

2/12 pack Bottles

Raging Bitch coming soon in 12-Packs

The American IPA hoppiness or Belgian funk of

Raging Bitch can be brought out with food. Flavor

notes: Sweet malt body contrasted with pine and

grapefruit hop flavors and exotic fruit yeast

notes. Pairs with: Wasabi, ginger, jerk, Cajun, or

cayenne; tangy cheese with fruit; dark chocolate

Page 14: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Introducing Introvert Session IPA! (Left Hand Brewing CO.) Session Your Introvert!

Opinionated and hopped-up, Introvert can easily be misunder-

stood for having a strong personality. But this artistically complex

IPA seeks balance and creative harmony with low ABV and a

relaxed pace. "Session Your Introvert," gather your closest friends

and explore the possibilities. Hop aromas of tropical papaya and

kiwi with woodsy pine, balanced by honey malt and a clean

bitter finish.

Introvert IPA

Perennial 6 Pk + Draft | NEW!

Session IPA | 4.8%

Color: Copper

IBUs: 55

Malt: 2-Row, Munich, Vienna, Caraaroma, crystal

Hops: CTZ, Centennial, Cascade, Chinook, Sterling, Comet

Page 14 May & June Newsletter

Alberta Clipper Sweeps Across GLBC Markets The end of March had many around the brewery questioning if Mother Nature

had forgotten that April is supposed to bring showers of rain, not snow.

Thankfully, her long, bitter winter has bid us adieu just in time for the perfect

brew to send it on its way, Great Lakes new seasonal Alberta Clipper Porter.

Named for the rough winter storms that were all too familiar in 2015, this

creamy, slightly bittersweet porter is brewed with Belgian dark chocolate and

fresh raspberries that help us savor the sweet reward of spring’s rising

temperatures. And let’s be honest. After shoveling out this year’s snowpack, we

all deserve one… or maybe an entire 4-pack.

Availability: New in package for 2015! Available May (4-Pack, Draft )

Yuengling /Import/Specialty Division Seasonal Offerings

Good Juju (Left Hand Brewing CO.)

Seasonal 6 Pk + Draft

Herb/Spice Ale | 4.5%

Release: March - July

Will be included in Mountain Mixers!

A light ale with a cult following, brewed with organic ginger to

create a spicy aroma and unique flavor. Good Juju returns this

spring to celebrate the warm season ahead, in six-packs and

draft.

New Release: May

Page 15: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Volume 3 Page 15

Yuengling /Import/Specialty Division Seasonal Offerings

Grab a lawn chair and get ready for more summer cans. The

sampler packs feature their Agave Wheat which has never

been released in cans before.

This variety pack contains;

6 cans of Avalanche Amber

6 cans Agave Wheat

6 cans of Lucky IPA

6 cans of Summer Bright Ale

Brooklyn Summer Ale is a refreshing, flavorful pale ale

made to accompany you on all your warm weather

adventures. 100% British 2-row barley brings its

famed bready flavors, capped off with German and

American hops to provide a snappy, clean bitterness

and a bright, floral aroma. It's a sunny pale ale,

Brooklyn style.

Available in cans and Bottles.

A mostly cloudy body is capped with a light, fluffy

head that reveals soft notes of citrus and spices.

Whether you prefer partly sunny or mostly cloudy,

this brew will happily keep your glass half full.

Available in NR & Draft.

FARMHOUSE INSPIRED

Saisons were originally brewed to keep farmhands happy

and hydrated during the warm summer months. True to

the style, Yards’ Saison is a farmhouse style ale brewed

with malted summer wheat and a distinctive Belgian

yeast. It's full-bodied with notes of banana and clove,

and a spicy finish. Styrian Goldings in the kettle lend a

touch of hoppiness to the palate, balancing out this

highly drinkable version of the classic style.

Page 16: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 16 May & June Newsletter

Yuengling /Import/Specialty Division Seasonal Offerings

Fireworks & Beer: Two necessary ingredients for a successful 4th

of July. While we can’t supply you with bottle rockets or sparklers,

wecan make sure that your cooler is packed to the gills with some

mighty delicious and refreshing brewskies! Before you head out to

stock up, take a look here at some ideas we put together to help

make your holiday a real blast!

Yards Ales of the Revolution

What better way to celebrate Independence Day than with a few of the

Founding Fathers? Included in the Ales of the Revolution variety packs

are four bottles each of General Washington’s Tavern Porter, Thomas

Jefferson’s Tavern Ale and Poor Richard’s Tavern Spruce Ale. Ol’ GW

would be so proud!

Rogue American Amber

This classic American Amber Ale boasts a good malty backbone and a nice

hoppy bite; perfect with those juicy burgers hot off the grill. Available in

6-packs, complete with patriotic red, white & blue packaging that makes

it an ideal gift for the host of the barbeque.

CRAFT CANS

If you’re heading to the beach to celebrate the holiday, there’s nothing better than a cooler chock full of cold craft

beer in a can! Not only are these puppies lighter and more toteable, but they’ll chill down much faster than traditional

glass bottles. With all the options out there in tmarket, you may find you’re gonna need a bigger cooler.

21st Amendment Brew Free or Die IPA

Abita Purple Haze

Boulder Hazed & Infused

Breckenridge Avalanche

Brooklyn Lager, IPA

Flying Dog Snake Dog

Traditional Lager An amber lager in the style common before Prohibition (commonly called

pre-Prohibition lager). This is the company's flagship beer.

D. G. Yuengling & Son is the oldest operating brewing company in the

United States, established in 1829.

Page 17: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Volume 3 Page 17

Yuengling /Import/Specialty Division Seasonal Offerings

Variety Packs

If you’re heading to a party, variety packs are a perfect crowd-pleasing option. Whether you and

your friends are in the mood for hoppy, malty, wheaty or fruity, these samplers will have all your

bases covered.

Yards IPA

Philly Pale Ale

ESA

Brawler

Left Hand Milk Stout

Sawtooth ESB And a

rotating assortment of

whatever they’re brewin’:

Good Juju, 400# Monkey,

Blackjack Porter, The

Stranger or Polestar Pils!

Flying Dog Raging Bitch IPA

Pale Ale

Pearl Necklace Oyster

Stout Snake Dog IPA

DuClaw

Bare Ass Blonde

Sweat Baby Jesus

Dirty Little Freak

Neon Gypsy

CHEERS & HAVE A GREAT 4TH OF JULY!!!

Deshutes

Mirror Pond Pale Ale Black Butte Porter

Inversion IPA Obsidian Stout

River Ale Chainbreaker White IPA

12pk glass

Variety My Party Pack:

Lemonade

Black Cherry

Cranberry

Strawberry

This new 2/12 pk 12oz can

variety package consist of the following :

3 ―All-American‖ Lemonade

3 ―Michigan‖ Black Cherry

3 ‖Georgia‖ Peach

3 ―Washington‖ Apple

Page 18: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Brewery News and Happenings

―If it ain’t broke, don’t fix it.‖ When we first announced our first ever brand refresh last fall, we heard that comment

more than a few times from our customers, and even a few co-workers. But as we gradually shared more previews of our

beautiful new labels and let our customers in on more details of this all-consuming process, we started hearing that less

and less.

From the start, we’ve preferred the term ―refresh‖ over ―rebrand‖ because we know we’ve got a lot of equity in our

logo and individual labels, and we didn’t want to walk away from that legacy. For us, it was all about finding a balance be-

tween classic and contemporary, the same way we do with our brand portfolio. We knew we could better tell the stories

behind each one of our brands by introducing a cleaner, brighter, and overall more consistent look. And we wanted to do

that while celebrating our history, and taking care to preserve the key elements in each label.

Our friends at Brokaw Inc. understood that, and helped us to naturally evolve our logo into a cleaner, more versatile

take on the original. We kept a single golden wave to represent our commitment to water conservation and

sustainability. We kept a golden hop cone to show the pride we take in brewing high-quality beer with premium

ingredients. Of course, we maintained a nod to Cleveland, our beloved hometown. To show our customers that we’ve been

around the brewhouse for a few years, we added ―Est. 1988‖ in celebration of how far we’ve come.

Brokaw also helped to connect us with Darren Booth, the talented and acclaimed illustrator behind each one of our new,

hand-painted labels. Darren visited us at the brewery to immerse himself in our culture, and worked with us every step

of the way while helping us to better tell the stories of each of our brands through beautiful, textured paintings.

We supplied Darren with artifacts and clippings from GLBC history, and many of these pieces are incorporated into our

new label artwork. For instance, our Conway’s Irish Ale is named for owners Pat and Dan’s grandfather, whose

Ireland-to-U.S.A. immigration papers are now collaged into our new Conway’s label. It’s touches like this that will allow

us to connect with customers on a deeper level, and show them just how rich our history is.

We love brewing consistent, award-winning beer, but our stories, culture, and craftsmanship help to set us apart from

the crowd. We’re thrilled that the quality of our new packaging—in terms of both construction and design—will now

parallel the quality of the beer inside. It wasn’t ―broken,‖ but we relished the opportunity to make our brand even

better.

Great Lakes Brewing Co have undergone

a refreshing rebrand

Page 18 May & June Newsletter

Page 19: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Volume 3 Page 19

Brewery News and Happenings

Page 20: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 20 May & June Newsletter

Brewery News and Happenings Magic Hat $5 MIR- TBD Brand

Labatt 24 Pack $5 MIR

Page 21: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 21 May & June Newsletter

Inside Story Headline

Brewery News and Happenings

Sierra Selfie 4th of July program: June 1 – July 15 2015

Summer/outdoor program highlighting Sierra Nevada Cans Consumer Giveaway: Regional Rafting Trips

Dedicated trips for national account partners

Grand Prize: Rogue River rafting trip

Customer Entry: microsite/#SierraSelfie

“Share your Sierra Selfie”

It’s Summer Festival Season

Memorial Day Program: May 1 – May 31 2015

Program kicks-off summer & celebrates Memorial Day!

Follow 2014 program template

Consumer entry: tell us “Most interesting place you have enjoyed a Sierra Nevada”

10 VIP trips for TWO to SEVEN festivals

What’s new?

Bigger Name event partners

Festival partners signed on 4-5 months

in advance

Customized for multiple chain partners

Dealer loader: Sierra Nevada Guitar

Festivals: To Be Announced

Page 22: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Volume 3 Page 22

Budweiser & Burgers have a shared history. Some say they were introduced together at the 1904 St. Louis

World's Fair. America's original power couple.

Budweiser is brewed with a smooth crisp finish to lift the savory notes in meat without overpowering the flavors

of your burger, or your taste buds, like some other beers might.

BUD & BURGERS CHAMPIONSHIP

NO PURCHASE NECESSARY. Open to US residents 21+. Amateurs only. Begins 4/7/15 and ends 7/11/15. Multiple www.Budweiser.com/Burgers for entry, entry deadlines, prizes and details. Void where prohibited.

ENJOY RESPONSIBLY © 2015 Anheuser-Busch, Inc, Budweiser ® Beer, St. Louis, MO

$100,000 GRAND PRIZE OPEN TO AMATEUR CHEF ONE BURGER TAKES ALL

WATCH JUDGE DAVID CHANG'S CALL FOR BURGERS

Brewery News and Happenings

Page 23: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 23 May & June Newsletter

Contest will run thru May 15-June 30, 2015

Brewery News and Happenings

Page 24: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Coors Light Gets New Look The Coors Light packaging changes will downplay the Silver

Bullet's "cold-activation" gimmick in favor of messaging that

plays more on the brand's heritage as being "born in the

Rockies." The packaging will also note the brand's 1978

founding year.

For Coors Light, the red Coors script looks similar, although

"Light" uses a slimmer font and is black rather than white.

The biggest change, according to an image shown to Ad Age,

is that the front of the bottles no longer tout "2-stage cold

activation" that refers to mountain images on the bottle

turning blue when the brew reaches a certain cold

temperature. However, the mountains will still turn blue

when the beer is cold, a spokesman said. And secondary

packaging will plug the beer as "cold lagered," "cold-filtered"

and "cold packaged" beer.

Volume 3 Page 24

Coors Light Updated Bottle for 2015

Cinnamon Horchata Ale, mucho gusto

For this beer, our brewmaster reached back to his roots and

found inspiration in the traditional agua de horchata. Our

cinnamon-spiced ale is his interpretation of this delicious Latin

beverage. It’s brewed with natural long-grain rice for a creamy

texture to complement flavors of cinnamon, making it the

perfect treat for a get-together with friends.

Now available

LATIN

Brewery News and Happenings

Page 25: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

Page 25 May & June Newsletter

Celebrate baseball season with us. Post your pics with #YuenglingBaseball to enter.

Brewery News and Happenings

This program will

start 4/1 and run

through 5/31.

Fans can enter at

www.yuengling.com/

baseball or by

posting their

photos to

Instagram and

Twitter with

#YuenglingBaseball

.

Page 26: Beer and Beverage Wholesaler - May & June Newsletter · 2015-08-12 · Narragansett Beer is New England’s oldest beer, founded in 1890. It was the #1 beer New England from the 1890’s

3100 East Carson Street

Pittsburgh, PA. 15203

Frank B. Fuhrer Wholesale

Company

Phone: 1-800-837-2212-Receptionist Phone: 1-800-837-8845-Voice Mail Attendant

Fax: 412-995-4099-Order Department

Holiday Week Delivery SCHEDULE

INTEGRITY, FAIRNESS AND CONSISTENCY IN THE BEER WHOLESALE INDUSTRY

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When The Holiday Falls on Monday and Your Standard Delivery Day Is: Monday your delivery day will be moved to Saturday

Tuesday your delivery day will remain Tuesday

Wednesday your delivery day will remain Wednesday

Thursday your delivery day will remain Thursday

Friday your delivery day will remain Friday

*FUHRER WILL NOT BE OPERATING ON THE HOLIDAY TO RECEIVE CUSTOMER ORDERS*

Many of our Seasonal and specialty releases are available in limited or extremely limited quantities.. If you are

interested in something you see in this publication and it is out of stock when you place your order, please contact

your Frank Fuhrer Sales Representative to discuss a similar option.