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T HE B EER I NDUSTRY

By: Hazel C. Louis

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W HAT S IN A BEER ?

BARLEY the body & soul of beer

YEAST the life of beer

HOPS the spice of beerWATER the integrity & purity of beer

ADJUNCTS Additive grains like rice

or corn, fruit or spices

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CL ASSIFI C ATIONSStout: Dark with burnt flavor and strong malt aroma; it is

heavily hopped and contains 5 - 6.5% alcohol .Dark Ale : This is less dark than stout, even less hopped

and is somewhat sweet. Alcohol content is around 5%.G o lden Ale : Top fermented, this kind of beer has distinct

hop aroma. The alcohol content is around 4 - 5%.Pi lsner : A type of lager beer, it is light with 3.0 - 3.8%

alcohol and has a medium hop flavor.L ager : I t is stored for a specified period before being

bottled.

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BEER - MAKINGM alting

Steeping/soakingGermination

Kilning

M illing

Mashing

Brewing

Cooling

Fermentation

Saccharomyces cerevisiae

Saccharomyces carlsbergensis

M aturation

Filtration

Post Fermentation

Pasteurization

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Beer50% market share nationally.Sold in over 52 countries

Served on international flights.Every third beer sold in India is Kingfisher.Indias 1st global consumer brand

Kingfisher. Aggressive Advertising at Outlets & Pubs.

Venturing into other Business with sameBrand name, hence increasing Brand Name &Publicity .

ABOUT THE C OMPANY

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FIGHTING C OMPETITORS1 . Haywards, Royal Challenge, Foster2. Budweiser3. Carlsberg (South Asian Breweries)4. Heineken (Asia Pacific Breweries)

5. Tuborg6. Castle7. Belo8. Bio Beer

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K ingfishersSWOT A nalysis

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Worldwide known Brand

Strongest Worldwide Distribution System.

Oldest & Largest Player I n I ndia

Huge Finances backing from UB Group

High Concentration on Strong Beer Market

Different Brands under Same Company

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Beer consumption is increasing

Reduction in Taxes

Brand Extension Benefits

Changing lifestyles

I ncrease in disposable income

Regulations

Prohibition on Advertising

I ndian Culture is a Major Hindrance

Many I nternational Player Entering I n I ndia

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BOTT L E BEER DO S & DON TS

Always pour bottle beer into a glassDrinking from the bottle traps carbonation

and flavor which can leave you feelingbloated

Pouring into a glass releases carbonation,flavor and aroma of the beer

Pouring down the side of the glassminimizes foam and traps carbonationleaving the beer flat looking and gassytasting.

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S TATUTORY WARNING : C ONSUMING ALC OHOL ICDRINKS IS INJURIOUS TO HEA L TH

Blurred vision

Reduced motor skills

Violent behaviour

Risk-taking

Offensive behaviour

Long term health issues

including liver and brain

dama e

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